Public Speakers Learn from Advertising Wisdom

Great advertising grabs and keeps your attention, is memorable, and makes you act. You can grab your audience, deliver a memorable message, and make them act by incorporating advertising tips into your presentations.

Advertising Tip: Advertise benefits, not features, and address the prospect from the ‘you’ perspective.

Presentation Tip: Help listeners imagine themselves in your stories and enjoying the fruits of their actions.

Advertising Tip: Tell the truth in a dramatic way.

Presentation Tip: Colorful, textured language; no reporting; no jargon.

Advertising Tip: Sell with stories.

Presentation Tip: First person and third person stories make your key points memorable.

Advertising Tip: Communicate credibility.

Presentation Tip: Weave your length of service, your results, and testimonials into your stories.

Advertising Tip: Utilize double readership path-appeal to both ‘analysts’ and ‘impulsives.’

Presentation Tip: Incorporate this technique in your slides, handouts and engagement exercises. Slide titles and major bullets for the impulsive listener; detailed bullets and lengthy handouts for the analytical listener

Advertising Tip: Keep your content lean.

Presentation Tip: Avoid extraneous words or phrases.

Advertising Tip: Use short sentences and paragraphs.

Presentation Tip: Speak in the active voice, lots of periods, and pauses.

Advertising Tip: Create a sense of urgency.

Presentation Tip: What will happen if listeners don’t do follow through on your call-to-action?

Advertising Tip: Compare apples to oranges.

Presentation Tip: Focus on relevance not specifics.

Advertising Tip: Repetition is important and beneficial.

Presentation Tip: Avoid being boring even while making your key points more than once. Use dramatic license, leanness, short sentences, and stories to add variety and maintain interest.

Advertising Tip: Use the power of the P.S.

Presentation Tip: Craft your ‘goose-bump’ close. You reach into the heart and emotions of your listeners, leaving them with a powerful refrain or tag line they’ll remember and act upon.

Advertising Tip: Study advertising of all types: short messages, long copy, direct mail, newspapers, circulars, and brochures. Figure out what grabs your attention

Presentation Tip: Study other presenters. Figure out how they do or do not grab and keep the audience’s attention. Ask others what they remember about the presentation. Describe and analyze your own response to each presenter. Keep only what works even if you have to break your own habits.

Don’t be the public speaking equivalent of the advertising dud. Great advertising is all around you. Starting today, become a catchy and memorable speaker for all your audience members by tapping into the wisdom of advertising greats.

Susan G. Trivers, MBA is a consummate presentation skills coach with hundreds of confident, creative clients who have learned how to engage their audiences. Start with Susan’s two fundamental principles: Put the Audience First and Be Yourself, Polished. Add effective leading (not supporting) materials to your key points, craft excellent stories, and add engagement activities and you’ll raise your career profile.
The Red-Hot Guide to COOL Speaking - Craft and Deliver presentations that are Creative, Original, Outsized & Liberated is Susan’s easy-to-use, apply-it-now e-book that answers all your questions about standing out when you’re standing up in front of an audience. Available at http://www.susantrivers.com/store.php Questions are always cheerfully answered at susan@susantrivers.com

Bottled Water Service – Health, Quality and Convenience

Every day more and more people are realizing the benefits of adopting a healthy life style and one of the basic ingredients of good health is healthy drinking water. This is true not only for the individual, but for their families as well. Starting young children off on healthy living will go a long way to ensure future longevity.

Tap water is not the answer. Although regulated by the Environmental Protection Agency (EPA), tap water is far from pure. The only thing that EPA regulation ensures is that tap water does not exceed a minimum level of toxins and other contaminants. As soon as people discovered how many toxins and added chemicals are contained in the water that comes out of their taps, they often explore bottled water service for the home. What used to be affordable only for business is now available for individual home makers and families as well.

It seems is that of every other house on the block now has a bottled water service. More and more people are realizing just how important it is to have a convenient source of pure, refreshing water at home as well as at the office. Many bottled water service providers have tailored their home delivery offerings to fit both individual and family needs. As a result, the consumer is now able to sign up for home bottled water service that serves their needs and is affordable at the same time.

Tips for Home Delivery Water Service:

First of all, make sure you know what you are getting for your money. There are many types of water on the market but the highest quality water is considered by many to be purified water using a distilled, oxygenated process.

In terms of delivery, quality water suppliers often set up a plan whereby you can actually tell the company how much water you believe you require so they can give you a solid estimate as to what you’ll need. These plans are tailored to the budget requirements of the consumer.

However, you have to bear in mind that there is a lot more to bottled water service than just the water. Quality water suppliers offer high grade accessories and customer service.

Next, you’ll also need the water cooler unit, which can contain a heating element as well, cups and you will want ongoing maintenance in case of mechanical failure. There are many grades of coolers on the market of differing levels of quality and price but it is best to spend a few dollars more per month to get a quality cooler that will provide years of service.

