Hair Analysis in a little known yet interesting noninvasive test to determine vitamin excess or deficiencies in the body. If you are feeling fatigued, irritable or suffer from aches and pains, you may have too much of a toxic substance in your body that can be easily eliminated after hair testing. This requires on l teaspoon of hair (a little from each of 3 places in the back of the head cut from near the root) sent in the mail to AmericaNurse for laboratory testing to determine Calcium, magnesium, copper, mercury and aluminum levels as well as other levels.

You may not eliminate certain elements properly causing the excess to affect your memory, your ability to sleep and eat. Other symptoms may include ultra sensitive hearing of fireworks or appliances running loud that irritate you; cravings such as chocolate or others due to lack of certain things in your cells. This is a great indicator of your well being.

While a blood test tells about that certain moment when your body is balancing itself; this hair test will tell you about solid waste from your system. Some people had found cadmium which may be from smoking or even having car batteries around or cobalt or even toxins from their dental fillings. The best news is that these can be eliminated by taking certain vitamins as vehicles to eliminate them. Deficits such as zinc in the body can cause nail to split or hair to fall out. All of this and more can be sent in as easy to read report with information on what you should or should not eat depending on your own metabolism and symptoms.

There is now a trend toward addition of possible additives in our foods which can lead to poor metabolism and we need to know how to eliminate them. Seniors often reflect a better reading than younger children who eat poorly. This is an easy way to find out just what your relatives have inherited as well as yourself.

Depression, poor behavior and inability to study often show that children have deficiencies in their diet leading to upsetting behavior.

Karon Gibson, R.N. CCM is a Registered Nurse with entrepreneurial skills. She has been the ER Charge Nurse and Psychiatric Head Nurse in Hospitals as well as the creator and President of an Independent Nursing Practice Business in Home Care and Consulting. As an occupational health Nurse, she worked with many TV stations and major motion pictures such as Risky Business, Doctor Detroit and others. She has written newspaper columns in Chicago. As winner of many awards in business and Nursing, she has provided a forum for the public to learn new and innovative health care trends and options in natural health health on TV and radio. As coauthor of Nurses On Our Own, she offers inside information and insight on the health care system. As a speaker on Nursing and Business as well as A CPR for crime, she has taught men, women, children and seniors much information on wellness as well as illness. She has a wealth of information on alternative care treatments such as endermology, reflexology and irology.

Test forms available at http://americantvproductions.com or http://americaNurse.com

Why didn’t Mommy write letters?

I was taught to write letters when I was in the fourth grade. We were asked to think of someone and write them a letter.
I chose to write to my grandmother in Germany.
She would not be able to read it of course, but that was not the point and besides, my mom convinced me that my uncle, who still lived with Grandma at the time, would be able to translate for her.

“…I hope you are fine, because I am fine…”

So started most of my letters in those early years. My mom still teases me about that.
But the wonderful thing was that writing letters was the most amazing discovery for me.
I loved it.
I became an avid letter writer.
I wrote to family and friends and had more than a few international pen pals all through elementary and high school.
I would feel so proud of myself when my mother’s friends and family would commend me on being the only way they could get word about my mother from Nigeria where we now lived. “Susan is the only one who stays in touch” they would say. And I would smile from ear to ear with pride.
Then I would go further and say “I don’t know why she doesn’t write, I try to make her, but she won’t!”
I would reprimand her for not writing to at least her mother or her best friend.
“Well, I’ll never be like that!” I said haughtily, “I’ll never leave my family wondering how I’m doing….” “ I will always write! Will always send Birthday cards and Christmas cards. Always!!”

When I first moved the New York 11 years ago, I kept my word. I wrote religiously and filled the family I’d left behind in on everything that I was seeing and experiencing. They once even said I did it so well, they felt they were here themselves.

I never missed Christmas. I would diligently choose the perfect Christmas cards and would take the time to write a special message for each and every one.
It was not a chore, I loved it, I took real pleasure in it, and I would never give it up.

But a wise person once said “Never say never”

The last time I bought a pack of Christmas cards was 5 years ago. And I did not even use them all. I just sent out the last one of the pack this past Yuletide.

What happened?

Life Happened!

I started following my dream of being a successful working actress. Well, doing that does not pay bills…at least not right away. I had to have the day job too.
Then there was the husband, and a failed marriage. You don’t want to write then because you don’t want to hear “I told you so”

Now there is the new husband and the baby and the cat and the film business and the day job and the home based business that is hopefully going to be paying all my bills soon.
And I slump onto the bed at the end of the day “…write letters?…”

My mum had 4 children to raise. She worked a busy 9 – 5. Shuttled us between school, after school tutors and work, kept us in her office when we did not have school, drove everyday in the hideous traffic that turned a 35 minute ride into a 2 hour commute and then she would still help us with our homework and cook EVERY night.

