I like to either add a short paragraph with a short story about someone’s problem with the ads’ topic and how the problem was solved using my method, or add a list of bullets of some of the benefits (not features) of the product or free download. If you have the room, you can add both.

Here is an example of the short story with a problem and a solution:

Mary was only 30 pounds overweight, and had tried repeatedly to lose weight. She would successfully lose 10 – 20 pounds, and then it would get really difficult. The weight just would not come off. And it seemed to her she was always hungry. So would start eating again – and the weight would come right back.

Mary had gone through this cycle repeatedly – and was becoming increasingly frustrated.

Then she found my special system for melting away up to 30 pounds or more quickly and easily – and this time she lost the weight, and has kept it off for over 2 years now. Mary couldn’t be happier.

Want to know how Mary finally broke the weight loss cycle and lost 30 pounds and kept it off for the last 2 years?

Download my free ebook, ‘How to Lose 20 Pounds in 30 Days – and Keep It Off for Good!

If I were to add the element of bullets, they might look like this:

• Discover the secrets to losing 20 pounds in 30 days, quickly and easily
• Revealed – Over 10 tasty foods that literally melt away the fat
• How you can eat all you want and still lose weight
• Eliminate all hunger from your life – immediately with this secret method

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.

Most people are surprised to learn that the music to this favorite was written by the legendary silent film star Charlie Chaplin, whose “Little Tramp” character is perhaps the most enduring of all figures of the silent film era.

Chaplin composed the song to be used as the theme to one of his very last (and ultimately one of the best known) silent films, Modern Times, released in 1936.

The song didn’t become known as “Smile” until lyrics were added in 1954 by John Turner and Geoffrey Parsons and it was recorded by Nat King Cole. It reached #10 on the Billboard charts that same year.

Chaplin also wrote the Academy Award winning (1952) score from his movie, Limelight.

Ironically, trouble and controversy clouded much of the life of this slap-stick genius. He grappled with the government over taxes; he was targeted as a communist sympathiser during the “Red Scare” Senator Joe McCarthy era; controversy surrounded his marriage late in life to Oona O’Neill, twenty years younger than he, and daughter of famous playwright Eugene O’Neill.

Despite his “fear and sorrow,” throughout his long and productive life (he died on Christmas day in 1977 at the age of 89), Charlie Chaplin mostly brought joy and laughter to his millions of fans…and certainly many a “smile.”

“Smile” has been recorded and released countless times, including as the recent Tony Bennett / Barbra Streisand collaboration on Bennett’s 2006 Duets album.

Smile Lyrics
Theme Music for Modern Times
(Music by Charles “Charlie” Chaplin — Lyrics by John Turner and Geoffrey Parsons)

Smile tho’ your heart is aching,
Smile even tho’ it’s breaking,
When there are clouds in the sky
You’ll get by,

If you smile
thro’ your fear and sorrow,
Smile and maybe tomorrow,
You’ll see the sun come shin-ing thro’ for you

Light up your face with gladness,
Hide ev-’ry trace of sadness,
Al -’tho a tear may be ever so near,

That’s the time,
You must keep on trying,
Smile, what’s the use of crying,
You’ll find that life is still worth-while,

If you just smile…

DA Jack Hayford is the editor of the popular music reference website, Events-in-Music.com.

Mr. Hayford is also the Program Director and co-founder of DurangoSong.com, the online home of the ten-plus-year old Durango Songwriters Expo, a premier annual educational and inspirational event for aspiring songwriters.

If you have a great ad with a great click through rate, but the squeeze page does not agree with the ad copy, then your conversion rates tend to be much lower.

As an example, take this ad from earlier in this section:

Lose 20 Pounds in the Next 30 Days!
Melt the Pounds off Quickly
Free Weight Loss Ebook

If the url for that ad redirects to a squeeze page that has a similar headline to the one in the ad (many times I use exactly the same headline on my squeeze page; my feeling is that if the headline worked once it will work again), your conversion rate will be higher than if the headline on the squeeze page is significantly different. For example, in this case, if your squeeze page headline is:

4 Easy Ways to Lose Weight

It will not do as well, combined with that classified, as a the headline:

How I Lost 20 Pounds in 30 Days – and How You Can Too!

The same thing follows for the downloadable free gift. If they are expecting a free ebook and the gift turns out to be a free ecourse, then your conversion rate on the squeeze page will be much lower.

The more tightly you can tie in the classified ad to the squeeze page, the more effective it will become.

So what about Sponsor or Position Ads?

Generally speaking sponsor or position ads will give you a few more lines with which to work.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.

Ingredients:

1-teaspoon Crushed peppercorns
¼ pound Smoked bacon
2-cloves Garlic
3-tablespoons Olive oil
½-cup White wine
1-tablespoon Salt
1-pound Spaghetti
2-large Eggs
4-ounces Parmesan cheese
¾-cup Frozen peas
½-teaspoon Red pepper flakes

Fill a large pot of water and place on oven to boil. Crack eggs into a large bowl and beat; add frozen peas. Grate or shred parmesan cheese and add ½ cup of cheese to egg mixture. Add crushed peppercorns and whisk to combine well and set aside.