In addition, consider the quality of the water bottles. Some quality suppliers deliver water bottles with spill proof caps and easy carrying handles. This makes use of the water easy, safe and convenient.

Customer service is an important part of the delivery service. It is best to deal with a supplier that has a culture of customer service with ready access to customer service personnel (as opposed to a phone tree or answering machine) for service issues. Some water suppliers have invested in e-commerce sites that afford easy ordering off of the internet.

Take Care in Contracting

Be careful of long term commitments with hidden cancellation fees. Before signing a contract, make sure you know what you’re paying for. Also, you should ask if there is any flexibility to the plans. There are some services that you may not want so there is no sense in paying for them. There are a small number of suppliers who don’t require long term contracts and have enough confidence in the quality of their products and service to operate without a contract. These are the suppliers who are best to deal with.

If you must sign a contract, always check the fine print so you don’t get burned. Some bottled water services assess fees and penalties if your actual usage varies from the amount stated in your plan. There is usually a penalty if you terminate the contract before it expires.

If you simply want to try out the bottled water service for a while, avoid signing any long term contracts until you feel comfortable with what you’ll consume. The more you know about the plan right from the start, the less chance there will be of encountering problems later on. Try to choose a supplier that wants to work with individual consumers.

After arranging for bottled water service in the home, many consumers notice a distinct improvement in the taste of coffee, tea, and even their cooking. In addition, pure water consumers feel much better knowing that their drinking water is clean and pure and the basis of a healthy lifestyle for themselves and their family.

Jon M. Stout is Chairman of the Board of Element H2O an Ultra Pure bottled water company located in Chantilly, Virginia. For more information about bottled water, private label bottled water and bottled water delivery go to the Element H2O website.

Success Requirements, Apply Within

If your like everyone else, there is more you want out of life. A sense of accomplishment and success that so few people
get to realize in their lifetime. The positive side is that you can have, do, or be anything you want to be. The other side
is that it really is fairly simple to have the life of your dreams. Not easy necessarily, but simple. The down side is that so
few people are willing to do what it takes to discover that success for themselves.

There are only a handful of traits that you must develop within yourself to be able to discover the success you seek.
With the right discipline in these areas and the constant application of the following principles, you cannot help but
be success at anything you apply yourself to. Develop these concepts into habits, and the world will be at your command.

The first trait that is absolutely necessary for success is commitment. Just as getting married involves a commitment for
it to be successful, everything else, including making money, involves a commitment. Most people fail at becoming wealthy
or successful at anything simply because they do not have a commitment. They want something, but it is only a fancy for
having it, not a deep seated desire. A desire that is so strong and so driving that they are willing to go through anything to
get what they want. If we were to compare these desires to fires, successful people would have a burning desire for success
and what they want that would be equal to a forest fire taking up half the state of california. Most people are lucky to have
a campfire for desire. Develop your desire to live the life of your dreams, and nothing can stop you.

The second thing that is necessary for you to be successful is to know what it is you want. Less than 5% of people out
there take the time to write down what it is they want. Even fewer know exactly what it is they want and when they will have
it. You must know what you want, and exactly when you want, period. You must write it down and review on a regular basis.
If you don’t you are on the quickest path to failure.

The third trait that so few people develop is a plan. Many people either do nothing, or just do anything. A good plan helps
keep you on track with what you want to accomplish and where you want to go. It also allows you to know when corrections
need to be made to keep on track and exactly where you are on the course. Just as a map lets you know what highway needs to
be taken next to get from New York City to San Fransicso. Without a map, one could just start traveling west, but it could takes
weeks, or even months to get to California. Take the time to create a map to help you get to where you want to go, but leave it
flexible enough for the inevitable bumps and detours that will happen.

The fourth trait necessary to have is a strong heart. No matter what path one takes, if it is outside the social norm of what
others think is possible or acceptable, there will be criticism. There will always be nay-sayers. There will always be friends
and family that think you dream to big. People who think you couldn’t possibly have what you want, or that normal people
could never be wealthy or happy. You must become like steel. You must take your mind away from these people and ignore
everything they tell you. You must keep your eye on the prize and keep going no matter what. You must develop a desire
and driving force that will blow past these sort of people.

The final trait necessary for success is action. So many people dream big, but never take a single step in the direction
of accomplishment. A desire, a good plan, knowing what you want. All of that is useless and nothing more than pipe
dreams if you don’t take action toward accomplishing it. Taking action alone with a strong desire is all that is really
necessary for success. However, a good plan and the ability to stay focused on the goal helps make the path quicker
and easier. There are people who take no action, and people who do nothing but take action. Some people are really
good at taking action, again and again and again. They start this, then they start something else, then they move onto
another thing. Those types of people never get anything done either because they are always starting new projects.
So get started, follow your plan, and stay the course. Be sure to do something every single day to move you closer
to your goals.

