Men and the Dreaded Pull Back Phase

How to tell if this is Normal or If He’s Just Not into You

You are trucking along fine. You’ve met a great guy. He’s calling all the time.
You go out and things are marvelous! You tell all your friends about the great
new guy you’re dating. You even start to think of him as your boyfriend. Then all
of the sudden, he stops calling. Or, he tells you to call him and he is suddenly busy.

Or, a week goes by with no contact and he forwards you one of those stupid joke emails. Or worse? He does none of those things, and when you see him out he says, “Where did you disappear to?”

Almost all men go through what we women have come to know and sometimes
hate as “The Pull Back Phase.” It can be a frustrating time.
But what is it? And how can you stop it? Well, unfortunately
it can be a normal stage that all relationships go through. So stopping it? Isn’t necessarily going to be an option.

I suppose the real question is, “Is it a pull back phase or is he just not that into me?”

That can be a tougher scenario to decipher. Most men, when they start getting close to a woman, go through a time period when they just aren’t sure how they feel about you. They ask themselves

questions like:

“What else might be out there?”

“Do I really want this girl to be my girlfriend?”

“How does this girl make me feel about myself when I am with her?”

“Do I like her?”

“Am I really that into her?”

Now, suffice it to say men and women are different. We can multi-task. But men tend to kind of go away while they are questioning. And they don’t even realize you are there, left high and dry, wondering and - YES! - waiting.

In the process, we tend to want to do, say, or be the right thing so we can go back to the way things used to be. We call him when he doesn’t call us. We send him an email saying we want to talk about the relationship. Or, in some cases, we play it cool long enough until we get to the point where we get so frustrated, we end up telling him about himself.

Here’s the rub; while you are doing these random acts of kindness to win him back over to your side, you are actually pushing him further away. You see, when he is just wondering how he feels about you (which EVERYONE should ponder at some point) and you are a step away from boiling rabbits, he can quickly form an unfavorable opinion! He might wonder: “What happened to this
girl? She used to be so cool and now she is like a stalker!” Not a good impression, eh?

So, what do you do in the dreaded pull back phase? YOU decide how you feel about HIM! Fill up your time with friends and family. Life is too short to wait by the phone!

Ask yourself:

“How do I feel about myself when I am in this relationship?”

“What kind of partner do I think he will make?”

“How am I feeling about him?”

“Do I want to spend more time getting to know him?”

Etc.

All is fair in love and pull back. You absolutely should be asking yourself the same questions he is asking himself. Use the time to really put this relationship in perspective. Down time can be a blessing!

Now let’s answer that other pesky question: Is it a pull back or is he really not into me?

If it sounds like:

“I have let him have his space during the pull back phase

and he came back, but not as strong.”

Or:

“He never came back!”

Both are strong possibilities if it is a phase designed to make some decisions,

you have to be ok with what that decision is.

See, we know when a guy isn’t into us. But the problem is we don’t want to believe it. We would rather believe that he is not ready to commit, he has issues, or he is just really busy. We want to believe those things because then? It can’t be us. But the thing is, it isn’t us anyway… it’s us and him, together. What I mean is, two people have to agree to want to be in a relationship. And no amount of willing, wishing or nagging will ever be enough to make it work if it just doesn’t work.

Remember: it’s important to have enough self respect to free yourself up so you can find what you are looking for. Go back to those questions I wanted you to ask yourself earlier and ask them.

Then ask these:

“Why would you want to be with someone who says he’s going to call and

doesn’t?”

“Why would you want to be with someone who disappears on you?”

“Why is that okay with you?”

It’s time to make it less about what he thinks about you, and more about what you think about yourself when you are with him. If he makes you feel bad, that’s bad! Make sense?

I also recommend that you take some time after you answer these questions to

set some boundaries.

“What are you willing to tolerate?”

“What kind of behavior will you accept?”

“What will it have to feel like for you to decide to move on?”

“What kind of relationship do you really want?”

Wrapping it up, YOU have the power to create the type of relationship you want!

Question is, “How long do you want to wait?”

Heidi Bilonick

Certified Professional Life Coach

http://www.youandimproved.org

717-343-9907

Copyright March 27, 2007. Heidi Bilonick All rights reserved. You may reprint this article if you do so in its entirety.

