The Saudi Criticism - A Closer Look


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Saudi King Abdullah’s declaration that the presence of U.S. troops in Iraq amounted to an “illegitimate foreign occupation” were met with surprise in Washington. “We were a little surprised to see those remarks,” Undersecretary of State Nicholas Burns told reporters. The King’s proclamation was far from surprising and it indicates that Saudi Arabia is now shifting from words-words that Washington apparently ignored, given its terming Abdullah’s comments a “surprise”-to actions to safeguard its own critical interests.

A March 2006 report commissioned by Saudi Arabia’s Government warned that Shia-led Iraq was becoming a “key vehicle” that Iran was “using to achieve its military security and intelligence aims.” The report also stated, “Saudi Arabia has a special responsibility to ensure the welfare and security of Sunnis in Iraq.” In an op-ed piece published in the November 29, 2006 edition of The Washington Post, Nawaf Obaid, an advisor to the Saudi Government, took a more robust approach as the civil war in Iraq and ethnic cleansing of Sunni neighborhoods intensified. Obaid wrote:

Over the past year, a chorus of voices has called for Saudi Arabia to protect the Sunni community in Iraq and thwart Iranian influence there. Senior Iraqi tribal and religious figures, along with the leaders of Egypt, Jordan and other Arab and Muslim countries, have petitioned the Saudi leadership to provide Iraqi Sunnis with weapons and financial support. Moreover, domestic pressure to intervene is intense. Major Saudi tribal confederations, which have extremely close historical and communal ties with their counterparts in Iraq, are demanding action. They are supported by a new generation of Saudi royals in strategic government positions who are eager to see the kingdom play a more muscular role in the region.

He then warned that Saudi Arabia would not tolerate a “massacre” of Iraq’s Sunni population, as it would imperil Saudi Arabia’s critical regional interests. “To turn a blind eye to the massacre of Iraqi Sunnis would be to abandon the principles upon which the kingdom was founded. It would undermine Saudi Arabia’s credibility in the Sunni world and would be a capitulation to Iran’s militarist actions in the region,” he stated. Afterward, the point being made, he was “fired” and then days later, the Saudi Ambassador to the United States, Turki al-Faisal, resigned for “Saudi domestic matters.”

Even as the U.S. was working out a new strategy for stabilizing Iraq, Vice President Cheney was publicly arguing that the U.S. should give up efforts to win over Iraq’s Sunni minority. Ultimately, the new strategy centered around the existing Shia-led Iraqi government headed by Prime Minister Nuri al-Maliki, even as it maintains highly visible ties to Shia sectarian militias and has continued to show little inclination toward national reconciliation for all of Iraq’s peoples. Since the current approach in Iraq was launched in January, the United States has done little to insist on the development of a truly national Iraqi government. It has not pushed Prime Minister Maliki to bring about a coalition government with Sunnis. Instead, it has allowed the sectarian Maliki government a relatively free hand, even when it acted to discredit Sunni rape victims and cast disproportionate blame on the Sunnis for Iraq’s sectarian violence in which Shia militias have played a major role. To the Saudi leadership, such a course amounted to little more than an unwillingness to listen to Saudi Arabia’s concerns, indifference to Saudi Arabia’s critical interests, and essentially a “business as usual” course that could only erode Saudi Arabia’s regional position.

With the situation in Iraq being only slightly improved from that of a few months ago, even as the Iranian standing in the Middle East has increased, Saudi Arabia has now concluded that the U.S. is unwilling and/or unable to protect Saudi Arabia’s critical regional interests and those of the Middle East’s Sunni population. As such, given what it perceives to be the choice of accepting increasing regional instability coupled with rising Iranian power or diverging from U.S. policy interests and goals, Saudi Arabia has determined that it is in its national interest to begin cutting deals to safeguard its own critical regional interests and those of the Middle East’s Sunnis.

