1. About Google Video

We are living in a digital world, where pretty much everything gets uploaded online. There are 80 million web hosts according to the stats made in 2006. The growth of the World Wide Web is obvious, it’s all on the web - companies addresses, documents, pictures, books, you can buy everything from cars to ships. But it’s not just documents any more, pages are far from stating these days. The web is now full with video clips being shared by millions of people around the world.

Google Video allows people to search for video files, download and play them on their computers. Although Google has not released an exact number of the video files available at their site, they claim there are several thousands and increasing all the time. The video material includes just about anything - TV shows, movies, amateur videos, commercials not displayed on US channels, etc. The files are either free of charge or must be purchase online from the Google Video Store. Google Video enables users from all over the world to upload their own content on Google Servers and share it with everyone. The files are in GVI, AVI, GVP and MP4 formats.

Google Video Player lets you watch videos that have been downloaded or purchased from the Google Video website, video.google.com. Google Video Player allows you to watch the videos in full screen as well as browse the video using thumbnails. It also uses OpenSSL Toolkit, QPluginLoader and QLibrary classes.

Some say that Google Video is just an effort of the search engine giant to enter the online video sharing, gathering up a rich archive of moving pictures to be accessed either for free or for pay. Market trick or not, Google Video is here to stay and this article will try to familiarize you with the technology behind it.

The Google Video Player is a piece of software that transfers the paid video content from Google’s servers to your computer. There is a version for MAC and Windows. Technically as a video player, it has some pretty cool features. It allows you to browse the scenes using thumbnails, so that one can easily find each and every moment.

The GV player has full-screen mode and the FTP portion of it is on a high level as it supports download resuming, automatically. This is a really nice feature especially for people on a dial-up or other users with a low and unstable connection. Perhaps the only strange thing about this application is that it is made to play paid-content, which is sort of useless, considering the amount of websites with video clips and all the video players, torrents and ftp clients.

The overall success of this software depends on the richness of the library. If it has a lot of interesting content, it will succeed even if the service is paid. But if the library is weak, then it doesn’t matter how smart and functional the player is, cause it just won’t matter when you don’t have any multimedia to play.

In the context of all that, it’s important to know that Google faces a strong competition when it comes to online video content, from the likes of YouTube, MetaCage, iFilm and several other websites with a pretty decent traffic. A lot of money are involved in this sector, so that’s a big opportunity for any company. The content available at Google Video is mostly amateur, because of the ease with which users can upload their files. Video files can be uploaded at the website video.google.com or with the help of Google Video Uploader, available for Microsoft Windows, Mac OS X and Linux.

But it’s not just amateurs that upload content to Google Video, television networks also participate by making whole shows available and Hollywood studios are also putting up some movie trailers. Because of all that, the video quality is inconsistent, depending on who uploaded it. There are all types of video files, copy-protected or not, with or without ads. Google screens out any sex related material, so Google Video is totally safe for the children.

The paid content is another interesting moment regarding Google Video. Amateur movies might be free, but episodes of Survivor or other TV shows cost $1.99 each, a price set by the producer of the given video.

2. System Requirements:

• For playing videos:

As mentioned, you can play the videos with your Internet browser or trough the Google Video Player.

To play videos through your browser on Google Video, your system must meet the following requirements:

- Adobe Flash Player 7.0+

- Microsoft Windows 2000 or higher, all updates installed

- Internet Explorer 5.0+, Firefox 1.1+

- broadband connection with 500+ Kbps for continuous playback on Google Video.

To play videos trough the Google Video Player, your pc must meet the following requirements:

- Intel Pentium III 1GHz

- 256MB RAM

- 16MB Video memory

• For uploading videos:

The Google Video Uploader has the following requirements:

- Windows 98 or higher, Mac 10.3 or higher, or any OS that has Java 1.4.1 or higher in order to install the Uploader

- broadband connection to upload video.