How Should Real Estate Agents Respond To The Recent Tightening Of Subprime Loan Programs?


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We have seen the writing on the wall. Now, the hammer has dropped. Many subprime lenders tightening up their loan guidelines and 100% financing for subprime borrowers is getting harder to find.

How should Real Estate agents respond?

1. Align yourself with loan officers who have access to FHA/My Community loans.

2. Ask your lender if they have access to the ‘Community Reinvestment’ loans offered by the large banks.

3. Become the trusted advisor. If you have a client with credit challenges, help them get educated about credit. A good starting point would be having them preview my free e-book titled “About Credit’. http://www.dallasloanguy.com/docs/about_credit.pdf . Although this is just a start, it will give your clients a good foundation of knowledge to build upon.

4. Beware of the credit repair companies…. who are more interested in collecting fees for credit repair than they are in DOING credit repair.

5. Be mindful of where your referrals are coming from. You may want to reconsider how much of your marketing dollars go to the referral sources that send you subprime business.

6. Talk to your lender. Don’t be caught off guard by tightening loan guidelines. Get the clients prequalified as early as possible.

The world is not coming to an end…. but there are going to be some clients who could qualify last year that will not be able to get a loan this year. Don’t let this be an excuse for a lack of business….. arm yourself with the tools to weather the change.

Tom Burris
DallasLoanGuy.com
Dallas, TX

“A Home Loan for Every Texan”
http://www.dallasloanguy.com

Guitar Minor Scale Secrets

Lets face it, there seems to be so many guitar minor scales around to choose from, how do you know which scale is which and more importantly, which minor scale do you use to get the right sound?

Sadly, because of the seemingly steep learning curve, a musical journey into the world of theory can cause some beginner guitar players to experience frustration and doubt or get a little anxious because they are not really sure what they are meant to be playing. Some guitarists totally ‘freeze up’ from not knowing how all the guitar minor scales fit together or how they relate to each other on the fret board, this can also leave you feeling down and disheartened because your not at ease with the one thing you want and love to do.

Lets clear up the confusion surrounding minor scales and deal with the five most common guitar minor scales and shapes available to us, so you can just get on with the matter at hand - playing the guitar.

Learning the five fingering patterns below to these widely used guitar minor scales will clear up any confusion you may have and give you more than a lifetimes worth of creativity to mess around with.

The Minor Pentatonic Scale
The minor pentatonic scale is a five note scale that can be identified by its minor third interval from the first note of the scale to the second note of the scale. If you ever get stuck for a minor scale to play over a minor chord, this is your safest option, it will work perfectly every time. Everyone uses this scale, now its your turn.

G Minor Pentatonic Scale
E———————————–|——————————–|
B———————————–|——————————–|
G———————————–|——————————–|
D————————–3—-5–|——————————–|
A—————–3—-5———–|——————————–|
E——-3—–6——————–|——————————–|

Pentatonic scales are more widely used than any other scale as they can be used in nearly all forms of western music. Memorize the pattern or fingering on the low E string, whatever position you start from on the fret board, it is the same for any key that you work in.

The Minor Blues Scale
Once you have the minor pentatonic scale under your fingers you might want to start to play with a more bluesy feel to your music, if so, just insert the ‘blue note’, as it is called into your mix by putting the fourth note between the minor 3rd and 5th of the pentatonic scale:

G Minor Blues Scale
E———————————–|——————————–|
B———————————–|——————————–|
G———————————–|——————————–|
D————————–3—-5–|——————————–|
A—————–3–4–5———-|——————————–|
E——-3—–6———————|——————————–|

The Dorian Minor Scale
If you want your song to have a bit more of a funky flavour, try the Dorian minor scale. Convert the pentatonic scale into a Dorian minor scale by adding in the 2nd note and the 6th note onto the original five notes. If you have ever heard the term Dorian Funk, it is because the licks or riffs you heard were built from the Dorian scale, the second mode of the major scale. At this point, don’t worry about what all that jargon is I just said, just learn the pattern or fingering and when you have your chance to play over a minor chord, play this shape to get a Dorian sound. Think of it as a pentatonic scale with a couple of other notes.

