Copywriting can seem overwhelming for some. Some do not even know how to begin. Here are a few tips to make it a little easier.

Before you begin your copywriting, here’s what you should do.

First, take a piece of paper and list down what you think are the needs and wants of the parents are. It’ll probably be somewhere along the lines of a trustworthy caregiver to care for their child or a daycare centre that is near their house, a clean and hygienic daycare centre or even a daycare centre that is affordable. We’ll call this List A

With that in mind, list down the things / services that you possess which you think will be able to meet those needs and wants. For example, a good track record or it is a new centre or you offer the lowest rates in the neighborhood. That will provide you with the foundation to start your draft. We’ll call this List B.

Traditionally, advertisers use the AIDA (stands for Attention, Interest, Desire and Action) model as a guide to generate highly successful advertisement copy. It is fairly simple, once you get the hang of it.

“A” stand for Attention. There should be an element in the copy whose job is to capture the audience’s attention. It usually is the headline or a photo/graphic. It should be arresting and should entice the potential parent to want to read more. The headline can be anything which you think will capture the attention of the reader. It can be in the form of a statement or a question. For example, you can use “The cheapest daycare charges in Town A” as a headline or “Are you looking for a cheap and reliable daycare centre?

“On the average, five times as many people read the headlines as read the body copy. It follows that, unless your headline sells your product, you have wasted 90 percent of your money.” David Oglivy

Therefore a headline is extremely important.

“I” stands for Interest. The copy of the advertisement should aim to generate the audience’s interest. It should address their concerns / needs or provide them with a solution to a problem, using the information gathered from List A as well as List B.

“D” is for Desire. The next step is to get them to “buy” into your idea / product and really want the product. There should be a hook / bait such as testimonials, free gift, or even a time based discount etc.

The final and most important step - Action. Many advertisements miss this out. After telling your audience how your company is going to solve their problems, you need to tell them what to do next. Do you want them to call a hotline to make an appointment or come down to see your open house or bring this advertisement for a free gift. Don’t leave them hanging. Close the copy by telling them what to do.

Good luck and happy writing!

For more information or resources on starting a daycare, please visit http://www.setupadaycare.com

You’ve probably noticed competitions on web sites. They come through your letterbox nearly every week. They proliferate on the wrappers of chocolate bars and on food packets in supermarkets. Why?

It’s not because the manufacturers like to give money away. It’s because people have always been in love with the idea of something for nothing and because the valuable prize can cause people to select one brand as opposed to another.

Offered one brand of fruit juice at the normal price and another similar brand at the same price but with the chance to go to the Olympic Games, which would you choose?

But can competitions be used to win new clients for service companies? Let’s look first at why manufacturers use competitions.

The reason competitions are popular with manufacturers is this; if you give away a freebie the value of the freebie is dictated by the profit margin of the product you’re selling. So, unless you’re selling a high priced product the freebie is always going to be a low value item.

On the other hand if you run a competition you are, in effect only giving away entry forms that cost you virtually nothing. So you can pool the profit from thousands of products and use that fund to give away one large prize.

One large prize has much greater “pulling power” than a cheap freebie. It also has a lot more PR value.

From the manufacturer’s point of view the equation is simple: “Do I give away one million printed paper cups which cost a penny each?” Or, “Do I give away a luxury holiday for two on a romantic Pacific island which has just been opened up to tourism with an international press fanfare?”

A good prize will catch the eye of journalists and cause them to write thousands of column inches about the fabulous holiday. Every article will have to mention your product?

The PR value of a prize is a major consideration when you are deciding what to give away. The questions you should ask yourself are: is your prize likely to be attractive to potential entrants and, is it likely to attract the attention of journalists?

I always have a “win a new client” competition on my web site for both those reasons.

Marketing Expert David Ferrers works with professional business people like Accountants, Consultants, Trainers, Coaches and Service Providers. He’ll show you the best ways to win new business. He runs online business building seminars for groups of 4 people, gives a limited amount of private coaching which is guaranteed to grow your business and provides weekly training videos – all part of The Marketing Treasure Chest in his reasonably priced Marketing Club. The moment you join you’ll receive a FREE Bonus that can win you a new client in just 7 days. His personal client portfolio includes: GM, J&J, Dell, Xerox, Prudential and P&O, plus many smaller companies.

