If you have your own web site, you have access to more than one thousand billion potential customers world wide. That is not to say that all of them will be interested in your product, but you cannot even begin to plumb this vast sea of people using the internet unless you have at least one internet marketing web site.

There are five steps to creating your own marketing web site. The first is to purchase a domain name that is relevant to your web site. Before you do this you must find what is known as a keyword, which is a word or phrase that describes the theme of your site. It should be chosen so that if somebody saw your keyword or phrase, they would understand what you web site was about. For example, the term ‘domains for sale’ describe exactly the purpose of a web site using these words as its keyword.

You should then check whether or not your selected keyword is available. Unfortunately, most of the obvious keywords will have been taken up, at least with the .com ending. You might be able to find one of the other endings but you might also have to find another domain name related to your website. You can easily find companies on the internet that sell and register domain names, and the average cost is about $9 upwards.

You then have to find a web host. That is a company that will host, or run, your website. The host provides you with the web space in which you can build your site and store all the files and software require to operate it. Depending on what facilities you are looking for, hosting can cost from around $5 to over $30 a month, and if you are completely new to internet marketing, it is worth your while going for something more expensive.

For around $25 monthly you can get web hosts that provide you with everything you need to run a site, including website design templates, html editors, email accounts, autoresponders and a checkout and payment system. If you intend to sell anything on your site you will need all of this and more. The cost would be very much higher than $25 a month if you were to acquire all of the software required separately, and the beauty of that kind of web host is that everything is already integrated together, all ready for you to begin.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide’

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To some, Easter is a serious religious holiday. To others, it’s a celebration of the end of winter and of renewal and beginnings. To others, it’s both - but to children, it’s often about a chocolate Easter bunny gift, colored eggs, and other sweet surprises.

It’s fairly well known that Easter is a blend of many different traditions from many different cultures. The Easter Bunny is certainly one of most prominent icon of the holiday, and actually has some very interesting origins.

Both the egg and rabbits and hares have been fertility symbols from ancient times. As prolific breeders, it’s small wonder these animals became symbolic of fertility and rebirth associated with the earth after a long, hard winter.

Early German immigrants to the U.S., who brought many of their old country traditions with them (the Christmas tree was one of them). “Pennsylvania Dutch” parents would entertain their children with tales of the Osterhase, or “Easter hare.” Like Sinterklaas at Christmas, the Osterhase visits during the night and leaves Easter gifts - including colored eggs - for well-behaved children. To this day, some children leave carrots out for the Easter Hare, much as they leave out milk and cookies for Santa on Christmas Eve.

For such a fluffy and gentle creature, the Easter Bunny stirs up a fair amount of controversy, both in the U.S. and abroad. In the U.S., some groups in a well-meaning attempt to maintain a wall of separation between religion and secular life and be more inclusive to non-Christians, have renamed him the “Spring Bunny.” On the other hand, some Christians disavow Easter altogether in recognition of the pagan roots of the holiday. In Australia, the introduction of rabbits - a non-native species - nearly resulted in an ecological disaster when they bred into a plague. Australians have been trying to replace the Easter Bunny with an indigenous species, a marsupial known as a Bilby. If you’re in the Land Down Under on Easter (where it’s actually occurs during the fall), children’s Easter baskets are just as likely to contain a chocolate bilby as it does a chocolate bunny.

Another story attributes the Easter Bunny to an “ancient” pagan legend. According to this “legend,” the goddess Eostre - for whom “Easter” is supposedly named - found a wounded bird in a snowy forest one winter. In order to help it survive the cold, she turned it into a rabbit - but the transformation was incomplete, because the rabbit continued to lay eggs. In gratitude, the rabbit decorated her eggs and presented them to Eostre every spring. Oddly, there are no references to this legend predating 1990, so it’s doubtful that this tale constitutes any sort of ancient tradition.

Nonetheless, Easter continues to be a fun celebration of spring for children of all ages.

Anne Harvester is a homemaker extraordinaire with years of experience creating spectacular events and gifts. See her favorite Gift baskets, Easter gift baskets, Childrens Easter gifts.

If you see an email with the subject “John, Here’s an Amazing new Idea for You”, or “How About Some Fast Cash, Angela?” and it’s your name, wouldn’t you feel like opening it - even if just out of curiosity? And when you do open it, would you keep reading if you read this:

“Hi John!

John, I’ve just had a great idea! It’s just earned me a whole bundle of cash over the past few weeks, and I was wondering who could partner me to make more. It has to be somebody who can use some quick income, but also somebody I know, so I thought of you, John, because you contacted me a few weeks ago.”

