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At the Global Environmental Leadership Conference presented by Newsweek, California Governor Arnold Schwarzenegger made an address and delivered very strong words to U.S. automakers. The Governor wanted automakers to make changes to reduce harmful exhaust greenhouse gasses emitted by their vehicle models. He also commented to a billboard in Detroit, which criticizes him for mandating the vehicle exhaust emissions standards in California that car makers, especially Michigan-based automakers are unwilling to meet.
Here is some part of Schwarzenegger’s speech.
“I have to say that I am somewhat amazed to be here, and the reason is because three and a half years ago when I ran for governor I was followed around by environmental protestors with signs. They didn’t like my Humvees and Hummers, and my SUVs, or anything that I did. As a matter of fact, when I promised that I would improve the environment when I became governor, they didn’t believe that either. So here we are, three and a half years later, and I’m on the cover of Newsweek as one of the big environmentalists. Only in America, that’s all I can say.
But let me tell you something; even though I love being on the cover of Newsweek, but there should have been some other people on that cover as well, and those are people that were my partners in the Legislature. They have worked very hard, they were incredible partners, and I’m talking here about, first of all, Assembly Speaker Fabian Núñez and Senator Perata. I invited both of them to come here but they couldn’t make it, but I just wanted to thank them publicly for being such great environmentalists and such great leaders in the environment. So let’s give them a big hand, even though they’re not here.
And I want to thank also someone that is here with us today, and this is Assemblywoman Fran Pavley. She has been such a great, great warrior.
Let me tell you something; this is the real deal. This is the real deal. This woman has been fighting for the environment way before I ever became governor, and she has really been the author of these very important legislations, and she has worked with our office, and she is a team player. And this is, you can see here, she’s a Democrat. Also the Speaker is a Democrat. Senator Perata is a Democrat. So this is what I’m talking about, working together in a bipartisan or post-partisan way, and this is how we get things done, because we work what is best for the people of California and for America. So thank you again to Assemblywoman Pavley. (Applause)
Now, I know this is an environmental conference, but I do want to start talking first about bodybuilding. And the reason is because bodybuilding is another passion of mine, as you probably know, and it has similarities there. Bodybuilding used to have a very sketchy image. As a matter of fact, so much so that some people that worked out seriously and pumped weights didn’t admit they were doing bodybuilding. As a matter of fact, say in the old days, some of the very famous Hollywood actors like Kirk Douglas, Clint Eastwood, Charles Bronson, and the list goes on and on, they all worked out with weights, but they never admitted it publicly because they didn’t want to be associated with the gymnasiums that were like dungeons and that had fanatics, and that had weird people training in there. That is the kind of an image that it had.
But we changed that, we consciously changed that. And what we did was, we came out with a book called Pumping Iron-I know a lot of you are familiar with that, especially the students-then the movie Pumping Iron, and that changed bodybuilding, the image of bodybuilding, dramatically. As a matter of fact, the perception of bodybuilding began to change and it became more and more hip and more and more attractive. And then all of a sudden, everyone wanted to exercise. As a matter of fact, today you can go to any place in the world and you will find a bodybuilding gymnasium or a place where you can do weight resistance training, and you can go into any gymnasium and you will find ordinary people talking about their abs, their lats, their deltoids, body fat, and all those kinds of things. So this is how much it changed. It became mainstream, it became sexy, attractive.
And this is exactly what has to happen with the environmental movement. Like bodybuilders, environmentalists were thought of as kind of weird and fanatics also. You know, the kind of serious tree huggers. Environmentalists were no fun; they were like prohibitionists at a fraternity party. (Applause)
So someone the other day just showed me a cartoon that was of a car salesman in a showroom talking to this couple. And the car salesman pointed at the car and said, “This car runs on an ordinary gasoline-powered engine, and then when it feels a little guilt, when it senses guilt, it switches over to battery power.” Now, that’s funny, it’s a cartoon. But let me tell you something; there’s a lot of truth to that. For too long the environmental movement had been powered by guilt.
But I believe that this is about to switch over from being powered by guilt to being powered by something much more positive, much more dynamic, something much more capable of bringing about major change. You know the kind of guilt I’m talking about; the smokestacks belching pollution that are powering our Jacuzzis and our big-screen TVs, and in my case powering my private airplanes. So it is too bad, of course, that we can’t all live simple lives like the Buddhist monks in Tibet. But you know something? That’s not going to happen.
