Fundraising Letters - 11 Emotional Appeals That Motivate Donors to Support Your Cause

To some extent, all marketing is based on emotion. Whether you’re buying a car, a mutual fund, or a can of cheese spread, emotions play a part in the decision-making process.

However, nothing relies on emotion quite so much as fundraising. How people feel about your cause will determine how they respond to your fundraising appeals. While we humans are capable of an infinite variety of emotions, there are a few basic appeals that work particularly well in fundraising letters. Here are 11 of them:

  • Altruism. Whether people are truly altruistic or have self-serving motives for giving is often debated. The best approach is to assume altruistic motives and appeal to other motives subtly. Assume the best of people and you usually get it.
  • Anger. Some highly emotional issues can cause feelings of outrage. This is a powerful motivator, but a tricky one. If you decide to be angry in your letter, maintain your anger throughout. Don’t drop out of character and slip into fuzzy-wuzzy language on page two. Your appeal should be along the lines of “This is outrageous and we have to stop it!”
  • Beliefs. Whether religious, political, or social, strongly held beliefs drive the actions of many people. Find out what your prospects and regular donors believe in and make sure your message is consistent with those beliefs.
  • Compassion. You can generate sympathy by painting a word picture of someone who needs help. Share details about that person’s life and ordeals. But be careful. If the problem is distasteful and you present it too graphically, you might make your reader turn away. There’s a fine line between sympathy and revulsion.
  • Ego Gratification. Gratifying one’s ego is not the same as being egotistic. It’s a sense of well being, a feeling that inner perceptions and outer realities are in sync. Since most people like to think highly of themselves, it’s best that you speak to them in an appropriately flattering tone. People tend to want to live up to the perceptions of others.
  • Fear. Fear usually takes the form of self-preservation, for example, donating to cancer research to save your own life in the years ahead. This is a powerful motivator. It’s dangerous, though, because you can easily offend by suggesting self-serving motives.
  • Guilt. Discomfort and guilt are your emotional allies in any appeal. To spark your prospect’s desire to give, you must create a certain level of discomfort about the problem you are presenting. And the thought of not helping should cause a feeling of guilt within your reader. You can also spark a form of guilt by giving away something such as address labels or greeting cards. It’s hard to use these items without reciprocating the gesture with a few dollars.
  • Idealism. If you have a cause with a big idea, you can frame your message around the “I want to change the world” appeal. Of course, many causes can be positioned as world changing. The trick is to keep it believable. Even the most idealistic donors are very practical with their checkbooks.
  • Immortality. As children, we feel we’re going to live forever. As adults, we know we won’t, but we feel an overwhelming urge to try. Engraved plaques in a concert hall, published names in a newspaper, additions to hospitals, and other such tangible records of accomplishment are all symbols that allow a certain kind of immortality.
  • Joy. It’s too easy to focus on the more negative and selfish motivations for giving. However, for many people, giving creates a powerful sense of joy: the joy of sharing, of belonging, of being needed. Find the joy factor in your cause and test an appeal based on it. Many times, you’ll find it wins.
  • Recognition. Everyone needs a pat on the back now and then. A simple “thank you” is good enough for some. For others, a certificate or some form of public notice is more appropriate. Some people give solely to be congratulated. So congratulate them.

About the author:

Dean Rieck is a direct mail copywriter, designer, and consultant who has helped over 200 leading direct marketing companies increase sales, generate leads, and raise funds with winning direct mail, ads, e-mail, sales letters, brochures, postcards, radio spots, and more. Learn more about Dean’s direct mail copywriting and design services and sign up for his free monthly newsletter at www.directcreative.com.

Copyright © Dean Rieck. You may reprint this article online provided that you keep the links live and keep all the content “as is,” including title, author byline, article text, and “about the author” information.

