Another pre-launch has hit the internet marketing community. It seems we are seeing a new one just about every week. The motives behind these pre-launches could be one of many reasons. I feel the top two are market testing and hype. The ones to be aware of are those who have a long pre-launch period and want you to pay before the launch. This has happened and they are still looking for those two scam artist.

The newest Pre-launch is called “Who Loves Money” and it’s launch date is slated for May 1st 2007. It is written by two 25 year old guys from Victoria British Columbia, Canada. They have published two previous ebooks, Beating Adwords and Inside the List. They also have a monthly subscription program called Wealthy Affiliate.

Because I’m a marketer I’m always looking for new marketing ideas, but because I’m also suspicious of pre-launches I decided to check these guys out. I checked out their two previous e-books and didn’t come up with any negatives. I checked out Wealthy Affiliate and was very impressed with the sales page and after checking out the authors I joined so I could take a closer look.

Here is some of the information I found about the authors of “Who Loves Money.” Their names are Carson and Kyle and they have been marketing on the internet for about 4 years and appear to be very successful internet marketers. Below I have a couple of quotes from their mission statements which gives some insight into their philosophy.

Kyle: “I thoroughly enjoy working with others online to help them become independently free. I believe that Internet marketing is an opportunity for everyone, young or old. There are so many online businesses that prey on people for the sole purpose to make money. I am against this approach and I believe that those who are truly successful in business and build for longevity are interested in creating a group of successful people around them.”

Carson: “My goal is to create the absolute BEST Internet Marketing community, and change the way that people learn about online business. Until now, Internet Marketing has been a very solo, and personal thing as one doesn’t want to give away their “secrets”. My Philosophy is that by sharing your knowledge with others, they will share back, and all involved will grow at a much faster rate.”

They are calling Who Loves Money their “pride and joy” and it has the same ideas, techniques, stategies, and things they use in marketing, which they say sets them apart from other marketers. They feel people can become better marketers and rise above the crowd by taking advantage of the techniques in their book. You can implement these techniques without any investment and at zero risk. They call them Penny Pincher Traffic techniques.

Also included in the e-book is how to determine which keywords sell, how to hunt niches and an In-depth look at Clickbank.

This e-book is worth looking into especially if it delivers all they say it’s going to deliver. If it’s even close to the quality of Wealthy Affiliate you can’t go wrong.

They are also including some incentives for people who register before May 1. $50 USD and a discount on launch day if you sign up before the Who Loves Money launch.