Niche Mastery - How to Choose a Niche That is Right for You IV

, and both are going to produce relative results. By relative, I mean that you can estimate that one niche has more or less competition than another, but it may be difficult to pin an exact level of competition on one niche. The key assumption here is that if there is more competition for one niche area, then there must be more profits in that one niche area. Of course, as you are interpreting the following results, it is important to use some creative thinking about the results, rather than strictly using the numerical figures.

For example, the niche area of ‘dog rescue’ might show a reasonable level of monthly searches, but that may just be that dog owners often search for information on dog rescue. This may or may not, however, be a profitable online niche, unless you are a local dog rescuer. So a little creative thought is necessary when choosing a niche area.

So, to evaluate the amount of competition there may be, on a relative basis, in a specific niche online, type in your niche term in “quotes” into the google or yahoo search engines. Either of the two search engines will give you a ‘search results’ number – a count of the different web sites that are dedicated or are optimized for that particular niche. The more sites there are for that keyword, the more competition there is in that niche, as a rule.

The second thing you can do to determine the amount of competition in a niche is to count the number of overture (in yahoo) or Adwords (in google) sponsored ads there are. If there are few, that generally means that the niche area is not a profitable one, and therefore web companies are generally unwilling to bid on keywords in that niche. However, it can also mean that the niche is perhaps smaller (perhaps gets lighter search volume) and therefore is not considered to be highly profitable, but is indeed a profitable area. The reverse is generally more revealing. If a particular search term shows that there is a high number of sponsored search results (ads) then it is generally the case that the market is quite profitable, and has resulted in many companies bidding to be in the search results for that term.

Once again, this is a highly relative and speculative area of online research, and the only sure way to know that a particular niche can be profitable is to build a web site and test it. Also, in my opinion, just about any niche online can be profitable, if the correct product is created which meets the needs of the people in that niche area.

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Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.