Unique Fund Raising Idea That Literally Rocks

If you are ready to take your fund raising to the next level you will want to pay close attention to this very unique fund raising idea. Gone are the days of collecting pop cans and selling magazine subscriptions. It is time to move to a new height with a very unique fund raising idea. This article will put you on track to do just that.

The unique fund raising idea you are about to learn includes part craft, part creative, and part crazy. Now, I’m sure you will agree that anything that has those three elements is worth investigating.

The first element of this unique fund raising idea will involve rocks. Yes, you read that correctly. You will want to gather up several rocks that are the size of a coffee cup down to the size of a regular US quarter. Next the fun begins…

The next element of this unique fund raising idea will involve some wax, glue, and crayons. You can find these types of products at any craft store or many other stores. You might be able to find cheap crayons at a dollar store since they will be ruined after you are done assembling this project.

Now it is time to assemble your items for this fund raiser. You will need a pot that can be thrown away after you are done. You will then want to crush your crayons into colorful piles and throw away the paper that they were wrapped in as you only need to actual crayon material.

The next thing you will do is wash all the rocks and place one larger rock on a paper plate for how ever many items you plan on creating. Now you will want to glue the smashed crayons to the rocks to create some very unique colors and shapes. Then you can glue the smaller rocks to the paper plate around the larger rock.

Ok, now place some wax into the pot and melt it. You can find instructions for melting the wax by searching online or at the library so I won’t go into detail with that here.
It is important to note that you should have all your rocks prepared with the crayons before you start the wax melting phase of this unique fund raising project.

Once the glue is melted you simply pour it over these rocks creating some of the most unique looking products you have ever seen. Now you have an item that is sure to sell like hotcakes. You could sell these rock creations individually to raise funds for your favorite charity or group. You could sell them online using an online auction service like eBay. You could take them around to businesses and have them display them in their stores. The key is to have fun and raise some money with a less traditional, but very unique fund raising idea.

For more information on fund raising events and projects for your organization try visiting http://good-fundraising-ideas.com , a website that specializes in providing helpful tips, advice and fund raising resources to include Unique Fund Raising Idea and more.

7 Reasons NOT to Have a Church Youth Group Bake Sale

Many church youth groups plan bake sales to support their programs, summer camp or mission trips. Everyone likes cookies and cupcakes, so why not have a bake sale? While a bake sale might sound like a good idea, here are 7 reasons why may not be the best idea.

1. Bake Sale Item Prices - Bake sale items are typically priced quite low. After all, you can only charge so much for a little zippy bag of cookies. Prices generally range from 50 cents to $10 for a cake. So unless they give an extra donation, each person who makes a purchase is contributing a very small amount.

2. Impossible Volume - Considering the low price point of items, your church youth group would have to do a lot of baking to come up with enough items to generate a good income at the end of the day. With baked goods it’s just not possible.

3. Potential Funds Raised -Unless you only need to raise $100 or less your group is not likely to reach it’s goal with a bake sale. Why would you spend so much effort on something that produces so little results?

4. Too Much Work - Anyone who’s ever baked items for a sale (and I have) knows how much work it is. It may take all afternoon to bake a few dozen cookies and cupcakes. At best your hard work will fetch the organization $10-20. Was it really worth it?

5. Perishable Foods - Baked goods need to be sold the day of the sale. If bad weather, a low crowd or something else thwarts the bake sale, you can’t save them for later.

6. Too Many Fundraisers -Because bake sales generate such a low amount of income for the group, it becomes just one more fundraiser people are asked to participate in. After awhile even people who support your group will get tired of being asked.

7. Divides Your Efforts - Because your church youth group is spending time on the bake sale, it is taking time away from fundraisers that could be more profitable. Why not focus all of your efforts on one or two fundraisers that will produce much more results?

Instead of wasting time with a bake sale, find a fundraiser that is the best match for your church youth group. An effective fundraiser is appealing to a wide majority of your supporters, brings in the most amount of money compared to the effort and doesn’t cost more than is appropriate.

