Payment Plans Are Nasty

One of the all time evil concepts which has snuck its way into our lives is the ‘instalment plan’. Instalment plans allow the customer to pay for a good or service over a pre-determined period of time. These plans can be offered on such items as furniture purchases, car purchases, mortgage payments, credit card repayments, even grocery bills and more. What instalment plans do to personal budgets, is skew the figures. It means that the sums on your budget are not a true reflection of what is owed.

Paying off a debt over a period of time is in most cases the only solution to being able to afford property. Buying property is the most fundamental step in acquiring assets. However, as property prices increase, entering the property ownership market becomes less affordable to a large number of people. The financial institutions have come up with innovative solutions. Some of these are really of no value to the purchaser wishing to own property. For instance there is a mortgage option available where only interest is being paid. This is to try and keep the repayments at a more affordable level. It does mean however, that the capital amount of the purchase price is never touched. I presume the rationale behind this concept is that at least one would be able to make some money on the increased value of the property when selling.

Repayment plans are really at their most evil when they are used to pay for such items as groceries or clothing. In these instances, goods are consumed immediately, but paid for possibly only a year later. You might not even have made the connection that you are paying for a purchase in this way. It is so easy to acquire a store card from a supermarket or clothing chain. And it is even easier to pay the amounts owed on the card in instalments. Borrowing money in this way is made so easy. You only need to pay the minimum amount due. The amount due is the total amount owing, divided by the number of months the store has offered you as terms and that becomes the minimum payment. In business terms it means that your supermarket or clothing chain’s main business is now to lend money rather than to sell goods.

At the beginning of January 2007 I was phoned by my bank on at least four occasions. Even my bank had this January sale hype. It’s a very British institution, the January sale, which actually starts in December. The sales staff were trying to persuade me to upgrade my basic bank account to a premium account. One of the benefits to me would be that for one whole year I would not need to pay interest on outstanding balances on my credit card. Nobody had bothered to check that my instructions to the bank were to take the full amount due on my credit card off my current account every month. With other words, I was not incurring any interest in the first place. With the premium account I would also be entitled to a whole bunch of benefits, which in fact would not be of benefit to me, such as extensive travel insurance, as I didn’t need any of them. The fact that the bank threw a resource of four sales staff at me, is an indication that the bank rather than me the lowly customer, was going to benefit from this exercise. As an aside, this is the same bank that made me grovel for three months, before they were prepared to give me an account when I moved to the UK in 2006.

Four different call centre staff were trying to sell me a service which would have encouraged me to borrow more money to pay for more consumer goods on the never never. To explain this using a really easy example. I would use my credit card to buy, say, a bottle of instant coffee, and pay it off at 30p per month over the next six months. However, the following month I shop for groceries again. This amount gets added to the credit card amounts owing - remember only one sixth of the previous month’s amount was paid - and the new total owing divided over the pre-determined instalment period such as six months in this example. This could mean that the next month I only pay off 20p off the amount due on the coffee. I would have consumed the contents of the bottle within two months. But would still be paying over many more months for those coffee grains that were a distant memory. In fact you could be paying for that coffee over three years for instance at ever smaller instalment amounts.

Paying for something way beyond the consumption date, is one of the biggest contributors to the fact that individual people have such large debt burdens. Because what happens next, after the credit card has been maxed out buying consumer goods, is that long term loans, to cover the short term loan of the credit card, are taken out. This means that the bottle of instant coffee, as an example, is still being paid off in ten years time. Eliminating these instalment plan deals on consumer goods is the first step to financial health. Cut up the store cards now! If you need a store card to buy something, then you can’t afford it.

Anja Merret lives in Brighton, UK. She has recently started a blog and writes on issues that interest her from self-improvement to tech stuff for amateurs.

Anja has had a varied and interesting career journey. She started as a high school teacher, changed professions to become an admin manager at her late husbands law firm because this allowed her the flexibility to look after her small children at the time. After many years she left this position to try her hand at an art gallery, moved across to public relations and finally found her niche in education again managing a computer training centre for many years. During this time she also involved herself in writing standards and qualifications in the new media field.