Saudi Arabia is no longer willing to abet a situation that sustains Iraq’s sectarianism, even if that means taking on U.S. policies. “In the beloved Iraq, the bloodshed is continuing under an illegal foreign occupation and detestable sectarianism,” King Abdullah declared, almost certainly in such harsh terms that Iraq’s Sunnis would be assured that Saudi Arabia is now coming to their aid and, more importantly, that the U.S. might begin listening to Saudi Arabia’s longstanding concerns on Iraq’s sectarian evolution. An Iraq that is a Shia-satellite of Iran would pose a major threat to Saudi Arabia’s most vital interests.

In the longer-term context, these rumblings mark the first tremors of a changing alignment of interests in the Middle East. As often happen, when a nation’s geopolitical credibility wanes, its allies scramble to safeguard their own national interests. U.S. credibility in the Middle East has diminished as a result of its poor performance in Iraq. Now, Saudi Arabia believes it can only secure its own interests by acting on its own, even if its course may complicate some U.S. regional priorities and preferences.

Saudi Arabia is not going to become an enemy of the U.S. However, it will fill the diplomacy vacuum that the U.S. has created in its very limited willingness to engage in direct negotiations with the major states that have influence over Iraq’s sectarian actors. That means, Saudi Arabia will begin using its standing to negotiate deals to try to stabilize Iraq and mitigate the risks of possible Iranian dominance in the Middle East.

What does the U.S. have to do?

- First, Congress needs to act responsibly. Tying military funding to arbitrary deadlines, even if it is politically popular at home, only further diminishes U.S. credibility in a region in which it is widely viewed, among allies and enemies alike, as a declining power. Softer goals that accommodate domestic public opinion, while accommodating the on-the-ground reality and geopolitical interests in their non-binding nature, would be better.

- Second, the U.S. needs to make clear that it backs the formation of a truly national and legitimate Iraqi government in which Shia, Sunnis and Kurds have sufficient power to protect their basic rights and no single ethnic group has the ability to dominate the country and thereby oppress the other ethnic groups. In contrast, continuing unconditional and unwavering support for a sectarian Iraqi government can only widen divisions between the U.S. and important Sunni Arab States such as Saudi Arabia.

- Third, the U.S. needs to be willing to engage in direct and unconditional diplomacy when it comes to stabilizing Iraq. The issue of stabilizing Iraq is a wholly separate matter from Iran’s nuclear issue and needs to be treated as such. Otherwise, with the U.S. bowing out of diplomatic routes, Saudi Arabia will undertake the task itself in order to safeguard its own critical regional interests and those of the Middle East’s Sunnis.

In the end, the geopolitical costs of failure in Iraq-and, as far as Saudi Arabia is concerned, Shia domination is as much a failure as an all-out civil war-are so great that Saudi Arabia and others who would bear the adverse consequences are now willing to act on their own. Unless the U.S. recognizes this situation and takes corrective action as defined in the above three steps, it will increasingly lose its ability to influence the evolution of events, both in Iraq and also in the Middle East. Saudi Arabia is now responding to what it believes to be a shift in the regional balance of power to protect its critical interests.

Don Sutherland has researched and written on a wide range of geopolitical issues.

Why Almost Everyone is Wrong about Google Alternatives

If you’re reading this, you’re probably already advertising on Google. Or at least considering it. Am I right?

What if I told you that there are a couple of alternatives to Google AdWords Pay-Per-Click (PPC) advertising that could only cost you between 10% and 33% per click? How can this be?

It’s no secret that Google has the vast majority of click traffic on the internet - and as unhealthy as that is, its not going to change anytime soon. Most PPC specialists will tell you if you’re not advertising on Google, you’re history.

But with some clicks going for more than $15 each, for high-end and lucrative products and services such as computer servers and credit card merchant accounts, isn’t it time to look for effective alternatives? Serious advertisers should consider alternative pay-per-click services.

Two that I have been trying recently for my own advertising are and Enhance Interactive and 7Search (disclosure; I am in no way affiliated with either of these companies).

