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No matter what your marketing aspirations are, using the concept of continuity can assist you in materializing your goals. Remember, the more times that an individual is exposed to a marketing message, the more likely they are to be impacted by it. When companies use continuity in their images, brand, advertising, and messages, the public notices and recalls their work. Even if you are the owner of a small business, employing continuity can enhance your customer loyalty, sales, and popularity. What are your company’s needs? Do you want to attract new customers? Are you interested in greater sales? Do you want to develop brand recognition? Do you want to attract more visitors to your web site? Do you want to increase office or trade show traffic? What types of clients are you attracting now? Who do you want to attract to your business? Work with the idea of continuity under the guidance of a promotional consultant and incorporate it into your marketing plan.

A Basic Approach
One basic approach to using continuity in your business is demonstrating client or employee appreciation. Send out promotional items as gifts during different periods of the year, but make sure that the gifts are related to each other in some way. Of course, each promotional gift should be customized, imprinted with your company’s name and information, or a special message. Giving such items in honor of appreciation helps create and maintain a your business’ positive image.

For the lead trainers opening a new upscale fitness center, a company might send a series of useful promotional gifts at various intervals. For example, the trainers might be the recipients of customized towels, sport water bottles, and a duffel bag.

It is important to develop a theme and give away items that relate to the overall idea. Themes can really add to the success of a promotional campaign. If you are struggling for ideas, consult the help of promotions professional for their assistance.

Build Stability
We work in a job market with many questions looming. What jobs will be around tomorrow? What are the projected budget cuts for next year? Who will still have a job? With certain institutions these factors are out of our control. However, as a leader in your own business, you can help establish a feeling of security and stability.

Install programs like teacher of the month, employee of the year, and weekly sales awards winners and give away products that demonstrate continuity. There a number of ways to recognize people and make them feel comfortable and solidified in their position. Often these awards are simple and cost very little, but the satisfaction from earning such an honor is priceless. In addition to these ideas, long-term high-reward programs can also be very effective and can encourage employees to win points that work toward achieving large prizes, such as trips, appliances, and technology.

Continuity is Everywhere

We have all been exposed to continuity programs as consumers. In fact, many of us participate and enjoy such programs without even knowing it. We subscribe to book and movie clubs. We compile frequent-flyer miles. We save labels to win certain prizes. We use customer cards at the register for discounts. These are all examples of continuity campaigns. It involves rewards, and returning with loyalty to the same company for the benefits.

From major corporations to local small companies, successful business leaders know that continuity works. Consider the McDonald’s Monopoly game. When customers purchase certain sizes of food items, they receive Monopoly game pieces. These pieces correspond to the McDonald’s Monopoly game board. Whether or not a customer unveils Boardwalk, Park Place, or the B&O Railroad is completely random, but the public seems to enjoy participating in this game with the hopes of winning the big prizes. The McDonald’s company boosts sales, enhances customer loyalty, and generates new clients each time they repeat the Monopoly campaign.

Whether your marketing goals are to show client or employee appreciation, foster company loyalty, increase brand recognition, or build community within your firm, continuity is a concept that can work for you. The basic principle is as simple as this: The more we are exposed to a marketing message, the more likely we are to remember it. In what ways has continuity worked for you in the past? How have you utilized this tool? How do you envision it improving another area of your marketing? A professional promotional consultant is available now to assist you in implementing continuity into your advertising process.

Author: Rick Sheldon has 18 years experience in the Promotional Products Industry and is currently CEO of Save on Promotional Products Inc. a Discount Online Promotional Products Company He can be contacted at 1-800-826-8706; email: rick@justpay10.com or go to our site: Promotional Products

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If you have an adult dog who has never been housetrained, or is just stubbornly using the indoors as an outhouse, you can easily correct this dog behaviour.

You may not know your dog’s history, especially if she was adopted or rescued from a dog shelter. As a result, you may be dealing with an adult dog who lived outside, was never housetrained at all, was insufficiently housetrained or even incorrectly housetrained. Your adult dog may be dealing with some behaviors that have been reinforced through time and experience, so the most important thing to keep in mind is that you must be patient with your dog.

You should keep an “eagle eye” on your dog and observe her actions when she is in the house. Does she head off to a specific room or corner prior to relieving herself? If so, you’ll want take her outside whenever she makes a move toward her “indoor outhouse.”

Once outside, give her time to take care of doggy business. When she is done, give her a small treat and say “Good Dog !”. Your adult dog will start to associate going outdoors to relieve herself with getting a treat.

This technique has worked for us with multiple dogs. It does take time, several weeks to a few months of constant repetition, but your adult dog will catch on.. Once she is conditioned to go outside to relieve herself, you will have conquered the task of housetraining your adult dog.

Here’s a few tips to help you easily housetrain your adult dog.

–Keep your adult dog under supervision indoors until housetraining is accomplished. You may want her to prevent her from access to some rooms such as the laundry room, bath rooms, bedrooms or other places where she can cause a little doggy havoc.

