Of course, this is just an article, so I am not going to give you every last detail on how to do create your high ticket item. But it is really not that hard.
I am going to use example #3 from part VIII in this series to illustrate how you could create this high ticket item easily. Of course, the principles I will show you can be applied to each of the other examples.
So example #3 was to create a complete program that shows someone how they can take an existing offline business and duplicate it on the web, and sell country-wide or world wide.
So what would you need for this?
Let’s just brainstorm here:
1) They need an overview of how the web works.
2) They need to learn to build a web site.
3) They need to learn to create sales pages, squeeze pages, how the dynamics of the online business are different than offline.
4) They need to learn to market online (drive traffic).
You could make that list much longer. Let’s assume that your program will cover those four things.
I will go through each of these one at a time, with the point number corresponding to the above numbering:
1) You can write this yourself, or commission someone to do it for you. Then record it on a set of 12 cds - so they can learn in their car. Offer them both a pdf of the material, and the set of 12 cds.
2) If you have the ability to teach this, create a training core for this. Or buy the resell rights to one someone else has created.
3) Use a screen shot program to record a series of 12 video files that will show them exactly how to create each part of the system - one for a squeeze page, one for an order page, etc. - one video for each thing you want to teach them.
4) A complete how-to-do-it on driving traffic and marketing.
Next, coordinate all of these parts so that they flow together and precisely fit the target market.
Now that is the skeleton of your high-ticket product.
The next step is building the rest of your sales funnel so that it leads to this high-ticket, final product in your sales funnel. (Of course, it doesn’t always have to be the final product - you can always create one-on-one coaching or events, etc.)
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Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.