3. Installing Google Video Player and playing it

If there is a video you wish to view from video.google.com, then click the “Download” button to the right of the video, and if you don’t have the GVP installed, you will be prompted to do so. Of course, you can download the setup executable on your own from http://www.freesecuredownloads.com/free-downloads-download.html#video, or from the official website at http://video.google.com/playerdownload. Once you have it on your desktop, run the GoogleVideoPlayerSetup.exe application to complete the installation. When the installation is complete, the video you’ve selected will download automatically.

4. Finding videos on video.google.com

Google’s video library is expanding all the time. Considering the amount of video clips available, users often need an advanced search technology that will help them find what they are looking for. Google has responded to this need, by developing the Advanced Video Search available at http://video.google.com/videoadvancedsearch. On this page, you can specify all or just some of the words describing it; filter results by duration, price, and genre; language; duration; price; site domain. The Advanced Video Search will output results based on their relevance with the video’s title, popularity, and many other factors.

5. Buying Google Videos

Apple’s iTunes Store was the first that started selling videos online and from the day they started, internet exprets immediately understood it will be a great hit. TV fans from all over the world bought videos for about $8 million just in the first three months. Yahoo, Microsoft, AOL and Google are the major competitors on the “download TV show for free” market. Google calls its system “the first open video marketplace” because of the idea that everyone is able to upload his content, from professional TV producers to neighborhood amateurs. Everything is available - complete NBA reruns, TV shows from CBS to family videos. This makes the whole market a bit chaotic, as there is a lot of contrast in terms of video quality. Therefore, some videos are copy-protected and require payment, while others are free for download and distribution. Google gets 30% of the fee you pay for a given video.

The thing about Google Videos is that some of them will self-destruct 24 hours after being downloaded, because you buy the rights just for that short period of time. That’s how we come up to the three basic categories established:

1) Commercial TV Shows - Star Trek, I Love Lucy, all games played in the National Basketball Association are available for download 24 hours after they are played, for $4 each. Sony Music Videos can be downloaded for $2 each.

2) “Pseudo-commercial” - concerts and third-tier stuff.

3) User submitted material - home movies, just like the ones you see on YouTube.com.

Videos that should be purchased have buttons saying “Buy High Quality” and “Day-Pass High Quality”. Buy High Quality is the best option, because the video doesn’t self-destruct and you can watch it whenever you want, directly from your Desktop. The Day-Pass High, are once again with high quality, but cheaper, because you must be online to view them and you got only 24 hours to do that. You must be online to view copy-protected content, because to decrypt those files, Google Video Player needs to communicate with Google servers over an active Internet connection.

To purchase Google Videos, you must create a Google Account, by entering your email address, password and payment details.

6. The GVI Format

The Google Video Player reads files in Google’s own GVI format. The Google Video Files – GVIs are a modified .avi files with an extra layer with additional information, about the type of the file – self-destructable or not. GVI video files are encoded in DiVx along with MP3 audio stream.

You can download a GVI2AVI converter from http://www.kultiras.net/programs.html. The program requires the .NET Framework.

Naevius.com is also a website from which you can download a GVI converter allowing to turn GVI into AVI and the opposite. It’s extremely easy to use, simple and clean interface.

For a fast and secure download of Google Video, go to http://video.freesecuredownloads.com

Working for http://www.freesecuredownloads.com

When you are attempting to promote your Home Based Business Opportunity you should look as far as the use of Digital Streaming as a way to promote your Home Based Business on the internet.

I have been using this technique to help promote my personal traditional business, as well as my current Home Based Business, which has resulted in amazing results in exploding my Home Based Business, as well as my traditional business.

Using this type of easy to use technology to create a Social or Business web based virtual world creates a totally effective marketing tool, without the need of any special software, downloads, or hardware, at very low cost effective prices.

Effective Tools: Viewers do not need anything but a computer, and internet to view them…

Video Emailing: Allow your prospects & customers see you with streaming video email. Banners that surround the video can be easily switched with what ever you are promoting, some with URL so when the viewer receives the video email, will take the viewer to the web site the sender wishes to send the recipient. These Video Emails can alert you to who watched your video, time, date and how many times. How powerful is that for a marketing tool.

