The keyword in the title sells the book! “Fishing for Salmon” is the same whether printed or on a computer. You could introduce some humor, but it would work the same for both media, for example “Water in My Boots: Fly Fishing for Beginners”, would sell just as much online as offline.

So, you have your title. Now write a few words on what the book is about. No more than a page or even a few lines are enough.

“I am writing this book because I remember how confused I was with regard to the different types of fishing when I was a youngster, and ‘fishing’ was simply catching fish. Not brown fish or red fish, just fish. And I was more confused when I read about ‘fly fishing’. How do you fish for flies, I wondered. So I was fascinated and decided to learn this apparently useless skill. It soon became apparent that I did not ‘fish’ for the flies. First I had to make them! Or even ‘tie’ them! Confused isn’t the word!!”

That’s a good start to getting someone interested in your book. Then you have to keep them there, though you are not trying to sell anything. You are writing a book on fly fishing. What you have to remember is that your paragraphs will probably be smaller since lots of text on a screen can be difficult to read. Your font and font size is also important. Too big and you will have far too many pages; too small and it will be unreadable to many people. Practice with a few but both Ariel and Verdana were designed for online reading. You can’t go far wrong with either.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Internet Article Marketing

Do you want to learn how to build a massive list fast? Click here: Email List Building