Welcome to Part 2 of Internet Marketing Made Easy.

In the previous issue, we introduced internet marketing and the pitfalls many people face when trying to start their online businesses. In this issue, we will broadly go over the benefits of using the internet to boost your existing business or starting your own.

For the most part, most people would agree that starting a new business online is a better way to generate income than venturing offline. And I would have to agree with them. Every day there are millions of new members joining the internet. Millions of new prospects, leads, or customers. Imagine the possibilities!
Here are some of the many benefits that marketing on the internet provides.

A. Instead of reaching only local customers (brick & mortar), your world is the audience. Anyone who logs onto the internet is a potential customer, you just need to know how to reach them.

B. Most internet businesses are automated. Successful internet marketers claim they make money while they sleep. This is what I’m talking about. You can make money 24 hours a day, 7 days a week. Once your product or service is set up on your website, anyone at anytime can purchase it, even at 4am.

C. Most people, including myself, hate face-to-face selling. The internet gives you the opportunity to sell your product or service, without the hassle of direct sales.

D. Your earning potential with the internet is literally unlimited. For example: If you get a degree, such as a trade skill, your earnings are limited to what that field generally pays. But by setting up a business or multiple businesses online, your earning potential has no limit.

The fact of the matter is more and more consumers are using the internet for their shopping needs. This makes it very hard to ignore putting your business on the internet, or starting anew. Ecommerce is at an all time high, and if you make your mark on the world wide web, your bound to succeed.

Here’s to your success!

Learn how I make thousands of dollars every day on the internet. Please visit my site at My Millionaire System

There is no denying that real estate marketing is practically a difficult undertaking. However, even simple things become difficult right? So why not change the mindset and turn big deal into small deals. This way, you can change insurmountable problems into bite size difficulties that would only wait for their moments to come until they are resolved.

To us, some hurdles flash with the biggest sign saying “IMPOSSIBLE!”, when in fact they are anything but impossibility. This is the same thing with real estate marketing.

To get around the prospect of making this very possible thing into a tragedy of wavering confidence of making through it, you must pump up yourself with a fresh start that would defy all norms which say, “You can never get into the system of real estate marketing”.

To overcome the challenges of real estate marketing, you simply have to make a new mindset that will expose you to all the good things that lay your path. Some calls this foolishness but other calls this utter positivism. You don’t have to make yourself suffer with unnecessary thoughts on failure; you just have to convince yourself that like the best in the industry, you also have the chance to make a name for yourself.

With this state of mind, let us now look at some of the most common challenges real estate marketing offers that often cause one to fail and to fully accept and be trampled by failure.

The I DON’T KNOW ANYTHING ATTITUDE

Of course, everyone has to start from scratch. We were not born like the lower forms of animals who can’t even remember since when have they learned the skill they will carry all their lives. Man is more than that.

He is equipped with all things that he needs in life. The difference between successes and failures though lies in the acceptance of the experiences that would make him learn. And since he is a learning being, he is prone to gathering new things from the things he is performing and thus mastering a craft in the process.

Thus, you cannot say to anyone that you know not a thing in real estate marketing. Everyone could learn, and you do not escape that universal truth.

The I DON’T KNOW HOW TO BEGIN ATTITUDE

Of course you do! It would only take some of your 24 hours before you can unravel where you must begin with the process of learning real estate marketing. Be determined and search for the basic and the fundamental comments you must immerse yourself into. There’s no sense jumping towards the big facts if you have no idea of the elementary things first.

The I DON’T HAVE ENOUGH TIEM TO SPARE ATTITUDE

That’s not true. 24 hours is more than enough to perform all tasks and have rest and relaxation in between. If you seem to lack time on all things, that just suggest how lame you use your time. Remember that the busy people are those who can find time for absolutely everything they are assigned to do and intended to do.

A few hours a day would already help you learn the fundamentals and mastery of the nature of real estate marketing. And you would be surprised the worth any practice that leads to excellence in real estate marketing will do you. There is so much in store for you if only you recognize the existence of such opportunities and your capacity to overcome them.

Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information on selling houses fast checkout his home selling tips.

You can have the best book in the world, but if no one knows about it, no one will buy it; publicity, promotion, marketing and a focus on selling more books should now be a big part of your daily life. Authors, self publishers and book publishers can be very unhappy when they see boxes of books delivered from the printer, loaded onto pallets in their garage and not have any idea on how they’re going to sell them; don’t let this happen to you — be prepared. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed.

Using press releases for marketing or promoting yourself, book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases. Don’t underestimate the value of a good press release for making book sales. Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks.

Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. Press releases can generate thousands of dollars in sales when picked up by national trade or print media. Invest in press release submitting software and set aside time every week to send out a press release online to the press directories.

Send out at least 10 press releases to the print and broadcast media in your area every month. Make sure your press release spells out the ‘who, what, where, when, and why.’

Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books. I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book.

If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way. When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows. Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials.

Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere.

Submit articles to online article directories that focus on your book’s topic to drive customers to your website. Place free ads periodically for your book’s website on Craigslist in different categories to drive even more traffic to your website. Create an online contest and list it in online contest directories to drive traffic to your website.

Market your book to your number one market first, and then go after the secondary markets. Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic.

Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. If your book solves a problem, focus on this in your marketing.

The success of any self-promoting, book promoting or marketing effort depends on a good book and just plain hard work; it’s been done many times before and you can do it too. With well chosen book marketing and book promotion, online and offline, you’ll reap the profits you deserve for your efforts by way of the Internet and in your mailbox. Make sure to do some serious marketing and promotion every single day, no excuses.

For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases - online, wire service and offline distribution.

Back when my son was small, I didn’t get out much. He was a beautiful 5 month old little boy who
kept me “honest” and out of trouble.

But, when I did get out, I liked to go out to dinner at a nice restaurant. You know, to enjoy a nice,
peaceful, tasty dinner, and to be treated like I’m important.

Well, even when I did get out, the part where I was treated like I’m “important” rarely ever happened.

However, one Saturday evening I was in amazed to find the best darn waitress I had ever
encountered.

Not only did she treat me like a King, but I found someone who took their job a lot more serious
than anyone I had ever encountered at a restaurant.

As a marketing consultant, I critique service everywhere I go. Restaurants, in my opinion, have the
greatest opportunity to build long-lasting, loyal relationships with their customers. Unfortunately,
most fail miserably in the marketing and customer service game.

This particular Saturday evening I found myself in a profound state of delight to discover an array of
excellent marketing strategies being used on me…and it was absolutely fabulous!

In the hour and half I had dinner:

* I felt like a friend to my server - She got to know US. She remembered our names every time she
came to the table and was sure to bring something of entertainment for my 5 month old son.

* I felt incredibly welcome and important

* I was educated on why this particular restaurant was unique and special

* I was upselled to a better, more expensive dinner. And, when I ordered a glass of wine, I was
delicately, but effectively upselled to a better, more expensive vintage.

* I was cross-selled to more appetizers that were delicious and well worth the extra cost

* I was guaranteed (by her, personally) that I would love my dinner, or she would not charge me
for the dinner, and

* I was added to the mailing list for upcoming events and for savings only given to “loyal” customers

Why is this experience important?

Because good marketing is rare. It’s especially rare to find a waiter/waitress who understands and
utilizes these great strategies.

Did I mind getting up sold to a more expensive dinner? Of course not! Especially because her sincerity
was evident when she asked, and her intent was to give me the best darn dinner experience I could
have while eating at that restaurant.

The strategies she applied can be used in every business.

If you’re not:

* Making your customers feel like dear and valued friends…

* Making your customers feel like they’re the most important people in the world…

* Communicating why your product or service is unique and beneficial to them…

* Upselling your customers to a better product or service that they may not be aware of…

* Cross-selling products and services that may enhance the quality of experience they have with
your other products or services…

* Standing by your product or service with a strong, risk-free, guarantee…or,

* Adding your customers to your mailing list and staying in-touch with them on a consistent basis,
offering them savings and special discounts for being a loyal customer…

Well, I’m here to tell you, you just might not be in business for very long.