–Don’t give her food and water late in the evening. If she needs to relieve herself during the night she may do so while you are dreaming of happy days at the dog park. You want to be alert to her needs to go outside during the housetraining process.

–Look for ways that your adult dog communicates when she needs to go outside. One of my dogs will tap my foot with her paw. Another will sit by the door. Each adult dog has her or his special way of “talking to you”. Listen to your do when she talks. Her housetraining will progress at a much faster pace.

–When you go outside, take your dog to the same area each time. Your adult dog will start to associate that place as the designated doggy bathroom. She’ll become conditioned to using it and this will make your time outside for this activity short and productive.

–When you take your adult dog outside, give her a verbal cue to complete her task. We say ” Hurry Up” in an upbeat and happy voice every time we take our dogs out. They get the tone of your message and it will become part of the conditioning process that tells them what you want them to do.

–Housetraining an adult dog is not as hard as some folks believe. It simply takes some time and patience . The rewards are certainly worth it, both for your and your adult dog.

–Never physically abuse or punish your adult dog or any dog. This is inhumane and counterproductive. Your dog will not understand what is happening as the event that provoked the punishment is already a past event for her. It is not on her mind and she can not relate to your anger. As a consequence, the unwanted housetraining challenge will get worse. So stay calm and show your adult dog love, patience and proper training. You and your adult dog will both be happier in the long run !

Does your dog pee in the house? Does she come to you when you call? Tear up the house or yard when you leave home? For tips and help to solve your dog behaviour problems http://www.dogs-4life.com/disobedient-dog-help.html

This article may be reproduced intact with the author’s link displayed.

Your baby doesn’t sleep. You don’t sleep. The baby sleep problem that plagues parents everywhere.
I thankfully don’t struggle with this anymore. I have three little girls under age 7 who sleep through the night six out of seven typical nights. But I’ve been there and I know not everyone will sleep like me this week or the next, or the next, or the next….

So exactly how do you get a baby to sleep through the night? First, manage your expectations. Every baby is different. Every family is different. So the method that worked for me may not work for you, and vice versa.

And what worked for your first child may not work for a second one either. I hate to break it to you, but just because you’ve already had one kid doesn’t mean that you’ve got parenting all figured out. EVERY kid is different, even when it comes to sleep.

All this to say — take things one child at a time and one day at a time. Very few methods will work perfectly right away. They take time and consistency and even some adjustments before they’ll work for you and your baby. So, let’s get to it. The great baby sleep problem. We’ll cover establishing a routine in Part I.

Routines can be used for children of all ages. They let both you and your child know what to expect - whether your child is 2 or 12.

For an infant, establishing a daily routine to include set nap times will contribute a great deal towards getting your baby to sleep through the night. Your baby must be taught that short periods of sleep are for daytime and longer periods of sleep are for night time.

For babies, there is more to a successful routine than just naps though. The feed/play/sleep routine suggested in Gary Ezzo’s book, On Becoming Babywise, worked very well for us. Feed your child on a fairly regular schedule (NOT demand feeding and NOT strict scheduling either), then have some play time or wake time, then sleep time. Do it all over again in regular intervals depending on your baby’s age and his/her feeding needs. This helps establish naps which helps baby to sleep through the night.

The “Babywise” method got each of my babies to sleep through the night before she was 2 months old. It is amazing what a good schedule can do. It worked for us anyway. There is much more to the “Babywise” technique than I can tell you about here, so read the book!

Keep in mind - it is MUCH easier to set a routine and stick to it with a first or only child. Once you have another kid running around on a different nap schedule or going to preschool, you will find yourself sacrificing the schedule just to stay sane. And that’s ok!

Whether you have one child or five, stay flexible. If you feel like you MUST stick to your schedule, you’re going to be in for a lot of headaches. Just lay some groundwork for how you’d LIKE things to go and take one day at a time. Do the best you can, especially with nap times.

Setting up naptime or bedtime routines or “rituals” can be a tremendous help too. Keep things simple for your sake and your child’s. For my youngest (who is now almost 2), we get pjs on, brush her teeth, and then read a book and pray in her rocking chair every night before bed. She knows that when this process starts it’s time to settle down.

Develop routines that work for you and your baby. Try setting up your day in a way that leads toward you and baby sleeping through the night. Try giving your baby a routine so that he or she will know it’s time to settle down. Both types of routine are great techniques that can get you a bit closer to solving the baby sleep problem in your house!

ABOUT THE AUTHOR — Lorie Grant DeWorken left a career in advertising to become a stay-at-home mom and a writer. Find Baby Sleep Solutions - Parts 2, 3 and 4 plus FREE resources and audio samples for getting baby to sleep through the night at http://www.whatIwannaknow.com/baby_sleep_problem

Often, what makes difficult customers difficult is the fact that they are intensely emotional. They are upset, angry, irate, or ballistic. It is impossible to address the real issues the customer has experienced until we first address the emotion of anger.

