The simple answer is because it will help to sell your product or service.
The first rule of any sales process is that you must provide something free for your potential customers. How many times have you been to a website because you are searching for a particular product. And how pleased are you to find that some of the information you want is available free? Very pleased.
So, imagine you are selling a book on dieting or a service such as plumbing.
When visitors come to your site they want more information about your product or service. You put some of it on the web page but the main focus of your web page is to sell the product or service.
Most visitors will not buy on the first occasion. They need, we are told, up to seven visits before they will buy. In the meantime they are off looking at other similar products or services.
But suppose you can offer them something for free at your site. Something that is relevant to the product or service you are selling?
Write an article about your product or service. It doesn’t have to be very long. It should be helpful. Include some pictures if you can (digital cameras make this much easier now). Give them a free diet sheet; a list of ‘best’ foods; show them how to change a tap washer or how to stop a leak.
But, most importantly, keep on telling them about all the extra information they will find in the product or service you are offering on your sales page which will help them even more. And put clickable links in the ebook so they can visit your sales site quickly and easily.
Advertise your free report or ebook in the articles databases and in forums. But make sure that when anyone wants a copy of your free ebook they have to click on a link which takes them to a webpage where you ask them for their email address. Don’t just give the ebook away. Get something in return. We all expect this and we know we are then going to get a series of follow-up emails promoting the buyable product.
So, You now have a list of subscribers. You can put their email details in your autoresponder and send them at least seven follow-up messages. Instead of each visitor going to your site 7 times, you have gone to them and reminded them about your site seven times. But you have also come across as a real person and one who is interested in them and can help them with your product.
How? Because you are writing to them giving them more free information and you are talking to them like a real person. You might even be asking them if they have any particular problems you can help them with.
You can stay in touch with these people for as long as they remain subscribed to your autoresponder, to keep selling your own or other people’s products.
As a result of writing your ebook:
And those are just some of the reasons you should write an ebook and give it away for free.
Joe Green has a site dedicated to writing ebooks at http://freeebooksforlife.com where You can subscribe to his mailing list to receive free ebooks, many of which are re-brandable with your own links.
Get his latest free ebook Turn Your PLR Website Into A Cash Machine at http://freeebooksforlife.com/plrwebsites.html
(c) Joe green 2007 You may reproduce this article as long as you do so in its entirety with working links and full credit to the author.