Your keyword tag should also contain your keyword phrase, and perhaps one or two more relevant keywords or keyword phrases. I do not like to stuff my keyword tag with a lot of keywords, as I believe that ‘waters down’ the effect of my primary keywords.

Now, the source code for your web page should also contain a description. This description should contain your keyword phrase at least once, not more than twice, and should make sense.

For example, a good description might be: Puppy dog training tips for effective training of puppies and puppy dogs.

A bad description would be: A web site dedicated to the propagation of puppy dog training. Notice that the keyword phrase is used late, and the description is bogged down with non-essential words.

Another bad thing is to use what we call ‘keyword stuffing’. Keyword stuffing is where you try to cram or ‘stuff’ as many keywords as possible into a particular field. This field does not necessarily have to be the description field, but rather can be any number of other fields. Anyhow, it should not be done under any circumstances.

Here is an example of keyword stuffing: A puppy dog training site for puppy dog training for puppy dog trainers and puppy dog training people.

Your keyword or keyword phrase should also be used in your content itself, early in the content, in the midst of the content, and near the end of the content.

I like to begin the first sentence of the content of my web site with the keyword phrase, and use the keyword phrase as often as seems natural when reading the content. I hesitate to give you a keyword density figure, as the optimum number is not known, and tends to change. In fact, the way search engines rank web sites according to on-page optimization is constantly changing. One of the best ways to make sure your content stands the test of time is to write naturally, and in the long – run, your web content should maintain higher rankings and not be de-listed or banned on the web.

I also like to use the keyword phrase late in the content, possibly even at the very end of the web page, if possible.

The other two areas where you should use your keyword phrase is in some heading tags, a bold tag, and an italics tag.

This is about it for on-page search engine optimization. You may have found this to be somewhat simpler in nature than many people will tell you about search engine optimization. The reality is, on-page search engine optimization is a lot less important than on-page, and your time is much better spent on off-page optimization.

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Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.