Sliced and chop bacon into small pieces, peel and chop garlic and set garlic and bacon aside. Heat olive oil in a small frying pan over medium-high heat. Place bacon in small frying pan, stirring occasionally, just until it starts to brown. Add garlic and cook, stirring for about a minute, add crushed red pepper flakes. Add wine and cook until liquid is reduced by about half; remove from heat and set aside.

Once water starts to boil, add salt and spaghetti. Boil spaghetti as per instructions on package; drain; rinse and drain again; pour drained spaghetti into bowl with egg mixture. Toss to coat pasta; pour bacon mixture on top of pasta and toss to combine thoroughly; place in baking dish; preheat oven to 350 degrees; top with remaining Parmesan cheese and bake for ten minutes; remove from oven and serve immediately.

Serves 4 to 6

Note: If you don’t like it spicy just leave out the Red pepper flakes or reduce the amount of Red pepper flakes.

Check out Cristies Cookin for much more.

Cooking lessons for Cristie began at 8 years old with the best teacher in the world — her Mom! Later, she cooked for the restaurant the family owned, and her love of the “trade” has grown ever since. Cristie’s creative cooking has continued for over 40 years. Her creations can soon be on your kitchen table. Check out Cristie’s books at http://www.cristiescookin.com and http://www.tjstokes.com

One of the TOP ways a player is eliminated from a Texas Hold’em Tournament is pushing all-in with a hand like AK , AQ preflop before the cards are even dealt.

Now 50-55% of the time you will win those hands, so is it worth PUSHING all in everytime??

NO! It is not! If you do this EARLY in the tournament you are no better then a beginner who is just coming to take a chance.

This is really a common sense situation. If you consider yourself a good player, then why would you push all-in with a hand rather then outplay someone early in a tournament?

If the blind are 20/40 you are dealt AQ, you raise with 3000 chips behind you and someone goes ALL IN then you should FOLD.

On the other hand, if the blinds are 100/200 and you have 1200 chips and the same situation happens, then yes it is time to push.

You never want to have too many of your chips at risk if you do not have to.

I know sometimes as a player you get frustrated, but you must be patient.

Patience is one of the most needed traits as a player. You can sit in a tournament for over an hour and do nothing but fold. There is nothing you can do and you should not force yourself to make moves in a tournament.

So remember, never risk more chips then you have to early in a tournament.

I hope this helps some of you to reach more final tables and win more tournaments!

Until next time, good luck at the tables.

Sean Moranse is a professional poker player. He has won numerous major tournaments. He was named as one of the Top Ten Online best players by Poker Rankings Online, the authority in online poker rankings. He has compiled an award winning poker course that is available at http://www.tournamentwinner.com

The next line after that should include features – for example, special diets, free weight loss ebook, or special system to lose weight.

For example, if the headline is:

Lose 20 Pounds in the Next 30 Days!

The benefit line might read:

Melt the Pounds off Quickly

And the feature line might read:

Special Report Reveals Secrets, or Free Weight Loss Ebook

So that your finished ad looks like this:

Lose 20 Pounds in the Next 30 Days!
Melt the Pounds off Quickly
Free Weight Loss Ebook

Here is another example of an ezine ad, this time using the topic dog training”

Teach Your Dog to Stay in Just 10 Minutes! (Headline)
Your Dog Will Obey Like Never Before (Benefit – what the effect of the product is)
Free Dog Training Guide (Feature – What the purchasers can download right now)

With ezine advertising, list building efforts are often heavily rewarded, compared to the ezine advertisers who try to sell things via their ads. The reason for this is that, because many people try to recover the cost of their ad with immediate sales from the ad, they will often send readers directly to a sales page.

In your case, since you are focusing on the long-term value of the subscriber, not the short-term turnaround, your reader is pleasantly surprised to simply be given a free gift, and so the conversion rate on the actual clicks can tend to be quite high.

Another think that is imperative is that the ad itself agrees with the squeeze page.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.

It’s quite true; that is most definitely not hype. Just think about for a second and you will be able to see exactly why that statistic makes so much sense.

Just think about the web searches that you did yourself over the course of your internet surfing journey. These web searches might have been vast but the thing that most of them had in common was the fact that you only looked at the first page of your search results.

Most people, even if they don’t find what they are looking for on the first page, end up giving up and try to re-word their search rather than going deeper in the search engine results. For some reason people just seem to be psychologically inclined towards ignoring most of the pages past the first one.

So this begs the question; are you there? Do you have your web site listing on the first page of the search engine results? If not, then you are definitely missing out on something that could quite literally define just exactly how successful your business is.

You need to start employing proper search engine optimization methods and techniques in order to make sure that you are able to get your listing on that first page of the search results. If your website is not there then as you can see you are missing out a huge amount of potential customers who are ready to buy your products or services.

