Any business today on the internet should be building an optin list. Seriously, No matter what size it is if you don’t have an opt-in list there is money walking out the front door. Having an opt-in list can make a world of difference and also add some extra bucks (dollars) to your pocket. These days you will rarely see a web-site, big or small, that is without an opt-in list. So if you don’t have one you should really start considering it.

An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

A customer or prospect list is crucial tool for the success of any business and something thing you should be working to build. And with only a small percentage of visitors actually subscribing for an opt-in list you need to do it the smart way. Most people will find your promotional emails annoying and another piece of rubbish in their inbox. But if you always work to adding value to your subscribers you will see your list build up and grow.

An opt-in list can also be used to earn extra profit other than marketing your wares and your services. It is best to build a really big list first always adding valuable content but then you can start working to monetize your list. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.

1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

2) Pay For Performance - Set up little Joint Ventures with other companies that have are related to your niche. If you are selling Dog Bowls you might like to work with a Dog Clothing company. Here the other company will provide links and brief descriptions of all their products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.

3) Affiliates - There are loads of companies on the web that will treat you just like a salesperson working in their company. And each time you direct someone to them that buys something you make a commission, a percentage of the sale. All you need to do is promote their products through your email.

4) Drop Shipping - With drop-shipping you can sell another businesse products and then all you have to do is send them an email and they will ship it for you. Then at the end of the month you just send them the bill.

5) Downloadable Information products - People are always searching for information on how to do something easier or just to simply gain knowledge. If you already have a list of eager people listening to you then it will be really easy to put together an ebook or just a compilation of past newsletters to your list.

6) Hold a Competition - Talk to other businesses in your niche and then run a competition and give away a prize for people who invite someone to join your list. You can always find competition scripts on the net as there a loads php scripts which you can use. Tell your list that for every person they invite they get one ticket in the draw. If they invite 15 people they get 15 tickets. And don’t just give 1 prize away. Give away 15 or 20 so people who only have a few friends will always compete. And then after the competition has finished send out an email to let everyone know who the winners are and then give them a 25% discount. That way everyone is a winner.

7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.

Justin Bryce has been a contributing author for this
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