Why Spam Filters & Blockers May Not Be The Solution To Unsolicited Email

One huge advantage of email marketing is that it is free. But one major disadvantage is spam. Would spam be so popular if it were not so cheap? I do not think so.

There are some simple steps that you can take to help reduce the number of messages that get blocked by spam filters. Of course, this may result in more people actually getting your email messages, thus making your marketing efforts more profitable.

1. Word selection. The words you use in an email are analyzed by spam filters. There are many obvious spam trigger words that you should avoid while remembering to keep your messages as professional as possible.

2. Formatting. Just keep it simple. Avoid using different fonts, sizes, images, colors. Keep it clean and stick to normal size fonts while avoiding large fonts which will flag your message as spam.

3. Be consistent. If you send out a newsletter then make sure to use a template. This will help to brand your newsletter and also will enable your readers to pick out your newsletter and not report it as spam.

4. Use double opt in. When someone subscribes to your newsletter or list they will then be sent an email with a link that they must click on for confirmation. This actually can help you build a valid mailing list since some people may accidentally enter a wrong address.

5. Unsubscribe. You should always include a way for your readers to unsubscribe.

6. Contact information. Display your contact information in every email you send out so your potential customers can contact you and so that you conform to spam laws in the US.

7. Test. One of easiest ways to avoid spam filters is by testing. Send your newsletters to different email accounts and see if they end up in the junk folder. If they do, then you have some work to do.

8. If you are sending out a newsletter use marketing software or a service that allows you to send out both an HTML and text only version of your newsletter. There are many email clients that only accept text only messages.

9. Avoid using to many caps in the subject line and make sure you do not have to many blank lines in your message.

By using the above techniques you could keep your newsletters and messages out of the spam folders while building your mailing list and thus benefiting from the time spent actually getting your email messages to your recipients.

One way that providers are using to combat spam is through the use of volume filters. This may seem like an easy way to fight spam, but it could be a big problem for affiliate marketers.

What is an average volume of email? This varies from provider to provider, but depending on the amount of email you send an hour then you may not know whether your email has ever arrived at its intended destination.

Once your provider sets a volume per sender, anything over that gets set aside. There are ways around these volume filters, but they are mostly illegal.

When a volume filter blocks your email, there is no way to know that it happened. Most of the time the email is not bounced back, and you think it went through - but there is just no way to know for sure.

What can you do?

- The obvious solution is to send fewer emails. If you have a big list then find out who really is opening your emails and remove the people who are not. Most marketers get 10 percent open rates, so that means 90 percent of your list may be ignoring your messages.

- Separate your list into smaller groups. You could have one list for prospects, one for buyers and one for multiple buyers.

- Make sure your list does not contain addresses from only one provider. It should contain different providers or you will increase your chances of your email getting blocked.

- Put your own free email addresses, such as Hotmail or Yahoo on your email list and then verify that your message got through or if they are filtered.

Just like search engine positioning, getting your messages to your recipients and having them opened is a game that can change monthly. Successful email marketers learn to adapt and be vigilant.

Be aware of the impact these filter are having on your efforts. Think of it as part of the normal process of online marketing.

Having a targeted email list can be much more valuable then a list of 10 million useless names.

In the end, less can be more and this will make your email marketing better and more profitable.

Copyright 2007 by Joe Rispoli

Joe Rispoli has been gathering free advertising resources online for over 10 years. They can be found at his website href="http://www.ucanto.com">UcanTo.com. You can also subscribe to his href="http://www.ucanto.com/subscribe.html">Free Advertising Resources Ezine which includes Free Email Marketing Software with subscription.

How to Negotiate Exactly What You Want in a New Office

If you are looking for a flexible office space plan that won’t keep you locked into a contract for a year or more, the first thing to forget is conventional lease space.

You want to focus your search on ‘rental’ office space. Why rental? Because rentals generally offer the most flexible arrangements without requiring a long-term lease.

One of the most convenient and wide-spread types of rental offices are called executive suites or executive office space. These can be found in cities all around the world.

Although the name would imply expensive top floor office space, they are actually quite economical. In fact, you can often save as much as 70% over the cost of setting up and staffing conventional office space.