You need to be able to combine on page optimization factors with a coherent link building campaign in order to get your website to the first page of the search engine results. This is the goal of every internet marketer and it is one that ultimately is very difficult to achieve.

Do you want to learn more about how I do it? I have just completed my brand new guide to Search Engine Marketing Success. Discover The *Secret Formula* We’ve Used To Stay In Google’s Top 3 Rankings For Over 3 Years For Some Of The Toughest Keywords Around (18 MILLION Competitors!)

Download it free here: Search Engine Marketing Success

Serge Daudelin

Affordable Search Engine Optimization Services.com

Serge Daudelin is a Search Engine Optimization Specialist who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online.

Basically, your ezine advertisement headline should create excitement, and give people a reason to read the rest of your classified ad. You see, your classified ad is going to be sandwiched among other ads – and people aren’t going to click on all the ads.

So why should they click on yours?

Consider these headlines. Which would you click on? Why?

How to Lose Weight

How to Lose Weight Faster

Best Way to Lose Weight

Lose 20 Pounds This Month, Guaranteed

Lose 3 Pounds per Week – Starting Now!

Which of those headlines do you think would generate the most traffic?

If you guessed the last two, you are probably right. Of course, it is impossible to know without testing. But in general, exciting ads that provide some quantifiable benefit in a quantifiable time period tend to outperform more general ads.

The three things you need to put into your headlines are excitement, an indication of direct action (for example, lose 20 pounds) and a time frame (for example, this month).

Each of these items qualifies the ad for the reader. If something in one or all three of those components measures up to some need or curiosity, the reader might continue to read your classified ad.

Now what should your next few lines include?

Generally speaking, your next line should include benefits – things that the product or gift on the squeeze page or sales page will do for them.

Benefits are things that the product or gift will do for the purchaser – for example, in the weight loss example, a benefit would be the weight loss, or so much weight lost in so much time.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.

Lalah Hathaway, very talented Jazz artist has released her latest CD titled Outrun The Sky and Wow! It’s really a good one.

This one grabs your attention right out of the gate with How Many Times and doesn’t let go until the very last note of the very last song Boston, which by the way is another great track.

One of the refreshingly nice things about this CD is the way all of the participating artists seem to be really enjoying themselves. Combine that with the overall presentation and you’ve got one of Lalah Hathaway’s most impressive releases ever.

If you’re a Lalah Hathaway fan this is a CD your collection flat cannot be without. In fact, this is one of those CDs that you don’t even have to be a fan of Hathaway, or even Jazz to know is good. It’s just good music. Period.

While the entire album is really very good the truly standout tunes are How Many Times [track 1], Forever, For Always, For Love [track 4], and Outrun The Sky [track 6].

My SmoothLee Bonus Pick, and the one that got Sore [...as in "Stuck On REpeat"] is track 3, Your Favorite Song. It’s a great track!

Outrun The Sky Release Notes:

Lalah Hathaway originally released Outrun The Sky on Sep 28, 2004 on the ARK 21 label.

CD Track List Follows:

1. How Many Times

2. Back Then
3. Your Favorite Song
4. Forever, For Always, For Love
5. Better And Better
6. Outrun The Sky
7. If U Ever
8. In The End
9. Admit It
10. Stronger
11. We Were 2
12. More
13. Boston

Personnel include: Lalah Hathaway (vocals); Mike City (various instruments); David Delhomme (guitar, keyboards); Chris Parks (guitar, bass guitar); John “Jubu” Smith (guitar); Brandon Fields (saxophone); Tim Carmon (Fender Rhodes piano, organ); Michael White, Poogie Bell (drums); Ricky Rodriguez (percussion).

Internet Health Resource
Cholesterol Levels, Vitamin supplements, Eating Disorders, Eating Wisely, Health News, Health and Wellness
http://healthpanel.info

So in all cases, experiment with classified ads first, then do not advertise again in the ones that do not show a reasonable return. The ones that produce are worth trying a solo ad in. If the solo ad does not pull as many more subscribers than the difference in the cost, then you might consider dropping back to the classified ad.

Of course, you also have to take into account that your full-size solo ad might not be as well-written or targeted as the classified, so it may not all be the fault of the ezine.

Generally, you should use the classified ads to test your headlines and content, and then you can simply expand that in the solo ad.

Another idea for testing is PPC. Although I am by no means suggesting PPC for lead generation at this point (I have written another section on PPC), it can be useful for headline and copy testing. Basically what you do is set up small campaigns, bid on a few of your popular keywords, and rotate several different headlines and body copy in the PPC ads. The ads that perform better there will generally pull better in the ezines.

Please note again, I am not advocating or suggesting PPC for your advertising at this point, simply recommending that you can use it for testing purposes.

If you are writing a classified ezine ad of any kind, you are probably going to be limited to several lines.

Hopefully, you have at least 3 – 4 lines.

Assuming that is the case, your first line should be a headline.

The headline in this, although probably shorter as a result of space requirements, should follow the same rules as creating a headline for a squeeze page or a sales page.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.