When it comes to dealing with angry customers, there are four things you must be crystal clear on. These four critical ideas make up what I call the Psychology of Anger.

1. Anger precludes rationality
Angry customers simply cannot rationalize. This is because they are so wrapped up in the emotion of anger that everything you say is filtered through their emotions. Anger is an emotion and emotions are experienced in the right side of the brain. Rationalizing, problem solving, listening, and negotiating are all left-brain activities and your angry customer is stuck in the right side of the brain, and therefore cannot be expected to rationalize with you.

Research has shown that an approach to problem solving that emphasizes anger diffusion first results in a lesser payout by the company.

Warning:
Do not attempt to problem-solve or even offer a concrete solution - such as a credit or a gift card- to an angry customer. Certainly, you don’t want to negotiate with an angry customer. If you do try to problem-solve or negotiate with an emotional customer, you will almost always have to offer more than you would, had you first diffused anger….your first task with an angry customer is to diffuse anger and create calm. You will be far more successful if you first create calm.

2. Anger must be acknowledged
It’s not productive for you to ignore anger or tip-toe around it. There is something known as the communication chain. When people communicate, they expect the person or persons they are communicating with to respond or react…this response or reaction is a link in the communication chain. A failure to respond to communication leaves the communication chain unlinked.

For example, If I walk into my office and say… “Hello Sherry, how are you?” ….and she says absolutely nothing, she’s broken the communication chain. And that leaves me feeling awkward, perhaps embarrassed.

If a customer expresses anger and we fail to respond to it, the communication chain is broken and the customer feels like they are not getting through, that you are not listening.

So, the customer may speak louder to make his or her point. They might become even angrier and more difficult; as they are resorting to whatever it takes to feel heard and understood.

You can keep your angry customers from getting angrier by acknowledging their anger and responding to it. You can respond to anger with a statement like,

“Clearly you’re upset and I want you to know that getting to the bottom of this is just as important to me as it is to you.”

This statement directly and professionally addresses anger - without- making the customer even angrier. Now that the anger has been acknowledged, you have completed the communication chain.

3. The issue is not the issue.
In conflict situations, the issue at hand is not usually the real issue. The way the issue is handled becomes the real issue. What really matters to customers is not the $2 overcharge or the fact their order for cranberry red paint is actually holly berry red. What does matter is how the company responds and resolves the issue. That becomes the real issue.

Always work hard to offer a solution that demonstrates a sense of urgency, is laced with empathy, includes a sincere apology, and clearly conveys that the getting to the bottom of the problem is as important to you as it is to the customer. When you do this, not only will you solve the problem the customer experienced, but you will create calm and regain customer goodwill.

4. Ventilation is crucial.
An Angry customer can be compared to an erupting volcano. When a volcano is erupting, there is nothing you can do about it. You can’t speed up the eruption, you can’t put a lid on it, and you cannot direct or redirect it…it must erupt. When a customer is angry, they must experience and express their anger…through venting. We should not interrupt them or tell them to calm down. This would be as futile as trying to tame a volcano. A volcano erupts and eventually subsides. Your angry customer will vent and eventually calm down.

Always let anger customers vent. In most cases, your customer will only need to vent for fifteen to thirty-five seconds.

Now that you know that anger precludes rationality and that anger has to be responded to, make sure you don’t ignore the customer’s expression of anger and that you always work to diffuse anger and create calm before beginning the problem resolution process.

When you do this, you’ll quickly find yourself responding to anger with much more ease and confidence.

Imagine your next phone call is from an angry irate customer,
and you’ve only got few seconds to gain control. Are you 100% confident you can handle it?

If not, I’ve got the perfect program for you. Simply click this link now to see what it’s all about: http://www.goldenmethod.com.

Myra Golden’s training helps customer service professionals and call centers handle difficult customers with more ease and she teaches employees how to resolve complaints without giving away the farm. For dozens of tips for dealing with difficult customers,
please visit http://www.goldenmethod.com.

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Leadership is a lost art especially when it comes to leading organizational change. Go on Amazon and there are a ton of books written about leadership. I could write one maybe ‘Everything I know about leadership I learned in the Marine Corps in Vietnam’. It’s true! And nothing changes faster than the battlefield. But leaders today don’t get it. They think leadership is a position. I’m in charge so you follow. It’s not happening, especially during times of change. I’ve learned a few things that have worked and a few that don’t in my thirty plus years leading people. The one thing I know for sure is that you must engage the ‘whole’ person. Each one of us brings three things to the party, our hands, our head and our heart. Let me explain.

For starters, each one of us brings our hands; that is our skills to the job. If we work at McDonalds they have pretty much idiot proofed their processes and the skill required is to show up. If you’re a builder you hire people with carpentry skills, a trucker and you hire truck driver skills and so on. For us in Vietnam, as a Marine sniper, it was our shooting skills. Many leaders and organizations don’t get this at all. During times of change understanding true leadership is important. You need the skills of your people, that’s for sure, but oftentimes you make changes that render the current skills useless.