“Well can’t she at least write at the weekends???”
Well sure, right after taking us swimming, and to Karate, not to mention the laundry and housecleaning that was also done at the weekends.

If she found a moment, she would sit back with cup of coffee, a TV movie or CNN, and soon enough she would doze off…just to be woken up again in a few minutes by us barging through the living room or making demands of some sort.

“er….write letters???…”

Mom, this is for you! I get it now!

I am growing my home based business to the point where I can work from home fulltime.
Maybe, just maybe, I will be able to rekindle some passions that the busy-ness of life robs us of.
Maybe, just maybe, I might drop a line, perhaps a pretty card carefully picked out just to say I do care.
Maybe, just maybe I can bring a little joy into your day, when you open the mail box and find love, not a bill.
Maybe, I can teach my own children to appreciate this “ancient” form of communication, and maybe, just maybe, when I am asked what I am planning to do in my free time, I can again say… “write letters!”

Susan is a Coastal Vacations Director, and an actor/producer. She lives with her boyfriend and son in New York City.

We can all remember a time when we took it personally, right? We spent all this time, energy, and emotion on processing how we felt when someone slighted us, what we wished we’d said, and what, if anything, we were going to do about it. And most of the time when it was over and we were slumped in out chair feeling exhausted, needing to face a long list of things still to get done, we wish we’d spent our time on something else, something we cared more about, something more productive.

Amazingly, my own experience has shown me that throughout my day people aren’t going around thinking about MY feelings! They’re not saying, “Gee, when I call Mary on the phone, when I send her an e-mail, when I see her in later today, how is she going to feel about what I say or do?” Nooooo, they’re just doing their thing! Still, how often have I reacted to someone or something has said or done when it was delivered in anything less than a positive tone? I mean, how rude, right?

At one point in my AOL career I decided to make big internal move from hard-earned position at the call center manager of 250 people to join the human resources team to head up the company’s first ever corporate training group. I remember a few months after making the move the company held a big party where I ran into a customer service rep who used to work for me.

We started chatting and he remarked, “Mary, I don’t understand why you took this new job. I mean you were doing so well in the call center and you could have gone up and up. It doesn’t make sense.” At first I was shocked and started to take it personally. Was he right? Did I make a mistake to redirect my career? Were other people thinking that bad of me as well? How can he be so rude and mean to me, especially in front of all these people? My mind started racing with questions that just got worse and worse and worse.

Then, somehow I caught myself with a question that stopped the internal rampage. “How come this guy thinks he knows more about what’s best for me than I do?” In that moment I decided that I didn’t need to justify my career move to anyone but myself. I knew why I made the career move and knew in my heart of hearts it was the best thing for me.

To response, I realized that I only needed to make a simple statement. So, I replied, “You know, I think it was the best move for me”, exited myself from the conversation, and moved on. No explanation, no details, just a statement of my truth.

This is what Bodacious Women do. When someone says or does something that sparks an internal reaction, when you start to take it personally, you hesitate and create a few seconds of delay to ask yourself simple questions like “Is this something I ought to pay attention to? Does it really have merit?” It’s amazing when we create a few seconds of delay and ask such questions we often answer ourselves with “No, not enough” and let it go.

Certainly, there are those times when we think, “Well, I may not take this personally, but I need to say something, I need to do something to speak my mind and set the record straight.” Bodacious Women recognize this need and make the phone call, write the e-mail, go see the person, or do whatever they believe is appropriate. And, then, when that’s done, they still let it go. They don’t let the situation take away their precious energy which they need for what they truly cherish.

Creating the habit of not taking it personally isn’t easy, but it’s so worth it. Because if you do, you will save yourself a lot of time, a lot of frustration, and maybe even a little heartache. So, right now, right this very minute decide to stop taking it personally and start taking it bodaciously. You’ll be glad you did!

Copyright (c) 2007 Mary Foley

Mary Foley, author of “Bodacious! Woman: Outrageously in Charge of Your Life and Lovin’ It!” and founder of the Bodacious Women’s Club, inspires women to be courageously in charge of their lives. You can be inspired, too! Get the free audio “Live Like Your Nail Color!” today at http://www.BodaciousWomensClub.com.