Enhance Interactive

Based in Provo, Utah, Enhance Interactive’s partner network receives more than one billion queries each month. I’ve found their program to be an easy, effective way to purchase PPC (pay-per-click) advertising.

You can pick both the keywords for your ad and the price you’re willing to pay for someone to click on it (as little as $0.03). Like Google, you only pay when your ad is clicked on.

Enhance Interactive’s Guaranteed Inclusion service allows you to submit URLs which are guaranteed to be in the database of highly visited search engines such as Excite and Dogpile, as well as smaller directories.

What’s more, you can set your click price on any keyword that’s significantly less than other large pay-per-click search engines. Enhance’s system allows you to see your competitor’s bids, something Google does not allow. That’s handy.

Your first deposit at Enhance Interactive is a minimum of $50, all of which is directly applied to clicks. There is no minimum monthly spend at Enhance Interactive. One disadvantage is that you have to pay in advance, whereas Google allows you to make a $5 deposit and they charge you two weeks or a month for past clicks.

An interesting feature available on Enhance, which is not available on Google, is a feature called ‘LogoLink’ where you can upload an 80×40 pixel image that’s no larger than 8KB in size. Animation is not accepted. This image will then be displayed alongside your PPC ad. Very cool. Feedback from users who use this feature is positive.

While not as sophisticated as Google, conversion tools are available on Enhance, after you’ve installed some simple html code into your web pages you wish to track.

Overall, I’m impressed with Enhance Interactive’s service and prices, which I’ve found to cost only 20%-30% what a Google click would cost for the same keyword. I suggest you give them a try on a small scale. You won’t have to stop your Google campaigns completely - just cut back a bit and purchase some clicks from Enhance to give them a try.

7Search

Moving a little down the click quality scale, yet still worth a try, is 7Search.

With over 1.5 billion searches per month and no minimum keyword bids (starting at one cent per visit) the 7Search product is an enticing alternative for advertisers weary of Google’s high bid prices. Like Enhance, Chicago-based 7Search allows you to see your competitor’s bids, and select the ad position you wish to take.

One major potential `fly in the ointment’ is this; you can’t select what countries your ads will be shown in, on the 7Search network. That can be a real deal-breaker for an advertiser who wants to target a particular region or country. Why?

Click fraud and useless clicks are likely to increase. But remember; on 7Search, click prices are also a lot cheaper than Google, so it may be worth a try. As with Enhance, you pay in advance for clicks.

The 7Search interface feels a bit ‘clunky’ when compared with Google or even Enhance Interactive. But if you’re willing to slog through it for 30 minutes or so, you’ll likely be able to figure out what to do. Your effort should pay off with low cost clicks delivered to your landing page.

While 7Search does not provide a conversion tool, Google Analytics will track clicks that come from other search engines, so if your Analytics code is installed correctly, you can track a 7Search click, or most other search engines for that matter.

Summary

Let’s not desert Google entirely - it’s still a good (if more expensive) tool. As always, even if you decide to choose Google alternatives, remember you can track most, if not all, the clicks arriving at your site with Google Analytics.

OK, that’s it for now. Towards becoming a more efficient business give some thought to Google PPC alternatives. One more thing — it’s important. Using proper PPC ad writing and construction strategies is vital on the cheaper PPC service providers. The proven secrets apply on these cheaper services, as much as they do on Google.

Roger Hall discovers and develops programs, pay-per-click ads and tools to help you succeed in your Google campaigns. Find out more today how to create Pay-Per-Click ads that work, with 5 FREE Chapters from his new book, ‘Top 37 Killer AdWords Pay-Per-Click Secrets Exposed’ Free Download Now at: => http://www.37AdWordsSecrets.com/google.html

Why Being Unique Will Help You Be More Seductive To Women


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As you know by now, guys worry too much about their looks and think they can’t attract women because of them. What they don’t realize is personality and chemistry is more important then physical characteristics.

