Article writing is meant to be conversational writing, or writing like you talk.
Here are three points on the importance of writing like you talk.
Point #1 - Article writing for the Internet is really a different type
of writing. It is designed to be short. It is designed to be brief. It is designed
to be different and it is not formal. It is not APA style. It is simply different.
It is more conversational. It’s more for the purpose of giving good information,
driving traffic, building a list, and selling products.
This notion of writing like you talk may come natural for some folks like it does
for me. It may be a stretch for other folks. That’s OK, because you will be willing
to stretch because of the good stuff that comes back from article writing and marketing.
Back when I was a full time marriage and family therapist, one of the best compliments
I would get is people would tell me “Jeff you don’t talk like a therapist.” I said thank
you very much. I sure didn’t want to sound that way.
Point #2 - Know, like and trust. Know, like and trust. Know, like and trust. I am going
to pound that into your brain. KLT, Know, like and trust. That’s another benefit or
important reason to write like you talk. Before prospects are going to join, even sign
up for something free, but especially spend money with you, they have got to come to
know, like and trust you.
Point #3 - Writing conversationally opens ears, opens minds and opens wallets. One of the
ways I look at doing coaching or therapy is basically, it is a conversation for change. My
clients tell me that they can barely tell when we have gone from chitchat to working, because
it is a smooth transition. It is just a conversation, which is what you are having with
your reader.
Do you want to learn more about how I do it? You can get free access to an audio teleseminar and study guide of “How to Write 1 Great Article in Less than 30 Minutes and 8 Great Articles in 1 Day.”
Download it free here: http://www.TheArticleGuy.com/themostpowerfultemplate.htm
Do you want to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!
From Jeff Herring - The Article Guy