It is critically important that you test the web copy on your squeeze page. I have squeeze pages that convert at 10%, and I have squeeze pages that convert at 65%. This varies dramatically based on the traffic source and the squeeze page itself. Sometimes a small change in the script will create a big change in the conversion rate.

Think about this. Assume that your average visitor cost is 10 cents. Assume that your average conversion rate is 10%. That means your cost per subscriber is $1. Imagine that you can increase the conversion rate on that particular source of traffic to 30%. Your cost per subscriber will go down to 33 cents.

You can look at that two ways. You can either afford more subscribers on the same budget, or you can increase the profit per subscriber – or both.

One thing that is important to remember is that each traffic source will convert differently, and will convert differently on different squeeze pages.

For example, a referred visitor or an article generated visitor may not need much ad copy to get them to subscribe – when they get to your squeeze page they are already prepared to opt in, regardless of the offer – and in fact may convert at a lower rate if they have to read a long article to get to the opt in box.

However, non-referred (or cold) traffic may need to read 300-500 words from you before they will trust you enough to give you their name and email address.

So in these two cases, the source of traffic dictates the type and copy of the squeeze page.

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Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.