There are a variety of great fundraising ideas… bake sales are just not one of them!

About the Author:

Sandra Sims is dedicated to helping non profits raise more for their causes. She is the publisher of http://www.SuperFundraiser.com which has a unique matching system for helping youth groups find the best fundraisers. You save time and make fundraising easy with http://www.SuperFundraiser.com

Discover the Perfect School Fund Raising Idea

There is no better time to create a school fund raising idea than right now. There are some key elements that go into creating a great school fundraising idea that you should follow. This article will out line some keys to creating a winning school fund raising idea that is sure to bring you success.

The first key to creating a solid school fund raising idea is to think of some themes. There are many types of themes you could come up with. Maybe you could create a school fund raising idea using a theme based on country and western or perhaps you could focus on the fifties, or maybe move ahead to the future. These are all good themes to start with.

Once you have a few good themes to work with for your school fund raising idea you can now break each one down further. It might be helpful to think about the actual cause you are creating this fund raising idea for. Try to incorporate as much of the intended reason for raising the money as you can into your theme. Some themes may not be appropriate for certain fundraising needs.

Once you have each key element of your themes divided you can evaluate the difficulty to create a school fund raising idea from it. You will most likely discover that some themes will be much easier and cost effective to create than others. One key to any good fund raiser is the cost to produce it. If you are saving money you are in essence making money at the same time. Just like the ole saying goes — A penny saved is a penny earned.

For more information on fundraising events and projects for your organization try visiting http://good-fundraising-ideas.com, a website that specializes in providing helpful tips, advice and fundraising resources to include School Fund Raising Idea and more.

21 Things You Must do to Stay Competitive in the 21st Century

We have seen in the previous article “It is a Dog Eat Dog Nonprofit World” that the romantic and idealized notion that many of us carry around that the nonprofit world is a better place to be, may be flawed. Instead of cooperation, we encounter competition; instead of collaboration we encounter self-will; and instead of dedication to mission, we find adoption of cut-throat business practices.

There are, however, many ways that a nonprofit can thrive in this environment. It means acknowledging that the resources of philanthropy are a finite amount of money. It entails a commitment to recognize opportunities and develop strategies for turning them into successful projects.

Here is a checklist of stratagems to consider.

1.-Fundraise twelve months a year, not just in November and December.

2.-Sponsor fundraisers that can be repeated year after year, and which people look forward to.

3.-Disarm your competition by joining with them in joint ventures where you all benefit by creating a better overall charitable climate.

4.-Start using some proven techniques from the commercial sector to attract and retain talented personnel.

5.-Become actively involved in your professional associations, whether they are fundraising associations, or “trade” associations.

6.-Be the leader in initiating a collaborative meeting of the nonprofits in your market area. Host the first meeting at your offices, and get commitments from the attendees to attend regular conferences in the future. Better the devil you know.

7.-Join fundraising programs that give your organization a unique offering, and provide a needed service to your constituency.

8.-Try thinking more as if you were in the commercial sector competing for people, money, sales, recognition, and providing superior customer service.

9.-Upgrade your office equipment to provide the efficiencies that will allow you to save money by making everybody’s job easier.

10.-Redo your website to reflect your comfort with technology.

11.-Hold regular meetings with your community to get their observations about how you are doing, and their suggestions about what other things you could do.

12.-Use technology to network. Join online social networks like LinkedIn and Care2.

13.-Play fair with your competition, and be direct with them when you think they have not played fair with you.

14.-Position your organization to develop and promote your brand.

15.-Develop a short term and a long term strategic plan that includes a chapter on how you are going to survive in this new highly competitive environment for nonprofits.

16.-Consider partnering with companies in the commercial sector for your mutual benefit.

17.-Re-evaluate how you look at activities which might be considered unrelated to your specific mission.

18.-Update your accounting program to allow you to monitor projects, programs, employees, and growth.

19.-Associate your organization with good outside talent, including accounting and legal.

