Maybe you started your own business selling a
cool product or offering a service that you just
knew people needed. You are happy to be rid of
your corporate job, or tired of working for
peanuts at a dead end job and you look forward to
people knocking down your door to get what you
are offering. In your head you are counting all
the money you will be earning.
Very soon you realize that the hoards are not
crowding through your door, so you have to do
something called “marketing.” If you are like
most people that word conjures up a big fog in
your brain and sounds tiring as well. Marketing
is really a no brainer. It is all about
relationships. The backbone of all business is
about relationships. If you like people its
easy. If you don’t like people go back to your
job washing dishes or learn to like people. It
just might be fun.
Networking is one of the cornerstones of
marketing. It is not about going to tons of
networking events, making small talk, filling
your pocket with business cards and then waiting
for them to call you. It will never happen. It is
about meeting someone who you would like to get
to know, knowing how to say what you do, sitting
down over a coffee, getting to know each other
and then say thank you and staying in touch.
Marketing is all about looking for ways to put
yourself in front of people.
But what if you just don’t feel like it, you are
tired, or feel reclusive. Here are five ways to
give yourself a lift when you are
feeling dull and don’t want to do any of the
above.
1. My marketing guru says every successful
entrepreneur needs to do two hours of marketing
per day. This keeps your business ticking
along. Go to a local coffee shop with your
computer and cell phone and work from there. I do
that once per week. I schedule coffee meetings
with a couple people and in between write copy
and set up meetings for the next week. And
because I am in the coffee shop, it feels like I
am having a break.
2. Make your to-do list shorter and put your
favorite things on the top. If the list is long
and nothing looks fun it can feel discouraging.
Make sure your list has no more than three things
on it. When you complete one of the three, cross it out
and celebrate.
3. If your state of mind is that marketing is
hard or boring, you may find that getting started
is the biggest challenge. Commit to
spending just five minutes. Anyone can do
anything for five minutes. Once you get going you
might not want to stop, if not then do it in
five minute increments.
4. Talk to someone who believes in you. and has a
positive attitude. Success and positive thinking
is contagious and will make you feel inspired.
If you can’t find someone then read something
inspirational. I saw a poster once that said “Get
behind yourself and push.” It had a person with
an elastic leg stretching back and pushing
herself forward. Energy is flat when it is stuck
but once it gets moving it perks up and can move
on its own.
5. Revisit your purpose for doing your business.
Your purpose will inspire you and remind you why
you are doing what you are doing.
Your purpose is a larger reason of how and why
you are wanting to give value to people.
Remembering this will help you to take the next
steps in your marketing because you will have a
reason that has a greater value than your
resistance.
So the next time you feel dull, bored or
resistant about marketing look at this list and
pick one thing. Even the simplest act will make
a difference, will make you shine again and
remind you why you quit your day job.
Join me for a Free tele-seminar on “How to Get
Clients Beating Down Your Door.” For more
information and to sign up go to:
http://www.awakeningbusiness.com/ and click “marketing.”
© 2007 Kaya Singer, all rights reserved
Kaya Singer, owns Awakening Business
Solutions. She helps small business owners and
solo-entrepreneurs attract right clients. Kaya
teaches that is possible to have purpose and
prosperity. Kaya can be reached at 503-493-1199
http://www.kayasinger.com