So success is really that simple. Decide what it is you want and write it down. Review that list on a regular basis.
Develop a driving force within yourself to have what you want out of this life, and refuse to settle for even 1% less
than that. Develop a plan with specific dates for when you will get what you want, and work the plan. Develop the
ability to take your mind off of any negativity that could hamper your success. Become like solid steel and stand
strong and firm for what you want and believe. Finally, take action on your dreams and goals. Don’t hesitate, don’t
delay, don’t even wait one second. Take action, and take it now. As Nike would say, just do it!

Dwayne Gilbert is the founder of http://www.wealthylifesecrets.com and has been helping people in the area of self-protection
and personal development for 10 years. He has authored some of his own books and currently teaches people self-defense and
personal development strategies and tactics. To get more information on the law of attraction and how to apply it, visit
http://www.wealthylifesecrets.com

Small Business Websites - 10 Steps To Success

Tips on Designing Your Small Business Website

There are all sorts of websites out there, and clearly some of them are working much harder than others. How can you be sure your website will be a champion?

The key is website planning and strategy. Think of your website as an employee and make sure you hire the right one. If you approach this project with clear goals in mind, you will be rewarded with a lucrative asset to your business. What’s most important? The questions below will get you started.

1. What are your specific business goals?

How could your website help you achieve them? Need to increase sales through cross selling? Your website could educate customers about using your products or services together for greater value. Need to reduce time spent in customer service on the phone? You can promote your website as your primary customer service centre, helping to redirect queries that can be easily solved. A little time spent planning a job description for your site will result in a website that works harder for your money.

2. Who is your target market?

What are they looking for in your type of business? Your website will have to appeal to them and speak to their needs. If your site clearly addresses your customers’ needs, visitors will spend more time there and will be more likely to become paying customers. How can your website add value for them? If you need ideas have a look at competitor websites and imagine you are their customer. Identify what they have done well and capitalize on their mistakes. Look at other websites that you like. How did they make such a good impression?

3. What do customers like best about your business?

Is it your high quality products? Your value for money? Your speedy customer service? Your friendly staff? Whatever it is your website should reflect those aspects of your business. They are what set you apart. If you’re not sure why people come back to you consider undertaking a customer satisfaction survey to find out.

4. Do you have identifiable branding that represents the unique personality of your business?

If not, develop a branding identity that will set you apart from competitors, starting with a logo that communicates the character of your business. The visual design of your website is an extension of your brand identity. Be sure your website is dressed for success and represents your business as nothing less than credible and professional.

5. Do you have the time and skills to prepare your own content?

Be realistic here. Your written text should be concise, focus on customer needs, and use language that your customers understand. If writing isn’t your thing, consider hiring a copywriter to massage your copy or even write it for you. Make use of images and video where it will be useful to customers. If you don’t have quality images at hand, consider hiring a photographer or buying stock photography. Don’t be tempted to cut corners and compromise quality just to save a few bucks. The impact of your content is critical to your website’s success.

6. How can you take advantage of interactivity?

There’s no substitute for experiencing your product or service in person, but as this may be your only chance to make an impression, make the most of it! Establish what your customers are interested in, give it to them and lead them to action through the interactive nature of the Internet. Engage them with online competitions, printable discount vouchers, product demonstrations, live help, customer feedback surveys, etc. Interactivity can also be a great way to build your customer database or gather market research about your visitors.

7. What is a realistic budget for your website?

To plan and implement a website strategy you’ll need to invest upwards of a few thousand dollars to do it right the first time. Think carefully about your budget. Does it seem reasonable given your business goals? Think about the bottom line benefits in terms of potential cost savings as well as revenue potential.

8. How can you promote your website?

First and foremost, put your domain name on everything! Letterhead, invoices, signs, sales tags, whatever you can. It’s much easier to remember a website address than a phone number. To attract new customers via the Internet you’ll need to harness the search engines. Search engine marketing involves optimizing your website so it’s visible to customers searching for your type of business. If you are in a competitive market, you may need to budget for comprehensive search engine optimization for your site. If you’re looking at search engines as a major source of new customers you may also consider adding ‘pay-per-click’ advertising to the mix.

9. Will you manage your own updates?

Keeping your website fresh provides a reason for visitors to return to your website. If you plan to make regular content updates, consider investing in a Content Management System costing as little as a few hundred dollars. It makes more sense to pay your website developer for ongoing development rather than simple changes to content that you can make yourself.