20.-Be alert to situations which would warrant the issuing of a public service announcement for free inclusion in newspapers, magazines, radio stations, and TV.

21.-Become known as a good citizen by sponsoring open meetings, adopting a section of road, or providing free services in the schools.

According to the Urban Institute, the ranks of registered nonprofits have swelled from 1.2 million to 1.4 million, up 17 percent in the last five years. Some of those new nonprofits have your organization in their sites. Additionally, with the diminution of funding from the Federal Government, nonprofits have to scramble just to stay even. Some may do so at your expense. That makes it urgent that you look at yourself as existing in a competitive world, and that you make plans to address it.

Jim Gould is the Chairman of Fundraising Solutions, a fundraising company that offer a free fundraising program for non profit organization fundraising and ClickShopSupport.org, a charity shopping site.

Fundraising Letters - Are You Too Small for Direct Mail Donor Acquisition?

Some non-profit organizations should not use direct
mail as a way to attract new donors. Is your
organization one of them? Take this simple test and
find out.

Test #1: Are you well known to many people?

The average response rate for a direct mail donor
acquisition mailing is 1%. Which means you must
mail 100 letters to acquire 1 donor. And mail 10,000
letters to acquire 100 donors. And mail 100,000 letters
to acquire 1,000 donors. This is the unavoidable math
of direct mail fundraising.

So direct mail is not the best donor acquisition tool for
you if you are located in a small town that has a small
pool of potential donors, or if your organization is
unknown. To succeed at direct mail donor acquisition,
your organization needs to have broad name
recognition, or, if you are new, have a founder with
broad name recognition.

Test #2: Do you meet a pressing need?
To attract new donors with fundraising letters, your
organization needs to have a compelling case for
support. Many non-profit organizations serve a
constituency that is either too small or too obscure to
appeal to many donors.

The Moose Jaw Amateur Radio Club, for example, is a
fine organization, I’m sure. But they do not meet a
pressing need. Heart disease is a pressing need.
Global warming is a pressing need. And drunk driving.
And diabetes. To succeed at direct mail donor
acquisition, your organization must meet a basic,
urgent, human need.

Test #3: Will you pass a search on Google?

If you have no track record, no annual report, no
audited statements and no way of proving that you are
financially responsible, ethical and trustworthy, now is
not the right time to try acquiring donors through direct
mail. To succeed at direct mail donor acquisition, your
organization needs public proof that you are credible,
preferably going back many years.

Test #4: Are potential donors easy to find cost-
effectively?

On occasion I have helped a small, evangelical
adoption agency raise funds. They do terrific work
finding loving homes for babies that would otherwise
be aborted. My wife and I adopted two boys through
this agency. As you can imagine, the majority of their
donors have been touched by adoption in one way or
another. Most Canadians have not. Which is why this
organization does not use direct mail as a way to
acquire new donors. They don’t have a pool of
potential donors that’s easy to find.

So they rely instead on word of mouth, special events
and relationship-building. To succeed at direct mail
donor acquisition, your organization needs what
Lautman & Company calls “a natural
constituency.”

—-
About the author
Alan Sharpe is president of Raiser Sharpe, a full-service direct mail fundraising agency that helps non-profit organizations raise funds, build relationships and retain loyal donors. Sign up for free weekly tips like this, and discover other helpful resources, at http://www.RaiserSharpe.com.

© 2007 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the “About the author” message).

School Fund Raising – Teaching the Kids Some Responsibility

Schools are always looking for unique school fund raising projects to raise money for a wide variety of programs and needs. Traditionally many schools have sold magazines subscriptions or colleted cans and bottles, but these standard methods are getting out dated by more unique school fundraising methods. This article will help you create a school fundraising event that will not only generate more funds, but more importantly teach your kids to be more responsible.

School fund raising is an essential part of life. There never seems to be enough money to go around for the many activities that our kids get involved with. You may be one who has been put in charge of such an event, and perhaps you are at loss for new and creative ideas.

