How do you create a compelling offer? An offer that will make people buy? This is one of the main problems many online retailers face. Yes, you can drive traffic to your website. But if it dosen’t convert to sales, then your effort was in vain.

In my travels on the Internet, there have been two types of retailers that I have come across: The Generous Retailer and The Stingy Retailer.

The first retailer gives you the feeling that you had the best offer in months or years, an offer you felt had ridiculous value! This retailer will really overdeliver and make you feel that you got a fantastic deal not offered anywhere else.

The Stingy Retailer gives you the feeling after the sale that you have overpaid or even been scammed.

Which retailer do you want to be? I know which one I want to be!

So how do you create absolutely irresistible offers on the web?

First of all, give them something free to take away or download! Give them bonuses by the truckload! Then put a timescale on your offer. Make it a limited offer. And then be true to your word..

The word ‘free’ is always exciting. By giving away so many free items, you make sure the customer will think he is totally insane not to click that Buy button!

And the feeling of scarcity always creates urgency and fear. Set a time limit to your offer, or only offer a limited amount of your product. Give the customer a reason not to wait, put a deadline to your offer, or he might never return.

Use these time-tested tips and your conversion rates are sure to soar. You’ll be making more sales in no time at all.

Fabian Tan makes a short trip to his office everyday – his home! In 2006, he ‘murdered’ his job and now earns a solid income online. Go behind the scenes to discover more of his job-killing strategies and secrets at MurderYourJob.com