No furniture required.

One of the first things you’ll discover is that executive suites can be rented completely furnished.

This cuts way down on the moving-in hassles. In fact, you really don’t ‘move’ into an executive suite…you ‘walk’ in. At your disposal will be a complete complement of business machines such as a copier or fax. There will also be a wireless network operating so you will have instant access to the Internet.

Forget about having to staff.

In the lobby of the prestigious building where your executive suite is located will be a trained receptionist to greet your visitors. Arrangements can also be made to have your phone answered when you are out of the office. If you need a secretary for a few hours a week, this can also be included in your rental plan.

If you need a fully equipped meeting room, this is also available. In fact, just about anything you need to conduct your business and look successful can be supplied by an executive suites provider.

No long-term commitment.

Executive suites can be rented for any length of time you need. There is no long-term contract involved. Occupancy can be permanent or temporary. One day, one year…or more.

Also, most executive suites belong to a network of other executive office space providers. So if you need office space in another city for a short-term, this can be easily arranged by simply calling your local executive suites provider.

This means that whether in one city or many, you can negotiate the terms you want for office space. You are no longer locked into a restrictive contract with terms dictated by the office space owner. It makes obtaining office space easy and affordable.

Cheree Dohmann, an internet marketing consultant, works with Premier Business Centers promoting their services. For details visit Href="http://www.pbcenters.com/articles/rancho_santa_margarita_executive_suites.htm">Premier Business Centers-Rancho Santa Margarita Executive Suites

Your Customers - Their Amygdala - and Sabre Tooth Tigers

There is a small almond shaped region in our brains, called the “Amygdala”. It is one of the most primitive regions deep in the base of our brains. As business owners we need to get intimately acquainted with this lump of cells in our clients’ brains, and how it affects their decision making processes. It is your clients’ Amygdala, more than anything else that decides if they are going to become your customer.

One of the functions of the Amygdala is to scan everyone and everything it comes into contact with for threats and danger; it is constantly on the lookout for who can be trusted and who can’t. It is often referred to as part of our reptile brain and dates back to the times when survival depended on being able to assess in an instant if the figure coming towards you was about to kill you, take your food or your family.

And ever since the days of the dinosaurs, and sabre tooth tigers, when men were apes, (and just as dense as they still are), rocks were used as tools and women were dragged around by their hair, it has been performing this function for us.

The Amygdala knows that threats are constant and all around us, and so it makes instant gut level decisions, and then goes on to scan for the next threat.

How does the Amygdala connect to your business?

The Amygdala is very powerful; it has the power to override pretty much all other functions of the brain, instantaneously.

So when a potential customer has an interaction with you, his or her Amygdala does its thing, and comes back with a very quick decision: friend or foe. Once it has made this decision it sends signals out to the rest of the brain to become more or less guarded.

If the signal is positive, other parts of the brain, slightly higher up are activated to start looking for more positives. And here is the thing: this whole process takes place entirely at an unconscious level. The client has no idea that all of this turmoil is taking place deep inside his/her brain. He/She won’t even start to become conscious in some way of this process for somewhere between 15 to 30 seconds. But one thing is clear: The essential decision to buy from you or not is made in that timeframe (except that client doesn’t know it yet).

Pain and pleasure

When I say that the client has made the unconscious decision to become your customer, I am not talking about a decision in the way that we normally think of a decision. The word “decision” implies a conscious process. What it really means is that the client in his/her whole being has decided that you are safe, and a friend, and that either a pleasure will be gained from being with you or a pain will be relieved.

This is a very good feeling for the client. When he/she gets this feeling he/she starts looking for ways and reasons (or excuses) to prolong it. And the most obvious way to prolong this feeling is to do business with you. (Remember, we are still very much at the mercy of our primitive emotions, it is a scary world outside the cave, we crave this feeling of safety constantly and we are social beings, safety in numbers)

Confusion

But keep in mind that the client doesn’t actually know that this is what he/she is doing and what his/her primitive brain is leading him to, and hence it is very easy to confuse the client at this stage. As soon as he/she receives a message that doesn’t fit with his/her first primitive assessment of you, his/her brain will start to go around in circles, a bit like a computer that responds to some input with an error message “Does not compute”.