I learned a lot from this waitress, and you can too.

Marketing IS your business! It’s not the trade you’re in.

Without happy customers who’ll buy from you often, your business will die.

This waitress got a very generous tip from me. I felt compelled to do that because she did so much to
make me feel like I was important during my “not-so-frequent” out-for dinner night.

Your customers will give back to YOU if you’ll only treat them like they’re the most important people
you know.

By the way, the restaurant is Cafe Tu Tu Tango, and it’s at the Universal City Walk in Los Angeles.
The server was Courtney. (This article was originally written in 2001).

© 2004 By Craig Valine

ABOUT THE AUTHOR: Craig Valine is a Marketing Performance Coach Who Helps Independent
Consultants, Coaches, and Service Professionals Get More Clients, Make More Money, and
Have More Fun In Their Business. To subscribe to his “Marketing YOUniquely” eNewsletter,
Go To http://www.craigvaline.com/subscribe.html

They say the definition of insanity is “doing the same thing continuously, and expecting a different
result.”

In marketing, I say “marketing your business the same way everybody else does is insane!”

One thing that seems to be evident to most marketing experts is that the majority of new businesses
seem to be marketing ineffectively.

More specifically, they’re not getting the most “bang” for their marketing dollars. They’re seem
oblivious to thinking that it might be possible to get a better result for the same time, money and
effort they’re already spending.

And, what’s worse is that many don’t care. They actually think they’re business is about their trade.
I, and many other experts, suggest it’s about marketing – about getting and keeping customers for
life.

Although their philosophy about doing business seems insane (and, it is!), I believe the insanity lies
in those who emulate everyone else. Most people entering into business for the first time never really
plan to stay in business. (I bet you’re wondering what I mean by that, right?)

I’m sure you’ve heard varying statistics that say something like “one in three businesses will still
be out of business in a year” or “three out of five businesses will out of business in five years.”

While those may be true, let me tell you the real reason for this: they don’t know how to market
themselves effectively. They think that people will flock to them because they offer something. But
the truth is, if no one knows you exist, no one will come do business with you.

Because you are good at what you do is no indication that people will do business with you.

Let me put it this way:

== > If you threw a diamond ring worth $2 million dollars in the desert for someone to find, and you
told no one, does that mean people will go flocking to find it because it’s valuable?

Absolutely not. THAT’S INSANE!

Marketing is about communicating with prospective and current clients about the value, benefits, and
distinct advantages you offer. Without communicating to these people, they know nothing about you.
They do not know you exist. So, their only choice is to go to someone who does communicate with
them.

While understanding that you must communicate with your prospective and current clients is very
important, how you communicate to them is even more important.

What I want you to understand right now is that you should not base your marketing plan on what
everyone else is doing, necessarily.

==> You should not copy what your competitor is doing just because they’re doing it.

==> You should not do what your previous boss did.

==> You should do what works to market yourself.

That’s how you stop the madness – the marketing insanity.

Marketing insanity comes when you emulate someone else’s marketing strategy just because you
think, “if they’re doing it, that must be what I should do.”

Nonsense!

You should do what works for your business. You should never guess. You should TEST!

Testing what works and what doesn’t is the most powerful marketing strategy you can employ. It allows
results to be the final determination of what works and what doesn’t.

Testing your marketing strategies is what separates the “men from the boys.” You will stay in business
longer because you’re not insane enough to keep doing what doesn’t work.

What do you test? For starters, you can test:

* One ad against another
* One headline against another
* One sales approach against another
* One offer against another
* One event date against another
* One publication versus another, etc.

Always test. Never assume what works. Always “put it to a vote” as one of my teachers’ says.
You will only know what works for your business by doing it yourself, testing it, and by making
small improvements to it until it works consistently for you.

If it doesn’t work, you don’t use it anymore.

Now one thing I do want to make clear. If someone else does have a successful marketing strategy
or program that works for them, test to see if it works for you.

I am a big advocate of testing strategies from outside my industry. However, don’t just adopt everything they
do, but see what works and what doesn’t in your business.

