If you were to send all of your traffic to one squeeze page, and try to maximize or optimize that squeeze page across all traffic, you might have some traffic that converts at 50% and others that converts at 10% - but you will only show a 30% conversion rate, for example.

By isolating each traffic source and testing and tweaking each individual squeeze page and traffic source, you can increase your conversion rates across the board.

So how do you test?

There are a number of different ways you can test and track your results.

One way to do this is to use ad tracking software. Some software uses cookies that are put on a visitors’ computer, and they track when that same visitor opt ins to a specific web page. Some software actually identifies the visitors’ computers’ IP address, and uses that to track the visitors’ behaviour.

One word of caution: if you use ad tracking software, do not advertise the tracking links, if your ad tracking software uses tracking links. Basically tracking links are links generated by the ad tracking software, and are hosted on their computer, and either redirect to your content, or host your content on their servers.

Obviously, doing it this way makes things easy, unless the ad tracking company goes out of business, or you choose to discontinue using their services. What happens to all the links you have advertised?

They no longer go to your site – so you lose any links you have worked hard to create.

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Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.