10 months ago she moved from South Africa to join her younger daughter. She now writes a blog and also looks after the business interests of her daughter who is a Flash and Accessibility expert. She has BA (Hons) MBA degrees and on rare occassions she feels like a frustrated wannabe academic. That passes quickly though. www.anjamerret.com

The Top Five Greenhouse Accessories

A greenhouse is more than just the structure itself - it’s also a sum of all the accessories and equipment that goes along with it. Tools, benches, measuring instruments and other similar items are standard fare in most greenhouses, but there are also accessories for the greenhouse itself.

Louvres - plastic or glass shutters that allow airflow - are commonly used in greenhouses. They help to ventilate the inside of the structure which is particularly important in areas with long, hot days.

Auto louvres can be a helpful accessory. These shutters will open and close automatically as the temperature varies or at specific times, saving you a lot of manual effort.

Steel braces that can help to strengthen the overall structure are another helpful accessory. They wrap around the base of the greenhouse, holding it in place much like the metal straps around wooden barrels. They can help keep the greenhouse safe during storms or heavy snowfall.

Shelving may seem mundane, but they have become works of art in themselves. Some shelving can be arranged into certain shapes for both form and function. You can get many colors, sizes and materials for your shelving.

Rainwater kits are another helpful greenhouse accessory. They can save you quite a bit of time in watering plus they can save you money if your water is metered.

Heating devices are another helpful accessory, particularly in places where the warm weather comes later in the season. Having a heated greenhouse means you can start your plants earlier in the year, and have them ready to go into the ground once the last frost has passed.

This can save you a lot of money by letting you start your plants from seed rather than buying plants from your local nursery.

Are you thinking of building your own greenhouse? Learn more about how to choose the best greenhouse kits on the Vegetable Gardeners website.

Get your free copies of our 3 special reports on getting your garden started right at http://www.vegetablegardeners.com

The Truth About Affinity

In the world of spirit, sages, mystics and new age thought, the concept of affinity has been used to describe the vibrational essence of the 4th chakra or heart center. According to Yogic tradition, the 4th chakra is an energy center that lies in the center of our chest and is responsible for our ability to experience love, peace and harmony. In many circles, this energy is described as our ability to love ourselves and other unconditionally.

For years, I struggled with this concept. Based upon my understanding I was led to believe it was my duty, my responsibility to give of myself, my time, money and energy with no expectation of a return-ever. This was, in my world, the definition of unconditional love. I was also led to believe that when I was finally able to act accordingly; my 4th chakra would fully open, because I was now in affinity with the world around me.

I remember evaluating my life and could see I had a long road ahead of me. It wasn’t that I didn’t want to have my 4th chakra be open, or didn’t want to experience unconditional love, but in the same breath, I just wasn’t interested in giving it all away. Over the years I found this concept really bothered me, because it was something I felt I would never achieve.

If you think about society and in particular the role of women, from an early age, we are trained to give of ourselves to help and support others. We are expected to raise our children, take care of our homes and be an unwavering support for the people around us. Without words we are very clearly told to put our wants and needs to the side, because the wants and needs of others are much more important than our own.

As years pass, we begin to forget who we are, what we want and begin to construct our lives based upon other people’s expectations of us. What we don’t realize, is without even realizing it, we begin to build anger, frustration and resentment to those we truly love…all in the name of affinity and unconditional love.

It wasn’t until I wrote, Avoiding The Cosmic 2×4, that I really got a chance to look at the energy of the 4th chakra and what I believe the true meaning of affinity is. I found the answer, not in the texts and precepts of the New Age self-help type books that talk about the chakras in a vague kind of way, but in the depths of Jewish mysticism and the Kabbalah.

There are two dynamics that need to be in place in order for us to experience affinity. Firstly, there should be an equal exchange of energy between all things. This means there should be a give and take between those involved. For example, when you go to the store, you can’t just walk out with a chicken. There is an expectation the provider gets paid. The same holds true with our personal relationships. If I give to you, at some point in time, the energy should be reciprocated.

