Most if not all sales processes consists of three steps. The first one is a very simple one. It is such a basic step that many tend to forget to use it. Even in a normal communication process this activity is also required, but often source of confusion when the complete step has been skipped or ignored. But whether it is the internal sales process, communicating the goals and activities to pursue or the external sales process, it starts with information.

How often do you come across a situation that you have not been informed your self by your manager? Or, as a manager have you ever forgotten to inform your team members about an important issue that will have consequences later on?

The first step in sales is about informing the other party, the other side or person on the line. Sales is not only about selling a product, but many times about gaining commitment. And the first step in doing so is informing someone.

The straightforward sales process also starts with this activity. And much of this sales process is executed by none-specialized sales agents. Instead, marketing departments take most of this responsibility. And the reason is simple, if you are able to inform more people (about a new feature) the conversion to a next step will increase automatically.

Think about the tv-campaigns, the billboards down the roads or the banners on the net. It is all about showing that you (your business) is there, waiting for the unknown prospect to approach. Telemarketing too, is often initiated after prospects have been previously informed. A normal approach is that they receive some kind of information, a leaflet or whatever so that the telesales person can elaborate on existing information - have you received our brochure yet? What did you think of it?

There are three main steps in the sales process. This first step can have a massive approach, where your organization can contact many potential clients. The distance between your (sales) organization and the potential client is still very large. In the next two steps this distance will have to be narrowed down.

© 2007 Hans Bool

Hans Bool writes articles about management, culture and change. If you are interested to read or experience more about these topics have a look at: href="http://www.astorwhite.com/" target="_new">Astor White or sign-up for our href="http://www.astorwhite.com/en/about_news_signup_page.php" target="_new">newsletter