Another advantage of doing this, apart from immediately attracting the attention of the reader, is that people do not associate their name with being spam, so are again more likely to open the email.

If you really want to make it irresistible, use some powerful words that have been proved effective in attracting people’s interest. Look at my examples above: Which is the more compelling? “How about some Fast Cash, Angela?” or “Learn How to Make Money on the Internet, Angela.”

Words such as ‘Free’, ‘Amazing’, ‘New’, ‘Guaranteed’, ‘Fast’ and ‘You’ are practically guaranteed to make your potential reader stop and think. If you get them to stop their quick scan down the list on your email, then you have a great chance of persuading them to open it. The rest of the wording should be designed to achieve that. The combination of their own name plus one or more ‘power’ words, should get them to stop. You should then make the message compelling.

Once they have opened the email, there are no more powerful words than ‘you’ and ‘because’. People like to be referred to, and love it when you explain something to them. ” I am offering you this amazing software because . . . ” has been shown to work. It is now up to you to retain your reader’s interest by the use of more compelling vocabulary, but be truthful. Do not promise to make them millionaires overnight, for they will not believe you.

So, if want to know how to write an effective email campaign, the first and greatest obstacle is to get your email opened. Once that has been achieved you have almost won the battle. Finish it by writing to the reader as an individual, explaining why you are writing to them and telling them honestly what their expectations are if they put in some hard work.

Your ezine publishing campaign should begin with an offer or a promise, and you will find that if you follow these rules you will soon have a long list of subscribers eagerly awaiting the information that will enable them to better themselves. For that is why they opened your original email.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide’

Download it free here: Internet Article Marketing

Do you want to learn how to build a massive list fast? Click here: Email List Building

Whether you use ezine publishing as a means of marketing your website or product, or simply to pass on news to readers, you will get nowhere without knowing how to write an effective email campaign. No ezine will be effective if your emails are never opened, or if, once opened, they are shut again after a sentence or two of boring text.

Even in these days of spam filters, not all useless emails are caught. In fact it has become a game played by spammers to beat the filter and get their email through. The majority of emails most people get are worthless to them, and there is a psychology not to open anything that does not stand out. An effective email campaign must include a compelling subject line that draws the reader’s eye and forces them to open the email.

You are going to earn zilch if your readership is nil! There some basic tips you should follow in order to maximize the potential for your email to be opened. First, you must get personal. Most people find seeing their own name in the subject line of an email to be exciting, and many are even driven to open such an email just on this alone. It is a psychologically proven fact that people love seeing their own name on emails, and it is easily achieved using an autoresponder.

When you capture a name and email address using an online form on your website, the software puts it into a database. When you make a mailing to everybody in that database, you refer the autoresponder to the name of the column containing the first names of the people in your list. Each autoresponder has a way of doing this, and an example is ‘&firstname’.

When the software sees this it directs the autoresponder to go to the column named ‘firstname’ and replace the text ‘&firstname’ with whatever appears in that column for each email address associated with it. This can be done in the subject line or anywhere in the body of the text, so you may add the personal touch wherever you think it is appropriate to do so.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide’

Download it free here: Internet Article Marketing

Do you want to learn how to build a massive list fast? Click here: Email List Building

You will have to design an email for each individual type of response, including the fields that need to be included. Examples of responsive emails used in an internet business include the response to an enquiry. A general enquiry should simply thank the person for making the enquiry and inform them that the matter will be attended to within 24 hours. Specific enquiries can be handled in the same way, though if the information required can be sent by email, it could be initiated by the person making the enquiry clicking a box and filling in a form on your website. This would tell the autoresponder what email to send, such as information and prices on Spanish holidays, and the name and email address to send it to.

An email sent in response to an order would include the order confirmation plus other details such as items ordered, prices, delivery and order number. All of these would be made available from the order form you designed, and the order number would be generated automatically by your software.

You know what emails are required for your business and the way it is operated. You should always have a follow-up email. Whether the original email was sent in response to a request for information, an order or was a notification of dispatch, you should always follow it up. Ask if the customer received all the information they required, or if the received the order in full. In the case of an invoice, you can ask if the customer was happy with the product and even remind them of your fantastic extended warranty offer. The customer can be emailed on a regular basis with information about new products related to their purchase. ‘Regularly’ could mean three monthly or even annually, as long as you are keeping in touch.