I think this is where most people get hung up. There is a belief we should give and never expect anything to be returned. To me, this is really is a lie. As human beings, we expect. For many of us, we are happy to give of ourselves over and over again, but in all of our lives, there will be times when we will need something back. It’s at these times we are able to see or should I say, experience the imbalance in our relationships and if something isn’t said or done about it, resentment occurs.

OK, so that is part one-the ebb and flow of energy that needs to occur between us. If we are open to giving and RECEIVING, (which is something we are not taught), then the first part of the equation of affinity is in place.

Part two is congruence. In geometry for example, two triangles are said to be congruent when their size and shape are the same. For us, congruence refers to the state in which all our parts are in agreement with a thought, idea or concept. So for example, a friend asks to borrow $50. The last time you loaned someone money, however, they never repaid you and there may be a part of you that feels a bit uncomfortable with the proposition. This part of you is not congruent with the rest of you. It is telling you there is something out of balance and needs to be paid attention to or addressed.

Now, if you feel the tug of incongruence but allow feelings such as guilt or fear to rule, thus giving the person the money regardless of how you feel, the reality is, you are NOT giving it out of unconditional love, but instead by the negative feelings and emotions you are allowing to prevail. If you, on the other hand, acknowledge the warning you are getting and resolve the misgivings you are experiencing, then all of you is in balance with that choice, that decision, even if the decision is to not loan the money.

From a Kabbalistic perspective, when we are in affinity, we love ourselves completely and take our wants, needs and desires into consideration. We then can make conscious choices about how and were we spend our time, energy or money. This choice provides us with the opportunity to give it unconditionally. The part most often overlooked, is the importance of making a conscious choice regarding our actions. It is all about knowing who we are, what we are all about, and having clear boundaries around it. Another word for this would be integrity.

For many, we don’t know who we are and what we want, and a great way to get clarity about ourselves is to write down all our good qualities. If you love gardening, write that down. If you love going for walks write that down. For some, it may also be important to write down things we don’t want, because many times we accept responsibilities or bad behavior on the part of others all in the name of unconditional love and becoming clear on what is acceptable or unacceptable is all part of this process.

I have worked with a number of clients who at first glance seemed filled with unconditional love. They came off as being very loving and accepting individuals, however, their bodies told me another story. What I saw was an energy field filled with bitterness and resentment and when this was communicated, they honestly didn’t believe me until they had the opportunity to meditate on the idea. Once they could see how their choices were not in integrity with their entire being, they were able to make drastic changes both emotionally and physically. It was a wonder to watch.

So if in the near or distant future someone tries to play the unconditional love card on you, using it as a tool to make you feel guilty or manipulate you into doing something you don’t want, remember my words here today. We can only give of ourselves unconditionally when all our parts are in agreement. For when we are truly giving from the heart, we not only don’t expect any kind of repayment or return, but it also opens us up to the flow of life force energy through our being. It raises our vibration and helps us to feel closer to God and one with the universe. So before you go and try to love others unconditionally and with affinity, first learn to love yourself.

© Copyright Body, Mind & SoulHealer - www.soulhealer.com 2007. All rights reserved.

Dr. Rita Louise, Ph D is a Naturopathic Physician, founder of the Institute Of Applied Energetics and the host of Just Energy Radio. Author of the books “Avoiding the Cosmic 2×4″ and “The Power Within”, it is her unique gift as a medical intuitive and professional clairvoyant that enlivens her work. Let Dr. Rita assist you bringing health, healing and wholeness back into your life. Visit http://www.soulhealer.com or listen live online to Dr. Rita on http://www.JustEnergyRadio.com

Personalized Golf Balls & Golf Gifts - Tips For Ordering Online

Ordering personalized golf gifts or golf balls online can be made simple if you know a few tips before you begin. When ordering personalized gifts such as golf balls and golf gifts, you must be ready to enter your personalizing information exactly as you want it to appear and be within the guidelines or limitations of the product.

