I’ve been doing keyword research for so long I could probably do it in my sleep. I sometimes dream keywords and get up the next day and tweak my campaigns a little bit more, whether they be for articles or what have you. But how many people really understand how important it is to target your keywords as pinpoint as possible in order to get the optimum results? This article is going to, by way of examples, show you just how to target your keywords so that the visitors that come to your site are ones that have the best chance of you turning them into buyers.

Let’s take the word acne. Now it’s pretty safe to assume that most people know that this word is just not targeted at all. This is the easy example. If you’re selling a product that is going to cure or treat somebody’s acne, you’re going to at least want to use the keyword acne cure or acne treatment. But what if your cure is for a natural acne treatment? If somebody were looking for a cure and wasn’t interested in natural methods because they didn’t believe in them, they would go to your site through your keyword phrase and not become a buyer because your product wasn’t a close enough match. However, if you used the keyword phrase “natural acne treatment” then if somebody went to your site, having looked up that keyword, your product WOULD be something they’d be interested in.

Let’s take the keyword “make money online” and suppose that your site was one that taught people how to do this using paid surveys. Well, if you just used “make money online” and somebody went to your site and wasn’t interested in doing paid surveys, that’s a wasted visitor. However, if you used a keyword phrase such as “make money online with paid surveys” then most likely somebody going to your site WOULD be interested in your opportunity and would be a better candidate for your product.

The key is to make your keyword phrase as specific as possible. The more targeted it is, the better the chance that the person who is coming to your site is actually going to become a buyer of your product or service.

Now, doing this is very simple. Just go to Wordtracker, or the keyword tool of your choice, and look up the main keyword for your niche. Wordtracker will then return a number of like terms that are more highly targeted. You simply pick out the ones that fit your product or service.

It’s not rocket science. If anything, it’s a very easy process and one that will increase the effectiveness of your promotions greatly.

To YOUR Success,

Steven Wagenheim

Want to earn a 6 figure income like I do but get there in half the time? Please visit my blog at http://work-at-home-based-business.com/2007/12/06/review-of-nitro-marketing/ and read my review of the greatest info product ever to come out online in the 5 years I’ve been doing this.

Under new proposals made by European pharmaceutical regulators, all new drugs will have to be given be given a ’suicide rating’. Pharmaceutical companies will also be required to include a suicide assessment in trials of all new medicines.

The proposals, stemming from a system recently adopted in the United States, have come about due to a growing body of evidence that certain drugs which affect the brain can also affect behaviour. Drugs used to treat acne, swelling, heartburn, obesity, pain, high blood pressure, bacterial infections, insomnia and smoking have all recently been associated with psychiatric problems in patients. Drugs including the anti-obesity drug, Acomplia, the smoking cessation drug Champix and the acne treatment Roaccutane have been prescribed to more than 60,000 patients in the UK alone.

The European Medicines Agency has sent letters to an undisclosed number of pharmaceutical companies requiring them to analyse their data again to include these risks. A suicide risk-assessment system, designed by Dr. Kelly Posner, will also be introduced into future drug trials in the form of a questionnaire which has already been translated into 80 languages. The questionnaire is known as the Columbia Suicide Severity rating and is able to determine whether patients’ actions are suicidal or non-suicidal. It looks for four different types of suicidal behaviour and gives the drug a ‘rating’ out of 23.

The irony of this new situation is twofold. First, patients are demanding powerful drugs that have the ability to change patterns in the brain whilst not having any side effects and secondly, some of the most widely consumed and apparently less contentious drugs around would fail to meet regulatory guidelines if they were brought onto the market today. Aspirin, for example, is taken in more than 60 billion doses every year, more as prevention against heart attack than as a pain relief remedy. Yet if it had been discovered today this drug would not pass licensing regulations. It can cause damage to the lining of the stomach and can also cause ulcers and bleeding. In children it can also trigger Reye’s syndrome, a potentially fatal condition. Overall, however, aspirin has done far more good than harm.

A rare side-effect may come to the fore simply due to the fact that a large number of people are using the medication. When new safety rules are introduced the knock-on effect is that costs rise and it becomes less and less profitable to produce drugs which have a limited market. This in turn could mean that it becomes undesirable for drug companies to develop drugs for rare conditions, which of course has massive implications for those people who are suffering.

It seems, then, that a balance has to be struck between the benefits which drugs have to offer and the side-effects which they can incur. In the increasingly risk-obsessed culture of drug development it could mean that vital drugs are not seen as viable for development. In the long run the consequence of this can only be a negative one.