On the other hand, if you don’t have good looks, you should still work at creating a unique appearance. While women don’t place high value on physical characteristics, she’ll be attracted if you demonstrate an interesting look.

What do I mean by this?

Well no matter what you look like, you can increase your success with women by creating a unique look. For instance, Neil Strauss (or Style), the renowned pick-up artist who wrote the book- The Game, was able to create an interesting appearance which attracts women.

A few years ago, Style was a self-proclaimed short, skinny guy with a large nose. But with the help of one of his friends, he was able to transform himself into a stylish person with a shaved head and unique facial hair.

In essence, Style was able to go from an average looking guy into somebody with a unique look. This helped improve his confidence with women and led to more successful interactions with them.

You can do the same!

No matter what you look like, you can go deep inside and find a look that’ll drive women crazy!

Whether it’s a unique way you dress or a change to your physical characteristics, there is probably something about your appearance which can be improved. A simple way to do this is ask your female friends for advice or spend some money and go to a stylist who can help you out.

By taking the time to work on your appearance and create a unique look, you’ll improve your confidence and will become more attractive to women.

Want to learn 50 different ways to meet, approach and attract women? If so, take a look at Scott Patterson’s Free eBook which provides 50 tips for approaching, attracting, and dating ANY woman.

The Five Key Elements and the Five Key Steps to Successful Branch-Division Planning

The Operation/Branch plans must define the objectives, timeline and resources required to meet the growth objectives of the business unit, department or branch.

Analysis of opportunities is useless if it doesn’t degenerate into work. Operational planning, by definition, results in action plans for day-to-day work.

Branch/Operation Planning

The Five Key Elements:

1.-A definition of services to be provided

2.-Initiatives that support the End Game Vision— What are the Branch Goals?

3.-An examination of available synergy

4.-A commitment to timing and sequence of major steps

5.-An agreement to measurement criteria and targets

The Five Key Steps

Step 1 - A Definition of Services to be Provided

Criteria:

–It must be future oriented

–It must focus on the external environment

–It must consider local competition, customers and products

–It must consider branch weaknesses as well as strengths

–It must match strengths to local market needs

Typical Questions:

–What is the purpose of your business?

–What business are you in now?

–What business should you be in?

–What are you good at?

–What have you failed at?

–What differential advantage do you have over your competitors?

–What differential advantage do they have over you?

–What markets do you serve?

Step #2 - What are the branch goals?

Individual branch initiatives that support the end game must be identified. These initiatives not only include budgetary financial goals but they must also include support for all the non financial objectives identified in the end game that have not been deferred.

Step #3 — An Examination of Available Synergy

Synergy arises when two actions performed jointly produce a greater result than they would if performed independently. When 2 + 2 = 5.

Influencing Factors

–Optimum scale of operations

–Expansion methods

–Negative effects - 2 + 2 =3

–Knowledge/expertise transference

Step 4 - A Commitment to Timing and Sequence of Major Steps

Since resources are always limited, a branch manager must decide what to do first and what to defer. An action planning process must occur for each initiative that supports the end game. Assigned accountability, expected results for each step in the plan and a completion date for each step of the action plan is essential.

Criteria:

1.-Implementation is serial in nature

2.-Parallel opportunities should be exploited

3.-Determine foregone opportunities

Step 5 - An Agreement to Measurement Criteria and Targets

Typical Criteria:

1. Return on investment

2. Risk of losing investment

3. Company growth

4. Contribution to social welfare

5. Stability and security of employment

6. Prestige of the company

7. Future controls

8. Inventory turns

9. Fill rates

10. DSO (Days Sales Outstanding)

11. Cash to cash cycle

Remember:

–Work = Task Description + Tangible Output + Person Responsible +Due Date

–The Action Item is a piece of “bite sized” work that is scheduled to be complete prior to a review event.

–Effective creation requires major attention to available resources, e.g. time.