The next part of the person a leader must engage is the head. The head represents a person’s intellect; their engagement to think and problem solve and bring more to the job than just skills. When I worked at Compaq Computer in the mid-nineties they hired a lot of intellectual people who brought their heads to work because that is the business we were in. Engaging the head is of the utmost importance during times of change. You need all the help we can get. But as leaders, do we engage their heads in their work or allow them to just be involved to the minimum? It’s a choice but during times of change especially it will make all the difference.

The third and most important element a leader can engage is a person’s heart, their passion. This can’t be bought, it must be led. In the early days of Compaq, or any start up for that matter, the hearts of the people are engaged from the excitement of the start up. Great leaders keep the engagement of the hearts because of their leadership, not because of the start up. But during times of change you tend to lose their hearts, their passion because everything is different. Be aware … this is a big deal.

During the Vietnam War came the world’s first massive use of helicopters. With the advent of the helicopter came leaders who now commanded from above instead of on the ground. The fact that your commander was in a chopper and not hooking it out next to you brought about a lot of distrust and anger, resentment over the fact that your leader didn’t know the same thing you knew about the battle. They often commanded our hands and demanded our heads but were far from our hearts.

Yet we had one Colonel, his name was Masterpool, who we would do anything for. Why? Because Masterpool tapped our hearts and our passion, he didn’t just command. Once while out on a long operation where the fighting was heavy we were forced to march, at night, to a nearby base because helicopters were unavailable. Colonel Masterpool was on the ground the whole time, marching with us, encouraging us by walking up and down the column of weary Marines telling us we’d have steaks at the mess hall when we returned. And at 0100 when we arrived he rousted the mess crews from a deep sleep and demanded steaks for his troops. We would have followed him anywhere because he tapped our very being with his leadership. He tapped our hearts.

The three parts representing the whole person must be engaged to get the most out of your organization and to successfully drive change in a reasonable amount of time. Think about Gandhi for instance. He inspired an entire country with his leadership although he never held an elected position. Gandhi’s leadership brought down the British Empire and he never held an official position. Why, because he engaged the whole person, not just one or two of the parts. He led by example and people knew they were important to him.

The foundation of this concept was borne on the battlefields of Vietnam as a Marine sniper, with two consecutive years in the Vietnam War, and is still applicable today. We were highly trained in marksmanship and that was our skill. We were highly trained in tactics, given incredible support troops and trusted to complete our missions. We were allowed and expected to use our intellect. Then we were part of an outfit with a strong and proud history, with outstanding leadership above us and while our country wasn’t behind us, our Corp was … we had passion. Over half of our sniper outfit volunteered for more time in country than was required? I stayed 24 months, another of us 34, one 31 and many 18 months. It sure wasn’t because of the money; I think they paid me $270.00 a month with hazardous duty pay. No, it wasn’t the money; it was because of our passion to serve the man next to us, our Corp and to be the best at what we did.

To succeed at change when everything is confusing, leaders must engage the passion in their followers by engaging the whole person.

Ed Kugler

Ed Kugler has been living change since the jungles of Vietnam where he was a Marine Sniper for two-years in the Vietnam War. He came home to a country he hadn’t left and began work as a mechanic and truck driver. Since then he has worked his way into the executive suite of Frito Lay, Pepsi Cola and Compaq Computer where he was Vice President of Worldwide Logistics, a position he achieved with no college degree. Ed left in 1997 to consult and write. He is the author of Dead Center - A Marine Sniper’s Two Year Odyssey in the Vietnam War and five other books and counting. He regularly consults with some o the nations leading companies on organizational change and coaches individuals to make the most of their lives. Ed is the father of three, grandfather to three and has been married to the same woman for 38 years and counting. http://www.nomorebs.com http://www.edkugler.com

What is Irritable Bowel Syndrome (IBS)? Irritable bowel syndrome (IBS), or spastic colon, is a gastrointestinal disorder that affects thousands of people. The disorder is common in men and women as well as the young and old. Statistically, almost one in five Americans suffer from IBS. It often goes completely untreated, as many patients feel uncomfortable or embarrassed to discuss its symptoms with a doctor.

The disorder is a functional disorder that affects the activities of the large intestine, or colon. There is no structural abnormality in the intestines of any patient suffering from IBS. There are several main symptoms, but the main factor is discomfort caused by changes in the bowel’s habits. Symptoms of IBS include abdominal bloating, pain, cramping, constipation, and/or diarrhea. Sometimes, these symptoms will alternate.

There are several types of irritable bowel syndrome. IBS-D is used to describe a patient that suffers predominantly from diarrhea. IBS-C refers to those patients that suffer predominantly from constipation, while IBS-A describes patients that suffer from an alternating pattern of diarrhea and constipation. A fourth type of IBS exists, IBS-PI (post-infectious), which is directly related to a bacterial infection in the gastrointestinal system.