10. How do you know if your website is a champion?

After your site has been live for several months, quantify the gains generated by your website and identify the impact your investment has made on the business. Using software tools you can establish which parts of your website are performing well, and which parts need tweaking. A website strategy is never really complete. You can always improve on the status quo. Set a regular schedule for review and don’t forget to budget for strategy changes and ongoing development.

http://www.eyeswideopen.com.au/

Zoe Gray is the Creative Director of Magnetik. Magnetik provides a one-stop-shop for online marketing, including website design and development, search engine marketing, and logo and corporate identity design. http://www.eyeswideopen.com.au/

Opt In Email Marketing - Targeted & Focused Marketing

The secret to opt in email marketing is targeted leads. Many marketer boast about the size of their opt in email lists, but does size really mater? The truth is that it’s not the size of your opt in list, but the responsiveness of your list. You can easily make just as much money from a list of 1 000 as you can from a 10 000 list.

In the frenzy of trying to build a big list, many marketers make the common mistake of just getting as many sign ups as possible. Opt in email marketing targeted at your ideal customer will not only make your sales efforts a lot easier, but it really changes the way you approach email and opt in marketing. With a small, but highly targeted and responsive list, you will not only value your list more, but you will only make them decent offers and because they respond so well, you are less likely to offer them anything that will violate the trust between you and them.

When your opt in email marketing is targeted you greatly improve your chances of success. When you offer people exactly what they need and what they are looking for you will meet their needs and give them a reason to opt in to your offers. Once you establish a relationship with them and you establish yourself as both an expert and a friend you build rapport with your prospects. If you now make them an offer that will really help them with their problem, the whole selling process becomes effortless and it’s not really selling at all, but it’s more about recommending them something that will help them - like you would recommend something to any of your close friends.

Opt in email marketing targeted at your ideal customer is a vitally important concept in marketing. You are primarily there to help your prospects and to make their life easier and selling something to someone who really wants and needs your products is the easiest thing in the world. Trying to sell someone something they don’t want or need is virtually impossible. The more targeted your marketing efforts, the higher your success rate will be. When you translate this to finances, it’s important to realize that the money you spent on marketing and what it returns per lead is critical.

Acquiring sales leads will always cost you money, whether you buy it directly, through PPC or whether it’s just an investment of your time. When you buy 10 000 leads, but only 1% ever buy something from you, then your list is actually only 100 people strong. If you can just have that list of 100 highly targeted and qualified leads you can greatly improve and enhance your marketing efforts. 1% just isn’t a good conversion rate. Marketers that have highly targeted lists consistently average conversion rates of 20% and up.

Keep your opt in marketing targeted and you will really see the results. Not only will you help yourself, but you will also stay out of the way of those people who don’t really want to hear from you. This can even cause you to be reported for spam. Don’t just throw any old ‘freebie’ out there just to get sign ups and don’t just rely on clever copy writing just to get as many people on to your list as possible. It’s not about the size. Opt in email marketing targeted at your ideal customer is the smart way to do marketing. Marketing to a huge list of ‘unknown’ individuals can be a nightmare.

Focus your efforts, focus on helping those who will really benefit from what you’ve got to offer and don’t be swept along by the lure of a ‘big list’ just for the sake of it. When it comes to permission marketing quality is much better than quantity.

Article by Sincere-Advice.com
To learn more about how you can build a highly responsive and highly targeted opt in list, please visit http://www.sincere-advice.com/co-registration.html for more information and some advanced list building strategies.

Creativity Is The Key That Makes Cash Fast Online

Very few people are really creative in everything they do and yet creativity is the key to making cash online, the oil that speeds up the wheels of success.

This is hardly surprising when you realize that things can get extremely competitive online and a would-be online entrepreneur needs every tiny little advantage or edge they can get to make a difference and stand out above the competition.

You may be reading this with a sinking feeling knowing only too well that creativity is as far away from you as the north is from the south. And yet you are eager to make fast cash online and have a successful web business. Don’t despair; one of the really wonderful things about the World Wide Web is that research can deliver creativity to your business. All you have to do is to do is some patient digging into what others are doing. The ideas you really like can easily be implemented as they are or slightly tweaked to suit your particular online business or situation. In other words your ideas can be as effective without necessarily having to be original.

You can even do better and join an affiliate program where some of the world’s most creative persons have already set up the entire business system and all you have to do is follow instructions and duplicate what the other affiliates are doing. This can in fact be a highly effective strategy to make you cash pretty fast online.

There is really no need to try and re-invent the wheel when all the creativity you need to make fast cash online is only one lousy link away.

More creative ideas for your online enterprise can be found in this make cash online article. However it is important that you also become aware of the two main alternatives in any online money making venture.

The 3 Golden Rules Of Finding Opt-In Email Sales Leads

Email marketing is still one of the most effective marketing strategies available to the internet marketer. Even though anti spamming laws and restrictions are getting tougher all the time, the ability to have direct contact with your prospects via email is a powerful marketing strategy. Buying and selling in this new global market place called the internet is all about building relationships and email offers us exactly that opportunity. Finding quality, targeted opt-in email sales leads is a critical part of any online business’ success.