–Accountability = Authority +Responsibility

http://www.ceostrategist.com - Sign up to receive “The Howl” a free monthly newsletter that addresses real world industry issues. - Straight talk about today’s issues. Rick Johnson, expert speaker, wholesale distribution’s “Leadership Strategist”, founder of CEO Strategist, LLC a firm that helps clients create and maintain competitive advantage. Need a speaker for your next event, E-mail rick@ceostrategist.com. Don’t forget to check out the Lead Wolf Series that can help you put more profit into your business. E-mail rick@ceostrategist.com for your special Howl discount order form. Get the CEO Strategist Interview Guide and Conducting an Effective Sales Training Session Guide just for signing up for “The Howl”. Don’t forget to check out the Lead Wolf Series that can help you put more profit into your business. E-mail rick@ceostrategist.com for your special Howl discount order form.

Ebay Seller Survival Tips


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Selling on Ebay can be relatively simple once the technical aspects of posting items and filling orders is mastered. Much more difficult is developing your Ebay sales efforts into a consistent, viable business. Technical aspects aside, there are several key areas which the serious Ebay seller must also master if they are to consistently profit from an Ebay business venture.

The three key areas which set the successful Ebay seller apart from the average seller are customer service, cost control, and an authority reputation.

The first area, customer service, is one that many sellers seem to be lacking in. A successful Ebay business requires repeat buyers. The first and easiest way to get a buyers attention is to provide excellent customer service above and beyond the competition. This runs the gamut from promptly answering emails and shipping packages to keeping your buyer informed every step of the way. Take the time to send an acknowledgment when payment is received and a note when a package is mailed. Leave feedback when appropriate. These simple steps greatly increase the chances of a buyer returning to you for future purchases.

Failing to pay attention to costs has been the downfall of many Ebay businesses. It is essential to keep good records of all costs involved with each transaction. Know the costs of acquiring your product as well as your approximate cost to complete a transaction. Keep records of sell through rates and prices realized. This can be as simple or complex as you wish to make it. Basically, the more factors tracked, the better informed you are in making business decisions. Put another way, if you don’t know exactly how much it is costing you to acquire, sell, and ship an item, how do know if you are making any money?

By authority reputation, we refer to developing a niche category that you consistently sell in. Buyers who over and over again see your products in areas they routinely buy in are more likely buy from you. Your niche should be in an area in which you have researched and are very well versed. Buyers who consistently see well written ads by the same seller in the same category will tend to regard the seller as a reputable knowledgeable dealer. This doesn’t mean, of course, that you can not sell items in other categories. It simply means that as much as possible you want buyers to develop an association with your name for a specific category.

Mastering these three areas over time will go a long way toward developing an Ebay business what will both survive and thrive.

The author is webmaster of http://www.auction-lynx.com Auction Lynx Internet Auction Directory, a directory of hundreds of alternative online auction sites and buyer/seller resources. Also see our Ebay selling blog at http://sell-it-on-ebay-auctions.blogspot.com/ Ebay Selling Tips and Tricks.

Of Business and War


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As the American government and various other groups wring their hands over the details on how to lose the current war we are fighting in Iraq, I am reminded how similar fighting to win is like winning in business. You see, America and her allies won World War II when they decided that any means available to us including bombing and burning Dresden into the ground, or using nuclear weapons, was legitimate policy. In Business, you do everything you can to secure more customers, to sell more products, and to outwit your competition.

Internet Entrepreneur Don Lok has taken the ancient book “The Art of War” by Sun Tzu and re-written it with this very idea in mind, that business is like a war, and can succeed when it is executed in a manner that seeks to gain every advantage. I highly recommend the book to anyone who wants to succeed. My wish is that some of our politicians would read it with regard to the war in the middle east! Unfortunately what is going on there is quite like a business that attempts to succeed by resting on past success, while tiptoeing around competition with the hope of not ruffling anyone feathers.

Sun Tzu said (in Don’s words) “When you win, crush them like a bug!”

