The most challenging aspect of building a home based Internet business how you go about increasing the awareness of your products online. There are however ways to go around it and what I’m going to share with you is on how you can submit so called written ‘articles’ related to your products or services as in your website you choose to promote.

The 3 key success to writing a good marketing article are:

1) Researching of keywords;

2) The writing of articles and

3) Submission of articles. Although selection of keyword(s) used in your article is the most important aspect, many of us tend not to do a keyword research. You would need to focus your time to search for keywords to be included in your article ‘Title’, ‘Body’ and its ‘Resource Box’, that is a pre-requisite to enhance your ranking as in any of the Search Engines. It may be important to use popular keywords that are constantly being searched in the internet to bring more targeted traffic to your website, however too popular a keyword may also suggest that your article may takes a longer time to reach a high ranking since that would be more competition. If you are selling organic food online, you may want to search for keywords relating to organic food.. At the same time, take note of the more ‘common’ keywords listed in Wordtracker or Overture that you may include in your article writing. There is a measurement on the effectiveness of a keyword, which is stated by Keyword Effectiveness Index (KEI). A KEI of 10 or above relates to you that a keyword is popular in the search. For a KEI of below 10, it is considered a keyword of poor choice and you may want to avoid using such a keyword.

Second aspect of writing a good article: keep your article content short. An ideal word count for a good online article is around 350 - 800 words. As human concentration span in reading is usually lower than off-screen reading, so you do not want to turn off your readers. My take is to write a problem-based title rather than a solution-based one. An example of a solution-based title may look like this: “The secrets to email marketing success”. This title might be a hit several years ago, which means its effective has gone down over the years. On the other hand, a curiosity or problem-based title like “Do you know who is killing your email marketing?” would arouse your reader more. Remember, you must include the chosen keywords in your title as well so as to increase your ranking over the Internet.

Third aspect: the body of your article. Be concise and straightforward in your writing in this part. Put yourself in the perspective of your readers where they are only interested to find relevant information. A good article would comprise of its main points in the first and second paragraph. Again, your placement of keywords is crucial and should be placed in the first and second paragraphs. To add on, it is also crucial to have your website URL included in the Resource or Signature Box. Information in the Resource Box is to provide readers a better understanding of your services and also an opportunity for you to promote your websites to them. A brief introduction about yourself in the Resource Box is highly recommended as it reflects your professionalism and enhances your credibility.

Last but not the least, upon completion of your article writing, you have to submit your articles to the Articles Directories. Submit to various engines as such: EzineArticles.com, searchwarp.com, GoArticles.com or IdeaMarketers.com, for the fact that they are the highest ranked article submission sites in the Search Engines so far. Start your article marketing today; bring traffic to your affiliated website through the mentioned Articles Directory.

Alvind Tan is an online marketing expert, exploring of ways to market products over the internet, bringing him online passive income. He has been helping interested person to learn and earn via online. He is currently involved in a personal development online educational program. He believes in helping anyone who desire to succeed in their life and he is giving away a Free e-book on Think and Grow Rich by Napoleon Hill. Click here to download the free e-book: Click here to download the free e-book