Opt in email sales leads are leads that are highly qualified - meaning that these are people who are not only looking for what you’ve got, but they also agree to receive more information from you. They have to ‘opt in’ to gain access to what you’ve got to offer. Needless to say that if you want to build your opt in email sales leads, you have to offer prospects a good reason to opt in to your list of sales leads.

Selling to highly qualified friends, as opposed to selling to random strangers, has it’s obvious advantages. Sophisticated marketers online, focus their efforts on building their email opt in sales leads and establishing a relationship with them. This not only ensures their long term success, but also their immediate results.

There are two very important facts to keep in mind when it comes to email marketing. The first is that people rarely buy on ‘first contact’ - especially online and a sale usually only occurs after the third or fourth contact. Secondly, you should realize that anybody that buys something from you are very likely to buy from you again…and probably again…and again. Your customers are therefore very important in the long term success of any company and a single customer can be worth multiple sales in the future.

Building and finding highly targeted opt-in email sales leads is worth gold to any online business. Spending your time and effort finding qualified sales leads is time well spent and even if you don’t make any sales now, you probably will at some point down the line. If you are serious about increasing or even starting your opt-in email sales leads, here are three golden rules to always stick to.

1. Make Your Offer Irresistible:
For people to opt-in to your offer, you obviously have to have an offer that appeals to your ideal customer. Giving away (for free) something with a high perceived value will give your prospects a reason to opt in to your list. It’s getting harder to get people to give away their details online and unless your offer is very enticing, they simply won’t want it - even if it is free.

2. Make Your Offer Highly Targeted:
When building opt-in email sales leads it is extremely important that you target the right leads. The more qualified your leads are, the more likely you are at succeeding. Most opt in services online use ‘double opt-in’ which is one way of adding an extra ‘filter’ into the system. Make sure that what you are offering targets a specific group of people and that you know exactly what you ideal customer ‘looks’ like and speak directly to him or her.

3. Don’t sell to your sales leads:
The secret behind being highly effective at selling online is to establish and build relationships with people. 9 out of 10 people will be offended if you hit them with a sales pitch immediately after they opt-in - unless your offer s what they opted in for. Shift your focus instead on helping your leads find what they are looking for. A good strategy is to always over deliver. People are inclined to reciprocate when you help them. You might want to have a second free offer ready and offer this to your prospects after opting in.

These three rules will greatly accelerate your success with permission marketing. Focus your efforts on building opt in email sales leads and building relationships with your prospects. Become the reliable, knowledgeable friend and your success is virtually guaranteed.

Article by Sincere-Advice.com
If you would like to find out how to rapidly build your email sales leads, visit http://www.sincere-advice.com/co-registration.html to gain immediate access to one of the most successful and most underused lead capturing strategies online.

Adrenal Burnout

Adrenal burnout has become a common disorder in today’s stressed out, over-worked, emotionally exhausted society. As more and more people appear to suffer from perpetual fatigue, experiencing physical, mental, and chemical stress; affecting the body’s chemistry on a cellular level and it is the cells in the adrenal glands that take the brunt of these stresses. All illnesses start with fatigue. The body is like a new car with power steering, power brakes and power windows. When the power goes down, the entire car stops working right. Burnout is a serious medical problem, although symptoms may be vague and unrelated to a specific disease. The adrenal glands, which produce stress hormones, are affected by xenobiotic compounds (chemical compounds that are foreign to a living organism) more than any other organ.

Over the years, prolonged episodes of stress can cause the adrenals to become fatigued and are unable to regulate all the constituents of a healthy body. Sometimes the adrenals, in a weakened state, are referred to as insufficient, and as the progression of adrenal breakdown continues, it leads to adrenal burnout as termed by the late Dr. Paul Eck who researched adrenal function and tissue analysis for decades.
Adrenal Burnout is a very debilitating malady that can cause life-changing disruption. In severe cases the adrenal activity is so acutely diminished that people have difficulty getting out of bed for more than a few hours per day. In each increment of reduction in adrenal function, every organ and system in the body is more profoundly affected. Changes can occur in the carbohydrate, protein and fat metabolism, fluid and electrolyte balance, heart and cardiovascular system, and even the sex drive.

Prolonged stress keeps the body in a constant and heightened fight or flight’ state; if allowed to continue it would eventually compromise the adrenal function. The adrenals are the glands that sit near the top of each kidney. The inner part (the medulla) secretes hormones, including adrenaline and corticosteroid that control blood pressure, heart rate and sweating. They also act as chemical messengers; initiate immune responses; regulate blood sugar levels and produce much of the digestive juices used in breaking down foods. As they respond to stress the hormones raise blood sugar and blood pressure, and promote energy production. Adrenalin or epinephrine are used in emergencies, when the adrenals become depleted, the body is unable to handle stress and this can lead to serious illness.