Don’t be one of those people who lose customers and business because they do not know how to write a responsive email. Proper email marketing by autoresponder is easy to get right if you remember that it has only two purposes: to provide your customers and prospects with information and to make them aware of the fact that they are important to you and not taken for granted.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide’

Download it free here: Internet Article Marketing

Do you want to learn how to build a massive list fast? Click here: Email List Building

In email marketing, it is important that you know how to write a responsive email. This is an email that is responding to an action or communication from a prospect or customer, such as a request for information or an order.

Emails used in internet marketing are generally sent by autoresponder. This is a piece of software that automatically sends a responsive email when activated by a trigger. This trigger can be an incoming email or a response to an online form. The message emailed by the autoresponder is held in memory, and several emails will normally be stored, each mailed in response to a different trigger.

Auoresponders are an essential part of internet marketing, since without them an individual with a successful and busy online business would likely spend all day sending emails. This was the case in the early days of internet marketing when individuals dealt with all transactions manually. Then, however, there were a lot less people using the internet, and the workload was less than it would be now were everything done manually.

When designing the documentation of your website, the responsive emails will all be pre-written. All that should be needed to be added are the recipient’s name and any other variables such as addresses, order numbers and prices. These details can be added by the software from fields within the originating documents or forms. In order to add a personal touch you should include the recipient’s name in the header, or subject, of your email. This is added by the software using the database to which every person contacting your company should be added.

In fact, if someone is not added to a database, you cannot use an autoresponder. When you design the email you enter the name of the database field exactly where you want the information it contains to appear. For example, a common format used by some autoresponders is “Dear &firstname . . “. In this case &firstname tells the autoresponder to look up the field ‘firstname’ and add the contents where requested. You can email everybody in the database or an individual identified by a reference number or name.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide’

Download it free here: Internet Article Marketing

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The popularity of movie and music downloads will continue to increase with the acceptance by the movie and music industries that peer-to-peer file sharing systems are here to stay. They will be forced into the realization that if they can’t beat them then they must join them, and we might see more widespread introduction of subscription download sites, operated by major movie and music companies. Streaming video technology will improve to allow faster and more reliable reception of streamed video files, and this will result in an increasing use of streamed movie videos on P2P networks and on subscription or pay per view sites operated by movie studios.
Good quality streaming videos will also become more common on public sites such as YouTube. The possibility of legalizing P2P distribution of copyrighted material may still be farther in the future, but it should not be beyond the music industry to devise a licensing system to allow this. Perhaps that will be one for 2008!

Finally, we come to internet marketing itself. It is difficult to look into the future with internet marketing systems, and fads come and go. We have had the Adsense boom with all the content and article generation software that it gave birth to, and we have had all the hype of Tag and Ping that failed to make much of an impact. More use will be made of Web2 sites by internet marketers, and sites such as MySpace and the social bookmarking sites such as Furl, Blink and Del.icio.us will expand. They will find increasing use as more marketers come to realize the hidden potential that such sites have in marketing.

Some of these sites will die because of this, but others will adapt to their hijacking by advertisers. The large search engines such as Google and Yahoo will continue to prosper due to the increasing number of people using the internet, but the Web2 sites will expand at a much larger rate.

These trends are fairly easy to predict, but there will always be the unexpected. Who, in 2004, would have predicted the phenomenal success of MySpace, and who knows what is round the corner? One thing is sure: the internet, as always, will be an exciting place to be in 2007.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide’

Download it free here: Internet Article Marketing

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Ecommerce trends in 2007 will likely be just as progressive as they have been since the internet was devised by the American military in the 1960s, but particularly since the inception of the World Wide Web by Tim Berners-Lee in 1989. There are a number of trends that indicate more widespread use of technology in several areas of ecommerce, of which the following five are likely to expand the most.

The first is the use of video. Video is already in widespread use as a marketing tool, and no self-respecting internet guru would consider marketing a product without offering a streaming introduction or instructional video. It is the advances in streaming video that made the widespread use of video technology possible. Prior to that, video files had to be downloaded to be used, and nobody was going to be likely to download a large file to their hard disk simply to check out the latest offer of a great way to make money.

Streaming video made that possible since there is nothing involved in simply clicking on a button to watch a video of how other people make a living. Apart from the fact that such videos have a lot to offer both new and experienced internet marketers, the novelty factor alone has contributed to their popularity as an advertising technique. The use of video in blogging will continue to expand thru 2007 and will be the recognized method of blogging by the end of the year.