So ladies and gentlemen, I don’t think that any movement has ever made it and has ever made much progress based on guilt. Guilt is passive, guilt is inhibiting, and guilt is defensive. You remember the commercials a number of years ago, the commercials specifically of a Native American who sees what we have done to the environment and then a year runs down his cheek. You all remember that? Well, let me tell you something; that approach didn’t work, because successful movements are built on passion, they’re not built on guilt. They’re built on passion, they’re built on confidence, and they’re built on critical mass. And often, they’re built on an element of alarm that galvanizes action.
The environmental movement is, to use a popular term, about the tipping point. It’s about to get to the tipping point. There’s a tipping point, and I believe the tipping point will be occurring when the environmental movement is no longer seen as a nag or as a scold, but as a positive force in people’s lives. Now, I don’t know when that tipping point occurs, but I know where-in California. In California, we are doing everything that we can to tip the balance on the environment.
Now, first, let me start with government policy. I don’t want to go into all the initiatives that we have passed and all the laws that we have passed, because that was already eloquently explained by John when he introduced me. But there are two things that stick out that have gotten us the most attention.
1. We passed a law to cap greenhouse gas emissions by 25 percent by the year 2020. That basically means we are rolling back the greenhouse gases to the 1990 level by the year 2020, and then we go 80 percent below that by the year 2050.
2. I ordered a 10 percent cut in the carbon content of transportation fuels.
Now, do I believe that the standards that California sets will solve global warming? Of course not. But what we are doing is applying leverage so that at some point the whole environmental thing tips. That’s what we are trying to do. It’s like a seesaw. You walk up to it and then slowly it tips the other way. That is what we are trying to do. California, as you know, is big, California is powerful, and what we do in California has unbelievable impact and it has consequences. As a matter of fact, when you look at the globe, California is a little spot, but the kind of power of influence that we have on the rest of the world is an equivalent of whole huge continent.
We are sending the world a message. What we are saying is that we are going to change the dynamic on greenhouse gas and on carbon emissions. We are taking actions ourselves. We are not waiting for anyone, we are not waiting for the federal government or for Washington. We are creating our own partnerships. We are partnering with Great Britain, we are partnering with provinces in Canada, with states in the United States, with the western states, with the northeastern states. And you know something? Every year we are adding more and more partners to our team. We are increasing the momentum for change.
Now, there’s a billboard in Michigan that accuses me of costing the car industry 85 billion dollars. They say because of our new carbon fuel standards I cost them 85 billion dollars. The billboard says “Arnold to Michigan-drop dead.” The fact of the matter is, what I’m saying is, Arnold to Michigan-get off your butt. Get off your butt and join us. (Applause)
In fact, California may be doing more to save US automakers than anyone else, because what we are doing is we are pushing them to make changes, to make the changes so they can sell their cars in California. And we all know-let’s be honest-that if they don’t change, someone will. The Japanese will, the Chinese will, the South Koreans will, the Germans will, they all will. So what I want to do is, I want to prevent that from happening. I want them to sell their cars in California. I believe strongly in American technology, and I think in the end it will be technology that will ultimately save Detroit.
Now, California, for instance, has already a car company that’s called Tesla Motors. Tesla Motors has just designed and produced a car that’s called the Tesla Roadster. It’s 100 percent electric. Now, why is it that a car company that has never produced a car before is already producing a car with zero emissions-zero emissions-and Detroit is still lagging behind? Now, this car, let me tell you something, is a very sexy looking car. It’s really cool. I mean, I test drove it. It goes from 0 to 60 in 4 seconds. It drives 130 miles an hour, and it has 250 miles on a charge, and then the recharging only takes 3 1/2 hours. Now, that’s what I call cool. And the car cost 100,000 dollars-to be exact, 98,000 dollars-and it is so popular, it sold out immediately. And now the second version is being produced, and that car, the cost will drop down to 50,000 dollars.
So we can see where that is heading, economics tells us where this is heading. It’s like the cell phones. I remember when I bought a cell phone, the first cell phone, which was kind of a radio phone, 20 years ago. It was 1,600 dollars. The next version I bought a few years later was 1,200, and the next one was 750. I just recently bought a cell phone for my daughter and it was below 90 dollars. Now, because of the costs that have dropped down, almost everyone can afford a cell phone, and the same thing is going to happen to the environmental technologies in cars. Government can give a push by setting standards, so California is giving the nation and the world a push.”
Well, Let us just wait and see if Detroit and other Michigan automakers like Chrysler Group, maker of Jeep models with quality Jeep vent visor can meet California’s emission standards in the near future.
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Lisa Ziegler is a 29-year old native of Waldport, Oregon and is currently working as a senior research analyst in a top Automotive Research Consultancy firm.