What most people don’t realize is that we as human beings have some pretty hot buttons that when pushed just right, make us do things quickly. Sometimes these buttons make us do things that we wouldn’t normally do. This is no more true than when we go to make a purchase. There are just certain keywords that when we hear them, make us want to purchase the item that is associated with the item. So what’s my point? Well, if you can incorporate these keywords naturally into your ad copy, you have a very good chance of increasing the number of sales that you make. In this series of articles, we’re going to examine these killer keywords, starting with the word “fast.”

Let’s face it. People don’t want to wait for things. Think about it. Why do we go to fast food restaurants? We certainly don’t go to them because the food is so great. I mean, it’s okay, but you’re certainly going to get a better meal at a fine diner.

Why do people buy microwaveable dinners? For that matter, why is the microwave such a popular item? The reason is simple. With our hectic life styles, we don’t always have time to prepare an elaborate meal. Sometimes we just want to take a box out of the freezer and pop it into the microwave, thus the invention of the microwave dinner. Something else that is fast.

Did you ever go to a Jiffy Lube? Well, if you don’t know what a Jiffy Lube is, it’s a place that will change the oil in your car in under 15 minutes. Why are Jiffy Lubes so big? Because people don’t want to wait around for an oil change. They’ve got more important things to do.

But the word fast is not only associated with convenience. Did you ever think about why people like to watch race cars? There is something very exciting about things that go fast. That’s why the Corvette is such a popular car. It goes fast. And guys like cars that go fast. If the car went slow, or even average speed, would as many people buy it?

Fast is power. Fast is energy. Nobody likes the slow poke. They like the person who can run fast. That’s why we have races, to see who the fastest person is, not the slowest, who we ultimately end up laughing at.

Steady may win the race, but fast is what attracts people. So if you can somehow incorporate fast into your business advertising, you have a good chance of making more sales. Maybe you have a product that will help somebody speed up their productivity, like a high speed printer. Great! Make the customer aware of this. Let them know how my DPI it prints in how many seconds. Throw specs at them. They may not understand them all, but they will understand one word. Fast. Put that word in your ad copy and use it for all that it’s worth and you will see your sales increase.

It’s all about psychology.

Jake Riley operates an internet Marketing review center available at http://www.GurusLab.com - The site was designed to offer uncensored reviews of all the latest product launches, WSO’s, marketing services and products from new marketers and seasoned pros.

Every woman needs a good chick flick to stir up a few tears now and then. Even every guy needs to experience a good chick flick that gets him choked up. Sure, he’ll be looking around the room to make sure no one is looking, but chances are a chick flick is really good if it makes a man cry. However, what defines a chick flick? Most people define it as a sappy love story that women will love and men will hate.

Sometimes they make good date movies depending on the content and at other times the men hide in another room because they can’t stand all of the romantic talk and the “guy wants girl, girl shuns guy, guy aches for her, guy tries to woo her, girl still ignores him, girl finally realizes he’s the one, guy gets girl, and all is well.” Well, that is a general story line, but some feel that all chick flicks are the same. The thing is, that’s not true. Let’s look at 10 that have been rated as the top 10 chick flicks that will make you cry:

1.-Gone with the Wind - Of course this one is going to be number one. Everyone is aware of this timeless classic of total girl power and love.

2.-Beaches - This one really takes one for a loop. Barbara Hershey and Bette Midler make everyone want to call up their best friend just to tell them they love them. The storyline is compelling, the tale of two friends allows the viewer to relate to the characters, and the commitment is just overwhelming. The end gives you Goosebumps.

3.-Fried Green Tomatoes - This one is not a sappy love story at all, but another movie about what constitutes true friendships. There apparently is something about a woman and her best friend. The story tells of two young friends and their trials as Cathy Bates makes a new friend in the present.

4.-Steel Magnolias - Everyone is aware of Steel Magnolias because it was one of the greatest roles Julia Roberts ever took on. It does contain a little bit of a love story, but it is about friends, family, and their love for each other and how they will stand for each other. Of course, the ending when Julia Roberts’ character dies, the viewer is stricken with tears.

5.-When Harry Met Sally- Now this one is a romantic comedy that will bring tears to your eyes. See, the sappy love story didn’t make it until number 5, so not all chick flicks are “guy gets the girl” movies. This movie is about friends of the opposite sex realizing love exists.

6.-The Women- Here is another female bonding movie that shows friendship at its finest with a circle of friends supporting each other.

7.-Grey Gardens- This chick flick gives a strange look into a very strange and very intense relationship between a mother and her daughter.

8.-Sabrina- Now this is a “girl wants the guy” movie and even has Sabrina attempting suicide because she wants his love so bad.

9.-The Valley of the Dolls - This movie has you captivated from the beginning. Patty Duke, Sharon Tate, and Barbara Parkins takes you on a journey of drugs, death, disease, and so much more.

10.-Thelma and Louise - Of course this one can’t be left out with its tale of true female friendship. They love each other, protect each other, and they even die together.

It is not recommended that all of these movies be watched back-to-back. If they are, a special trip to the store may result in the purchase of a value pack of tissues to make it through. Whether you are into “girl power,” love stories, or true friendship, the top 10 movies has all of that for you.

If you were to buy DVDs to add to your collection, be sure to get some that will appeal to the women in your household. Be romantic and get her something that will bring tears of joy.