G Minor Dorian Scale
E—————————————|——————————–|
B—————————————|——————————–|
G—————————————|——————————–|
D—————————2-3—-5—|——————————–|
A——————3—-5—————|——————————–|
E——-3—-5–6———————–|——————————–|

The Aeolian Minor Scale
The Aeolian minor scale is the sixth of the seven modes from the major scale and starts from the 6th degree of any major scale. You will find it is used extensively in rock and heavy metal settings. Compare the Dorian and Aeolian patterns and you will see that they are practically identical. They differ from each other by just one note, the Aeolian has a flattened 6th note, whereas the Dorian scale has a natural 6.

G Minor Aeolian Scale
E—————————————|——————————–|
B—————————————|——————————–|
G—————————————|——————————–|
D——————————3—-5–|——————————–|
A——————3—-5–6———–|——————————–|
E——-3—-5–6———————-|——————————–|

When called to play over a minor chord, the pentatonic scale will fit over all guitar minor chords. When the time comes that you feel confident enough to start to experiment, try the Dorian mode and Aeolian mode and see which one you like, just experiment and follow your ears. If you start to feel adventurous you can start to ‘fuse’ different patterns together, hence ‘fusion’ music, don’t be afraid to experiment. Now go and learn the above guitar minor scales.

Click Here For Complete Full Colour Maps Of Guitar Scales, Modes, Arpeggios & Pentatonics Over Simple Chord Shapes Derived From The CAGED System

Missed Opportunities - Onboarding Begins Before Offer Of Employment


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A tight job market, speed of business and demands on employee productivity has greatly increased the value of comprehensive onboarding programs. Providing employees with the tools and information they need to quickly become productive - either as a new employee or in a new position - is vital. It can also be the difference between a motivated employee and one looking at the want ads or worse, an employee that “quits, but stays.”

In the first article (http://EzineArticles.com/?id=485630) of this series I outlined the traits of best-in-class onboarding programs and discussed the importance of analyzing your current process first before determining solutions. Subsequent articles will outline the components of a best-in-class approach to onboarding encompassing an employee’s entire career.

Pre-Hire: You Only Have One Chance to Make a First Impression

Onboarding begins prior to offer of employment. This includes the recruiting, interviewing and screening processes and initial communications with potential employees.

Surprised? Well, the importance of the pre-hire phase to onboarding is frequently overlooked, but can be a contributing factor to a soon-to-be new employee’s disillusionment with his/her job and company. Think about it, in the pre-hire phase does your company:

- Effectively introduce prospective employees to your company culture, values and mission?

- Have an up-to-date and coordinated screening process?

- Ensure all public company information is up-to-date, including websites, job boards, site locations etc.?

- Effectively communicate the exact requirements and duties of the job?

- Ensure interviewers have the proper tools, resources and training?

- Clearly spell out the hiring process to prospective employees, including time frames?

- Handle prospective employee questions and requests for information in a timely manner?

- Know who is, ultimately, responsible for managing the pre-hire process?

The key is setting expectations with the prospective employee - this is what we are looking for; these will be your responsibilities; this is what we are about as a company. Nobody likes to be a victim of “bait-and-switch.” The same applies to the pre-hire phase.

Onboarding War Story - Oops, we didn’t realize that…..

Company X, concerned about poor retention rates and slow time-to-productivity from new hires within their sales force asked us to analyze their onboarding process. The company had undergone significant expansion in the past few years necessitating a tripling of its sales team. Like most companies, their pre-hire process was administered by an understaffed Human Resources department. Unlike most companies, however, Company X had invested in their screening process - mapping out “ideal” employee profiles for various sales positions. These profiles were integral to their hiring process.

A qualitative and quantitative analysis of their processes, including group interviews with new employees (month three to a year) revealed, among many items, a curious thing. The “ideal” employee profiles were out-of-date. The sales model had fundamentally changed. The job requirements, while not specific enough, were essentially the same - but the personality and characteristics desired to successfully meet those requirements had changed. Compounding the issue, many of the sales managers who originally gave input on the “ideal” candidate profile had either left the company or were now in other positions. Most of the new managers had never seen the candidate profiles, nor realized they existed. Oops.

Not surprisingly, in the group interviews, the sales force expressed confusion and frustration with the sales model and management expectations. There were a number of other factors that contributed to Company X’s onboarding woes, but a breakdown in the pre-hire process certainly laid the groundwork for employee unease and frustration.