The enemy (and your competition) has no misgivings about doing that to you.

Aside: Capitalism and the free market structure is the only economic system that allows the building of businesses and creation of wealth. For capitalism and free markets to exist, there must be free men and women. So winning any war against any tyrannical government with the goal to promote freedom and free enterprise is both good for mankind as a whole, and business creation and expansion specifically.

Businesses must map out a strategy that allows no retreat. You have heard the saying “burning the bridges behind you”? That should be a strategy that forces you to go forward because there is no other way to go. You must win and there is no other option. Wars should be fought this way, and you can clearly see from the middle east, what happens when they are not.

Business should attempt to eliminate anything it can that gets in the way of success because there is already too much to do. With regard to online business, delegating as much of the infrastructure to others (web site design and management, fulfillment, etc.) and focusing on those things that are business specific (creating or finding products, getting new customers, keeping old customers happy, marketing, etc) are essential.

Win the war.

David McKee is a freelance copywriter and owns McKee Copywriting, “Words That Sell The World!”. He helps business create “Top Of Mind Awareness” by finding and leveraging the hidden assets of a business and knows how to polish those rough gems into stunning ad copy that grabs prospects by the heart…and won’t let go! If you want to sell it, you better have him write it!

You have permission to use this article at your site - just be sure to include this brief footer.

McKee Copywriting http://www.mckeecopywriting.com
Celtic Cross Engineering http://www.celticcrosseng.com
Hard To Find Software http://www.hardtofindsoftware.com

The Process of Trust: How to Sell More High Ticket Products and Services

In any sale, the buyer’s caution flag goes up at every point of the sale. Why? It’s the fear of risk. How do you overcome that natural aversion to risk? It’s by incrementally building trust at every step of the way.

The amount of trust needed is directly proportional to the buyer’s perceived risk. Write that down as a mathematical formula and put it on your wall if you wish.

First, establish a process with clearly defined phases. There might be six, four or even three phases in your process. Start working back from the end phase where you have a sale, a new client.

At that point the buyer’s trust is so high that the risk that they feel is overcome by their trust in you to deliver the benefits.

Notice the word “feel”. The prospect feels risk, the prospect feels trust. This is an emotional thing, not logical. They must increase their emotion of trust with each step of your process.

Your sales process must flow from low risk to high risk. So that commitment also flows from low commitment to high commitment. At each step trust must be increased for that prospect to overcome the fear of risk and make a commitment.

Examples of phases:

A face to face appointment presents a high risk. Appointments get cancelled, or declined, because prospects do not trust there will be enough value for them. They have to give you time, and fear the risk of being sold something. If the appointment is set after trust is established in a previous phase, then you will increase your success dramatically.

Directing someone to your website is a low risk for them. They get to build trust by learning about you and your services without you being present. The website should contain the offer for the next step, for example a seminar, or group meeting, or an appointment. Visiting your website should build enough trust for them to go the next phase in your process.

A presentation or demonstration can be a high risk event. Once again, they fear getting sold. But if you have built up enough trust to attend the demonstration, then you can establish enough trust for them to buy your services.

Build a simple picture of how your process flows from phase to phase, and the metrics for each phase clearly defined so you have a baseline to know how well you are doing.

Conclusion:

These phases are not necessarily the right ones for your process for increasing trust. You need to discover your own best process. You will always find someone who jumps over a phase because trust is high enough, and that’s great. But the majority of prospects are not like that.

Remember our equation: Trust is directly proportional to perceived risk. Work to build that trust at each phase, and your sales will increase.

Keith Center is an accredited associate of the Institute for Independent Business and certified Guerrilla Marketing Coach. Over the past 30 years he has done work for small and large organizations such as Toyota, IBM, GE Capital, Fujitsu, International Harvester, and Digital. Growing sales volume, a liaison between corporate and university research and raising over $16M in funding for one organization.

