What is right and what is wrong, very often turns out to be a subjective judgment. It is not a case of being just black or white, there is a very large grey area between the black and white.

In an earlier lifetime it seems, I was an Exercise Physiologist. I owned and operated my own adult health and fitness centers, and I was involved for many years in Cardiac Rehabilitation programs and cancer support programs.

I certainly have the background knowledge and experience to know the importance of a regular exercise regime. So, why has it been personally difficult for me to exercise at levels I know would be optimal for my own health and well being?

I could go to a gym, but that would seem like ‘work’ to me. I have spent years showing participants how to lift weights and use exercise equipment appropriately. When I had dogs, a daily brisk walk was a part of their health program and mine. But, I only tend to walk now if I am at the beach or in the middle of a rain Forest, or if I have someone to walk with.

I used to always advise clients and participants in my Cardiac Rehabilitation programs that they should find a regular physical activity that they find enjoyable, otherwise they will find it difficult to stick with it in the longer term.

Well, I am pleased to report that I am now following my own advise. Dancing has become one of my passions. Latin, Jive, Swing, Ballroom …, it doesn’t matter, I love it all. For the best part of the last couple of years, I have made a point of going to classes and social dances at least three times each week. I have even had a weekly private lesson for the last year or so.

What has all this to do with the topic, “Doing wrong for the right reasons is still wrong”?

I shall explain.

In the district where I live, there are many dance venues. But, I have a favorite. The owners/operators of this particular venue do have a web site, but it is not interactive. As well as having an Internet Domain Name and Hosting business, I do have a few skills in building and publishing web sites and blog sites. And, as these operators were “friends”, I thought I would put together a “supporters” web site and a blog site as a gift for them. Trying to help, I thought a regular blog would be a useful marketing tool for this particular venue. Getting appropriate graphics and building and publishing the sites involved around six hours work.

The web site clearly stated that it was not the official site, and had a link in the header to the dance studio’s official web site. My site was highly supportive of the dance venue and the husband and wife teaching team. It included such statements as:
“The place to learn and enjoy dancing in …”
“… and … are lovely people. They are great teachers, and they certainly have the best venue that I have come across for learning and enjoying dance.”

Now, anyone out there who would like to build and publish a web site highly praising any of my business ventures, and me as a person, is most welcome. Apart from anything else, links like that going to my sites are certainly going to help with my web site optimizing when people Google appropriate key words. Go on, go ahead, it is only about one days work for you, and the two years that I registered the Top Level Domain for cost me less than $20. That’s not very much in the scheme of things is it?

You can imagine my surprise when the female half of this teaching dance studio duo telephoned me this morning with a vicious, vitriolic attack. “How dare I interfere in her business” and the “site was crappy” and they didn’t want any feedback from a blog site because that would only cause problems.

I did try to get some words of apology in during the attack but was not really able. All I had done was to offer a tool that I thought would be helpful with their marketing. My reason for building and publishing the blog site was that it would be easier for me to explain how it operated if something concrete was in front of them. If they didn’t want it, then it would have been nice to have been told something like, “thanks for your time and effort Ian, but it is not what we want currently”. But unfortunately, the response I received was nothing like that. Either way I would have gone into my site control panel and change the DNS straight away as I did, and brought both sites crashing down.

Hey, I have a great template for a Dance Studio Web Site if any one would like it. I shall even type in the text you want for a two to three page web site at no charge. But, I am not making any payments for domain names etc. this time, you will have to do this your self. I would ask you however to purchase the domain name and the hosting account from my firm. I do offer the best value around anyway. If you type my name and the word domains in the Google search bar, most of the results on the first page should lead you to me.

I saw this heading earlier today, “doing wrong for the right reasons is still wrong”, and thought hey isn’t that appropriate?

Ian McKenzie is Director of Ian McKenzie’s Domains http://www.ianmckenziesdomains.biz and Professional Performance Australia Links to all his company web sites can be found at http://www.ianmckenzieslinks.com