Symptoms of adrenal burnout can be weight gain, chronic infection especially respiratory problems such as influenza, bronchitis or pneumonia; impaired digestion, allergies, high blood pressure; high and low blood sugar levels, cravings for sweets; multiple chemical sensitivities, PMS; irritability and depression and even anxiety may occur.
The condition is also called adrenal hypofunction, exhaustion or insufficiency. Unlike fatigue, energy levels do not return after a good nights rest; it is a common misconception that the body is unable to regenerate energy during slumber; waking up tired after 8-10 hours of sleep is a primary symptom of burnout, like a dead battery, the body cannot recharge itself during sleep. Burnout is a more serious derangement of the body’s energy system.
Adrenal burnout syndrome is rarely diagnosed by physicians and can be wrongly identified as Addison’s disease which doctors consider incurable. However recovery from adrenal burnout is definitely possible.
Burnout can develop slowly or may be caused by a single trauma. It was famously noted that John F. Kennedy experienced burnout during World War II when his patrol boat was rammed by a Japanese destroyer, killing most of the crew. He never recovered from the shock. For the rest of his life, he needed replacement adrenal hormones. If he had found the right practitioner, perhaps they would not have been needed.

A disproportionate amount of stress can be an important cause of burnout which can be derived from many sources. Chemical toxicity and nutritional depletion are among the physical causes; Mental, emotional or spiritual stress can be a major factor and overwork, financial and family problems; noise in the cities and electromagnetic pollution; mobile phones, microwave towers and household or workplace appliances that emanate strong electrical fields.
Nutritional Deficiencies are also a common cause. When the body is under stress, there is a greater need for nutrients. Carbohydrates, when excessive in the diet, stress the adrenals. Diets low in protein may also create deficiencies. Inadequate or poor quality water affects oxygenation of the tissues.
Most diets are deficient in nutrients that are required by the adrenals. These include B-complex vitamins, vitamins A, C and E, manganese, zinc, chromium, selenium and other and other trace elements. The majority of cheap supermarket food in today’s consumer society is grown in depleted soils. Further processing and refining reduces nutrients even more. Bad habits like eating in the car or while on the run can further diminish the value derived from food. Also, allergic reactions to foods such as wheat and dairy products can damage the intestines and reduce the absorption of nutrients.
Toxic metals and chemicals can also contribute to adrenal burnout; as exposure to a multitude of chemicals in the air, water and food is becoming increasingly prevalent in today’s society. Dental materials; skin contact with chemicals; over-the-counter and prescribed medications are also conducive to the body’s toxic load.
Toxins can be generated within the body due to impaired digestion. When food is not properly digested, it either ferments or rots in the intestines, producing many harmful substances that are absorbed back into the body.

Chronic infections can also purvey to the toxic load. For many, the elimination organs refrain from functioning at optimal levels; resulting in a build up of toxic substances within the body; leading to adrenal burnout and many other health conditions.
Many stimulants such as caffeine, sugar and alcohol can damage the adrenals as they incite the glands into action. Less obvious stimulants can include anger, rage, arguing, hatred, loud music, the news and movies full of suspense; vigorous exercise, sexual preoccupations and the use of stimulants. Artificial stimulants can appear alluring in the midst of fatigue, providing a temporary energy surge or buzz. It is an appeal of the drug culture, both legal and recreational.

Unhealthy responses to stress such as worrying, becoming angry or afraid can induce a burnout. Particularly high strung, nervous individuals and those with very active minds are especially prone to adrenal burnout. Unfortunately, many with adrenal burnout function on anger and resentment. These act as adrenal stimulants, providing a negative energy with which to function.
Secondary to adrenal exhaustion are glandular imbalances, hyperthyroidism and more often hypothyroidism. The adrenal glands produce estrogens and progesterone, the main source of hormones post-menopause. Premenstrual syndrome and hot flushes are also indicative to weakened adrenal glands.
The side effects of adrenal burnout can be depression and apathy to friends, family and work. Anxiety and Irritability can also occur, as the inability to handle even minor stresses confounds. Compulsiveness and OCD are also associated; precipitating addictions of excessive exercise, sex, loud music or other forms of excitement. The unconscious goal is always the same, to stimulate the adrenals into activity.
When the adrenals are weak, copper builds up in the body. Elevated copper enhances emotions. Panic attacks, bipolar disorder, mood swings and schizophrenia are related to copper imbalance. As energy levels decline, other toxic metals build up as well. Mercury, cadmium, lead, arsenic, beryllium and others contribute to hundreds of physical and emotional symptoms. Elevated copper and low zinc levels can impair the immune system and chronic infections can occur. The stage is also set for the development of degenerative conditions such as Cancer, heart disease, Parkinson’s and Alzheimer’s diseases are end-stage results of toxic accumulation and energy depletion

