Back in the beginning of the internet, you could send people to your web page, and with some decent copy it might convert. But that has really changed now. Now, you have lots of competition. You have lots of competition from everyone – people who don’t know what they are doing, people who do know what they are doing – and unless you are firmly established on the search engines, you aren’t getting much free traffic.
You see, now there are many choices, and in addition, sales pages load quickly. If someone is looking for something specific, they simply type it into a search engine, and scroll down through all the web pages they see. They click on yours, and if it is not exactly what they are looking for, they quickly hit the ‘back button’ and click another web page. They might look at 100 web pages before deciding that there are too many choices to make a decision today. They might even look at 200 pages in 20 minutes – just scanning the headlines.
That makes it really tough. At first glance, that seems like a really bad thing – and it is, for the guy that wants to sell everything from a single sales page, and isn’t willing to invest in a relationship with the online shopper. But for the person who is willing to develop a relationship with that web shopper online, this is a genuine opportunity. Why is that, and why is it such a big deal for you, and why do you need to list build?
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Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.