Green tea extracts are among the most widely used ancient medicinal agents, while androgens are probably the oldest drugs used in a purified form in traditional Chinese medicine. Supplements containing green tea extracts are a completely natural way of reducing weight with very little risk of any side effects. Green tea extracts are being used by thousands of people for a wide range of health conditions, and it is even an added ingredient in some beverages and snack foods.

Starting from cancer of several kinds, to skin disorders, green tea has played a big role in helping heal the body. A number of chronic disease states have been associated with free radical induced oxidative damage, including cancer, heart disease, suppressed immune function and accelerated aging. The primary catechin in green tea, EGCG, appears to inhibit the growth of cancer cells as well as play a role in stimulating apoptosis (programmed cell death), both of which are crucial aspects for cancer prevention. There is also evidence from some studies that green tea provides significant immuno protective qualities, particularly in the case of cancer patients undergoing radiation or chemotherapy. There is a lower incidence of cardiovascular disease and cancer in Asia where people smoke heavily, which may be accounted for by high consumption of tea, particularly green. Green Tea extracts work as an effective treatment for patients who suffer from damaged skin following radiation treatment for cancer. Men with the highest consumption of flavonoids (from fruits and vegetables) have approximately half the risk of heart disease and cancer compared with those with the lowest intake.

Studies of green tea extracts reveal that they may reduce the risk of heart disease and stroke and cut the risk of some cancers, could prevent Alzheimer’s-like brain damage, as well as boost exercise endurance. Certain substances present in green tea diets are said to help in destroying cancer cells without harming any neighboring tissues. EGCG may cause cancer cells to die in much the same way that normal cells do. Scientists have reason to believe that free radicals also play a role in various degenerative diseases such as arthritis, rheumatism, Alzheimer’s disease, and even cancer. Even discounting the hype on the tabloids, green tea extracts (polyphenols, catechins, EGCG) seem to be very potent in this cancer prevention role, and they are also blessed with extraordinarily low toxicity.

For medicinal purposes, green tea is considered superior to regular black tea, since it has as much as five times more of the polyphenols that are of interest to us as potent anti-oxidants and cancer preventives. Some researchers believe that the antioxidants present in green tea may have a protective effect against certain cancers. Prostate cancer also referred to as the ‘Hidden Cancer’ is one of the primary causes of death among American men. A study conducted on men at increased risk of developing prostate cancer demonstrated that the substances present in green tea known as catechins, are quite successful in preventing the development of prostate cancer. It is estimated that drinking green tea regularly reduces the risk of prostate cancer by two-thirds. Supplements are better because they don’t have caffeine, and one capsule is equivalent to five cups of tea (depending on capsule potency).

Paul Rodgers specializes in marketing online fitness, diets, health and beauty products and services.
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Search engine optimization dominates the thinking and to a large degree the marketing efforts of many small and medium-sized companies, but have you ever noticed that many of the largest and most profitable companies in the world ignore many SEO techniques.

Of course these companies have large advertising and marketing budgets that drive traffic to their websites and generate leads, sales, and most importantly customers; and they achieve these results without having to twist their Web-marketing message out of shape in order to satisfy search engine criteria.

Their prime interest is in delivering their finely crafted, focused marketing message to their audience, not to search robots. Last I heard search engines are in the business of selling you their stuff not buying yours. But these companies also know something that you don’t; they have a secret that makes their marketing work without the need for search engine appeasement. This secret is not much of a secret, in fact it is out there for all see; unfortunately most search engine crazed entrepreneurs choose to ignore it and instead look for an easy fix, a magic bullet, search engine nirvana.

Google’s Mission

Google’s success is based on two very simple facts: one, it is the best way to find what people are looking for on the Web; and two, it has parlayed this ability into a series of paid-for services. Pretty obvious stuff until you delve deeper into why and how this works. Google understands the same thing most extraordinarily successful companies understand and that is they know what you really want. The keyword here is ‘really:’ they understand the unconscious primal need to survive, to be the alpha-ape, to be first on page one of a search for whatever it is you do, because in the SEO game, if you ain’t on the leader board you ain’t in the money.