Get It Right the First Time

The pre-hire phase is, indeed, a company’s time to make a positive first impression. A disorganized hiring process and improper setting of expectations can lay the foundation for employee disgruntlement and hamper their time to productivity. Remember, 90% of new employees determine whether they will ultimately stay at a company at the six to nine month mark. That clock starts ticking in the pre-hire phase.

Next Article: Missed Opportunities - That Hazy Period Between Hire and Start Date

Logan Sossman
Director, Organizational Communications
FutureTech Consulting
http://www.futuretechconsulting.com

Why Use a REALTOR When Buying a Home?

Not all real estate licensees are the same; only those who are members of the NATIONAL ASSOCIATION OF REALTORS® are properly called REALTORS®. They proudly display the REALTOR ” ®” trademark on their business cards and other marketing and sales literature.

REALTORS® are committed to treat all parties to a transaction honestly. REALTORS® subscribe to a strict Code of Ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate. An independent survey reported that 84% of home buyers would use the same REALTOR® again.

Real estate transactions involve one of the biggest financial investments of most people’s lifetime. Transactions today usually exceed $250,000. If you had a $250,000 income tax problem, would you attempt to deal with it without the help of a certified professional accountant? If you had a $250,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be wise to work with a professional REALTOR® when you are buying a home.

If you’re still not convinced of the value of a REALTOR®, here are more reasons to use one:

1. Your REALTOR® can help you determine your buying power - that is, your financial reserves plus your borrowing capacity. If you give a REALTOR® some basic information about your available savings, income and current debt, he or she can refer you to lenders best qualified to help you. Most lenders - banks and mortgage companies - offer limited choices.

2. Your REALTOR® has many resources to assist you in your home search. Sometimes the property you are seeking is available but not actively advertised in the market, and it will take some investigation by your agent to find all available properties.

3. Your REALTOR® can assist you in the selection process by providing objective information about each property. Agents who are REALTORS® have access to a variety of informational resources. REALTORS® can provide local community information on utilities, zoning, schools, etc. There are two things you’ll want to know: First, will the property provide the environment I want for a home or investment? Second, will the property have resale value when I am ready to sell?

4. Your REALTOR® can help you with negotiations and inspections. There are many negotiating factors, including but not limited to price, financing, terms, date of possession and often the inclusion or exclusion of repairs and furnishings or appliances. The purchase agreement should allow time for you to complete appropriate inspections and investigations of the property before you are bound to complete the purchase. Your agent can advise you as to which investigations and inspections are recommended or required.

5. Your REALTOR® provides due diligence during the property evaluation. Depending on the area and property, this could include inspections for termites, dry rot, asbestos, faulty structure, roof condition, septic tank and well tests, just to name a few. Your REALTOR® can assist you in finding qualified responsible professionals to do most of these investigations and provide you with written reports.

You will also want to see a preliminary report on the property title. Title indicates ownership of property and can be mired in confusing status of past owners or rights of access. The title to most properties will have some limitations; for example, easements (access rights) for utilities. Your REALTOR®, title search company or attorney can help you resolve issues that might cause problems at a later date.

6. Your REALTOR® can help you understand different financing options and identify qualified lenders.

7. Your REALTOR® can guide you through the closing process and make sure everything flows together smoothly.

Joel Combs is an Ashburn Virgina Real Estate professional. For more information or to view Ashburn VA Homes, go to http://www.justpay4.com.

Customer Service – Customers Serving Customers?


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Did you know that an online business forum could pay significant dividends in customer service?

Customer service is a very important aspect of your online business. Some businesses err on the side of too little interest shown to customers while others can be extremely overbearing and smother a new client until they consider a restraining order.

There is a middle ground that can show your customers you care without pushing them to make an additional purchase. The struggle we all face in customer service is being able to adequately meet the needs of valued customers.

Certainly one of the best things we can do is respond swiftly and in the consumers best interest if they have a complaint. Future sales rest on the success of your ability to manage consumer complaints.

One of the ways to minimize consumer complaints is to allow customers to take an issue directly to other customers through a forum. At first blush this may seem like a good idea. However, it seems that when a consumer has the opportunity to ask questions from a third party they have a better chance at resolving many issues prior to a visit to your customer service department.

An example would be if a consumer were to purchase an electronic device from your online store and after working with the item, consider the purchase to be ill advised because they can’t make it perform correctly.