Some gift items allow personalizing with multiple lines of type and others have only one line of type in which to place your message. Stop and take a look to see how many lines of type and, how many characters you can have placed on your gift of choice. Each personalized gift is different in the number of lines, characters, and style of text it can be decorated with.

Here is an example

For our example we’re going to use a set of 12 personalized Wilson Ultra golf balls. The first thing you want to do after locating the golf balls or golf gift you would like to order is to, click on the picture to enlarge. Get a close look at the style of personalizing you see and also the number of lines you’re allowed. This will help you decide on what writing you want to have placed on your gift.

After you have decided on the personalized message or name you want, then enter it into the spaces provided on the product ordering page. Enter your information EXACTLY as you want it to appear with capital letters, lower case letters, numbers, punctuation and characters such as &, $, %, #, because your item will be personalized exactly as you have requested.

Make sure to check on availability and on the shipping time. Some personalized gifts ship in 2-3 days and others can take 1- 2 weeks before they can be processed and shipped.

Shopping for personalized golf balls and gifts online is easy when you know how and where to shop. Follow the easy guidelines I have given you for ordering personalized golf gifts online and surprise the golfer in your life with a gift personalized just for them.

The Professional Guidance to Earn Money Online

You may come across various websites which sell E-books related to earn money online. Though many of them are hoaxes ,some provide you a basic idea to earn money online. Most of them are based on Internet Marketing. However in Internet Marketing things change so fast that you need to update your knowledge regularly. An E-Book author cannot update all his customers regularly and it takes lot of time to launch a new E-Book with all the tips updated with the recent changes in Internet Marketing.

Moreover,you cannot understand everything illustrated in an E-Book and of course you get doubts. But it is really hard for an author to answer every email he gets from a customer. Practically its not possible to analyze every question you pose and give a solution.

The solution to this problem is, you need a one-on-one coaching in Internet Marketing. You need to learn everything step by step right from the basics and implement them. You should be under the guidance of professionals in the field. Proper guidance is highly essential to earn money online.

You cannot try every program that claims “earn money online” and you cannot waste huge amounts of money buying all the E-Books related to Internet Marketing. Instead,you should look out for a professional guidance that helps you to earn consistent money slowly and steadily. Professional guidance in Internet Marketing reduces your learning curve time significantly.

With little effort,along with professional guidance can make you earn money online easily. You should always look out for the programs that teach you everything step by step right from the basics and update you with the changes that occur in Internet Marketing regularly.

To know more about the programs that teach you everything step by step right from the basics with professional guidance to earn money online,check http://dollarcheck.blogspot.com/

Harris Krim is a professional Internet Marketer.To know more about the programs that provide one-on-one coaching to earn money online Click Here.

5 Steps to Staying in Shape at Your Computer

Have you ever sat at your computer for hours at a time? I mean hours and hours at a time. Have you skipped lunch? Have you eaten at your desk? How productive are you with no break at all? Have you ever felt fatigued after working all day?

Most people work at their computers 8 to 10 hours a day. That is 40 to 50 hours a week. People work harder and harder. They think they are productive with working straight all day long. Some people feel that they get more done. However, our bodies are designed to move. The long hours on your computer causes your muscles to stiffen. Your body becomes fatigued. Your productivity therefore starts to go down the drain.

What can you do to energize your body? What can you do to be more productive? Here are 5 steps in staying in shape at your computer.

1. Stretch your body. Stand up, raise your hands above your head and reach for the ceiling. Hold this stretch for 5 seconds. Then repeat it 3 more times.

2. Shoulder rolls. To loosen those tight, stiff shoulders, stand up and bring one arm backwards then the other arm. Repeat 5 times.

3. How about your neck? Sit up straight and hold your head high. Relax your neck. Gently touch your right ear to your right shoulder. Hold for 5 seconds. Then touch your left ear to your left shoulder. Hold for 5 seconds. Repeat this 3 times.

4. You only have one back. Take care of it. Stretch your back while you are sitting in your chair. Slowly bend your upper part of your body between your knees. Hold for 5 seconds and sit up. Repeat this 3 more times.

