When creating a business website, you have two choices. You can put a brochure online or you can have a powerful marketing vehicle.

When presented with these options, people will overwhelmingly say they want a powerful marketing vehicle. So, why do so many business people create a brochure online?

I think it is fundamentally because they don’t understand how the web works.

Your most recent search on Google was probably about creating a business website. That’s how you ended up here. How do I know that? Because, having an understanding of how the web works, I know how to capture that search. I know how to drive you to this site.

Further, I know what the next action I want you to take is. I want you to click on the link in the resource box below. I also know that 9 times out of 10, you won’t click on the link in the resource box. But that’s okay, because I know that if I’ve done my job right, enough people will do what I need them to do make it worth my while to have written this article.

For those of you who do click on the link below, I know what I want you to do when you get to my home page.

My total plan for taking you through the sales cycle is mapped out. And, I can do that because I understand how people operate on the web.

The question I have for you is do you know how to make people find you on the web and are you able to take enough of them through the marketing cycle and turn them into customers? If not, you are missing a powerful marketing strategy.

This strategy is called “pre-selling” and it’s not a bright idea I had one day. Instead, it was developed by one of the web’s pioneers, Dr. Ken Evoy.

While many Internet Marketers have taken Evoy’s advice to heart, most small businesspeople have no understanding of how to maximize the potential of their web presence.

I’d go even farther and say that most small business people are actually minimizing the potential of their web presence.

That’s understandable. Unlike full time internet marketers, small business people are busy actually running their businesses. Fortunately, there are ways to go about creating a business website that actually makes you money.

Once you understand the value of preselling, you know how to go about creating a website for your business.

Stacy Fox has developed a successful local small business website for her husband, a divorce attorney. She’d like to share with you how she did it on her Small Business Website Marketing blog