Causes Currently, there is no known specific cause of irritable bowel syndrome. A popular theory is that those patients that suffer from IBS have an unusually sensitive colon that reacts strongly to certain foods and even stress. In a patient with IBS, the intestine either absorbs too much liquid or too little.

Additionally, the immune and nervous system may affect the symptoms or onset of IBS. Recent studies have shown a direct effect of serotonin on the activity of the intestinal system. Patients suffering from irritable bowel syndrome seem to have reduced serotonin receptor activity in the intestinal tract that, in turn, causes abnormal serotonin levels within the gastrointestinal system. Furthermore, it is common for patients with IBS to also suffer from depression and anxiety.

Diagnosis and Treatments In order to diagnose irritable bowel syndrome, one must visit a doctor. There is no specific test, however, other tests such as a blood test, stool sample, x-ray, sigmoidoscopy, and a colonoscopy are performed to eliminate any other disease. After a series of tests is performed, based on the patient’s symptoms, IBS may be diagnosed and treatment may begin. If one believes to be suffering from IBS, it is important to see a doctor, to at least rule out a more serious condition.

Treatments for irritable bowel syndrome range from adjusting one’s diet to over the counter medications to prescription drugs like Zelnorm. Many patients take fiber supplements in addition to the medications to help regulate their intestinal tract. Most patients find relief with medications to reduce diarrhea and constipation.

Irritable bowel syndrome is an uncomfortable disorder that affects the normal functions of the large intestine. While it does affect both sexes, usually, more women suffer from IBS. The disorder is commonly controlled my medication, diet, and modifying stress levels. Even though the disorder is uncomfortable, it is not generally related to more serious diseases and is not a precursor to cancer.

Update: If you or somebody you know takes Zelnorm for IBS, you should be aware of the recent Zelnorm Recall issued by the FDA. Zelnorm has been linked to serious, life-threatneing side effects. Learn more by visiting one of the links below.

Learn more about IBS and the Zelnorm Recall:

Schmidt & Clark | A National Law Firm, specializing in mass torts and drug side effect lawsuits. The law firm is handling Zelnorm lawsuits in all 50 states and has a history of representing IBS patients in other litigation matters. For more information about Schmidt & Clark, please visit: http://www.schmidtandclark.com

For more detailed information about IBS and Zelnorm, please visit our:IBS - Zelnorm Recall Attorneys and Lawyers

Have you heard this one - ” Success is not a destination, it’s a journey”.

Yeah right. I’m convinced that the person who authored this quote was not an online marketer. There is no way that he (or she) could have understood how the journey to build an online empire has become the root cause of a new condition that many budding entrepreneurs are afflicted with called “information overload syndrome”. There are massive numbers of “newbies” who have unwittingly contracted this condition. I was one of them and it turns out I’m not alone.

Here’s my story. A few months ago, I began my journey to learn how to build a profitable online business. I approached this task with the same excitement, anticipation and zeal that my children did on Christmas mornings when they opened their presents. Of course I want to make “oodles” of money but equally important was the thrill of learning new systems, expanding my way of thinking and capturing a way to reach thousands, even millions of people who need help with marketing strategies and building business credit. The thought of joining the ever growing community of online success stories was intoxicating.

I don’t quite remember how I began my search - I think I just googled a word. It wasn’t long before I was inundated with online tele-seminars, free e-books, affiliate offers, programs and of course consulting services. I literally felt like I was in a room filled with gifts, wrapped in bright colors and beautiful bows and wouldn’t you know it - it was all mine for the taking.

I set out to conquer it all. Needless to say, it wasn’t long before I realized that I was getting tangled up and needed to reassess my activities. You see the information just kept coming. Every time I thought I was equipped with the skills to intelligently approach the task ahead, I would receive a new offer informing me that I was missing a vital link. So I kept reading, and downloading and listening to tele-seminars and joining email lists. Gosh, I just wanted to do it the right way.

Now I felt like a child sitting under the Christmas tree, surrounded with wrapping paper and bows - exhilarated but also overwhelmed. That’s when reality hit me. It wasn’t an intellectual moment, rather it was the appearance of several symptoms that led to the self diagnosis of my syndrome. As Oprah would say, I had an aha experience.

Do you share in my symptoms?

1. I found myself consistently spending money upgrading my free programs to gold versions
2. After being told by so many gurus that I needed yet more tools, my confidence begin to dwindle. What if I really wasn’t ready
3. I was subscribed to so many lists that I didn’t have time to read them all - much less implement them
4. I was collecting quite an impressive library of e-books that individually were all very good - but collectively I couldn’t seem to develop a cohesive system
5. I realized that I had it - the paralysis of analysis - I was spending so much time learning that I wasn’t doing
6. I diagnosed myself with “information overload syndrome’ and set out to find a quick cure. Amazingly, the answer came just as quickly as the gurus and systems did. I just had to get focused, get organized and get moving.