We don’t have to be neuroscientists to understand that a client in this confused state is not going to buy anything. A confused client will focus on getting “un-confused” instead. Being confused puts the Amygdala back in a heightened state of arousal, and while that goes on, buying decisions simply won’t be made.

That is the story of: The customer, The Amygdala and The Sabre-tooth tiger

Awareness of this principle has many consequences for how we as business owners should approach our marketing. I believe the following 5 steps are the first ones to focus on:

  1. Be absolutely clear in your own mind what pain it is that you relieve or what pleasure you give your customers.
  2. Be clear in your own mind what the promise is that you make to your customers
  3. Decide what basic emotions you want to evoke in the depths of your clients brain (safety, confidence, relief etc.)
  4. Live and breathe the qualities that are most likely to evoke those emotions - the first 30 seconds - (what you say, what you ask, how you look, your handshake, your confidence, your passion and clarity has to shine through)
  5. Explain your promise to the client and confirm the emotions you evoked in the first 30 seconds (this is about all the subsequent messages you send, your email, your website, your documents, the graphics, your logo, your voicemail message, every bit of information you give to the client will all be evaluated against his/her need to confirm her initial emotional assessment of you)

These steps will lead to clients becoming customers over and over.

Customers become advocates

From here of course the real work of your business starts. Now it is all about delivering on the promise you made to the client in the first place. If your business delivers on the promises you make, time after time, without fail, new customers will continue to do business with you for a very long time. Better yet, by delivering on your promise without fail, customers will become your advocates to everyone they know and meet. And when that happens, those first 30 seconds are largely taken care of before you even come in contact with clients. Your customer/advocate will already have put the clients’ Amygdalas at ease and they will be looking to confirm their decision right from the first moment they shake your hand.

Further reading:

  • “Social intelligence” by Daniel Goleman
  • “A Users Guide to the Brain” by John Ratey
  • “The Human Mind, and how to make the most of it” by Robert Winston

Article by Roland Hanekroot, New Perspectives Business Coaching, Sydney Australia, newperspectives.com.au,

email roland@newperspectives.com.au.

Take your business to the next level and keep it there!

An Introduction To Coach - Handbags, Shoes and Accessories

Raise your hand if you’ve ever heard of the brand named Coach? I’m almost positive your hand went up. If you haven’t heard of the name, someone you know has for sure. You quite possibly have seen a Coach store or merchandise in various malls, shops, or boutiques. You may have even stumbled upon an outlet mall in your travels. For more than 60 years, Coach has been in existence. In 1941, the brand began from a small family run business, in a small Manhattan loft. Now, it is run in tall sky scraper buildings in the U.S. and internationally.

From high quality leather and skilled hands, the first products produced by the brand name were leather handbags. Coach has since then evolved into many other areas of fashion with unsurpassed quality and customer service.

Till this day they have continued to exhibit excellent workmanship. Handbags are not the only part of the collection. It also consists of various women’s accessories such as wallets, leather cases, wristlets, scarves, gloves, bracelets, watches, hats and so much more. Coach even has a line for men that includes briefcases, messenger bags, watches, belts, ties, and much more. It’s baby line has expanded over the years also. More and more items keep popping up year after year.

Other than the ever popular handbag, you can find a complete line of women’s leather shoes, which has been quite successful in the fashion world this past year. Years ago the brand struggled to keep a wide market due to their products only appealing to a specific group. Now, not only are they famous for their quality handbags, they are also on top of the market with many other leather products.

Back in the early years, the solid colored handbags and shoes were not popular with the hipsters and teens. A fresh and younger look was needed to make sells. Once they started expanding their product lines, they started integrating the newest craze and trendiest styles in fashion into their designs. Once this was done, the catalogs slowly built up into the level of diversity you now see.

Now, when you enter a Coach store you won’t only see handbags, but women and men’s shoes that range from loafers, flip flops, and boots. They also carry boots for men. They have a select clothing line and also have office furniture and eye wear.