Video Broadcast: Can you imagine your prospects, & customers faces when you deliver a world wide internet broadcast where they can text to you, while watching you, and you can interact with them via live video. I have seen where these broadcast are surrounded by easy to change out graphics.

When you broadcast you can reach 500 computers to viewers worldwide, from your website, or from online video broadcast tv studio. These broadcast can be password protected, open to public, or pay per view.

Video Conference: I have witnesses sites with up to 5 crystal clear video screens, with clear voice, outstanding streaming quality, and text chat. Can you picture companies, groups, etc, meeting in video conferencing in private rooms as high as 25 in a group. How fantastic is that.

Video Pod Cast: Deliver video do users I Pods which formats for you.

Video Blog with RSS feeds to keep in contact with your organization, or customers.

Video Storage: Some allow you to store almost endless storage of video assets, pictures, videos, & documents either open for public view, or password.

I know marketers using this cost effective technology of web based businesses offering these applications for pennies a day.

There is even one public traded technology company, offering affiliate programs, designed to pay you handsome commissions to promote their technology, while you use the product to promote, yourself, your business, your home based business, or M.L.M company.

My background includes for Chief of Police, Vice President of Marketing & Sales, with a former corporation, operator of several successful Home Based Businesses, along with internet marketing.

YouTube and MeTV understand that people want a creative way to express themselves. The anonymity provided by the web has allowed multiple thousands of wannabe stars to shine in low-resolution splendor.

The success of these online video enterprises has encouraged others like Yahoo, AOL and a variety of other media outlets to begin streaming video for online consumption.

Even children’s television is finding ways to allow kids to utilize online video streaming to participate in traditional television broadcasts through MeTV.

Television shows are now being released as video streaming downloads because the public is interested in video content.

Sure, there are uses for educational and knowledge based video streaming, but what about a lighthearted parody of your business?

Some businesses use these video parodies for annual company meetings or they have their staff reenact a portion of a well-known movie. While it may have originally been a fun part of a company meeting this information can be made available as part of a video streaming download allowing multiplied thousands of visitors to gain an appreciation for the humanness of the individuals running the business.

There are times when a good marketing campaign simply means allowing customers to see that you are not opposed to enjoying life. Video streaming is a concept that is sprinkled throughout social websites like MySpace. If your video stream is entertaining you might consider making it available on a site like YouTube. In turn, you may discover that many individuals that frequent social networks may pick your video stream to feature on their website. This scenario simply allows your work to be scattered in a variety of circles. In the end it could mean more site visitors and search engine queries.

The growth of video streaming is in response to the on demand needs of web users who have grown accustomed to having what they want at their fingertips.

Forbes has created an online presence that features extensive company produced news clips and other online video streaming. This component has become a big part of Forbes.com. You will find many more sites are relying on the marketing of their own online “network”.

If video streaming didn’t have a positive marketing kick for these companies it wouldn’t be used, but more and more sites are making video streaming a key player in their online marketing strategies.

Whether your content is serious or hilarious, video streaming makes it possible to reach out to a media savvy audience and engaging them in a new way.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com Start your own ebook business with BooksWealth at: http://www.bookswealth.com

Videos are great viral marketing tools that can attract a lot of traffic to your web site. They are similar to how article marketing is used to boost traffic to your web site. It is used not only as a marketing tool, but also as a tool for teaching online. Whatever its purpose is, business videos are great for supporting your marketing scheme, and is an effective way of advertising your website, enticing your audience to visit.

Ways of Profiting from Online Videos

A way to increase conversions and boost online profits, after driving traffic to your web site, can be done through the use of live video broadcasts, video emails, or video on demand infomercials by online businesses. This can add to the bottom line of your company.

People generally remember 10% of what they read and 20% of what they hear; but with the use of videos online, people can remember 50% of what they both see and hear together. People need time to process things before they can act on your message, that is why videos can help you increase their level of processing on what they see and hear, increasing your chances for profit.

Video broadcasts can also increase the response rate of people. If a call to action is actively delivered, with sincere enthusiasm and passion for your topic, then it is much easier to follow since they are especially more powerful action drivers.