Because you may deal with a slightly or altogether different clientele, the results may be very different.

So, you have to be careful. But, again, test carefully and see what the results are.

I want to leave you with this important message: “STOP THE MADNESS, NOW!”

Remember, marketing insanity is what happens when you assume that because someone else is doing
something, you should.

Dare to be different by doing what most businesses are not doing, by testing everything you do before
“buying into it.” You and your clients will be the beneficiaries of your wise decision.

Test to be the best!

© 2001-06 By Craig Valine

ABOUT THE AUTHOR: Craig Valine is a Marketing Performance Coach Who Helps Independent
Consultants, Coaches, and Service Professionals Get More Clients, Make More Money, and
Have More Fun In Their Business. To subscribe to his “Marketing YOUniquely” eNewsletter,
Go To http://www.craigvaline.com/subscribe.html

For the last eleven years I’ve been a member of the Junior Chamber of Commerce (aka “Jaycees”).
If you’re not familiar with the organization, it’s a member-service organization whose purpose is
“leadership training through community service.”

In other words, the organization creates and improves leaders through community involvement.

One of the biggest challenges the Jaycees face, around the world, is attracting new members
(their version of “customers”).

I’ve noticed a damaging flaw in many of the membership teams who are responsible for get
prospects to join. They invite guests to meetings and functions, and if they don’t join that night,
they never contact them again! They don’t “keep on keepin’ on” with their sales and marketing
efforts, and thus, lose these prospects forever.

Isn’t that crazy?

I hate seeing this. Because I once held a membership position in the Jaycees for a one-year
term… and during that year we recruited over 171 new members!

That was huge.

Know how my team did it? We constantly worked our list of prospects until they said,
“stop calling me!”

We kept on calling until they said “Stop!”

Every function we held to attract new members had a guest sign-in sheet. They had to put
their name, address, phone, and how they heard about the Jaycees.

The more information we had on them and their interests made it easy to invite them to the
function that would be most beneficial to them.

Then, once they had a great experience, hopefully they would join.

We constantly worked our list. But, that’s not my main point here.

The main point is, sometimes the opportunity you’re offering your prospects IS RIGHT FOR THEM,
but the timing isn’t.

Your prospect’s desires and circumstances constantly change.

==> Sometimes, it’s a money issue.

==> Sometimes, it’s a timing issue.

==> Sometimes, it’s a priority issue.

==> Sometimes, it’s a “I don’t have enough information issue”

People’s lives keep changing. By merely showing regular interest and continually communicating
with your prospects - for however long it takes - and by making compelling offers they can’t
refuse - you increase your chances for prospering.

So, I hope my message is clear. If someone inquires about your product or service, but doesn’t buy
right away… it doesn’t mean they’re not interested.

Life is a moving parade. Keep on keepin’ on by contacting them on a regular basis until they say
“STOP!” or…until they’re ready to buy.

© 2001 By Craig Valine

ABOUT THE AUTHOR: Craig Valine is a Marketing Performance Coach Who Helps Independent
Consultants, Coaches, and Service Professionals Get More Clients, Make More Money, and
Have More Fun In Their Business. To subscribe to his “Marketing YOUniquely” eNewsletter,
Go To http://www.craigvaline.com/subscribe.html

The key to a great marketing campaign starts with understanding how the needs of your prospect
relate to your product or service. It’s basic, but most business owners never consider the thought.

Until you know what they need and determine how you can satisfy those needs, you can’t really
plan a meaningful campaign.

Get a pen and paper out and ask yourself these questions:

* If I were a prospect getting solicited by my company, what would it take to get my attention?

* What promise would I want fulfilled?

* What needs would I want to have met?

Now ask yourself:

* What needs and desires are my competitors not fulfilling?

The best way to find out where you need the most work is to list all the needs and desires your
competitors are already fulfilling. Maybe you’re already fulfilling these desires too. But is it possible
that you could articulate it better than they can? Sure!

A good USP (unique selling proposition) is one that fulfills a void in the marketplace. It is communicated
clearly and concisely so that your prospects “get” it without having to think about it too much.

It’s also known as your “big promise.”

It’s important that you not only communicate it in everything you do and say… but that you stand
by it - always!

