How to Create an Information Product or Ebook

Posted in Internet-Marketing, Internet-and-Businesses-Online by Daniel McGonagle on May 17th, 2007

After 4 months and many revisions, the IM Toolkit is a finished product (for now)

To create the IM Toolkit as an information product or ebook, I had to

  • learn how to record audios using Audio Acrobat
  • learn how to use Camtasia
  • deal with the pit-falls of creating PDF files
  • find disclaimers for the beggining of the ebook
  • do some price-testing
  • get initial feedback on the paid version
  • improve it based on the feedback
  • and learn how to make it a “7 dollar offer”
  • and make sales and squeeze pages for it

Well, it’s over and done with. 4 months to create a product is much too long if you want to be profitable in this business. If I had to do it all over again, the IM Toolkit could have been created in a week.

To completely outsource a 7 dollar offer or information product/ebook here’s what you would need to do.

  • Buy some PLR materials for the product-to-be
  • Organize the material into some sort of report
  • Outsource the final re-write to a ghostwriter
  • Have a graphic designer make some graphics for the ebook
  • Have a PHP guy create the scripts to turn the product into a “7 dollar offer”

Some things not mentioned yet… Research- to see if this is a needed product

Marketing- to put it in fornt of as many eyeballs as possible

Social networking- to get the JV partners crucial to the success of a launch

There’s a lot to making products and marketing them. Having your own product is THE way to make real money on the Internet. It can be time-consuming all involved a lot of different features, but if you do one thing at a time, you can do it easily enough.

The IM Toolkit has been a HUGE success, 200 copies sold in 4 days, no refund requests and a lot of great feedback.

Since I know I can do one of these a week, or 2 a month, more quality products are not far behind.

There are many other ways to expedite the creation of an information product/ebook, but all the steps must be taken. Creation of an information product doesn’t just mean putting content into a report.

Daniel McGonagle is the author of the IM TOOLKIT and The Top 10 Mistakes People Make in Internet Marketing. His website http://firsthandreviews.com has reviewed over 1300 Internet Marketing products and his main focus in helping people understand how to set up their home-based businesses. The IM Toolkit reveals exactly how to succeed with a home-based business http://yourimtoolkit.com

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