I found my cure. I chose three successful and reputable teachers and decided that I would commit to following their systems until I was successful. It’s not that I don’t believe that other systems would lead to my success. But let’s face it, we only have so many hours in one day, so we have to choose the tools that are most effective.

Here’s my prescription for healing.

1. Get focused - Narrow down what you want to accomplish. Do you want to build a large list so that you can create a warm market to sell products to? Do you want to generate additional revenue? If so, do you want to use google adwords, adsense, niche webpages or all of the above.
2. Get organized - Now that you know what you want to accomplish, choose your tools. You can do this by choosing the mentor/teacher, investing in their materials ( use all of the free information first) and dedicating yourself to following ALL of his/ her advice.
3. Get moving - Recognize that you will NEVER stop learning about online marketing. There are new tools, gurus and systems being introduced on the internet everyday. Also, the major search engines such as Google and Yahoo are constantly changing After you’ve focused, set your goals and chosen your mentors, it’s time to follow Nike’s advice and “Just Do I”

I heard a quote (on a tele-seminar of course) that said “You don’t have to be perfect, you just have to get started”. I took action and you can to. I developed a series of Quick Start Action Plans, available on my blog, that you can use to begin generating revenue on the internet in a matter of hours.

Success may be a journey but we all want to reach a destination point that produces both monetary and personal results. Let’s just do it - together.

Get your free Quick Start Action Plans at http://marketinghotspot.blogspot.com

DaJuan Tircuit, author and business consultant provides creative and practical marketing strategies for both online and brick and mortar business owners. Through her blog, “Big Business Marketing Strategies for Small Businesses” she provides Quick Start Action Plans, Free Software downloads and referral resources that simplify the entrepreneur’s marketing plan.

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Leadership is the lost art of mobilizing people to get results. The first thing you have to do as a leader is turn around and see if anyone is following you. You see the first principle of leadership is that you have followers. Is there anyone there … I mean really there?

Now of course if you are the new VP of Get it Done in the great Acme Widget Company and you’re like the one place I did a gig recently and they actually have a fast track program called Future Leaders you will have followers. But … it may not be because you’re so good. It just might be because you hold a position and nothing more. Let me explain.

We’ll start with the question of why someone is following you. It is for one of these reasons.

1.-Position: This is pretty simple, you hold a position and there is respect and culture that says people who work for that ‘position’ will follow you because they have to. An example would be the military or the police. There is clear rank and whether you truly are a leader or not, people must follow your lead. This category is the norm in most organizations.

2.-Desire: When someone follows you out of desire they want something you can give them. It could be more money, promotion, position or any number of other things. This is pretty simple and is found anywhere leadership positions are found and it is probably one of the more common reasons people follow you.

3.-Demand: Here you’ll find people who are perhaps long term employees and they work in the department or company you now head and they simply must go along with you and your direction or lack thereof. They are found in every organization.

4.-Leadership: This is what you want for the majority of the people in your organization. They follow your lead and direction because of who you are and where you are going. You have a vision and an ability to communicate it that people feel inspired and want to go along with you. True leaders have followers of eighty percent in this category.

As a leader you want to make sure you understand your followers and why they are there. You will never get one-hundred percent of your followers in category four of true leadership but you should be honing your skills as a leader to get there, at least eighty-percent. Yet most leaders don’t even know or care about why someone follows them. You need to be different.

Leaders have followers because of who they are and where they are going. In corporate America today most so called leaders fall into category one or two and are happy to be there because they don’t know the difference. You’ll always have ten percent in category three and each person has a mix of followers for sure, but true leaders are going somewhere that others genuinely want to go. You have to develop that kind of leadership.

Ed Kugler

Ed Kugler has been living change since the jungles of Vietnam where he was a Marine Sniper for two-years in the Vietnam War. He came home to a country he hadn’t left and began work as a mechanic and truck driver. Since then he has worked his way into the executive suite of Frito Lay, Pepsi Cola and Compaq Computer where he was Vice President of Worldwide Logistics, a position he achieved with no college degree. Ed left in 1997 to consult and write. He is the author of Dead Center - A Marine Sniper’s Two Year Odyssey in the Vietnam War and five other books and counting. He regularly consults with some o the nations leading companies on organizational change and coaches individuals to make the most of their lives. Ed is the father of three, grandfather to three and has been married to the same woman for 38 years and counting. http://www.nomorebs.com http://www.edkugler.com

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Plastic surgery is no longer exclusive to the Hollywood elite! Nowadays, people of every walk of life are having cosmetic surgery and the reason for this upsurge in plastic surgery is its affordability.
There are several reasons why people now can afford the cost of plastic surgery procedures, including:

1.-Availability of Financing for Cosmetic Surgery - In the old days, no financial company would loan money without collateral, especially if it was for cosmetic surgery. Now, some of the major financial institutions are marketing primarily to the plastic surgery crowd. They realize that those with a steady income can make payments for cosmetic surgery, just as if they were making it for a new car. In fact, some loan companies are becoming even more creative. They are willing to give patients a cosmetic surgery home equity loan, with the payments added to patient’s monthly mortgage payment.