The lack of money is often not our problem, it is the way we spend it. Wealthy people tend to spend money on things that increase in value or provide them with a return on their investment. People who are not wealthy spend the bulk of their money on items that perish, depreciate or have no return on their investment. Even the family home, which is often the most expensive item that most people purchase, usually provides no return on their large capital outlay.

There is one main reason why people get themselves into financial difficulties. They simply spend more than they earn. The two ways of increasing wealth is to either increase our income, or decrease our expenditure.

Unfortunately, through increased exposure to advertising and access to products, we are constantly enticed into having more and more material possessions. The easiest way to resist this temptation is to establish a plan where we always save a little of our income and learn to control our debt. If we do this consistently and regularly, we will eventually form a habit – a good, lasting habit that will overcome our financial difficulties and lead us to financial freedom.

Money is there to provide security, satisfaction and joy in our lives, and we can have some of life’s little luxuries along the way. However, while we are learning to manage our finances, we need to control our spending and allocate our money according to our needs. Initially, this means we may have to eliminate wastage and extravagance, and identify the things we really need to lead happy, fulfilling lives. We need to remain conscious around our spending. We need to remind ourselves that every cent we spend – does count! Initially, this may mean we have to cut back a little, but it is only directed at wastage and extravagance.

I believe that extravagance and over-spending is just the other side of the ‘scarcity’ coin. It is often the belief that there is not enough that leads us into buying too much. It requires a mature, practical approach, which is within all of us, to become great financial managers. A little planning, a little discipline and often a bit of ‘self-talk’ are all that is required. It just takes a moment to stop and remind ourselves to think long-term, not short-term.

The trick to economising is actually quite simple. Before you part with your money, always ask, “Do I really need this?”, “Will I end up wasting this?”, “Is this an extravagance I can live without?” If you develop a little voice in your head every time you go shopping that asks you these three simple questions, and you listen to and obey the answers, you will automatically start to economise.

Economising is not about living frugally. It is not about being miserly and not sharing your money. It is not about penny pinching and living without the things you really need. Economising is simply about not wasting your money, not being extravagant and not buying things you cannot afford. Here are a few ideas to help resist the urge to spurge:

• Keep focusing on your long-term financial goals.

• Prepare a monthly actual-to-budget variance analysis of where you spent your money. This may seem tedious but it always works wonders. Initially we may have good intentions but as time progresses, temptation can take over. If we see how we fared with our spending each month, it pulls us back a little. If we don’t see it, we tend to forget and the overspending can easily get away from us.

• Carry a small card in your wallet detailing your budget for luxury items. When that is spent – stop, and wait until next month.

• Only buy what you need. Remember, wastage and extravagances are just the other side of the scarcity coin.

• Learn to nurture yourself in less expensive ways. A $30 massage may be better than that $200 new dress.

• Set up a separate savings account to reward yourself with the occasional luxury fantasy, maybe a weekend at some fabulous retreat. By putting away small amounts of your budget, you can save up for those sensational rewards rather than fritter it away on useless $5 or $10 items each week.

There is always the tendency to spend when we should be saving. The surplus money comes in and our automatic response is to go out and spurge. This is the very behaviour we need to address before we can become financial stable. We need to keep reminding ourselves of the one of the most important rules of money management: “Spend less than you earn”, and then - and only then - can we surge ahead along the path to financial freedom.

Ann Marosy is an accountant, consultant, and motivational speaker. She was formally the Financial Controller of an Aust subsidiary of the Fortune 500 Company, Jardine Matheson; Finalist of SA Executive Woman of the Year and is the author of ‘The Money Program: How to Manage the 6 Stages of Wealth’ and ‘Money Rules: The 7 Simple Rules of Money Management’.

Visit her website at http://www.moneta.com.au

If you offer a product or service without a guarantee, you might just be on the verge of losing a great percentage of potential sales. Nowadays, scams are widespread. Since there is no official police or moderator on the Internet, such scams are most likely even greater as a consequence.

Because of these swindlers and the huge number of challenges presented on the Web, people are mistrustful and will increasingly seek out more protected means to advantage from offers. Guarantees are, therefore, influential tools for the opulence-seeking marketer and can do two very vital things that will help grow one’s profits: Increase sales and reduce returns.

When you offer a guarantee, you diminish the cynicism around the purchase of your product or service. Consumers are reasonably careful and all the more when making purchases via the Web. And guarantees give you an almost immediate trustworthiness with possible customers.

Guarantees increase perceived value. Take for instance the story of the Monaghan brothers.

