Launching a product is not really my specialty, but since I have launched 7 products in the last 8 months, I guess I am a little qualified to talk about it.

What I think is important to understand is that I am not into million dollar launches.

You see, I did some math when I first got started.

I figure there are only a few million dollar launches – but most of the big launches are maybe 50,000 dollar launches.

So the guy decides he is going to use an affiliate processor to do the payments for him – and they charge a few percent. Plus he gives out 70% commission to get his big launch.

So let us so he keeps 25% of the money that comes in.

So on a $50,000 launch he makes $12,500. Which is cool. But since his method of operation is to build these products, then let the market wear out the product by everybody promoting it, he has to come up with a new one next month – just to keep the money coming in.

The way I see it, right now I am at $12,000 per month – and the only people I sell to are the people on my list. You see, I don’t have to give away 75% of every dollar that comes in – so to make the same amount of money, I don’t have to work as hard. And since I do not have an army of affiliates, then I don’t have all of that headache.

And one more thing – since I am only selling ¼ as many total products – my customer service is ¼ of theirs.

Anyhow, that is my soapbox on product launches.

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Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.