So what do you do if you have an established web site and you simply cannot make the transition to squeeze page only? Well, you guessed it: put an opt in form on every web page, except for perhaps sales pages.
Put it where they can see it when they first get to your web site or web page (above the fold, so to speak). Put it again at the end of each web page. And if you have long web pages, put an opt in box several times throughout the web page.
Offer your visitors some free gift of incredible value to induce them to opt in.
Now, what about sales pages? Generally, if you include an opt in form on your sales page, your sales page conversion rate will go down. However, if your sales page is your main point of entry for some class of visitors, then you might want to include an opt in form, so that you have the option of continuing to contact the ones that don’t buy from you right up front.
Or you can use a pop under web form that will ask the visitor for their name and email after they have closed the web page. In this way, you know that the visitor has made the decision not to purchase (they closed the page) and therefore you have nothing to lose by asking to opt them in now.
Of course, if you really want to make the most amount of money, structure things so that only your subscribers will go to your sales pages. Instead of sending non-subscriber traffic to your sales page, send them to a squeeze page, and then redirect them to the sales page after they have opted in, or redirect them when they leave your squeeze page without opting in.
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Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.