Perhaps the lesson should be just as important as the cause. What I mean by this statement is — maybe your students could be in charge of all activities and learn more than the value of the money that is raised. Let’s look at the various key points to a school fundraising event.

School Fund Raising Step One - You will need to have a committee. This committee should be chosen by the students, with some guidance by the teachers. A good committee will be made up of at least one leader and one or more students who are good at organization.

School Fund Raising Step Two - The leader and committee must first decide on a theme for their fundraiser. Once they have a theme they will be better able to divide the remaining class members into effective groups.

School Fund Raising Step Three - The committee should be instructed to evaluate each student for their unique skill sets to determine what project will fit them best. Some students are born leaders while others simply need set instructions. You may find that some students are natural at communication while others are very intimidated by this type of thing.

School Fund Raising Step Four - Since they already have theme you could advise the leaders to brainstorm some effect ways that they can create a fundraiser. You should allow them to do some research online. They could then combine that with some traditional research in the library. Once they have compiled some good data they can begin the school fundraising process.

School Fund Raising Step Five - The committee will need to assign one person to keep accurate records for every single item that is donated and purchased. They will also need to keep record of all donors and expenses that may occur for advertising or advertising materials such as poster board and such.

School Fund Raising Step Six - Some creative ideas for a school fundraiser may be to contact local and statewide businesses online. Each student could spend some time online searching for websites of businesses and then contact them. They could explain their cause and the responsibility they have been assigned. This could generate some very nice funds.

School Fund Raising Step Seven - Once you have the committee inline and each person in their proper responsibility, and have created a unique fundraiser. You are ready to have the event. You should set your sights high. If the fundraiser is not as productive as you had hoped you may still have won by teaching the kids responsibly that will last them long after the money is spent.

For more information on fundraising events and projects for your organization try visiting http://good-fundraising-ideas.com, a website that specializes in providing helpful tips, advice and fundraising resources to include School Fund Raising and more.

Free Nonprofit After-Donation Letter That Thanks the Donor for their Donation

Good Job!

So now that you’ve done your job and convinced Jane Doe to give to your non-profit organization, you’ve just processed the payment - now what?

You could move on to other “important” things like making sure the coffee machine is stocked with fresh grounds and Jimmy has the new mechanical pencils he requested OR you could do something small that will make a huge impression on the new donor.

Now Is The Time

The most important time to make an impression on someone is right after they give to your nonprofit. There could be donors-remorse (not sure if your charity was the “right” one to give to) or they could be approached by another nonprofit (stealing future donations from your nonprofit). To increase the chances of future gifts, joining your membership, yearly gifts even estate gifts - you should send the donor a quick email (or snail mail) letting him/her know that you appreciate what they just did.

Sample Letter
Here is a sample letter that thanks the new donor for their donation, look for TIPS throughout the letter to help you:

============ START OF SAMPLE LETTER ============

Sunday, April 08, 2007

(TIP insert today’s date here)

Jane Doe
123 Main Street
Any City, ST 55555
(TIP insert actual donor information here)

Dear Jane (TIP insert actual donor name here),

Good day. We just received your kind donation of $123 dollars (TIP insert actual donation amount here). You won’t believe how much this will help us. It is my job to disperse new funds to the activity that will do the most good for saving St. John’s Bay water resources (TIP insert your actual nonprofit mission here).

One of the things your donation is going to do is provide funding to the underwater scientists that analyze the supply of water coming in from the lakes to the west. Every time you see St. John’s Bay you should be proud of the fact that YOU directly contributed to its preservation. As you know our battle to save the bay has been going on for years, ever since the illegal dumping took place (TIP give a few lines of where the money will be going and how that helps the mission). We have a long road ahead of us and we look forward to making a positive difference with your help.

Your name will be added to the “Wall of Hope” at our main offices for all visitors to see - please come by anytime (TIP let the donor know if they get any benefits/promotion from the gift).