5. Breathe, Breathe, Breathe. Take a few slow and deep breathes in and out.

By staying in shape means moving your body. You will get your blood flowing. You will clear your mind and get more done. Take a break once in the morning and once in the afternoon. It is your choice. Choose to become more productive.

Amanda Young, founder of The Time Mastery, specializes in helping people get more done in less time in business and personal life. To learn more on how to get more done today visit http://www.thetimemastery.com

Slowing The Progression Of Osteoporosis

Our skeletal system consists of bones of a variety of different shapes and sizes. It serves many different functions including providing a framework for the body in which to support the tissues and protect the vital organs. It acts as levers, working with the muscles to produce body movement. It also works to produce red blood cells within the marrow and serves as a reservoir for calcium and phosphorus.

Calcium is one of the primary minerals required for normal bone formation as well as for many of our biological functions. As we grow, the body uses calcium to create new bone. At around the age of around 35, we achieve peak bone mass. After that, bone mass gradually and steadily declines and which if left unchecked can cause our bone tissue to become weak and brittle. Osteoporosis occurs when the body fails to form enough new bone or when too much calcium is reabsorbed back into the body to support its necessary biological functions or both.

Often thought of as a women’s disorder, osteoporosis is the most common type of bone disease, a disease in which the bones become fragile and more likely to break. Many times individuals who have decreased bone density don’t even know it. Progressing gradually over many years, often times the first indication of a problem is when a bone suddenly breaks such as in the hips, wrists or spine. The truth is, any bone can be affected and activities as insignificant as laughing, coughing or light lifting can cause a fracture.

There are two different kinds of osteoporosis - Type 1 and Type 2. Type 1 Osteoporosis is only found in post-menopausal women and is directly related to estrogen deficiency. Type 2 osteoporosis can be found in both men and women and is due to both aging and a prolonged calcium deficiency. Other causes of osteoporosis can include Cushing syndrome, hyperthyroidism, hyperparathyroidism, being confined to bed, bone cancer and a family history of osteoporosis.

If you smoke, have an eating disorder, have low body weight, consume a low calcium diet, consume alcohol in excess, experienced early menopause or are taking certain medications including steroids and anticonvulsants you may also be at a greater risk of developing osteoporosis.

Osteoporosis is not a new health disorder and there are a large number of tried and true natural and alternative health remedies that can be used to prevent or minimize bone loss.

Recommendations For Wellness

If you are concerned about your bone health, talk to your doctor about having a bone density test done, especially if you are a woman over the age of 50.

Consume a diet of calcium rich foods. Calcium can be found in all milk products as well as in tofu, salmon, sardines (with the bones) and dark leafy green vegetables.

Supplement your daily food intake with supplemental calcium to ensure you are getting the recommended amount of calcium daily.

Go outside and get some sun. Exposure to the sun causes our body to produce vitamin D - a vitamin that aids in calcium absorption. If that’s not possible, add a vitamin D supplement to your daily health routine.

Start an exercise program. The best exercises for bone health are weight-bearing exercises which force you to work against gravity. Activities such as lifting weights, walking, hiking, jogging, climbing stairs and dancing are all excellent for your bones.

Quit smoking, eliminate caffeine and carbonated soft drinks and reduce your salt intake, each of which enhances calcium loss from the body.

Limit alcohol consumption. Heavy alcohol use can lead to decreased bone formation.

Talk to your doctor or health care practitioner about Bio-identical Hormone Replacement Therapy. Hormone replacement therapy has been shown to help prevent bone loss and increase bone density.

Some studies indicate that foods such as spinach, chard, beet greens and chocolate! Contain substances that can prevent calcium absorption.

Herbs such as horsetail, oat straw and alfalfa have been traditionally used in North America as effective remedies for osteoporosis.

Studies suggest that magnesium may help to improve bone density and assist in calcium absorption. If blood levels are low, magnesium supplementation may be helpful.

The mineral zinc is required in a number of biological processes which include the formation of a strong bone structure. Scientists have discovered that individuals with osteoporosis often have low zinc levels.