Your time of building a relationship with your customers is also dramatically shortened since you can cut through the technological barriers of the internet, putting yourself online, allowing the people you do business with to know, like, and trust you better.

You can avoid spending unnecessary high costs for sending someone on the road to meet with your clients or to attend a meeting. The technology is readily available, and the effects of your savings are immediate and obvious.

You can also enjoy ‘soft’ cost savings that dwarf your hard dollar travel costs by sparing yourself the productivity drain and the physical and mental tolls travel takes on your employees, or even yourself.

How to Market Your Videos for the Most Traffic

Videos, when used effectively, can be a vital tool in improving your online business by using it as a marketing tool, such as advertising for your web sites. This can help entice your net audiences to do business with your company, depending on how effective it is as a marketing tool for boosting your site’s traffic.

One way of doing so is by taking advantage of free broadcasting. There are a lot of social networking web sites, as well as video broadcasting websites, that reach millions of visitors every day. You can take advantage of the sites’ free traffic and networking by uploading your videos to these web sites.

Use your video blogs to provide useful information to your visitors, just the same as when writing on a blog. You can pattern your videos to follow certain formats, such as a TV show, infomercials, or how-to videos, as long as you work around a topic that ties in your business. If your video is creative and useful, it has a higher chance of getting passed around to other people.

Do not forget to include your web site’s URL when editing the video. Place your web site’s URL somewhere during the playback. If possible, try to keep your web site’s URL on display or visible throughout the entire video. Placing it along the bottom of the screen is preferable, but at least display your web site’s URL at the beginning or the end of the video.

How to Make a Successful Video

Creating a quality business video for your online business is a difficult task, not to mention expensive. You need to make sure that you create the best video that will accomplish your goals.

One way of doing this is by determining the purpose for your video. Define the exact purpose of the video and state that up front to prevent the person watching the video from getting confused, especially if there are too many information packed into the video. You must have a single idea that you are trying to convey in your marketing video to avoid packing it with too much information.

Determine your target audience before making the video. Make your video pitch for whatever your target audience is. If your product is for the home, then let your advertisement pitch for the home. If it is more for the tech savvy, then you may need to use a different approach on the video. Keep in mind that your videos will be used by your online business to market potential customers, so make sure that your video will explain the virtues of a product by the company.

Make sure that your marketing videos are not overly lengthy. Keep the flow of information brief and to the point. Once somebody has decided to purchase or would like more information, then you could give them longer videos that will cover the details; otherwise, give information in small chunks.

The content of your video must be interesting in order to keep the audience’s attention, so you can get your message across. Some videos use humor and sex appeal, while others do not. If these are not what your video is aiming for, then focus back on your targeted audience and determine what they would appreciate from a video. Keep your information fresh and appealing to them.

You need to make sure that the audience can remember what they saw long after the video. Make the content interesting, yet memorable.

Videos are great marketing tools, especially for online businesses, since it can act like an advertisement for them. Making it accessible online makes it more prominent to your audience, especially if you carefully place it on certain web sites that can maximize its productivity.

Jeremy Gislason is a leading expert on membership sites, marketing and online business. Find audio and video downloads and reviews related to online business, internet marketing and more at SureFireWealth.com

Website URL http://www.surefirewealth.com/goto/Audio_Video_Downloads.html

In this article, I want to investigate whether there are, as yet, any clearly discernible trends in the usage of videos being published online.

In particular, for those who are interested in Web 2.0 and utilizing this medium in their efforts to market a business online, I plan to highlight some of the things that you really should NOT do with videos, if you want these efforts to be successful.

Although the idea of putting a video online for the whole world to see is not restricted to any particular group of people, even at this relatively early stage of 2007, it is clear that the next big wave in internet marketing is video based products.

Thus far, either the product itself has been somehow related to teaching the best ways to make and use videos in an individuals own internet marketing efforts, or the training materials themselves were overwhelmingly video based.

Now, I would suggest that for anyone interested in maximising the success of any online business who is interested in using video, there are some very good lessons to be learnt from these IM people.

At the same time, however, within the ‘real world’ population of planet earth, similar moves are clearly under happening too, and many of these videos are almost object lessons in what not to do!.