The same skilled craftsmen who hand craft the handbag also put the same craftsmanship into making their shoes. You can see the high quality in every detail of the shoe. Just take a look at the meticulous work that was put into each item made through its detailed design. The trimming and stitching is perfect in every way.

Each Coach product made whether it be a handbag, wallet, travel bag, or shoe are all made with the same clarity and quality as was given over 60 years ago. Coach has stuck to consistency and tradition, but at the same time adapted to more modern times. It will be a company that is still around for many years to come.

To find these amazing products, you must first go to the place that offers the best of everything, the internet. The internet offers all Coach products at reduced prices. Ebay for instance, has stores that have designer everything at a fraction of what you would pay in-store. They also have live auctions that allow people like you and me sell their new and slightly used items for pennies on the dollar. You can get a brand new Coach handbag for $75.00 instead of the $275.00 you would pay in the stores. Now, that is savings!

So, go ahead and do a search for your next pair of shoes or anything and watch the savings pile up. You won’t regret your smart move.

To find more information on coach shoes blowout sale prices visit my
coach shoes blowout sale prices website.

My lens will contain all the coach shoes you could ever want for a fraction of retail prices. The website is http://www.squidoo.com/coach_shoes_blowout_sale_prices

How To Generate Leads And Market Your MLM Online

To me…it’s just common sense in this day and age that a network marketer should be generating ALL their own leads for their business. There is truly nothing that can compare to a fresh, highly qualified lead…that filled out a form wanting to know more about your EXACT business.

It’s so simple, and so powerful, that there really is no excuse for why you can’t have success in network marketing during this new Internet age.

Generating leads comes down to these simple facts…

-Driving traffic to your personal lead capture page.
-Designing your lead capture page to maximize the conversion rate you will have of traffic to leads.

Once you have an endless amount of leads entering your marketing funnel, there is NO END to the amount of growth you will experience in your MLM business.

Not only that, but think about what happens when you TEACH your organization the exact same thing. You end having an entire organization that doesn’t have the problems 98% of network marketers have. They don’t run out of warm marketing contacts, because they know how to create more warm market contacts with the click of a mouse.

That is what the Internet has provided in our day and age. The possibilities to market your MLM are endless. There are literally millions upon millions of people who are interested in what you have to offer. All you need to do is learn how to get your message delivered directly to them, and you have a sure recipe for network marketing success.

Learn How To Stop The Senseless Pain And Suffering Of Building Your Network Marketing Organization The Wrong Way At: http://www.OnlineMLMSecrets.com

Hover Boards - Landing Gear Retraction

One technique to solve the problem of hoverboard wheels is to make extremely light weight wheels for rolling or very hard landings. One great thing about hover boards is that they use the "ground effect" and reduce the strain on ankles on landing, yet skateboarding is currently about gaining momentum and then thrusting into the air, which means riders must adapt to new techniques or designers of hover boards must pony up to the reality if they expect early adoption from mass market exploits.

One great thing going about Hoverboards is that they fly and flying goes very deep in the desires of mankind. How would the landing gear be activated? One thought is to have a set of tap push button controls on the hoverboard for acceleration of hover motors and another to put up the landing gear, making the skateboard into a full-hoverboard. Three in the green and away they go hover board style?

Then if the landing were to be very hard or a rolling landing (airplane runway type rather than helicopter style) then the rider could tap the push button control to extend the landing gear and yes this would require lots of practice by the rider to become proficient.

Engineers are now designing the skateboards of the Future and are thinking here along with the Online Think Tank. One interesting dilemma for these designers currently is should these skateboards-hoverboards have wheels at all.

This is something that will ultimately be a compromise by designers and engineers and the desires of the riders purchasing the hover board technologies in the market place. Performance is on everyone’s mind and so the mutual goals appear to be inline with each other.

L. Winslow is a Technology Advisor to the Online Think Tank, a Futurist and retired entreprenuer. Currently he is planning a bicycle ride across the US to raise money for charity and is sponsored by http://www.Calling-Plans.com and all the proceeds will go to various charities who sign up.