© Copyright Body, Mind & SoulHealer - www.soulhealer.com 2007. All rights reserved.

Dr. Rita Louise, Ph D is a Naturopathic Physician, founder of the Institute Of Applied Energetics and the host of Just Energy Radio. Author of the books “Avoiding the Cosmic 2×4″ and “The Power Within”, it is her unique gift as a medical intuitive and professional clairvoyant that enlivens her work. Let Dr. Rita assist you bringing health, healing and wholeness back into your life. Visit http://www.soulhealer.com or listen live online to Dr. Rita on http://www.JustEnergyRadio.com

10 Best Baby Gift Ideas - Presents That Matter

Choosing the right baby gifts can be a mind boggling experience, given the vast array of commercial choices available in today’s supermarkets. But the one thing that has to be kept in mind while selecting that one special baby gift is- that it is as much for the mother as for the baby- since there are many items that a mother can use but not necessarily afford to buy. So, the next time a baby shower, a birthday party or a christening comes around, use the following list of 10 bright ideas to buy baby gift items which are guaranteed to make an impression.

1.-Baby Toys - These gifts never go out of style and are immensely enjoyed by babies. Baby toys are specifically designed for particular age groups. So, all one has to do is to pick up a toy that is made for the appropriate age as shown on the cover or packing of the toy. The best and the most appreciated baby toy one can pick is a teddy bear or any other soft toy as these are appropriate for babies of all ages. So to avoid confusion, it is best to buy baby gift toys that are soft and plush.

2.-Baby Monitor - Safety of their baby is the top priority of most parents and to rest their minds on this issue, monitors are a perfect solution. Through such monitors, it is possible to observe and detect the movements, breathing or crying of a baby both audibly and visually. One can choose from a wide variety of baby monitors such as; audio/video, audio-only, motion-sensor etc; which are available in a widely priced range in the market.

3.-Baby Bath Care - Gifting an expensive bath care set to the baby will be an ideal way of sending the right message to the mind of parents by showing that you care about the welfare of the baby.
4.-Baby Stroller - This is a must-buy item in every parent’s baby list. So why not save the busy parents both the effort and the cash? Gifting this article in every parent’s wish list would be so much better than presenting something completely unnecessary.

5.-Baby Books - Gifting the baby with books, appropriate for his or her age, is always a good choice. The reading habit is best inculcated at a young age and the parents will thank you for this. Make sure that your book has a lot of illustrations as pictures and colours fascinate the eyes of a baby. Remember to buy those books which have thick cardboard or other good quality binding material for durability. But be sure to check for sharp edges!

6.-Baby Blankets and Sleep Kits - Getting a cosy baby blanket and other sleep accessories is a perfect way of celebrating the baby’s arrival. Nowadays, it is possible to customise the baby blankets. Truly, nothing can be more unique than a personalised baby blanket. They can be found in numerous colors, materials and designs. So, the next time you are scouting for a baby gift, think of a personalised baby blanket.

7.-Baby Clothes - Smart clothes for the baby will definitely bring genuine appreciation from the parents, and more so if it is the second child. The baby will be spared from the usual practise of hand-me-downs! If one explores in the baby shops, one can easily find beautifully made baby clothes, keeping in mind the contemporary trends in fashion. Gifting fashionable and branded baby clothes is quite the rage these days.

8.-Baby Bedding - The bedding will include everything from the mattress to the blanket and pillows, as well as the mosquito netting. This will save a lot of expense on the part of the parents.

9.-Baby Bouncers - Baby bouncers are more or less like a bean bag, where a baby can roll and bounce and generally have the time of his or her life. These have a belt to guarantee the safety of the baby. Buying baby bouncers or mobile-type walkers ensure a happy baby.

10.-Baby Jewels - A jewel is an invaluable gift that will be treasured for a lifetime. They also make an exceptional baby gift. One can browse on the net for websites dedicated to baby accessories including baby jewellery which is displayed online. These sites also ship and home-deliver the items, so that you don’t need to go out and purchase them.

