There are always two sides to every conversation or presentation. Both are equally important, but one always comes easier to us than the other.

Often, in conversation, we use the time when another individual is speaking to formulate our next response or consider completely unrelated topics. It is rare for our attention to be focused intently on the other person’s words. Similarly, when in attendance at a presentation or meeting, it is easy to allow our minds to wander or become engrossed in minor details and distractions, therefore missing the full import of what is being presented to us. But really, if one is not listening intently to what is being said, what is the point of being present?

The following list of points is vital to learning how to listen effectively:

· Concentrate on Concentration: It may sound strange, but it is not only possible, it is vital to consciously focus our mental energy on the information being presented, or on the words of the associate we are conversing with. It has been estimated that the average speaker speaks at 125 words per minute. At the same time, our mind can comprehend approximately 400 words per minute. That leaves a lot of room for wandering if we allow it. We must pull down a mental curtain that blocks outside thought from interfering with our listening.

· Take Note: If listening to a presentation, brief notes can serve to keep our ears and mind focused on the material at hand, as well as provide a beneficial means of review later on. Be sure to keep them brief, however, as extensive notes can serve as more of a distraction.

· Question and Answer: A good indication of one’s ability to listen in conversation is the ability to ask intelligent questions or give appropriate answers when requested. The desire to do so will spur us to remain focused on what is being said. Similarly, when listening to a presentation, the mental questioning of a specific point, and subsequent search for the answer in the speaker’s further presentation, will demand our listening skills remain sharp.

· Look the Part: Appropriate eye contact with the speaker is not only polite in personal conversation, but also serves to keep outside visual distractions from impairing your ability to listen.

Certainly, our focus on truly listening to the other person, rather than merely hearing them, will go a long way in improving our ability to communicate.

Justin Lambert is the owner (and toughest critic) of CopyGhost, a copywriting and ghostwriting firm serving businesses of all sizes, nationwide. Visit http://www.copyghost.com to subscribe to the FREE Connexion e-newsletter, your source for tips and tricks to improve your business communications, both written and verbal. Subscribe today, and download the Special Report: 10 Ways to Spruce Up Your Copy - Even If It Doesn’t Need It!