We are truly blessed to receive your gift, thank you.

(TIP If you are snail mailing a printed letter, sign here)

John Doe, Executive Director of Save St. John’s Bay
(TIP add your name and title here)

============ END OF SAMPLE LETTER ============

Why This Sample Letter Works So Well
A. Personalization
This correspondence contains specific information, such as the donors name and donation amount. This shows that this was not just generated by some database email marketing program - an actual human had to create this.

B. Donation Purpose
The donor now knows exactly how the donation is going to be used. There is no confusion; the recipient can feel good about the contribution.

C. Timing
If you sent this out right after (within 1 week of) receiving the donation, it feels more genuine. Timing is important. Do not send this out 6 months after collecting the funds, it will not be effective.

What To Do With The Sample Letter
With your mouse select all the text between the start and end of the sample letter, right-click your mouse and choose “Copy”. Open Microsoft Word (or any other text editor) and choose “Paste”. Once the text is in your text editor, change the example text with actually text and remove all TIPS. Email or print and snail mail. If your nonprofit website can accept donations, make sure you add a link to your website in the email. If your website cannot securely accept donations, membership and event registrations, get a free 7 day trial now and see how easy it can be!

Ian Anderson is co-founder of Intersection360. Ian specializes in hosted application architecture and GUI design. Intersection360 offers a wide range of non-branded web applications for the small business/non-profit markets. Some of Intersection360 products include: CharityHelper360 - secure forms processing for non-profits (Get a 7 DAY FREE TRIAL - limited time offer simply visit http://www.intersection360.com/ for details), WebEdit360 - an online website editor and more.

Learn more about how you can sell Intersection360 products as your own with the Intersection360 Partner Program at http://www.intersection360.com/partners/index.htm

It’s a Dog Eat Dog Nonprofit World

You would not be working at a nonprofit if there was not a passion for your mission that compensated for the sacrifices in salary and other benefits you could probably earn in the commercial world. That says something about the kind of people we are. Most of us are:

* Trusting. We cannot imagine that there might be bad people in our idealized world;
* Optimistic. How could we survive if we did not believe we really could make a difference?
* Sympathetic. We are mostly attracted to needy causes or people;
* Non-confrontational. We mostly like consensus and seek agreement.
* Collaborative. Our comfort level is with working as a team rather than going it alone.

These are admirable and useful qualities to have in the nonprofit world. However, there are other people in your industry who do not fit this description. They operate more like they were in competition with everyone. Instead of trusting, they are wary. Instead of being optimistic, they are fearful of failure. Instead of being sympathetic, they are self-promoting. Instead of being non-confrontational, they fiercely stake out and defend their turf. Instead of being collaborative, they prefer to work alone isolated from their colleagues.

These people see their nonprofits being in competition with every other nonprofit - and they are absolutely right. However, the qualities they bring to the contest can often be disruptive and ugly. If you do not acknowledge this, you will lose donor dollars, volunteer commitments, membership, and patronage.

This article will describe the competitive environment in which nonprofits uncharacteristically find themselves. A subsequent article will deal with the strategies you need to consider in order to meet this challenge.

Where is the competition? It is coming at you from all directions:

* Geographic - Look at the other nonprofits in your town. Are some of you competing for the same resources? The problem is that if a donor decides, for example, to set up a charitable trust in favor of the hospital, it is unlikely they will consider a similar commitment to you. If the local library sponsors a town fair for their benefit, it means that you should not expect great success duplicating the experience. If a national charity prevails in a time of particular need, be it a tsunami or Katrina, people will channel their beneficence to them rather than you.

* Category - If you are a museum, you are in competition with other museums. For example, if you are a local historical society, your constituency may reduce their aid to you if they spend a weekend in Washington, DC at the Smithsonian. You are also in competition for support from your County Museum, State Museum, etc.