You only have to look the skyrocketing popularity of YouTube, Google video and so on to gauge the present extent of this explosion, and also to understand that there are some very important lessons to be learnt.

Let us look at these non-IM people, ordinary people who are creating videos by the million, to see if we can ascertain what is behind this video ‘wave’, what is driving it.

Sit down when you have a spare ten minutes sometime, and take a look, as an example, at YouTube.

Punch in a keyword for your search, and have a look at the results, to see if there is any discernible pattern.

For example, for this article, I ran such a search for ‘headphones’, which returned nearly 700 results.

Browse a few pages of those results, and a few common features about the videos and their makers become abundantly clear:

• The individuals in the videos and those making them, are overwhelmingly young
• The video quality is usually poor, and generally lasts for 20 seconds or less and
• The ‘victim’ on video is usually doing something that is either funny, or embarrassing, depending on your point of view.

What does this tell us about this new ‘video age’?

Well, without being too sociologically deep, it tells us that these videos are, basically, the online version of reality TV.

You only have to see how many of these videos are of people videoing themselves, to realize that Andy Warhol was dead on the money all those years ago!

Everyone is, indeed, chasing the proverbial 15 minutes of fame, and they do not, quite frankly, care how they get it!

It also begins to explain the video explosion itself.

Almost all of the videos seem to have been shot using handphones, which allow the capture of thousands of spur of the moment events that were previously lost.

Hence, the shortness of the videos and their poor quality.

And the other thing I noticed from these videos?

The vast majority have had only a tiny handful of viewers, and often, the description or tagline of the video is written as if you, the viewer, are supposed to know the people involved.

As indeed you are, because the vast majority are clearly made by youngsters to show to and impress or amuse their friends.

They are not planned or plotted, they tell no story, and, basically, for the outside world, they have absolutely zero interest.

Now, quite obviously, making a video tp promote your business that no-one apart from your wife or kids want to watch is pretty pointless. In other words, if you are planning to use video as part of a Web 2.0 marketing campaign, these ‘normal world’ videos are an object lesson in what NOT to do!

Not because of film quality, or even the length of the video, but simply because nobody outside a very small group of people would have any reason at all to watch them.

Of the ‘headphone’ videos that I suffered through, only a very small number indeed have any chance of ‘crossing over’ into the mainstream consciousness, and will forever be stuck with 5 viewers.

In fact, on a personal level, I found the vast majority to be squirmingly embarrassing.

We all know that no-one who is wearing headphones can sing quietly or in tune – sorry, kids, that is not news and it is very definitely not funny!

These videos are not in any way interesting, engaging, amusing or educational to the outside world at all.

And that is exactly what you need to avoid at all costs, if you plan to be successful with your efforts to use video to boost your marketing efforts online.

Steve has a stunning new Web 2.0 book (value $197) available for instant download, absolutely FREE, on his blog site at

http://webbiz99.com

The next generation of marketing tools for your website has
arrived

The future of the internet is changing, 2007 is going to be
the norm for promoting your product or service, using audio
and video on your website

So what can you do with this technology?

Put audio or video on your website, Your blog, Data capture,
Sales pages, Affiliate programs, Sales letters, Squeeze
pages, product overview, testimonials, Ect.

Is this new technology?

No it’s been around a while, But now its more user friendly
and affordable.

Is it simple to use, as I am not technically minded?

It is very simple to use, all you need are a computer,
internet connection, a suitable microphone to record your
voice, and some free software.

How does this help with your internet marketing?

Use audio and video to increase your credibility, Increase
buyer confidence, Increase sales and save time, know more
having to write pages of text for your website, You can
relate to your visitors, Get buyer trust.

Video and audio carries a lot of value for advertises, it
carries greater emotional impact, like films, Theatre and T
V.

The quality of these video and audio are near professional
quality, which is great for announcing or promoting a
product or service, Give viewers a demo of your new product
launch.

With video and audio viewers can relate to you and your
marketing message, and this then drive sales, profits, This
will raise your sales upwards by massive amounts.