To formulate your marketing campaign, along with the lines of your USP, I suggest asking yourself
the following questions:

* How can I show more interest in my customers than my competition?

* How much more service can I offer than my competitor does?

* What are my specific added or extended service benefits?

* When I have used similar services from competitors, where have I been most impressed — or most
disappointed? And, why?

* How can I make my customers understand how important they are to me?

* How can I persuade them they are being treated with professional interest and courtesy?

* What specific needs should my product or service fulfill?

Without customers, your business doesn’t exist.

Stop running your business the way YOU want it, and start running it the way YOUR CUSTOMERS
want it.

It’s all about them. It’s never about you.

* Treat your customers like dear and valued friends. Give them what THEY want.

* Treat them with respect and courtesy.

* Communicate with them often.

* Let them know you care about their wants, needs and desires.

If you’ve asked yourself the questions above and answered them honestly, you are a thousand
percent better than your competition.

Rarely will ANY business ask themselves these questions. It shows in their poor revenues.

Always remember: It’s all about their needs, wants and desires. It’s never about yours.

© 2001 By Craig Valine

ABOUT THE AUTHOR: Craig Valine is a Marketing Performance Coach Who Helps Independent
Consultants, Coaches, and Service Professionals Get More Clients, Make More Money, and
Have More Fun In Their Business. To subscribe to his “Marketing YOUniquely” eNewsletter,
Go To http://www.craigvaline.com/subscribe.html

One of the biggest marketing mistakes I see constantly, in the newspaper, on the web, within
company brochures, is the missing word: YOU.

I cringe as I notice how enthralled these companies are with themselves. For instance, a sales
letter I received late last year stated:

==> “We have been in business for 10 years”

==> “We’re having a sales contest to see how many we can sell”

==> “We have won many awards…”

==> “We serve clients in the Los Angeles area”

Now, I hope you’re thinking what I’m thinking… “WHO CARES?”

Right?

There isn’t any mention of anything that benefits me. It speaks only of themselves with a proud
self-serving tone.

Why would I do business with someone that doesn’t care enough to learn more about my needs,
wants, and desires?

This business was too busy telling me about them and not enough about the customer.

They’re not alone, however.

Almost every direct mail piece I receive in the mail is filled with “I”, “me,” “our,” and “we.”

Now, it’s really not all that practical to write a letter without saying “I,” “we,” or “our” - but you
should certainly have the word “YOU” 5 or 6 six times for every reference to “us” or “my” company.

Here are some examples of how you can easily change the way you present yourself from a “ME”
mentality to a “YOU” attitude.”

Instead of: “I am pleased to tell you…”
==> Say: “You will be pleased to discover…”

Instead of: “Our staff is experienced…”
==> Say: “Your will be handled by qualified, experienced people who can answer just about any
area of expertise…”

Instead of: “We sell only quality products…”
==> Say: “You will love the XR250 model or you will receive double your money back!”

Does the wording make more sense?

When you write a sales letter, copy for a website or email, put yourself in the mindset of the reader of
your letter.

You should constantly say to yourself:

“If I were the customer, why would I be interested in this…?”

It’s the oldest lesson in sales. Maybe you’ve heard it this way: “What’s the radio station everyone
listens to?”

“WII FM” (What’s in it for me?)

If you aren’t constantly telling the reader what’s in it for her, she won’t read your marketing messages.

To help you get the best results with your copy, here’s something you can do that I learned from one
of my teachers.

After writing your copy, go back and highlight each-and-every “I,” “we,” “our,” and “us.” Then, re-write
each sentence with a “you attitude.”

Let your prospects know you care about their interests.

Speak in terms of the benefits they will receive. Tell them what is in it for them.

They do not and will not care about you, until they know how much you care about them.

© 2001 By Craig Valine

ABOUT THE AUTHOR: Craig Valine is a Marketing Performance Coach Who Helps Independent
Consultants, Coaches, and Service Professionals Get More Clients, Make More Money, and
Have More Fun In Their Business. To subscribe to his “Marketing YOUniquely” eNewsletter,
Go To http://www.craigvaline.com/subscribe.html