* Perception - As other nonprofits promote themselves in newspapers, magazines, newsletters, tv, and radio, you will find their name recognition increasing at your expense. Nonprofits need to recognize the importance of promoting their brand.

* Economic - If other nonprofits can outspend you on technology, lure talent with higher salaries, extend their markets by advertising and public relations, and spend money on consultants, they are positioning themselves to enjoy the dividends of these investments.

There are some ways that you can beat the competition, and create a better environment for the entire nonprofit community. We deal with these in the article “21 Things You Must do to Stay Competitive in the 21st Century.”

Jim Gould is the founder and Chairman of
Fundraising Solutions, a fundraising company that offers a free fundraising program for non profit organization fundraising.

Cheesecake Calendar Fundraiser

What exactly is a cheesecake calendar fundraiser? It’s a calendar with ‘tongue-in-cheek’ photos of community members combined with delicious cheesecake recipes on every page. The cheesecake aspect gives it something of a naughty connotation, but it’s really tasteful and all in good fun.

Getting started
Obviously, you’ll need a photographer and your calendar models, so choose a theme and start hitting up possible volunteers. Ask a photographer to donate his or her services in exchange for free advertising. Get your models from amongst your group’s leadership, prominent community members, politicians, teachers, etc.

Choose a theme that is somewhat racy, funny, or offbeat. Everybody’s heard of the English ladies garden club whose matronly models posed nude behind strategically placed props. The resulting scandal generated so much publicity that they sold millions of calendars and the story became a movie starring Helen Mirren.

Think outside the box in your approach. Consider having men pose while doing things they ordinarily wouldn’t such as wearing a cheerleading uniform and performing stunts while wearing wigs. Or, women might pose doing traditional men’s roles or wearing superhero costumes. Just make it as fun and lively as possible.

Cash calendar
You can add a cash raffle to your calendar sales effort fairly easily. Basically, you bump up the price by $5 or $10 and include a raffle ticket for a grand prize drawing of half the extra cash raised. Or, you can just make it a regular raffle offering several donated prizes such as gift certificates, CD players, or a big screen TV.

Sell advertising
You can also sell advertising or sponsorships to raise even more funds. For example, a portrait service might want to place an ad offering a discount. A chiropractor might offer a free consultation. A cheesecake supplier would surely love to be a featured sponsor!

These ads can tie in nicely because people tend to look at calendars every day, so it’s a good value for the advertisers. Plus, if the ads are offering valuable discounts on goods and services, you can use them to help convince people to buy the calendar.

Sales tips
Be creative in your sales approach. Don’t just have a stack of calendars laying on a table and hope somebody buys one. Kick off your sales campaign with a big launch party featuring all your models in their portrait costumes, live music, food and beverages, etc.

Charge admission and offer silent auction items. Offer door prizes and do a raffle drawing. Draw a bigger crowd by doing a press release featuring the most newsworthy story angle behind your calendar.

Offer local businesses a cut of each calendar they sell for you. Most advertisers will help promote the calendars and can refer you to friends or acquaintances that own or manage other locations where sales can be made.

You can also setup sales tables outside high-traffic retail location such as grocery stores, drug stores, etc. Just be sure to get permission first and use big signs to explain your fundraiser well ahead of time to those approaching from the parking lot.

Cheesecake calendar summary
The right calendar theme can create a lot of buzz that will propel your sales. Doing a tongue-in-cheek cheesecake calendar is a surefire way to raise funds and have fun while doing it.

Add extra fundraising by selling ad space, doing a launch party, or including a raffle ticket with each sale. Boost sales by offering sales commissions to local businesses and by selling in high-traffic locations.

All in all, a cheesecake calendar fundraiser is a tasty way to raise funds!

Kimberly Reynolds writes for news and magazine publications about cheer fundraisers, having a Cheesecake Calendar Fundraiser and charity fundraiser events. Find more church fund raisers on her website, FundraiserHelp.com