This is a dawning of a new ear for Internet marketing, this
is a ground floor opportunity for the people who take
action, and this will increase sales and create massive
wealth.

If you want to get in early on the audio and video
revolution, the time is now.

Still do not think this is a good idea for your Internet
marketing?

The next factor to look at is Google, when they get involved
its time to take notice, when google purchased You Tube for
1.6 billion dollars, People where very surprised, This
amount of money for a website that had not made a profit and
less than a two years old.

But Google knows that the next big thing in Internet
marketing is audio and video.

Welcome to the next generation of internet marketing audio
and video.

The point I am trying to get across is audio and video are
one of the best ways of communicating your message to
potential customers, Audio and video delivers an experience
that can not be matched by text or static images.

Advances in broadband limits, combined this with new
streaming technology, this enables simple delivery and a
reliable service for visitor to your website.

Now this is a novel way to use audio and video technology,
In the run up to the 2008 presidential elections,
Politicians are use audio and video to get there message
across, If they can use it to get there message out then so
can we.

To get your web site noticed, your website needs to stand
out from the thousands of websites on the internet, You are
competing for peoples attention, using video and audio will
give you the edge over your competition.

Your message is more likely to get attention and remembered,
you are gaining an advantage over your competition, Look the
reason you have a website is to get your message across.
Whatever type of advertising you are using, the response
will be far greater using audio and video to help promote it.

Will Hoe Author of several articles on internet marketing.
Claim your free multimedia profits report. Click Here
http://tinyurl.com/yrolp2

Online advertising is exploding. With it has come new technology that turns blogs into the best platform to run an online business. The video stream has been described as a savvy use of a cheap toy for online marketing. In fact, some of the most profitable videos on the Internet today were made on webcams or digital cameras.

The two main purposes of a marketing video are to create awareness of a product or service, or to educate visitors.

The video ad is a virtual commercial that is viewed on a website, or sent through RSS feed to other websites through services like Adbrite and Google. These are short commercials. However, because they are made for a computer screen, a professional can make the video for less than $5,000.00. And, a determined do-it-yourself director can make one for under $400.00.

A web video is created to educate visitors and lead them through your web site’s presentation. It increases sales by educating visitors. This overcomes the main reason why visitors leave a website.

A visitor’s failure to understand instructions, or their refusal to read instructions, is the number one reason for lack of sales. Video forces visitors to pay attention to instructions and stops them from leaving the page.

There are dozens of video companies who will make expensive videos for a web site and then offer hosting. At first this appears to be an easy and effective way to introduce video to your website. Unfortunately, the cost is almost never justified. It is better to make a homemade video, and change it monthly. Once you see how easy it is, and how good the quality, you’ll be sold. If you doubt this, go to MySpace or YouTube and look at all the great quality videos made by amateurs.

YOUTUBE & GOOGLE VIDEO

Sticky websites are the main tool for today’s content site managers. They are finding it more difficult to build an opt-in list. It is difficult to keep visitors connected to the web site until they purchase. They need a real strong hook to keep visitors.

YouTube is a free service that lets webmasters embed their own video, or other video, onto a web site. Imbedding a video clip from a famous author, an industry guru, or even a news clip that relates to an article dramatically increases the impact, and sticky factor of the web page.

YouTube allows users to upload their own video and then embed it, with player, on their web site. This video can instruct, sell to, or build trust between the visitor and the product. In fact, it can become the product.

As for the marketing power of video, YouTub recently surpassed CNN’s hits per day, and MySpace video has surpassed AOL, according to Alexa. No wonder Google recently purchased YouTube for more money than many small countries are worth. This is a mute testament to the power of video.

Each of the three main video hosting sites have their advantages and disadvantages. MySpace is social based. Its ignorance of hard core porn leaves a bad taste in many Social Networking and SEO webmasters. There are very few intellectual videos on MySpace, and there is no way to easily embed them onto your web page. This means that people must leave the site to see them, or the webmaster must embed a video player.

Google video is too complicated. It can take more than twenty minutes to sign up. And then there is a complicated tutorial.

