Dental promotion is easier than you think, especially when you consider the latest advances
in technology. From now on when you think of dental promotional items, you do not have to think
“refrigerator magnet”. A successful dental promotional strategy is worth a lot more than pens
or buttons or such. Let’s see how :

A good dental promotional strategy probably starts with the yellow pages, but certainly does not
end there. Are the yellow pages a good investment for you ? That depends on your competition
and the relevancy of your yellow pages ad. If your practice is in a large city, it will be hard to find
your particular office in the flood of ads. If your practice is in a smaller town, you will of course be
found easier in the yellow pages. For dentists in the larger towns, you will need something better
than the yellow pages. This is where technology and the internet come into your dental promotion.

A successful dental promotion will take advantage of the latest marketing advantages and strategies
available on the web today. Email marketing is definitely one of those that can grow your practice with
a better return on investment than the yellow pages, radio or tv, or even direct mail. Did you know that
right now, someone is more than likely using the internet to find the services of a dentist ? How do you
tap into this growing market ? Since the days of the “internet dot com bomb” the World Wide Web has
grown at a prodigious pace. Make sure you take advantage of this boom, and use email marketing to
help your dental promotion to have success. You can connect with those clients who are looking for what you
have to offer if you know how.

Radio or TV is a common dental promotion method. But for this article, lets compare Radio Ads with email
marketing :

•Radio Ads are cost intensive and bring lots of callers that are not “targeted” prospects. Email marketing is
cheap to start ( even free in some cases ) and bring in a steady flow of targeted, pre-qualified prospects that
are already looking for what your dental practice has to offer.

•Radio ads take time to set up for you as the owner of your business. Email marketing consists of simply sending
out your offer ( marketing materials ) in an email. Sending emails is much quicker than a radio ad campaign.

•Return on Investment for Radio Ads is much less than Email marketing. You pay less per client using Email
marketing.

Your successful dental promotion will use every marketing method, but concentrate on using those methods which are most
cost effective in bringing the maximum results from your hard earned dollar. Up until just a few years ago, email marketing
was a hit-and-miss proposition. Today its a laser targeted machine filled with prospects from the higher income brackets
of America. Which would you choose to use ?

For a summary; Email marketing has become the superior method for growing your client base, while keeping costs down.
Your dental promotion can beat what the yellow pages or radio ads have to offer, thanks to technology and the World
Wide Web. Can you imagine how much better you would feel if you knew you could tap into this stream of money-in-hand
prospects at any time ?

Click here to read more about Dental Email Marketing : Dental Marketing Strategy