Both the brothers were into a home base business. They required money to pay through college. They worked in shifts and attended college when they were free in the other shift. After going through loss for about one year, one of the brothers sold his share in the business. The other stuck to the small pizzeria. In some interviews he recently gave, Tom Monaghan said that, he was not too sure that he was doing the right thing. And rest is history. His decision was the best one he ever made. His business based on a simple guarantee, “Pizza delivered fresh in 30 minutes or it’s free,” Domino’s Pizza became the billion dollar industry of today.

Guarantees increase sales and reduce returns. While people order, particularly from the Web because of the expediency it offers, an offer that provides a no harassment return policy adds to the expediency factor and instills a greater self-assurance in the buyer’s mind. So use guarantees to guarantee your success.

Seven Tips for a Grand Guarantee

1. Make the guarantee easy and unqualified. Drop the excuses and fine print.

2. Be sure your total organization believes in the operating philosophy dictated by the use of guarantees.

3. Be familiar with your clients enough to realize whether the guarantee at all helps the client.

4. A guarantee should be a two-way road, so include some upside if you surpass performance potential: ask for “success” fees.

5. Indicate which clients can claim the guarantee and which cannot. Restrict the number to minimum.

6. React quickly if a client requests that you make good on your guarantee.

7. Monitor your performance to save surprises.

Guarantees fall into five very different categories:

1. The Money-back guarantee: This guarantees that your customers won’t squander their time or money. It also defends customers if the product breaks or fails.

2. The Satisfaction guarantee: This guarantees that your customer will be happy and satisfied with your service or product.

3. Price protection guarantee: This can either offer a fixed price, ensuring the price and/or payment terms won’t change or increase (for example, life insurance) or ensure that they won’t find a lower price elsewhere.

4. On-time guarantee: This helps suppress the fears in time-crunched clientele. Businesses like printers, car repair shops, and cable companies can find such an offer tempting.

5. Absolutely No Questions Asked guarantee: This can be functional towards anything. Just try it out and see.

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We deal with stress everyday. It is an inevitable part of living that we will face situations that cause us to feel worry,concern or fear. The body has a mechanism for dealing with this which has often been termed ‘fight or flight’ in men, and, recent research suggests that it could be better explained in women as ‘tend or befriend’. The terms describe how a person reacts to a stressful situation but does not describe the physiological changes that occur in the body to provoke or prepare for this reaction. The physiological changes are critical to explaining the types of diseases that are caused by stress.

The nervous system reacts to a stressful situation by up-regulating the body. It forces the body to release adrenaline and cortisol into the bloodstream. This has the effect of increasing the heart rate. It also redirects the blood away from the stomach and extremities. It is thought that the blood becomes thicker in preparation for the need to clot if an injury occurs. Pupils in the eyes dilate. All these changes have the effect of giving the body more energy and awareness and preparing it for a potential injury.

If the stressful event recedes or the person develops a way to deal with the situation then the body returns to a normal state. Everything goes back to normal; the blood returns to the stomach and extremities, the chemistry of the blood and the heart rate normalizes. Life goes on until the next stressful episode.

The problem occurs when the stress does not stop or the body does not think it has stopped. In the first case, it might mean that a person works long hours in poor working conditions and never takes a vacation. This goes on for years because the person has to pay the mortgage or feed the family. They put up with it because they see the welfare of their children as more important than their own health. This produces prolonged or chronic stress. The body has a racing heart beat and the biochemistry of the blood is constantly overloaded with cortisol and adrenaline. The stomach has a bad circulation of blood which leads to eating problems.

The body is working harder than it has to and over time it will break down and become diseased. The most common disease of chronic stress is heart disease. The blood is also thicker and can cause blood clots in the bloodstream, this can lead to strokes. The immune system is weakened which can lead to higher susceptibility to common colds and flu and potentially worse diseases. It is thought that because the stomach has a bad circulation of blood that irritable bowel syndrome could be exacerbated by excessive stress.

The key to preventing these diseases is to not let stress rule your life. If something is stressful for a long period of time, it is your responsibility to do something about it. This might mean changing the stressful situation i.e. get a new job or developing a strategy to reduce the stress that is caused. This might mean playing sport or starting a relaxation techniques such as deep breathing or meditation.

Don’t allow stress to rule your life and ultimately affect you health. Visit http://stressmanagementreview.com for stress management techniques and ways to minimise stress. Adrian Whittle writes on many stress related issues including a definition of stress and common symptoms of stress on the body.