2.-Cost of Cosmetic Surgery - Whether it is because the relative cost of cosmetic surgery procedures has come down or that the price of most other things have gone up, the prices of plastic surgery procedures are now within people’s spending budget.

3.-Plastic Surgeons Offer Financing - While it used to be that one had to pay cash for plastic surgery, now plastic surgeons accept credit card payments, financing, or even offer cosmetic surgery savings plans.

Most people have a false perception of what cosmetic surgery costs. In fact, most think that they could never afford plastic surgery. Once they realize that getting the body that they always wanted is no more expensive that buying a used car, they are eager to change their life for the better.

Hidden Costs of Plastic Surgery
The American Society of Plastic Surgery (ASPS) publishes annual statistics on the cost of different plastic surgery procedures, which are stratified to the region of a specific country. Although this is an approximate price that plastic surgeons charge to perform such procedures, the total cost could widely vary, depending on the cost of the operating room facility, anesthesia, follow-up care, and necessary equipment or garments. Don’t be fooled by the seemingly amazing prices that you might see published in throw-away magazines, or from the ads you hear on the radio or watch on TV. They might not have included the overall price.

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For example, some competitive national chains that are owned and operated by non-plastic surgeons offer ridiculously low prices, with a small footnote that the cost of anesthesia or operating room fees are extra. Others might advertise attractive prices that fail to mention that your anesthesia is going to be provided by a nurse and not a board certified anesthesiologist. Others even advertise “board certified cosmetic surgeons,” when only later you find that your surgeon is a dentist, gynecologist, or even a general practitioner and does not hold board certification in plastic surgery. Please know that there is only one accredited and nationally accepted board of plastic surgery. The so-called “Academy of Cosmetic Surgery” is a non-accredited corporation that offers certificates to any doctor that takes their weekend courses…So don’t bargain with your life!

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Any surgery is a serious endeavor that has costs associated with it, due to the basic expenses of an accredited surgical facility and board certified staff. While it doesn’t hurt to get a good price, it is not worth possibly compromising your well-being and health for the sake of the cheapest price.

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The average total price for some of the common plastic surgery procedures including fees for the plastic surgeon, anesthesiologist, surgery center, implants (if indicated) and follow-up care is noted below. These do not included the cost of pre-operative testing (blood test & EKG), special equipment, implants, garments, or specialty aftercare, and if necessary, the cost of revisions.

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Cost of Plastic Surgery Procedures:
Body Contouring
Liposuction of the abdomen and flanks
$ 5,500-10,000
Liposuction of arms and outer chests
$ 4,500-7,500
Liposuction of thighs (complete)
$ 6,000-12,000
Liposuction of neck & face
$ 2,800-5,000
Liposuction of calves-$ 4,500- 7,500
Tummy Tuck (abdominoplasty)
$ 7,500-15,000
Lower Body Lift-$ 15,000-25,000
Upper Body Lift-$ 10,000-20,000
Arm Tuck (brachioplasty)-$ 6,800-14,000
Thigh Lift-$ 9,500-16,000
Calf Augmentation-$ 6,000-10,000 Pectoral augmentation of male chest-$ 7,500- 14,000
Male Breast Reduction (for gynecomastia)-$ 5,000- 9,500
Male Breast Reduction (after bariatric surgery)-$ $9500-18,000
________________________________________
Breast Enhancement Surgery
Breast Augmentation (saline)
$ 5,500-10,000
Breast Augmentation (silicone)
$ 7,500-12,000
Breast Implant Exchange (saline)
$ 6,500-12,000
Breast Implant Exchange (silicone)
$ 8,500-14,000
Capsulectomy-$ 6,500-12,000
Breast lift (minor)
$ 6,800-12,000
Breast lift (major)
$ 8,500-16,000
Breast reduction
$ 9,500-20,000
________________________________________
Facial Cosmetic Surgery
Upper Blepharoplasty (eyelid tuck)
$ 2,600-4500
Lower Blepharoplasty (eyelid tuck)-$ 2,800-5,500
Canthopexy (lower eyelid lift)-$ 3,500-6,000
Brow Lift, Forehead Lift
$ 3,500-6,000
Mid-Facelift-$ 4,500-8,000
Facelift (neck & face)
$14,000-25,000
Thread Lift (limited)-$ 5,000-
Thread Lift (major)-$ 12,000-
Lip augmentation (temporary fillers per cc)-$ 330-1,500
Lip augmentation (permanent implant)
$ 3,000- 5,000
Rhinoplasty (nose job)
$ 5,500-10,000
Nasal augmentation (with implant)-$ 5,500-10,000
Septoplasty with Turbinectomy (nasal blockage)-$ 4,500-12,000
Cheek augmentation (with implant)-$ 4,500-8,000
Chin augmentation (with implant)-$ 4,500-8,000

Dr. Sean Younai is a Board Certified Cosmetic Plastic Surgeon with experience in all aspects of cosmetic surgery, including breast augmentation, liposuction, and tummy tuck. Dr. Younai practices at the California Center for Plastic Surgery (http://www.beautifulfigure.com ) and recieves patients from Beverly Hills, Los Angeles, Santa Monica, Hollywood, Burbank, Sherman Oaks, Encino, Calabasas, Woodland Hills, Thousand Oaks, Westlake Village, Pasadena, Glendale, Valencia, Palmdale, Fresno, Bakersfield, and Oxnard.