In order to facilitate this, video camera technology will improve, and their prices will come down, making high quality video technology more affordable for the ordinary person. Not only this, but digital photography in general will improve through the continuing development of photo software.
Online telephony will rocket with more use being made of inexpensive systems such as Skype as opposed to landline VoIP communications systems. VoIP will be used increasingly online as a marketing technique and for marketing conferences, enabling tele-video-seminars to be conducted live to audiences round the world.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide’

Download it free here: Internet Article Marketing

Do you want to learn how to build a massive list fast? Click here: Email List Building

If your ebook is an explanation of how to go about internet marketing you would be expected to provide some evidence that you are qualified to write on the subject. Nobody is going to take marketing advice from anybody who has never succeeded in internet marketing. Although it is not necessary to own a successful website dealing with the specific topic of your ebook, doing so would help to sell it.

Whatever the topic of your ebook is, your research must be adequate and thorough. If it is relevant to do so, you should always present two sides to every argument, and if you are using references to the work of other people you should include a reference list, normally at the end of the book. Plagiarism is a crime, and if you break copyright law you are liable to prosecution. Do not, therefore, present any material as your own if it is not. It is permissible to include such material in your ebook as long as you provide credit to the originator.

Your research can be carried out in libraries and on the internet, and if you can add anything new to the topic then that would be an advantage and a good selling point. Once you think that you have enough material for a book, start writing. You should check your spelling regularly and also your grammar. It helps to set your spell checker to also check grammar if possible since , if your grammar is poor, you are not going to be able to improve it just to write an ebook. Grammar checkers can help to an extent but are by no means comprehensive.

Plan your chapters. Do not make the mistake that many do and try to ‘wing it’. Good planning is essential for a good ebook. Break your topic down into sections then write on each section, one at a time. Each section of your book might be covered by more than one chapter. For example, if you are writing an ebook on internet marketing, your sections would include website design, promotion, etc. Your promotion section would include chapters on pay per click advertising, article writing and so on.

Once you have finished each chapter, go over it with a spell checker then leave it a day or so. Go onto the next chapter, and return to the previous one after a while to re-read it. Correct any errors and rewrite it if it does not read well to you. Work on one chapter at a time according to your plan.

Eventually all of the chapters and sections will be finished. You may then complete your ebook by adding any references you used, a contents list if you need one, a disclaimer if you need one and a bit about yourself. You may also have to work out a price if it is not to be given free to your prospects, though pricing is another subject.

That is how to write a quality ebook. Ebook creation is about planning and research. The most successful ebooks contain some original information, or a new twist on existing information, but many are also successful that simply provide information on a subject that is useful to people who know little about it. Keep checking your spelling and have somebody else read it over for you that you know will be honest, and you should do just fine.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide’

Download it free here: Internet Article Marketing

Do you want to learn how to build a massive list fast? Click here: Email List Building

Ebook creation is an important skill to internet marketers and anyone who does not know how to write an ebook is lacking a very valuable means, not only of making money, but also of making the most of the internet as a marketing medium. Ebooks are very popular on the internet because they can be a good source of well researched information, and are easily downloadable. Once written, they can be supplied to an unlimited number of customers, and in addition to being downloadable from a website, they can also be distributed by email.

Ebooks are written for a number of reasons, not only to impart information, and before embarking on creating an ebook you must be clear in your mind what its purpose is. Is it intended purely to provide information, or is there some other major purpose. For example, you ultimate goal could be to make money, not through sales of the book, but through its content.

Take viral marketing for example. An ebook could be written that contains very useful information on internet marketing, such as search engine optimization. Included in the book are a number of recommended products that would help someone owning a website to achieve high listings in search engines such as Google. Links could also be provided to software that helps a webmaster with advertising, or explains the mysteries of Adsense. There might also be links to your website, and even a few Adsense ads.

The point here is that it is your affiliate details that are contained in these links, so that you get a proportion of the sale if anyone purchases an item advertised in your ebook. It is also your Adsense publisher reference that is embedded in the Adsense ads, so that you earn money every time somebody clicks on an ad. You then give the book away free to your customers, or email list, and provide everyone with full distribution rights.

In this way your ebook is spread round the internet as a free gift, packed full of your affiliated products and Adsense. This is why it is called ‘viral’ marketing. Your ebook spreads like a virus, and that is why you must be certain of the objective before you begin to write a quality ebook. The purpose of the ebook has a very large bearing on its content. If you intend to sell the book, for example, you would not be expected to include Adsense blocks.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide’

Download it free here: Internet Article Marketing

Do you want to learn how to build a massive list fast? Click here: Email List Building