How To Create Your Own MLM Marketing System

Creating your own MLM marketing system is an incredibly powerful way to build your business. But first, why would you want to create one of these systems?

For starters, online marketing systems are mostly automated. Meaning, once it is established it is hands off. You have the ability to educate, sift, and sort through prospects without any effort on your part what so ever.

On top of that, it’s better to create YOUR OWN marketing system, because you can completely control the information people get for the rest of time.

When you control the information, it allows you to build your relationship with your prospects, brand yourself as a trust worthy and likable person in their eyes, and select exactly what information you think is most powerful to give them.

Your own personal marketing system is customized to who you are, with your own touch, so it really gives your prospects a deeper connection to you as a person rather then just receiving some company related emails or information.

So how do you build this marketing system? It’s really very simple.

When you capture leads from your lead capture website, those leads get entered into what’s called an autoresponder. You can personally set up your own autoresponder, in which all your prospects will be funneled through.

You can then hand select all the information you want your prospects to receive, and can create a back end campaign that ALL your prospects will be funneled through. You have the ability to test and refine your campaign until it is so powerful…it literally spits out
distributors or customers by the time they get to the other end.

With a marketing system like this, success simply becomes how much traffic you funnel through it. The more traffic being funneled through, the more distributors being spit out on the other end.

Learn How To Stop The Senseless Pain And Suffering Of Building Your Network Marketing Organization The Wrong Way At: http://www.OnlineMLMSecrets.com

LifeLock Service Review - Can LifeLock Really Help My Business?

In the past year alone, employers just like you and their vendors lost over 30 million employee names and Social Security numbers to identity thieves. It then takes more than 170 hours over a two-year period for each and every individual employee to recover and repair problems related to their identity theft and they usually do it during working hours. In addition, the subsequent exposure in the media and among customers and vendors can also cause great harm to a company’s reputation.

There is a new company out there that says it can help you relax and know that your company’s confidential data is safe. It is called LifeLock. Their service comes with a million dollar guarantee. If you ever have a problem, they promise to fix it so that you and your workforce don’t skip a beat.

In fact, LifeLock has become the leading provider in the field of Identity Theft Prevention. The company is led by experienced entrepreneurs and industry experts. They serve tens of thousands of consumers all over the United States, Puerto Rico and the US Virgin Islands. They help ensure that your employees, customers, members, readers, and other associates remain focused on the business at hand, not on fixing their identity issues.

They are so very confident in their services that their CEO regularly publishes his real Social Security number and he’s perfectly comfortable with it. Why? Because he knows that they have guaranteed his good name.

Unlike reactive credit monitoring services, the LifeLock system is a proactive system. They lock down your company’s data and credit information before a thief can even get to it. They proactively keep your associates’ identities safe and you and your organization look like the heroes.

The only downfall to the system is the cost. Some companies think that they cannot afford the system.
However, your company must decide the risks and the benefits, because one incident alone could cost thousands in employee lost time, reputation and legal issues. Just ask anyone who has been through it. It is not a pleasant experience.

It appears that LifeLock could help most businesses. They will do what they do best and keep your data locked safe and your reputation intact or you have a million dollar guarantee that they will fix it.

Eden Paul is a CPA and small business owner who strongly suggests using resources like LifeLock to protect you and your business.

For more information, visit http://www.safeidentityreview.com

Good Breakfast Food to Start the Day Will Benefit Not Only the Body But the Brain as Well

Good breakfast food in the morning after a long nights sleep will kick-start the brain, and could use some of the good stuff that we have for breakfast, instead of just picking your keys up and off to work you go, or to do your morning exercise, I think it’s time to re-evaluate your morning habits.

Research has confirmed this. According to the ever growing research, eating good breakfast food is healthier than missing out all together. The things that you’ll have more of by eating a good breakfast is, energy, you’ll be less stressed, you’ll eat a healthier diet, you’ll consume fewer calories throughout the day and demonstrate the ability to concentrate more rather then those who skip on breakfast.