A customer forum would allow that consumer to visit with others who have used this product and may be able to provide guidance on how best to make the product function properly. In this case the consumer is happy, you minimized a complaint, and other customers are made useful allies in your online business success.

Certainly you will discover negative feedback in these forums from time to time, but this is simply an opportunity for your customer service department to shine. Take decisive action to remedy the problem and provide a post in the business forum with the steps you have taken to correct the issue.

This allows all customers to see the effectiveness of your ’service after the sale’.

We’ve all been to stores where the clerk uses Point of Sale (POS) software to point out a variety of items that would go well with our original purchase. Sometimes this can be of help, but sometimes it’s just annoying. A business forum allows you to gauge a more appropriate response to customer problems and then demonstrate just how responsive you are. The good news is more than one customer will be impressed by your excellent response.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com

Link Baiting

The quantity and quality of inbound links are two of the many metrics used by a search engine to rank a website. Link bait can be conisdered as being a part of link building, and aims to increase the quantity of high-quality, relevant links to a website. It is considered to be a white hat search engine optimisation (SEO) method almost universally.

There is such a thing to include like the attracting link, where the quality of your content is useful or entertaining enough that people can’t resist linking to it, thus improving your page rank and your position in the search engine results pages.

Although there are no clear subdivisions within link bait, many attempt to divide them into types of hooks. This is a short list of some of the most common kind of “hooks” with short descriptions:

Informational Hooks: They provide information that a reader may find very useful. Some rare Tips and tricks or any personal experience through which readers can benefit.

News Hooks: Provide fresh information and garner citations and links as the news spreads.

Humor Hooks: Tell a funny story or a joke. A bizarre picture of your subject or mocking cartoons can also prove to be a link bait.

Evil Hooks: Saying something unpopular or mean may also yield a lot of attention. Writing about something that is not appealing about a product or a popular blogger. Provide strong reasons for it.

Tool Hooks: Create some sort of tool that is useful enough that people link to it.

But how does link baiting work?

Do not forget that, the Internet is a huge network. So if you want your linkbait to attract visitors to your web site, you’re going to have to use the network to put it where they can see it. Quite literally, you’re going to have to do some networking.

You do not necessarily have to put all of your linkbait in places where it can be seen. You can set lures to your linkbait, in a manner of speaking. For instance, you may have engaged in pay-per-click campaigns. Have you considered starting one to promote your linkbait?

In short, however you get visitors to your site, from whatever source or in whatever venue, once they are in your site, they are likely to link to it if you give them what they are looking for.
There are lots of ways to help the network work for you. It is just a matter of knowing how it works.

Romain is a manager at White Hat Media. A SEO Company expert in
,Search engine marketing.

The 7 Biggest Stress Culprets

So much for all of us getting better at managing our lives what with Dr. Phil and more self-help books on the market than pork barrel politics in Congress.

In fact, we are more stressed, and leading less contented lives than ever before in modern history. Depression is at record highs (and that’s not just because it’s reported more, although that is one factor), families are ever more disconnected, more than half of our marriages now end in divorce (about 25% of those being multiple divorces), and we are generally lounging ourselves into an early grave.

So, here’s the top 7 Greatest Stress-creating behaviors. Find the ones that apply to you, and get to eliminating them, because these you can control.

1. Not saying “no”:

This is a particular problem for the female of the species, but men, now even you’re doing it. It’s OK, in fact it’s healthy to turn down a request from family or friends, or not volunteer for that PTA project when you’re already looking for time on your schedule to eat… Take Nancy Reagan’s advice and…”just say NO” - nicely and with a brief, honest explanation (”I’m just too booked right now” or “my kids come first and I’m not spending enough time with them as it is…”) Only you can prevent over-load fires.

2. Inefficient time/task management:

Set a schedule for checking/responding to emails and voice messages, vs. doing so extensively throughout the day; this technique is used by the top business leaders. When scheduling an appointment, rather than asking “what time’s good for you?” which gives away control of your schedule, start by giving them some good times for you. Pay attention to the amount of time it takes you to complete a task, get to/from a meeting etc; you’ll be amazed by how much longer these things take than you thought, and now you can arrange your schedule more realistically.

