To me the word ‘guru’ signifies some other unknown internet marketer trying to capitalize on the term, trying to push a product on the newcomer into internet marketing world, like I was some two years ago. Maybe if they came up with some other word, people would listen more.

However, it is because of those ebooks and courses that I was able to learn and apply, through trial and error, everything I know today about internet marketing. At one point in the learning curve, if you persist, it all comes together.

For some, it takes longer simply because they didn’t apply what is taught or applied it all wrong and then say it doesn’t work. We know who those are. What they’re really saying is “I didn’t apply it to the letter” or “I feared losing more money (in a ppc campaign)” or “I tried to shortcut my way to success”.

It is through those internet marketing ebooks that I’ve come to know on a personal level some of those ‘gurus’, the real famous ones, and they are truly nice guys and girls and will do everything to help you. After all, they do have a vested interest in you!

I remember Michael Cheney saying, “who ever said that knowledge is power is full of crap, it is applied knowledge that is power”. And I can tell you, that Michael will be the first to admit that before succeeding online his head was spinning with information overload, as a newbie.

As a ‘newbie’ we have a tendency to complicate the hell out of internet marketing, don’t we?

Case in point, Andrew Fox out of Ireland was really a “newbie” before it all came together for him and with just two promotions as an affiliate marketer, within two short months, pocketed over $74,000, which of course led to the development of his own successful product and he is now labeled a ‘guru’. See my point?

I got a chance to review his product, but before even doing that, I knew where he was coming from just reading his sales copy. Of course I wouldn’t have known that had I not been a ‘seasoned’ marketer.

Anyway, in reading Andrew’s product, because his brother Chris insisted, I realized that the blueprint to success had all been simplified in one format. All one had to do is follow his success plan (to the letter). Like I said, you can figure it out on his sales copy alone, if you’re advanced enough, but there was one little method which I never thought of, which completely took me back. To your success!

Jon G. Michel is a successful webmaster, publisher and online marketer. href="http://www.jon-michel.com">http://www.jon-michel.com