The condition can be classed as psychological as stress engenders the burnout which in turn affects the emotions and behaviour. But, burnout is biochemical as recovery involves improving emotions and dealing with psychological issues. However, it also involves rebuilding body chemistry because it is a physical condition as well.
Adrenal burnout is more prevalent with women than men; mainly due to lifestyle changes and sluggish oxidisation rates. However it is just as common in men. Many children are also born with weak adrenals due to their parents nutritional deficiencies. Minimal brain dysfunction, chronic ear or other infections, crib death, failure to thrive, ADHD and anti-social behaviour may all be symptoms of burnout in children.
Burnout can occur in all groups in society, regardless of occupation, income or educational level. It is recognised that many homeless people are victims of burnout. Accounting for why they may give up hope or be incapable of holding a job or supporting a home. Burnout affects every area of life; family, work and relationships; apathy everyone and everything. Friends, family and employers are often unaware of the condition, which can exacerbate the situation.

Burnout can occur due to a single shock; traumas that occur together or a combination of factors. Whether it is derived from an illness, accident, divorce, overwork or other stress depends very much on one is ability to handle stress, rather than the absolute amount of stress. When the burnout manifests, vital minerals can become depleted and toxic substances replace and become part of the structure of enzymes, body organs and glands. Even after a change of diet, lifestyle, attitudes or behaviour, the toxins can remain.
Often, burnout does not even develop until several years after a trauma, illness or injury as depleted and damaged cells proliferate. Even though many change their diets and get over their traumas, most people never recover from burnout, or make only a partial recovery.

The accumulation of toxins that occurs as the body and the inability to eliminate them can contribute to burnout. Elimination is very important, however energy is required to release toxins. If the energy system is weak, just fasting or cleansing will not be enough. One must rebuild the entire energy system by balancing body chemistry and providing nutrients as well. A one-month or even six-month cleanse is nowhere near adequate. It can take a year just to replenish one mineral. For those in burnout, extreme detoxification programs such as fasting, raw foods or even chelating agents can be dangerous. This is because the body lacks the vitality to properly eliminate toxins, the eliminative organs are compromised and toxins may be redistributed in vital organs. A gentle, complete program of rebuilding and nourishing the body must accompany any efforts to eliminate toxins. In fact, as vitality improves, toxin elimination will proceed of its own accord.

Diet is an extremely important factor in the road to recovery. Protein should be eaten with every meal, eggs, natural meats and poultry are among the best sources; toasted almond butter, goat’s cheese and nuts are other alternatives. It is advised to avoid vegetarian diets. At meal times try and east at least three different vegetables; it is advised to rotate proteins and vegetables, so not to consume the same thing every day.
Complex carbohydrates are allowed but wheat and spelt should be avoided as sensitivities to gluten (found in rye, barley and oats) can occur. Excellent starches are root vegetables (turnips, parsnips, rutabaga, carrots, onion and celery root), blue corn, brown rice, quinoa and others.
It is recommended to reduce all sweets and fruit. Avoid sugar and cows milk dairy products (except butter); vegetable oils except for olive oil; isolated soy protein as it is of poor quality and contains many anti-nutrients; junk food; juices as they can be too sugary and can concentrate food toxins, upset blood sugar levels and weaken the adrenals. Use sea salt rather than table salt; eat regular meals of an excellent quality and switch to organic food whenever possible.
Green foods like kelp, barley grass powder and various coloured vegetables are highly recommended. Cooking with coconut oil is excellent as it aids weight loss, Candida Albicans infection and energy. It is also advised to drink high quality water such as distilled or spring and to avoid tap water.

Food supplements are indispensable. Kelp granules and nutritional yeast are excellent as they are rich sources of nutrients and assist in detoxification. Other nutrients that are important for adrenal activity are vitamins A, B, C, E, pantothenic acid (B5); Zinc, calcium and magnesium; digestive aids such as pancreatin and ox bile and an adrenal glandular substance. Other nutrients may be needed dependent on levels of toxic metals and other symptoms or deficiencies. Hair mineral testing is a reliable way to detect deficiencies within the body. Liquorice is also highly recommended for adrenal burnout or fatigue as it acts on the blood pressure in the body; the active ingredient in liquorice is glycyrrhizinic acid - a plant steroid that mimics one of the prescription drugs given to treat low blood pressure irregularity. Liquorice also enhances the action of corticosteroids, the hormones produced by the adrenal glands. Other naturopathic remedies include goldenseal and Pau d’arco tea which can eradicate Candida; probiotic supplements to rebalance the gut flora and herbs such as milk thistle and dandelion to support the liver.

Danios - A Favorite Fish Tank Fish

Danios fish are an excellent choice for most aquariums due to their high energy level and mild temperament and are particularly recommended for first-time aquarium owners. These hardy fish will offer hours of enjoyment and are easy to care for as well.