How is Rhode Island (RI) Child Support determined in divorce cases, paternity cases, child support cases and child visitation cases?

In most cases, child support is determined by the “Rhode Island Family Court Child Support Formula and Guidelines”. In the vast majority of child support cases in Rhode Island, the minimum Rhode Island child support guideline amount is used to determine child support.

However, a parent has the right to seek more then the minimum guidelines because the guidelines are supposed to be the minimum amount a parent will receive as child support. In Theory, The Guidelines are intended to be the floor rather then the ceiling for child support. In actuality, the minimum guidelines are used in the vast majority of Rhode Island Child Support cases. Article by RI Child support Attorney David Slepkow (401-437-1100)

The court is entitled to look at the assets of a party in determining child support. The Family Court can also look at extraordinary expenses of either party and can look at the needs and expenses of the parties. The Court can look at any circumstances the judge believes appropriate in determining child support. If a person is underemployed or refusing to work when capable of working then the court can determine the earning capacity of the party. Some Judges consistently go over the minimum child support guidelines.

The Rhode Island Child Support guidelines uses an income shares model in which the adjusted gross income of both parents are used to determine the correct amount of child support. Essentially, the guidelines look at the combined adjusted Gross income of both parties. Adjusted gross income means the gross income of a party with certain required deductions from gross income for medical insurance & dental insurance. Another required deduction is for additional minor dependants (children). There are also certain discretionary deductions that some judges may allow such as life insurance costs.

After determining the combined adjusted gross income of the parties, the Rhode Island Child Support Guidelines should be utilized to determine what the state of Rhode Island believes that two parents with that amount of adjusted gross income would pay for support if the parents were still residing together. After that number is determined daycare expenses are added onto that amount.

The non custodial parent pursuant to the minimum guidelines should be obligated to pay a percentage of that amount set forth above that is the same same percentage of that persons adjusted gross income to the total adjusted gross income of both parties.

For example: If Mom makes $1000 a month and dad makes $4000 a month and each has $200 dollars of medical insurance payments then the adjusted gross income of mom is $800 and the adjusted gross income of dad is 3800. The combined adjusted gross income of both is $4600. Dad makes $82.6 percent of the combined adjusted gross income of the parties and is required to pay 82.6 percent of the minimum guideline amount guideline amount plus the daycare expenses.

The next step is to get a copy of the most recent version of the Rhode Island Child support Guidelines . This can be obtained at the Rhode Island Family Court. It is perplexing that, I cannot easily find the most recent guidelines on google . You need to look at the “Rhode Island Monthly Basic support Obligations” (effective October 1, 2002) (Please note that new child support tables should be coming out soon)

Assuming that the parties have two children the child support guidelines indicate that the correct child support amount is $956. assuming there is no daycare* in this hypothetical then the father would be obligated to pay 82.6 percent or $956 per month which would be $789.65 per month or $183 per week.

*(if there is daycare then add the work related child care costs minus the federal tax credit. Please note that the state of Rhode Island uses a rule of thumb of approximately 75 percent to 80 percent of the actual daycare expense)

The Guidelines in theory and in most cases in actuality are the minimum amount a person is required to pay. The judge has discretion to go over the minimum Rhode Island Child Support Guidelines if there is justification under the circumstances.

Some judges in Rhode island consistently go over the guidelines. The types of circumstances that may justify a judge issuing a child support order above the Rhode Island Child Support guidelines are:

a) Substantial assets
b) standard of living and expenses that far exceed reported gross income
c) extraordinary necessary expenses and needs related for the child

If the parties agree to child support below the Rhode Island child Support Guidelines, in some limited circumstances, it may be allowed. These circumstances could include, visitation exceeding the norm, extraordinary payments of the child expenses or even sometimes just based on the parties agreement.

David Slepkow is a Rhode Island lawyer concentrating in divorce, family law, child support, personal injury, automobile (car) accidents, custody and visitation. David has been practicing for over 9 years and is licensed in Rhode Island, Massachusetts and Federal Court. David offers free initial consultations and accepts all major credit cards. You can contact David Slepkow at 401-437-1100 or by visiting his website at http://www.slepkowlaw.com Please go to David Slepkow’s other article concerning Rhode Island Child Support for answers to frequently asked questions concerning daycare, overtime, college expenses and motions to terminate child support.

I marvel at all the people who I speak to who ask me to recommend to them some good free classified sites to post their ads to. No offense, but I would think that most people understand that, for the most part anyway, classified advertising on the Internet, at least for certain things, is a waste of time. In this article, I’m going to try to point out what free classified advertising is good for and what it’s a waste of time for. Hopefully, after reading this, you’ll have a decent idea of whether or not the product or service you’re promoting is worth wasting a classified ad on.