3. Being a perpetual “fixer”:

Take off the Knight suit and stop rescuing people. It’s an unhealthy way to get attention, and, honestly, you’re really helping yourself more than actually helping them (it’s called “enabling”). If it is your responsibility, know what is in and out of your control so you don’t spin your wheels working on things that you cannot possibly influence.

4. Not scheduling time for rejuvenation:

Burn out is guaranteed when you don’t make taking time to rest/rejuvenate as much a part of your schedule as getting the laundry done. It is not something that you can take or leave - it is a mandatory requirement for both your body and your mind, and ignoring that law of physics will not change it.

5. No exercise:

The human body requires regular physical movement much like an automobile requires regular running to maintain it in good working order. You cannot remain sedentary and expect to feel good. Change your daily habits from using the least amount of physical exertion to using the most (taking the stairs whenever possible, walking into the bank vs. using the drive-thru, etc.), or you purchase one a large work-out ball to use at home, particularly while watching TV (good for everything from sit-ups to leg strengthening), But, keep your personal “vehicle” sitting in the proverbial driveway and you will soon be taking it to the salvage lot….

6. Making “mountains out of molehills”:

Otherwise and more currently known as “sweating the small stuff”, This behavior is quite toxic for you, and a real relationship buster with those you love. Learn to discern the difference between what’s truly important and worthy of concern, and what’s worthy of a smile, a shrug, and moving on. Begin by getting feed-back (from people whose opinion you trust) on when you tend to do this most often, and start with those and similar situations.

7. “Should’ing” all over yourself (and others…):

I think “should” shouldn’t be in the dictionary… I mean, really, what does “should” actually indicate? “I should be better at that….” Huh?! Either you can be better at that or you can’t (for whatever clear reason); you will be better at that or you won’t (depending on your level of motivation or present capabilities). Thinking “should” is a set-up for a no-win; an expectation with no clear determination of whether the desired outcome is doable in actuality. Be clear about what you or others actually “can” or “won’t” do vs. what they “should” do, and you’ll be on much more solid ground.

Terri Benincasa has a double Masters in Counseling Psychology from Columbia University, and over 15 years’ experience facilitating clients’ mastery of life-management & professional-development techniques designed to help with even the most difficult situations. She has been featured in the Tampa Bay area on WFLA’s Daytime Show, as a contributing editorial & advice columnist for the Tampa Tribune, and as the host of “What Works” on PAX-TV, a talk-show with a wellness flair!

Implementing A Successful PR Campaign - PR Does Not Stand For Press Release


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There’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. Over the past several years, I have had more than a few clients come to me seeking “a PR” to get people interested in their products/businesses. That’s right a “PR”. Contrary to what some people think, PR is NOT an acronym for “Press Release” - it stands for Public Relations. PR is much more than just a press release and that distinction is very important to understand.

I often cringe when I see articles from well-intentioned “marketing” experts that say, in effect: “simply write a press releases, pitch it to the media and just sit back and reap the benefits.” Unfortunately, it is far from being that simple. That statement pre-supposes that the media release/pitch is written well - containing all the right elements and newspegs to catch the media eye - and that it is pitched and maintained in the correct media market, which is often the downfall of many amateur PR campaigns. By all means, a press release is an integral part of a PR campaign. But a press release alone does not a PR campaign make. A successful PR/publicity campaign for your business or product should include many, if not all of the following:

·-An interesting, quality, newsworthy product/service that the media (and its audience) will find merit in;

·-A concise, articulate media release or story pitch - not a glorified ad - detailing the benefits of your product/business/website and what effect it will have for it’s users;

·-A supply of media “supportives” - product photos (digital & hard copy), possible review samples, etc.;

·-An extensively researched media list detailing all applicable media outlets whose editorial profiles match your product/business profile. Here’s an important detail — the targets of your pitch should be “name-specific” not just “title-specific” media contacts. By that I mean the media market research you compile should give you particulars like “Sally Jones-Cooking Editor” not just Tribune Newsroom or Managing Editor;

·-A solid, trustworthy media contact vehicle that gets your release/media kit directly into the hands of the appropriate reporter/editor/producer and allows them to respond easily to your pitch. (As always, beware of press release distribution services that often times indiscriminately spew your release to hundreds of untargeted media outlets with little or no results.) Research to find out the preferred method of receipt of your media targets - don’t just assume an email will suffice. Whether it’s by snail mail, email, fax or phone calls, the media can’t run your story if they don’t hear about it. For one reason or another, some media may decide not to include your product/business in a placement — but don’t let them say the reason is because they weren’t made aware of it;

