Hotel and lodging executives continue to ignore over one-half the U.S. population.The hospitality industry has become an amenity-driven business like no other time in recent decades. Year after year, guest survey polls indicate that cleanliness continues to be the #1 concern of travelers. Yet, executives of upscale hotels and lodgings mistakenly continue to believe that their guests’ #1 concern is the cost of guest rooms. As the cost of guest rooms rise, and rightfully so as the cost of doing business also rises, hospitality executives validate the rising cost by including more and more amenities. Free HBO and free continental breakfast no longer entice the traveler. To capture customer loyalty and to decrease customer “churn” rate, hospitality businesses now include amenities such as free Internet connection, in-house business centers, gyms, spas, fitness centers, jogging trails, plasma TV’s, pillow top mattress pads, extra pillows, and a totally encompassed, “non-smoking” facility. Overlooked by lodging executives is the fact that hospitality housekeeping practices remain for the most part, unchanged.
Fact: Allergies Plague More Than Half the U.S. Population
Recently, researchers from the National Institute of Environmental Health Sciences (NIEHS) and the National Institute of Allergy and Infectious Diseases (NIAID), both of which are associated with the National Institutes of Health (NIH), found that 54.3% of the U.S. population have tested “positive” to one or more allergens. Just as the prevalence of asthma (and asthma deaths) have increased year after year since 1980 and considered by the United States Environmental Protection Agency (EPA) to be at an epidemic proportion, so has the number of persons suffering from allergies. What the hospitality industry has not yet realized is that travelers’, oftentimes already under duress from the rigors of traveling, are now even more susceptible to suffering from allergy triggers, allergic reactions, and asthma attacks. Very little more can ruin a business trip, or a vacation, like having to endure an asthma attack or allergic reactions such as; flu-like symptoms, a raspy or hoarse voice, sore throat, nagging cough, red watery eyes, sinus congestion, headaches, or a mind-disturbing irritable itch, during ones “away from home” stay.
Fact: Indoor Air is Much Less Healthier than Outdoor Air
Poor indoor air quality (replacing outdoor air quality) is now the latest #1 concern of the EPA. The EPA is taking proactive steps to educate the U.S. public through their new website and by creating public service announcements (PSA’s) available to the broadcasting media. View the EPA’s website at: http://www.noattacks.org All hotel guests and especially those suffering from asthma, rhinitis (hay fever), and eczema, are unnecessarily exposed to a minimum of ten common allergens within any given hotel room or lodging. A very limited list of the most prominent allergens that hotel guests are exposed to are; potent and harmful allergens produced by dust mites (DMA’s), pollen transported indoors, such as those produced by grass(es), ragweed, as well as molds, mildew, and pest allergens, produced by mice and cockroaches. Chemical cleansers also produce an ill-health effect on many guests.
Fact: Source Control and Ventilation are needed to Improve Indoor Air Quality
Source control and increased ventilation, providing fresh outdoor air, are the only two cost-effective means of improving indoor air quality. Unfortunately, most windows in hotel rooms and lodgings are “fixed” or in other words, cannot be opened by a guest to increase ventilation. So that leaves source control as the only remaining method of improving indoor air quality and creating a healthy environment. The use of air purifiers, air filters, or more frequent dusting are meager “static” measures of source control resulting in minimal results. To bring relief to all guests and particularly those suffering from allergies and asthma, a proactive or “dynamic” method of source control is required. Hoteliers need to utilize technology and relentlessly attack, reduce and remove the sources of indoor allergens, for the healthy benefit of all guests.
Fact: An Improvement in Hospitality Housekeeping is Long Overdue
It would be quite erroneous to state that housekeeping has been completely ignored or neglected by hospitality executives, yet housekeeping could certainly be improved. Well known and often reported are the horror stories of blood-sucking bed bugs and unknown “mystery” stains on bedspreads and carpets, visible only when exposed to UVB light rays (”backlights”). A recent (March, 21st, 2007), televised segment on ABC’s “Good Morning America” featured two university professors and the President of the American Hotel and Lodging Association, commenting on the cleanliness of hotel rooms.
The video link is here: http://abcnews.go.com/Video/playerIndex?id=2969223
The primary source of poor indoor air quality is dust mite allergens (DMA’s) which compose 80% to 90% of all the allergenic substances found within “house dust” or dust. Personal hygiene products from previous guests and harsh chemical cleaners also leave trace residues that can cause allergic reactions. Additionally, other allergens such as cat hair, pet dander, pollen, spores, molds, mildew, bacteria and viruses, are readily transported into guests’ rooms from previous visitors. It’s time for asthma and allergy sufferers to request, or rather demand, “hypo-allergenic” guest rooms.
Fact: Hospitality Industry Executives Do Listen
Less than a decade ago, every guest was asked “smoking or non-smoking” when checking into guest lodgings and two ashtrays were always present in every guest room. Non-smokers demanded non-smoking rooms even if at a higher day rate cost. Nowadays, tobacco smokers are being banned, not from just smoking in their rooms, but banned from smoking anywhere within the facilities. By integrating professionally trained indoor allergen control technicians, “green” environmentally friendly cleaning products, current housekeeping practices and staff, the hospitality industry can profit from unrecognized rewards. Guests must vocalize their request today, so that tomorrow the reception desk asks “would you prefer a non-smoking suite or a hypo-allergenic suite.”
Tom Hefter, Founder/Owner, SterilMattress
http://www.sterilmattress.com
Due to past personal family experiences, the business enterprise “SterilMattress” was formed to assist the millions of American’s (1 in 5) who suffer adverse health effects due to poor indoor air quality. Working in partnerships with health organizations, SterilMattress is compelled to help educate the U.S. public concerning this increasingly problematic issue. Additionally, SterilMattress offers the necessary specialized equipment available, at the lowest possible cost, and the technical advice needed to assist entrepreneurs with establishing their own successful and environmentally “green” Home Indoor Allergen Control business.