If you’re going to consider posting an ad at a classified site, you have to first look at what it is that you’re selling. You also have to put yourself in the mind of a person who goes to a classified site. Why are they going there? What are they looking for? Classified sites online are not the same as classified sites in your local newspaper. Whereas people will immediately head for their newspaper to look for a job, when it comes to online work, most people will not look in the classifieds because the mentality is that they don’t believe people will post jobs online in classifieds because the Internet is such a wide area. So as a result, you don’t expect to find a lot of classified ads online for jobs. But the truth is, there are tons of them because the posters don’t understand this mentality. It is actually ironic when you think of it. Bottom line is that classified ads for job or home business opportunities simply don’t do well.

If that’s the case, what kinds of classified ads work well online? The best kinds of ads, and the best place to post those ads is without a doubt Craigslist. This online classified site is simply massive. They have ads placed for just about every major city in the United States for just about every area you can think of. The ads that do best though, are the ones where people are selling things like antiques, books, furniture, etc. The reason for this is because of the mentality factor. People looking to the classifieds online are looking for things. Maybe they’re looking for a good second hand car or even a bicycle. These are the items people expect to find and these are the ads that get the best response.

So the truth about free classified advertising is that it’s only as good as what it is you’re selling. If you’re selling something that people regularly look for, you’ll get a good response. If you’re selling something that is just not a popular classified search, then you’ll be lucky to get even one inquiry.

Now that you know the truth about free classified advertising, take a good look at what you’re trying to sell.

You’ll figure out if it’s worth it or not.

To YOUR Success,

Steven Wagenheim

If you want to learn about all forms of advertising on the Internet, check out my site at http://www.honestincomeprogram.com/ where you’ll learn about all forms of Internet advertising and a lot more.

If you want to maintain your privacy on your very own computer, then you will need to delete your computer history. Your computer maintains a file of everything you do. And no matter what you do, you will not completely erase your footprints of where you have been, whether by accident or on purpose. You need to delete everything.

You have probably been somewhere on the internet you should not have gone. Maybe it started out as an accident, but then curiosity set in, and you kept looking and reading. All of this information is on your computer right now. Just because you erased the cookie, or erased the temporary file, then deleted the internet history file, and even emptied the recycle bin, you still have proof of your viewings on your computer. This is how so many people get caught doing stuff they should not be doing. They assume this stuff is gone, and it is there all the time, even right now.

Don’t worry, though. There are software programs, which can delete computer history for good. This is beneficial in many ways, as it will protect you and your privacy. No need for the wife, girlfriend, boyfriend, or husband to see what you might be looking at. It is really none of their business. But in order to do that, you need to clear that history on your computer completely. It takes more than just a delete of the file and an empty of the recycle bin. Specialized data recovery software programs can recover your data within minutes.

Even if you view images, these can be traced back as well. Everything you have ever done and the proof of you trying to delete the files are all noticeable, and can be found. Do not let this happen to you. Keep your tracks hidden and privacy protected by using history erase software to delete computer history.

Michael Baker is a Computer Optimization Technician, and recommends Erasing Your Internet History to remove all files and protect your privacy.

People do like to know who has sent them the letter, and tend to quickly scroll down to the end of the letter to see whose signature is at the bottom.

The next thing they see below the signature is a Postscript (or P.S.). Truly enough, your P.S. can be the second (after the headline) or third (after the opening sentence/paragraph) most read element of your sales letter or email. Most copywriters use not just one postscript, but also several (P.P.S).

Most postscripts tend to be fairly small, usually about 3 or 4 lines to sum up the offer, corroborate the deadline, and comprise the call for action.

Webster’s defines PS.. this way… (verbatim)
“Postscript — To write after; a paragraph added to a letter after it is concluded and signed by the writer; an addition made to a letter or composition after the main body of the work has been finished, containing something omitted, or something new occurring to the writer.”

For marketers, it provides one final opportunity to influence prospects into action. The best way to use your final “addition” is to highlight or re-state a chief point of significance to the reader.

Employ these tactics. The P.S. is one of the most-read elements of any sales letter. It ranks second only to your headline and sub-heads in terms of readership priority.

Keep it concise and precise. A succinct summary is sufficient to uphold the reader’s interest. If you need more room, create a secondary P.S. Adding supplementary P.S.’s is a mainly effective strategy with longer sales letters.

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