There is one thing that will absolutely kill the growth of most
businesses at one point or another. Although it is intended to
make sure that you are properly prepared for the journey ahead, it
often stunts the growth of your business.
The funny thing about this is that every business class I’ve ever
taken during my coursework absolutely glorifies the importance of
this one factor. The factor that I am speaking of is “planning”.
Although, a theoretically sound plan is helpful in attaining your
business goals, it’s frequently a stumbling block for growth. Why? You
ask….
THE EXPLANATION
Well,it’s simple. Often times business owners and entrepreneurs
will spend the majority of their time preparing and not enough of
time actually implementing. We usually use planning time as a
cover for procrastination, which we all know will cause failure.
If a cook spends most of his time planning the meal and not much
time cooking, there would be a disaster on every plate (not to
mention a plethora of food borne illnesses:)). This is the disaster
that a lot of entrepreneurs create within their businesses.
We often over analyze, over plan, overreact, over…you get the
point. We, as entrepreneurs, have to learn to K.i.s.s.(Keep It
Super Simple) our business. This way you will not waste countless
hours planning to avoid some imaginary disaster; or perfecting a
secondary function while neglecting a primary one.
WHAT YOU SHOULD BE DOING
Spend your time producing the basic functions of your business.
These are the functions that are essential for growth. If you are
a blogger…write posts. You can work on templates later. If you
are a speaker…better your speech. Don’t waste time becoming
familiar with the audio system.
If you concentrate on your primary functions, your business will
naturally develop some “icing” as it grows. But if you don’t do
this, years will have gone by and you will still be “getting ready”
for action.
Many millionaires state that their successes in life did not
necessarily come from there most meticulously planned actions.
Nothing you plan will turn out exactly as you plan it
anyway. Success usually comes from taking actions toward a goal
and adjusting to obstacles as they come.
CLARIFICATION
Now I’m not saying you should just make thoughtless, uninformed
business decisions. But I am saying that, during the growth
stages, you should ensure that your time is being spent taking
actions that directly effect your primary functions.
Because Scrutinization breeds Procrastination and Action breeds
Growth. I will be discussing the difference between proactive
action and progressive actions in a future posts. Leave your
comments…
Benjamin T. Jones
http://www.ben-means-business.com
http://www.donewithjobs.com