Search engine traffic of course is web site traffic that comes to you via the search engines, when someone searches for a keyword for which your web site is optimized, and comes across your web site.

In most cases, to be highly ranked for a given keyword, you must do some on-page and off-page optimization.

To give you some background on search engine optimization, there are a few things that determine where your web site will rank in the search engine results when someone searches for a keyword for which your web site is optimized.

The search engines rank each web site according to a number of things, including content on the web site, on-page optimization of the web site, and a factor they call link popularity. Basically link popularity is a way of ranking how ‘popular’ your site is for your keyword. The search engines want to provide relevant content to their web searchers, and one of the things they use to proxy for relevance is popularity. They assume that if your web site is more popular, then perhaps it is also more relevant.

So how do they determine popularity? One of the things they use to proxy for popularity is the number and quality of inbound links you have to your web site. They make the assumption that if you have more and better inbound links (links coming to you from other web sites) then you must also be more popular.

I am going to start by talking a little about on-page search engine optimization.

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Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.