The Google Paradox

Here’s the problem: Google can only be successful as long as they deliver relevant search results to a vast Internet audience. If they fail to deliver appropriate search results people will stop using them and their paid-for services will decline. On the other hand, you as a business executive want access to Google’s vast audience, and the only way you think you can effectively gain this access is to appear on that first search page as close to the top as possible; and you really don’t give a damn how you get there. Enter the search engine optimization gurus, boffins, and Svengalis who provide the promise of survival of the most index-able.

So now we have Google who’s success is based on delivering relevant searches and SEO companies intend on manipulating this ability to place their clients on page one near the top. Google of course being a smart bunch of guys foils the SEOs by constantly changing their methods and algorithms and trumps them by placing paid-for results in the most prominent places. And the game continues, bringing in huge profits to Google and wonderfully large fees to the search engine optimization experts, leaving you paying the shot with little to show for it.

Just as an aside, I can tell you that most of our website traffic and subsequent inquiries and worldwide clients come from Google searches, and our website is mostly Flash, concentrates on Web-video and audio, and basically ignores most search optimization tricks. We rely on providing our audience and Google with relevant material.

Back to Basics

The lesson here is clear: sound marketing practices based on the way people think and act should be your number one priority, not blind faith in the manipulation of some constantly changing mathematical formula that is increasingly playing second fiddle to paid-for placement.

Persuasion Techniques

The ability to make money on the Web is not based on traffic but rather on your ability to communicate. High volume expensive traffic that leaves your site within seconds serves no financial purpose. You should be spending your marketing dollars on methods that grab visitors’ attention and deliver a focused, informative, entertaining and memorable marketing message that resonates with your audience’s unconscious desires formed in the primitive reptilian portion of the brain.

The Lustication-Justification Process

Sales are generated by creating what Clotaire Rapaille, the reigning superstar of market research, refers to as the process of lustication and justification. Lustication is the psychological trigger of desire that makes your audience want to buy your product or service, while justification is merely the rational excuse used to expend resources.

Decoding the Motivating Triggers

Rapaille’s work is all about decoding the motivating triggers that prompt a purchase. Once found, the job of the marketing effort is to stay on code. The major research effort is to get past the excuses, the justifications, the rational left brain thinking that appeases the accountants, engineers and programmers, and to get down to the nitty-gritty, the elements and primal coding that make us tick.

Rapaille believes words carry more than their literal meaning and are ripe with unconscious associations, not a surprising revelation since all communication whether verbal or nonverbal is based on the associations we make over a lifetime of experience. These shared associations form the basis of the code we are looking to play upon in our marketing.

Where most corporations and advertising agencies use focus groups as an exercise designed to cover their collective asses, Rapaille takes a different approach. As a trained psychiatrist, he organizes his version of focus groups in stages. During the first stage he allows his subjects to gain a sense of accomplishment by justifying their reasoning through logical and rational thinking that he completing ignores. In the second stage, he pursues the more relevant hidden aspects of desire, and that’s the ultimate sales trigger he’s looking for.

An Affordable Solution

Most businesses certainly can’t afford the fees of someone like Clotaire Rapaille, but if you free yourself from conventional thinking and the need to justify and rationalize everything you do then maybe you to can find the hidden triggers of desire that form the code you need to base your marketing on.

Humans have two fundamental needs, survival and improvement; these essential requirements are subdivided into our need for food, shelter, reproduction, acceptance, community, status, and knowledge; these are motivational triggers for everything your audience does and for every cent they spend. While you’re knocking your brains out competing for top spot on a Google search, the big boys are delivering what people really want, and laughing all the way to the bank.

If you want your share of the Internet pie, you best discover what really satisfies your audience’s hunger, because that’s the basis for a marketing message and website presentation that works.

Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com
Contact at info@mrpwebmedia.com or telephone (905) 764-1246.