Any of these ten baby gifts accompanied with a smile and the best of your wishes will be a sure shot way to warm the hearts of all parents. If you want to have a customized

Are you looking for a unisex customized bedding solution just like
flaviababy bedding welcome to the world
, please subscribe to our montghly newslwtter KidsCares by sending a email kidscares@aweber.com

Why Buy A Digital Camera

When looking to buy a digital camera, you really need to choose a camera that “best fits” you. What are your needs? What do you look for?

The first aspect to consider would be the megapixels of the camera. Depending upon whether you are emailing photos or printing them, you will need to look for a decent resolution. Printing photos requires a higher resolution so that your pictures may be resized without losing the quality of your pictures. You may want to buy a little more than you estimate to be on the safe side.

Second, consider a lens. As with the old cameras, the pictures may be enlarged during the photofinishing stage, this cannot be done with digital cameras. Interpolation is the process used to enlarge digital photos and if your lens is not of an appropriate size you may end up looking at a bunch of pixels or a fuzzy picture. Optical zoom and digital zoom are not the same so be sure to read the literature about the measurement before purchasing.

Another aspect to consider would be your choice of digital film. The higher the resolution of your camera, the more film [MB] you will need. Also, consider how many pictures you want to store; a few, full days worth, or all of your pictures.

One final aspect to consider would be the source of power. Usually there are three options; rechargeable batteries with chargers, special batteries available through the manufacturer of the camera, or an AC adapter. This option really depends upon where and when you will be using your camera.

Words of the wise, be sure to read the literature on any of the products you consider buying to be sure they fit your own personal needs.

Bettye Whitten A new website owner selling elecrontics and electronic games
Http://http://www.electronicsandgameworld.com

Anatomy of a Sales Letter

When coming up with killer sales copy that sucks in orders faster than a
overcharged vacuum cleaner you must follow the AIDA principle.

Attention…

At the top of the sales letter you must get the readers attention. You’ve only
got about 3 seconds so it must be good. The main purpose of a headline is to sell
the reader to continue reading further. The other purpose is to grab the
prospect’s attention quickly. The headline should be the sum of your entire sales
letter in about 15 picture action oriented words or less. Picture action words
are like… “Jump through a hoop of fire” or “Scarier than falling off a ten
story building” or “More Power Than A Raging Bull”. “Mouth Watering Juicy
Steak”. Did you notice yourself picturing those things? Words entering the mind
can be very powerful if done correctly.

Interest…

Here you want to outline some of the benefits of your product or service. You
want to make the reader interested in what you are offering. You could clearly
define the problem your reader is having and then present your unique solution to
that problem. It helps to exaggerate the problem and give a few examples of how
the problem causes the reader to waste time, cause lost revenue or the emotional
frustration of computer problems. Then offer your reader the solution which is of
course your product or service.

Desire…

This section has everything to do with causing the reader to have an emotional
reaction to your sales presentation. It’s good to use picture action words here
to fuel that emotional reaction. Tell the reader what they will get after they
place their order. Also use testimonials from satisfied customers and the best
type of testimonial is one that explains how their specific problem was solved
with your product or service using superlative phrases.

Action…

Now you want the reader to do something. This part of the sales process is often
called the “Call To Action”. You must tell the reader exactly you want the reader
to do. You must be extremely specific. Such as… “Subscribe to my newsletter now
by clicking on the “subscribe now” link” or “Call this phone number right now to
listen in on the seminar”. As amazing as it seems, unless you are VERY specific
people will get confused and not know what to do. And if they don’t know what to
do they will leave and not take the action you want them to. It’s very easy for
the writer to leave out important bits of information since it’s clearly
understood in the writer’s mind.

These basic sales presentation principles have sold billions of dollars worth of
goods and services throughout the years and will continue to do so for years to
come.

Written by Aran Murphy, at http://www.nolimitwealth.com This website provides a free business plan called “Internet Success Secrets revealed”, which enables readers to learn how to instantly create success online. Get your free business plan at http://www.nolimitwealth.com