·-Meticulous media relations to immediately fulfill media requests (photos/interviews/product samples) and extensive media contact follow-ups over several months to generate as many placements as possible. Many times, media members can’t immediately respond to an initial pitch due to tight editorial deadlines and the time it takes to wade through a multitude of similar media pitches. I have found, without question, that the media interest continues to increase as you re-introduce the pitch and gently “rattle the media cage” over the course of the next several weeks/months;

·-Some sort of media tracking capabilities — whether it’s your own media follow-ups, Internet research, or a professional broadcast/print clipping service. Having “hard copies” of the placements generated by your PR campaign can be invaluable in the further marketing of your business/product. Media placements are a unique validation of the market acceptance for your business/product and can help you convince new customers of that fact.

Think of launching a PR/publicity campaign like flying a kite. The press release (which aptly details your product/business) is the kite. But if your kite doesn’t have the proper amount of string, a good tail, a strong wind and the expert manipulation of the kite flier - it has very little chance of getting off the ground. But if all theses elements are in place - a PR/publicity campaign can send your business soaring like a kite on a breezy Spring afternoon.

Todd Brabender is the President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and ventures.
http://www.spreadthenewspr.com
todd@spreadthenewspr.com
(785) 842-8909

The Urinary Infection

The urinary infection is one of the most common reasons for a person to be diagnosed with kidney infection. The most common kind of infection affecting the urinary tract is the bacterial urinary tract infection (UTI). The fluid that is filtered out of the bloodstream by the kidneys is the urine or pee. Salts and waste products are present in urine. A UTI can result when bacteria get into the bladder or kidney and multiply in the urine.

The three main types of UTI are: urethritis which is caused by bacteria that infect only the urethra, cystitis, a bladder infection caused by bacteria, pyelonephritis which is the infection of the kidney. In the case of pyelonephritis a person has back pain, high fever, and vomiting.

The bladder infection causes discomfort and inconvenience. To avoid a more serious infection of a kidneys the patient should get the treatment promptly and in this way he will be quickly and easily treated. Bacteria are the ones which affects all patients.

E. coli, bacteria that are found in the digestive tract and on the skin around the rectal and vaginal areas causes UTIs. The infection is caused when the bacteria enter the urethra.

Because of the differences in the shape and length of the urethra women are more predisposed to tract infections more than guys. In the case of girls the urethras is shorter than the one of guys and the opening lies closer to the rectum and vagina where bacteria are likely to be.

Vesicoureteral reflux is the most common functional problem of the urinary tract. In this case the urine flows backward, or refluxes, from the bladder into the ureters and even up to the kidneys.

A bacteria can get into the urethra several ways. During sexual intercourse in the vaginal area the bacteria may be pushed into the urethra and eventually end up in the bladder and the urine provides a good environment for the bacteria to grow. UTIs are present at women who are sexually active. By wiping from back to front after a bowel movement, which can contaminate the urethral opening a bacteria may be introduced into a woman’s bladder. The risk of getting a urinary tract infection is increased by using spermicides (including condoms treated with spermicide) and diaphragms as contraceptives.

UTI symptoms like pain with urination are caused by sexually transmitted diseases (STDs). The inflammation and irritation of the urethra or vagina causes pain that can be associated sometimes with chlamydia and other STDs. Serious long-term problems, including pelvic inflammatory disease and infertility can occur if STDs is untreated. Opposite UTIs, STDs are contagious.

With bladder infections the following symptoms are associated: frequent urination, burning or pain during urination, the feeling of having to pee even though little or no urine actually comes out, pain in the lower abdomen, pain above the pubic bone (in women), a full feeling in the rectum (in men), bloody or foul-smelling urine, mild fever, a general feeling of shakiness and fatigue.

More serious symptoms of kidney infection are: high fever, chills, nausea and vomiting, abdominal pain, cloudy or bloody urine, pain in the back, just above the waist.

If the symptoms won’t go away and they become worse a doctor should be called as soon as possible and in this way the patient will suffer less.

For more resources about kidney infection or especially about please review chronic kidney infection please review http://www.kidney-infection-center.com/chronic-kidney-infection.htm