This article was submitted by Robert MacKay who has an association with The Online Clinic. The Online Clinic is one of the largest online diagnosing and prescribing services in the UK. It is possible to have Acomplia prescribed by this clinic following a secure consultation with a GMC registered doctor. All medications are despatched from a pharmacy in the UK for next day delivery. For regulatory reasons, The Online Clinic cannot send medications to countries outside the UK. For the latest information on European Drug approvals please follow this hyperlink.

Years ago, when my daughters were teens, I knew teen lingo. I knew many slang words and used them. When the girls listened to their favorite songs I sang along. Fast forward a few decades and I have a new role. I’m a GRG, grandparent raising grandkids, and learning to “talk teen” again.

My grandkids are fraternal twins and they have lived with us for three months. At age 16 they not only have their own slang, they carry around mental dictionaries of computer terms in their heads. Groan. I have many new words to learn and communication skills to acquire.

Don Schmitz, Director of The Grandkidsandme Foundation, writes about communication in the February 2008 issue of its newsletter, “Gathering.” In his article, “Communication is a ‘Must’ for Strong Families,” Schmitz says today’s families are trying to do more in less time, with little down time. Good communication is necessary in a setting like this.

What are the keys to good communication? According to Schmitz, they are spending time together as a family, the belief that each family member has value, and making time for communication. “Strong Communication just doesn’t happen; it takes hard work and sacrifice,” he writes.

Communicating with my grandkids is a challenge because they are grieving for both parents. My husband and I are grieving, too, and that’s a strong reason for improving communication. We come from story-telling families and often use stories to illustrate talking points. But the twins don’t want to hear stories, they want us to “cut to the chase.” Thanks to my teaching background I’m usually able to do this.

Still, I had to sharpen my communication skills, and turned to “Grandparenting With Love and Logic,” by Jim Fay and Foster W. Cline, MD. Many of the authors’ communication tips are helpful, especially “playing broken record.” To do this, the parent (or grandparent) repeats a statement or request kindly without raising his or her voice “until the child agrees verbally with the request.” As I re-discovered, the teenage brain needs berbal and written reminders. Communication is better when I use a calm voice.

Offering genuine sorrow and empathy was another helpful point. According to the authors, this kind of communication “drives the pain of the consequence into the heart, where it can be converted into wisdom.” Minnesota has been brutally cold these last few weeks, with 15-20 degrees below zero temps and wind chills of 30-45 degrees below. I told the kids to dress for the weather and they ignored me. One short walk in freezing cold got their attention. Now they wear ski jackets and gloves.

But the most important thing I have learned about “talking teen” is to include love in the conversation. When the kids leave for school I call, “Love you!” They don’t reply, but hear the message. They also know my husband and I have been married for 50 years and that we love and respect each other. I’m learning to “talk teen” again. My grandkids are learning that love is spoken here.

Copyright 2008 by Harriet Hodgson

http://www.harriethodgson.com

Harriet Hodgson has been a freelance nonfiction writer for 29 years. She is a member of the Association of Health Care Journalists and the Association for Death Education and Counseling. Her 24th book, “Smiling Through Your Tears: Anticipating Grief,” written with Lois Krahn, MD, is available from http://www.amazon.com . A five-star review of the book is posted on Amazon. You will find other reviews on the American Hospice Foundation Web site and the Health Ministries Association Web site.

Please visit Harriet Hodgson’s Web site and learn more about this busy author and grandmother.

To some extent, all marketing is based on emotion. Whether you’re buying a car, a mutual fund, or a can of cheese spread, emotions play a part in the decision-making process.

However, nothing relies on emotion quite so much as fundraising. How people feel about your cause will determine how they respond to your fundraising appeals. While we humans are capable of an infinite variety of emotions, there are a few basic appeals that work particularly well in fundraising letters. Here are 11 of them:

• Altruism. Whether people are truly altruistic or have self-serving motives for giving is often debated. The best approach is to assume altruistic motives and appeal to other motives subtly. Assume the best of people and you usually get it.
• Anger. Some highly emotional issues can cause feelings of outrage. This is a powerful motivator, but a tricky one. If you decide to be angry in your letter, maintain your anger throughout. Don’t drop out of character and slip into fuzzy-wuzzy language on page two. Your appeal should be along the lines of “This is outrageous and we have to stop it!”
• Beliefs. Whether religious, political, or social, strongly held beliefs drive the actions of many people. Find out what your prospects and regular donors believe in and make sure your message is consistent with those beliefs.
• Compassion. You can generate sympathy by painting a word picture of someone who needs help. Share details about that person’s life and ordeals. But be careful. If the problem is distasteful and you present it too graphically, you might make your reader turn away. There’s a fine line between sympathy and revulsion.
• Ego Gratification. Gratifying one’s ego is not the same as being egotistic. It’s a sense of well being, a feeling that inner perceptions and outer realities are in sync. Since most people like to think highly of themselves, it’s best that you speak to them in an appropriately flattering tone. People tend to want to live up to the perceptions of others.
• Fear. Fear usually takes the form of self-preservation, for example, donating to cancer research to save your own life in the years ahead. This is a powerful motivator. It’s dangerous, though, because you can easily offend by suggesting self-serving motives.
• Guilt. Discomfort and guilt are your emotional allies in any appeal. To spark your prospect’s desire to give, you must create a certain level of discomfort about the problem you are presenting. And the thought of not helping should cause a feeling of guilt within your reader. You can also spark a form of guilt by giving away something such as address labels or greeting cards. It’s hard to use these items without reciprocating the gesture with a few dollars.
• Idealism. If you have a cause with a big idea, you can frame your message around the “I want to change the world” appeal. Of course, many causes can be positioned as world changing. The trick is to keep it believable. Even the most idealistic donors are very practical with their checkbooks.
• Immortality. As children, we feel we’re going to live forever. As adults, we know we won’t, but we feel an overwhelming urge to try. Engraved plaques in a concert hall, published names in a newspaper, additions to hospitals, and other such tangible records of accomplishment are all symbols that allow a certain kind of immortality.
• Joy. It’s too easy to focus on the more negative and selfish motivations for giving. However, for many people, giving creates a powerful sense of joy: the joy of sharing, of belonging, of being needed. Find the joy factor in your cause and test an appeal based on it. Many times, you’ll find it wins.
• Recognition. Everyone needs a pat on the back now and then. A simple “thank you” is good enough for some. For others, a certificate or some form of public notice is more appropriate. Some people give solely to be congratulated. So congratulate them.

About the author:

Dean Rieck is a direct mail copywriter, designer, and consultant who has helped over 200 leading direct marketing companies increase sales, generate leads, and raise funds with winning direct mail, ads, e-mail, sales letters, brochures, postcards, radio spots, and more. Learn more about Dean’s direct mail copywriting and design services and sign up for his free monthly newsletter at www.directcreative.com.

Copyright © Dean Rieck. You may reprint this article online provided that you keep the links live and keep all the content “as is,” including title, author byline, article text, and “about the author” information.

It’s your job to provide your readers with profound information if you’re going to have any success online with article marketing or anything else online today.

I’d like to offer you a fast condensed, brief crash course on article marketing and writing and quickly demonstrate to you how these little “viral cash generating machines” can quickly increase your traffic and sales.

Stay focused on your niche topic and provide useful information and you will have mind-blowing results…

Here are 7 very effective strategies for explosive article marketing:

1. Quality is most important! Do your research and write your marketing articles to educate your readers.

2. Folks like it when you’re specific… so give them specifics. Offer links to additional resources if needed.

3. Use popular search engines like Google and Yahoo to read over similar articles and find websites focused on your subject to research your topic.

IMPORTANT: There’s nothing illegal or unethical about using information you’ve discovered from another article or website to create an article of your very own. Just remember — NEVER copy someone else’s work word for word. This is copyright infringement. You can take notes from an informative article you’ve read and use that information to write your own article just as long as you put things into your own words.

4. List everything you already know about this subject in an easy to reference list.

5. Next, go to Google and do a few searches on the topic. I’m sure you’ll find several listings related to the subject. Yes, you might have to be clever in your search, but rest assured — you’ll find the info if you dig deep enough.

6. Then, read over the best of those articles and websites you find and make yourself an ultra-resourceful list on your topic.

7. Finally, take your notes and construct your own marketing article in a simple, easy to read format.

Dean Shainin has helped hundreds of Internet marketers create wealth from their own online information product empire using article marketing tactics, secrets and techniques. Grab your free 10 page PDF Ebook from his “Secret Bum Marketing Golden Article Writing Formula” loaded with tactics and secrets at: http://www.bummarketingwiz.com/golden_writing