List building is such an effective tool online, especially in the niches. You see, you really have to build a relationship with people online, especially in the niches.

For example, imagine that your niche area online is pet supplies. Let’s assume that you provide a wide variety of pet supplies, including toys, food, and medicine.

Let’s also assume that you provide pet supplies for a number of different pets, including dogs, cats, birds, and hamsters.

If you have only one list, you will be sending out a wide range of offers to your entire list. You will be sending dog product emails to people who have cats, you will be sending toy emails to people who are looking for food – the list is practically inexhaustible. Many times the dog owner, after receiving emails from you about cats and toys and birds will unsubscribe from your list, or they will simply stop opening your emails.

However, if you were to segment your lists by type of pet, for example, and only send dog people dog emails and cat people cat emails, the loyalty level on your email campaign will go way up. Your retention rates will be a lot higher, and you will have a higher open rate and click through rate on your emails, because your emails are more accurately targeted to your subscribers.

The drawback to this is that for each additional list you create, you have to create an additional email campaign. So you have to come up with a balance between over-segmenting your lists and having too many types of subscribers on one list.

In theory, you should have as many different lists as the demographics of your list mandates. The most important thing is that you at least separate lists by major differences in subscribers, such as dog or cat ownership.

For the most part, the more tightly you target your lists, you will make more money per month per list.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

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Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.