If they decide to read on, you now have to convince them that what you can offer will do something to solve their problem or answer their question. Will your software really help them to track all their ads without them needing to be a Mensa member or will this golfing advice they are going to get help cure their slice? Show them that the answer is likely to be ‘Yes’ and you will get your form filled in. You needn’t write a lot: all you need do is let them think that it is possible, and they will want to know more about what you have to offer. For that information they register using the form.

Don’t ask them to ‘subscribe’ – that has connotations of regular money payments, and don’t use the word ‘register’ that infers some form of commitment. Your visitors don’t want to pay for anything and don’t want to commit themselves at this stage. They just want information. Offer them that information and request their email address and first name so that you can send them it. It’s that simple.

One of the most important things that you have to keep in your mind is why are using a squeeze page - to get optins - but not just for the sake of getting optins - you want to get the optins for a purpose. You want to get the optins so you can build a relationship online.

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