If you exercise in the mornings, then there’s a need to eat before you do, after a good nights sleep without food, the energy stored in the good old liver is depleted. This causes the the blood sugar levels to drop, resulting in a decline in energy especially in your muscles and how your brain functions.

These studies declare that missing out on the good stuff that we have for breakfast reduces the co-ordination, concentration, and the problem solving skills it also depletes the strength and endurance that’s needed to complete the hard hitting aerobics that you do, which leads you to a slow tactical responsiveness in the practical skills side as well.

Some people believe that breakfast and exercise are a mix match and complain of a upset tummy, or are sluggish after drinking a cup of tea or coffee, these are common to the early morning people that exercise, but they say there body’s function properly on an empty tummy.

It’s possible to get by the benefits of a snack in the morning, research has found that the more energetic inclined athletes who have breakfast, exercise a lot longer then people that don’t eat breakfast.

How do you get into the habit of eating good breakfast food? easy, start on the small side, to eat a hearty feed in the morning just for it’s benefits there’s no need as a light snack will do the trick, or a glass of juice before your morning exercise.

The carbohydrates in the juice will give you the energy that your body needs for that performance you put out. But, be wise if you run for over half an hour you will need to have a more substantial feed.

A small amount of yoghurt and the glass of fresh fruit juice before you don your runners will give you the extra carbs and protein that you need, this will stay with you in the long run. A bowl of whole grain cereal, fresh fruit and yoghurt, multi-grain toast with your favourite jam.

Even a fresh fruit smoothie is ideal for those people that want good breakfast food that put an hour between wake-up and there exercise, this will give you the energy in the long run as well.

Article by Gerard, http://www.experience-a-recipe-for-breakfast.com
Brings you all the latest and modern breakfast recipes for you enjoyment. Cook up a delicious breakfast recipe for yourself or for your love ones, you’ll be able to experience a whole new adventure. With all the updates that we’ll have for you from our Blog you can be informed of the changes and updates from our site.

Video Poker Introduction

The two main types of machines in casinos are slot machines and video poker machines. Slot machines tend to be more mundane. It’s simply a matter of dumping coins into the machine and hitting a button to see if you got lucky. Video Poker, on the other hand, rewards players that can think. There’s actually strategy involved in video poker. The game doesn’t have a steep learning curve. In fact, the basics can be learned in minutes.

If you have never played video poker before, let me give you one good piece of advice. Don’t play unless you can afford to play the maximum credits. That’s where the real money is made. I wish someone had told me that when I started out. I walked up to a quarter video poker machine, put in one quarter, and hit a royal flush. I got paid $62.50 for the quarter. However, had I played the maximum credits, just $1 more, I would have received $1,000. I lost $937.50, because I didn’t play $1 more. That’s a huge chunk of change to lose.

Playing video poker is pretty simple. First, you load credits into the machine-remember to always play the max. You are dealt a hand of five cards. All machines tell you what combinations you need to get a payout. After looking over your initial hand, you decide what cards, if any, to keep. When you hit deal again, new cards are given to you and your hand is now complete. Should your final combination warrant a payout, it will be paid now. While it’s rare to get a royal flush dealt to you on the first five cards, make sure you have all five cards held before hitting the deal button if this happens.

Video poker never gets boring. There are so many types of video poker games out there now. They all offer different payouts and many offers different ways to play the game entirely. For instance, there are different styles like traditional, Joker’s Wild, and Deuce’s Wild. There are also different payout methods like Bonus, Double Bonus, Triple Bonus, More for Four and so on. Before playing any machine look to see what the required paying combinations are and what they pay.

The best machine to play, from a consistency standpoint, is a 9/6 Jacks or Better machine. The 9/6 refers to the payout on a flush and full house. Not all Jacks and Better machines pay the same amount. Make sure yours is a 9/6 machine before playing. These machines give you the best bang for your buck. The 9/6 machine is known as a “full-pay” machine. It’s named this because players are getting the best possible payout for their money. It’s no secret that a skilled video poker player can almost eliminate the house advantage by playing a 9/6 machine and using the proper strategy.

Will Win is a professional gambler, ex casino dealer and author. For the best Online Casino

Visit http://www.casino-magic.org