Toyota Matrix - How To Keep Your Rear Tires From Wearing On The Edges

We are the proud owners of a 2003 Toyota Matrix XR. For the most part it has been a really good car except for the way it wears out the edges of the rear tires. I have taken it to several tire shops and they all seen to say that either the problem is with the shock absorbers or it needs a rear wheel alignment. Most tire dealers also mentioned that after you have the rear wheels aligned the car may pull to one side of the road all of the time. Since the car doesn’t pull at all now I decided not to do the alignment.

One other important thing to look out for is when you have the tires replaced pay attention to the direction of rotation stamped on the side of many tire brands that fit that car. The tire shop installed two new tires on the car and never paid attention to the direction of rotation and I never thought to look at it. I just let them do their job and install the tires. Well, around two thousand miles after the tires were installed the grinding noise started in the rear of the car again. I checked the tires and sure enough the tire with the rotation backwards was wearing rapidly on the inside. I contacted the tire shop and they told me that they wouldn’t make a mistake like that and besides the rotation makes no difference in the tires performance. I wasn’t sure what to believe. If it didn’t make any difference why put a direction of rotation on the tire in the first place.

I found out that to keep the tires from wearing out on the edges you have to keep a close eye on the tread wear every thousand miles. Once you see that the outside edges of the tire are colored differently that means that the surface of the tires are not contacting the road surface evenly and the tread is beginning to wear in the lighter colored areas. This usually happens at two thousand miles. Even though the owner’s manual recommends rotating the tires every three thousand miles that is too late. The tires will have cupped by then. It has been working great for us during the past year to rotate the tires every two thousand miles. If you are already having the problem because your tires are cupped out you may be able to save them by reversing the direction of their rotation. You will, for example, have to have your tire shop swap the tire from the left side and put it on the right side rim and do the same with the other tire. If the tire is too bad though it will have to be replaced. Once you have the tires reversed or replaced then rotate them every two thousand miles.

Bob Crane is a Nutrition Consultant and involved in introducing an extraordinary new Internet Work at Home Based Goji Juice Business System.
Check out the new Goji Juice Storefront
Contact him online at: www.domesticbiz.com

Diamonds Are Forever

They say they are ‘forever’ and, other than the sentiment supposedly attached from the bearer, ‘they’ are right in an elemental sense. Diamonds are the hardest substance known to man. On the Moh hardness scale (mineral quality scale used for identification and differentiation of minerals) it rates a perfect 10. The atoms of diamond are arranged tighter than in any other substance, giving the gem its hardness. A diamond can only be abraded by another diamond of higher hardness and diamonds are used to polish other diamonds.

The melting point of diamond is 3,820 degrees Kelvin, making it the highest melting point of any substance. Diamonds are tetrahedrally bonded pure Carbon atoms; they are terrific heat conductors and have a high dispersion of light making them ideal for industrial applications as well as jewelry. This ‘fire’ and hardness are considered the ideal reasons why diamonds are so typically interpreted as wedding or engagement rings due to their durability for everyday wear.

Diamonds are not particularly rare, although advertising campaigns and big diamond companies would have the public believing otherwise. There is a great deal of controversy surrounding the mining, sale and market value of natural diamonds. Approximately 50% of the world’s diamonds come from central and southern Africa with much of the sales of the gem being handled by paramilitary groups and are sometimes dubbed ‘conflict diamonds’ or ‘blood diamonds’ because of the tragic deaths which occur through the mining, sales and transport of these diamonds. Other areas in the world where diamond mines are prevalent are Canada, India, Russia, Australia and Brazil.

Diamonds have been brought to the surface of the earth from deep within the earth where extreme pressure systems and extremely high temperatures caused their original formation. Volcanic eruptions from 1,100 million -20 million years ago carried the diamonds through Kimberlite pipes to the surface of the earth. These pipelines were formed as magma flowed through intense ruptures in the earth. When these explosions occurred, the magma thrust the diamonds through the pipes, bringing them and other minerals rapidly through the mantle and crust without disturbing their structure by pressure or heat. There are some diamonds found on the earth today that are dated as old as one billion years.