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Leadership is a lost art in our times anyway. There is talk everywhere about leadership empowering people. I’ve seen leaders who empower people but not many in large organizations, that’s for sure. As a Marine sniper in Vietnam I saw leaders empower us young kids who knew nothing. One leader, Colonel Masterpool, had people that would follow him to hell and back just because of who he was and how he treated and communicated with us.

When I worked for Frito Lay back in the late seventies and into and through the eighties they came along one time, around eighty-seven, maybe eighty-eight and decided they would ‘empower’ our mechanics that worked in the shops of our extensive private truck fleet. They wanted to elevate them, they said, to positions of more responsibility.

Headquarters Human Resources were in charge of this charade and it became a program that was rolled out across the country. When it hit the streets it amounted to nothing more than a headcount reduction, we eliminated the vast majority of our Fleet Managers as they were called, the folks who ran the shops that maintained the vehicles of our private fleet. It was called empowerment.

When it hit the street it reminded me of the old quote from Alfred E. Newman, the one from Mad Magazine when he said, “Just because everything’s different doesn’t mean that anything’s changed”. And nothing had changed except we were short several Fleet Managers.

The mechanics clearly understood day one that they would now do the work of their former boss. They would now do all the paperwork, the parts ordering, the warranty claims, you name it. Of course the company rolled out systems to support this new work, right? No way. Come on you say, the company paid them, the mechanics, a little more money for the new work, right? Not on your life. They should be happy with their new responsibilities. One HR Manager actually said, “They should be happy we trust them with this work”.

That all happened in the late eighties when ‘empowerment’ was all the rage. It was the flavor of the month and roared through Frito like a wild tsunami. And since that time it has gotten worse. Today it is part of the normal vocabulary of leaders. Just ran in to it the other day in a session I did with a multi-national company. Meeting with the leaders ahead of time, VP level dudes (yes, it’s still mostly dudes), the leaders in conversation went on about their people being ‘empowered’ and when I did my workshop with their people intentionally didn’t mention it and see if it came up … and it did, loud and clear.

People are surprised when I tell them in my thirty plus year management and leadership career I was most empowered as a United States Marine. That’s right, the Marine Corp, known for its discipline and my way or the highway attitude was most empowering. Let me tell you the secret, why the Corp was so empowering.

In the Marine Corp you are taught one single thing heading in to a mission … commanders intent. In a nutshell, commanders’ intent is the end game of the mission. Gentlemen, you are to take that hill at coordinates 567123 by 0100 tomorrow morning. Now you make detailed plans and everyone has a particular role, not like the matrix management BS where leaders won’t make the hard calls. The plans are elaborate and when the first shot is fired most of the plans go out the window, just like in your business. But if everyone knows ‘commanders intent’ it’s no problem, carry on and take the hill at 567123 by 0100 tomorrow.

That is empowerment. In each of our roles we were empowered to work together and deliver the objective. Did the plans change? Yes. Did we ad lib and do what we had to for the delivery of the objective, yes. Did we work together without arguing? No, but we delivered the commanders intent because we all knew what it was and that delivering it and working together as a unit was, shall we say, a condition of employment.

Empowerment is a powerful feeling. It means you truly give me the power to deliver on my job. And understand it is a byproduct of solid leadership, not a program. How many leaders today do that? Darn few. Think about it. With the introduction of pagers and cell phones everyone wants a call. Twenty years ago when you left the office you had to leave people in charge because you couldn’t communicate with them. And they grew in the process. Today people are so vainly important they have to be talking walking along in the airport. Give me a break.

Lead like you trust your troops. Lead by giving them solid direction in the beginning and they get out of the way … that is empowerment and leadership.

Ed Kugler

Ed Kugler has been living change since the jungles of Vietnam where he was a Marine Sniper for two-years in the Vietnam War. He came home to a country he hadn’t left and began work as a mechanic and truck driver. Since then he has worked his way into the executive suite of Frito Lay, Pepsi Cola and Compaq Computer where he was Vice President of Worldwide Logistics, a position he achieved with no college degree. Ed left in 1997 to consult and write. He is the author of Dead Center - A Marine Sniper’s Two Year Odyssey in the Vietnam War and five other books and counting. He regularly consults with some o the nations leading companies on organizational change and coaches individuals to make the most of their lives. Ed is the father of three, grandfather to three and has been married to the same woman for 38 years and counting. http://www.nomorebs.com http://www.edkugler.com