There are several varieties of the Danios fish, one of the most commonly known being the Zebra Danio which is easily recognized by its distinct horizontal stripes. This particular Danio will grow to be about 1.5 inches in length and is also suitable for community tanks because of its peaceful nature. The Gold, Pearl and Leopard types of Danios will also grow to a maximum size of 1.5 inches, but Giant Danios however, can grow to about five inches or so in length.

Danios will be most comfortable with at least a school of four to six of their own species. These fish have a variety of suitable tank mates to choose from such as Rainbows, Barbs and most types of Gouramis, provided they are smaller than the Danios are. Danios will also do well with a school of Clown or Yoyo Loaches and some varieties of Catfish such as the Corydoras or the Plecostomus Catfish.

Even-tempered Danios are often used in aquariums to distract other, more aggressive fish from fighting with one another. Betta fish, for example, are notorious fighters, flaring their gills and charging at each other aggressively. Until a busy school of Danios swims by and distracts the Betta, ultimately keeping the peace in the tank.

Danios fish have a lifespan of about five years under proper conditions and are quite simple to care for, making them ideal for beginners and children. Technically considered cold-water fish, Danios will adapt to most water conditions but they do prefer cooler temperatures usually between 64 to 74 degrees Fahrenheit or so.

Danios should also be provided with plenty of light and lots of room to swim about freely. These active fish should do well in a ten-gallon aquarium that is kept at a PH level between 6.5 and 7.0, about a ¼ inch of gravel and with an exterior power filter. Of course, if you have several other types of fish in your aquarium you’ll want to choose a larger size and also a more powerful filter.

Floating flake-food and freeze-dried blood worms, or mosquito larvae, are the preferred diet of choice for Danios. Both of these can be found in fish or pet stores as well as live black worms and live or frozen brine shrimp, which are two of their other favorite treats.

As with any type of fish or aquarium life, you should be aware of the signs of stress or disease and know how to treat the illnesses as well. Fish should never be overfed and their tank water should be changed as needed, also making sure the filter system is working properly at all times. With just a little regular care, you’ll be able to enjoy watching your Danios swim and interact with each other for years to come.

Lee Dobbins writes for Fish Tank and Aquarium Guide where you can learn more about setting up and maintaining a fish tank as well as read more about tropical fish like the Danios.

The Big Lie - How “Common Sense” Is Robbing You Of An Audience And A Paycheck

Like most people, I started out my career as an Internet Information Entrepreneur by buying a few eBooks, joining a few marketing forums and trying to absorb as much information as possible. Most of the information I found was good and helpful while a little bit of it was nonsense. The problem, of course, is that I had no idea what was good and what was nonsense! One piece of advice that seemed to make sense to me was to “find something I was passionate about and write about it.” It does make sense, in it’s own way, but it has absolutely nothing to do with actually succeeding in Internet Marketing!

Even worse, following this advice made me waste a lot of time, energy and money creating products for which there was no real market. I’d like to claim that I figured out on my own that I needed to ignore this piece of advice but that would be dishonest. Instead, I came across a book called Desperate Buyers Only by Alexis Dawes and she changed my mind.

In that book, she explains how she turned this advice on it’s ear and made a lot of money doing so. She actually found an existing market and created a product tailored to them! Who’d a thunk it, eh?

It’s really easy, in my opinion, to forget that marketing on the Internet is really no different than marketing in the Real World. Sure, the medium is different and specific tactics are different but the underlying reality is exactly the same: create a product, find people who want to buy it and sell it to them.

Like many things, it’s a very simple concept that human beings have spent a lot of time and energy making very complicated. Sure, there are thousands of books out on the market today that set out to teach you how to “create” a market for your product. While it can be done, it’s difficult and inefficient. It’s much easier and more profitable to tap into an existing market.

An existing market is nothing more than a group of people who ALREADY want what you’re selling, even if you haven’t created it yet. They have a need for information because they have a particular problem, hobby or interest and they are willing to spend their hard-earned money on related products.

Now, is it possible that your passion and/or interest will allow you to tap into a pre-existing market? Absolutely! Thanks to the wonders of the Internet it’s easier than ever to find hundreds or thousands of people that share your interests, no matter how weird or obscure. That’s where this piece of sage advice comes from.

Don’t forsake your passions and interests…but don’t put all of your eggs in that basket either. Don’t be afraid to research a topic that you know nothing about and turn that research into a profitable eBook! There are a number of highly profitable “niches” out there that are screaming for new information or old information presented in a new way.

Spence Singleton is a freelance writer who has found great success creating information products after reading Desperate Buyers Only by Alexis Dawes. Join his copywriting ezine and read his full review of Desperate Buyers Only at http://www.desperatebuyersonlyreview.com