Natural, uncut diamond crystals are formed in isometric cubes and octahedrons (8-sided prisms). Diamonds are rated as having high value by color, high refraction, fire (high dispersion), rarity and extremely low reactivity to chemicals. Diamonds can come in many colors including, yellow, brown, blue, green, black, pink, orange, red, purple and violet. The closer the diamond comes to perfect translucence and no additional hues, the higher in value it becomes.

A diamond of a pink or blue hue is also rated as quite valuable due to the rarity of these gemstones and the more intense the color, the higher the diamond is valued. The Hope Diamond, one of the largest diamonds in the world at 45.52 carats, is now housed in the Smithsonian Natural History Museum with an estimated value of $250 million dollars. Diamonds are judged by carat, clarity, color and cut- the ‘four C’s’ of Diamonds-and are valued and rated by these characteristics.

Eric Hartwell is involved in The World’s Best Home Page (please visit to read and share opinions) and Jewels To Love

The Beginnings Of Jewelry


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Jewelry is as old as the history of man, dating back from cave-dwelling times in South Africa some 100,000 years ago in the form of seashells being tied about the neck. Man’s original jewelry was also composed of teeth, carved stone, wood and bone. Function follows form as this type of jewelry was most likely used to tie loose clothing to the body and progressed to an aesthetic type of adornment. In much of the history of jewelry, the wearer displayed status and wealth by ornamenting the body with jewelry. Cro-Magnon man began making jewelry when migration to Europe from the Middle East transpired, 40,000 years ago. Metallurgy, the use of metals for jewelry making, appeared 7,000 years ago in the form of copper adornments.

The Ancient Egyptians along the Nile Delta began using gold for thousands of years, dating to 5,000 years ago. Jewelry was symbolic of authority and religious supremacy for many kings, queens and empires. The Egyptian men and women began wearing scarab beetles as sacred articles and protection from evil spirits. Scarab beetles represented rebirth, from the behavior of the dung beetle rolling its dung and incubating its young in this dung ball. The Egyptians used jewelry to adorn dead bodies which helped the dead in journeying into the afterlife, providing comfort and protection. Many tomb-raiders recycled jewelry by plundering tomb jewelry and adorning new kings. Pharaoh Tuntankhamen (King Tut) stands in history as the most famous jewelry-clad king although his 9 year reign from 1336-1327BC was fairly insignificant and most likely his tomb was forgotten when the Egyptians cleaned out the gravesites of other kings. Egyptians ascribed symbolic meaning to the color of gemstones. Green glass or gemstones were the symbols of fertility and was used to ensure the abundance of new crops. In the Book of the Dead it is written that the God Isis must be represented by a red stone or glass, worn as a figurative ornament on a necklace to provide Isis with blood. The Egyptians imported silver and lapis lazuli from Afghanistan, which was used in many forms of jewelry. Queen Cleopatra was enamored with emeralds which was mined in the area of the Red Sea.

In the ancient city of Ur, located in southern Mesopotamia between the Tigris and Euphrates rivers, jewelry became a significant product to craft and trade. The people of Ur created amulets, necklaces, ankle bracelets and cylinder seals made of fine gold leaf and set with brilliantly colored agate, carnelian, lapis lazuli and jaspter stones. This jewelry was very popular and both men and women elaborately bejeweled themselves. Gem carving or glyphic art was popularized as children and women wore rings with beautifully carved stones. Mesopotamian jewelers invented some of the techniques still used in jewelry making and metal work today such as granulation, filigree, cloisonne and engraving. The motifs and designs depicted on Mesopotamian jewelry included cones, spirals, grapes and leaves. The jewelry of the times was worn by humans and used additionally to embellish idols and statues in reverence.

Eric Hartwell is involved in The World’s Best Home Page (please visit to read and share opinions) and Jewels To Love