There was a time in my life I gave up on setting goals in MLM, because it seemed I never achieved any of them. I can’t tell you how many times I targeted myself to knock on a certain number of doors every day. But after one or two people looked cross at me, I was finito. Done for the day.
Usually done for the next day, too.
In some cases, I was done with the entire business!
I Never Ever Considered Suicide
A slow, agonizing, miserable death was much more my style.
I wasn’t a salesman and would NEVER be a salesman. Setting sales-oriented goals was ridiculous, but I did it time after time after time, always thinking, “THIS time it’s different.”
Instead, every MLM goal just meant more frustration & more failure in my life. Who needs that?
And maybe worse, it convinced me that goal-setting doesn’t work.
But the truth on MLM is, you must begin with an Action Plan that you can and will actually, honestly do. And then there’s an art to setting goals. Goals work great if you choose the right kind of goal.
Somewhere along the way, I read an article by some brilliant person, whose name I don’t remember. And what this guy suggested was to set “activity goals.”
In other words, the first thing you do is think really hard. Research and investigate and ask questions of successful network marketers. Develop a step-by-step Action Plan, if you don’t already have one. Then you’ll know what activities will get you where you want to be.
Then you simply target yourself to do a certain amount of those activities every day. Maybe it’s 3 hours. Or 25 letters. Or 5 emails. Or 20 phone calls. Every day.
Results Don’t Matter!
The fact is, results will be invisible for some period of time. So pay no attention to results while you’re learning the process. while you’re learning the process. What matters is that you MUST do actions that have been tested & proven over time to get results.
There’s a subtle but crucial difference here between activity goals & result goals. For instance, in network marketing, you’re setting yourself up for a loss if you start by saying, “I’m going to make $50,000 in my business this year.”
How do you possibly plan and achieve that? You’ll be starting slowly, because you have no customer base. You have no one who will re-order.
Another problem with goals is that they imply limitations. At best, when you reach a goal, you have to re-figure your next goal.
So the truth on MLM is, if you simply target a certain number of certain activities (that you KNOW you can do) each and every day, you’ll never run into that problem. As your business grows, other activities will occur for you to do, and you can target those, too. Your group will grow, you will grow as a person, and that’s exactly what this business is all about.
Richard Dennis believes network marketing is a relationship business, not a sales business. You can get a free copy of Richard’s “74 MLM Big Money Tips” at http://GoSuccessTeam.com/74R5.html.