The impending arrival of the David Beckham roadshow in LA, is a further sign of the decline of one of Britan’s most famous Sport Stars. Then again David Beckham the Footballer has been dead a long time. He died at the flaying boot of Manchester United Manager Alex Ferguson, during one of his famous old Trafford Dressing room rants. Try as he might Beckham has never had the same impact as a footballer since he left United. His spell at The Galacticos of Madrid, has been littered with injuries and sub standard performances. While his off field brand continues to thrive, it was inevitable that a major concession needed to be made.

Enter ‘Posh’ who like all good women knew, what needed to be done. With David’s football career on the wane, she decided it was time to do what all good Gold diggers do; go west. The small matter of 250 million Dollars, was but a trifling sum; the LA Galaxy are after all not Manchester United. While David purred and about wanting to spread the football word to the USA; their was a certain suspicion that it was all a smoke screen.There are no world class footballers in the American version of the Premiership. If he still has the hunger and desire, surely a greater test awaited? Sadly there is only one logical conclusion to be drawn from Becks migration stateside. The Beckham brand is slowly but surely dying a death. In a final frantic last throw of the dice, He has been coerced into taking a new direction. With his deeply annoying Wife by his side, expect to see him courting the cameras; in the company of some serious A list Celebs. Already their burgeoning friendship with Tom and Katie (Cruise); is the first step on the road to movie stardom. If only he could talk with his feet! This shameless publicity seeking duo will not ride quietly into the setting sun, and it is becoming cringe inducing as they pout before the still smitten media hordes.

Sadly this once iconic couple have run their course and now starting to resemble a freak show. King David is dead, long live the king.

Eddie Ryan is a regular contributor to Ireland’s Own magazine and a former writer of the Tribune newspaper.
He is the author of short story collection Storytellers stone.