This leaves YouTube, as the leading service for most webmasters. YouTube allows a webmaster to sign up and embed video on their website in less than two minutes.

PODCASTING

Podcasting, or audio streaming, has been around for several years. It ranges from creating a radio station with syndication, or setting up a small web based audio sites, to uploading an audio stream onto your website.

Podcasting is the most cost-effective method of retaining customers, improving sales, and educating visitors. However, it is time consuming. It takes at least 30 hours of streaming, rotated in four hour blocks, to effectively create a 24 hour broadcast. The content should be continually updated. Even tutorials should change every few weeks.

Another setback for podcasting is the bandwidth and storage requirement. While there are cheap $5 a month services, you can find site that offer a complete service with royalty management, few webmasters are utilizing the services properly. Those web sites that are using these services are not scripting and editing, resulting in poor content.

The place where Podcasting excels is in short online tutorials. Many web sites utilize them with a PowerPoint presentation, creating a tutorial. While this is a ‘poor cousin’ to the Macromedia flash tutorials, Powerpoint has the benefit of saving each slide as a .gif, making it easy for amateurs to incorporate on their web sites.

It is easy to imbed an audio stream. Just upload the file, and then hyperlink it to a button on the web page. When the button is clicked, the user’s Media player will play the audio.

An audio file can even be linked to photos. A shopping cart with ten cameras on a page can include separate audio streams discussing the benefits of each. The visitor only needs to click a link and/or the image to start the audio stream.

The internet is tiring of web sites that sell ebook downloads. Instead of writing an ebook think ‘new trend.’ The emerging trend is online tutorials, either audio and PowerPoint, audio and photo, Macromedia flash, or video streaming.

HOW TO PROFIT

Each of these tools are used to create a sticky web site. They are used on blogs, web sites, and in forums. These tools ‘tease’ users. Then, when they are hooked, a full video course can be offered.

Bloggers do this. They offer ‘how to courses’ that span 500 blogs, or, the visitor can purchase the ebook, or download the entire course in an audio file.

Video has one main advantage over ebooks and podcasts. While an ebook may fetch $50 - $100.00, the exact same content packaged in a video course could fetch as much as $1,000.00.

Once you are prepared to profit, it is time to trash your homemade product and create a professional one.

Camtasia is an easy software system that allows video editing. It is moderately priced at $299.99. Camtasia Studio 4.0 makes it easy to publish videos and MP3 files for iPod, or other portable media players. Now your marketing message, screencast, lecture, or training video can reach anyone, anywhere, on the bus, in a coffee shop, or even while they’re jogging. Camtasia is easy to learn, easy to use, and affordably priced.

BRINGING IT TOGETHER

Today’s generation has been acclimatized to video. It is part of everything they do - their work, their education, and definitely their entertainment. They will not easily tire of video and audio streaming.

Webmasters do not need to worry about investing money into these mediums, only to have them go out of vogue like so many other Internet Marketing tools have. And, best of all, video is fun to create, easy to use, and very profitable.

Khemal Dole owns and operates
http://www.PaychecksDirect.com, a completely FREE
service which helps many first-timers and even
experts find their perfect Work At Home job. Visit
http://www.paychecksdirect.com right now and see for
yourself why so many are flocking to his site.

It’s not enough to realize you need to keep your marketing on the cutting edge by incorporating web site video. Like all endeavors from putting a man on the moon to baking a cake, there is a definite formula to follow for success, and here it is.

Be sure your video starts instantly –even for dial up:
Most web surfers, when faced with the candy store that is the internet, revert to childhood and adopt the attention span of a Guppy. Consequently, unless your video snaps open the instant the page appears, you’ll deny yourself the awesome marketing bonanza of web site video.

Ten seconds to live or die:
Even if your video is faster than your visitor’s finger, don’t get complacent. Make the opening of your video really snappy by getting straight to your key message. Don’t waste precious seconds saying who you are and where you come from, because this can be better handled by an overlay that flashes your name and your company logo on the screen, whilst you are getting your verbal message across.

Soundtrack:
Always remember people buy with their emotions, so don’t overlook the subtle, but effective impact video music can have on them. But do bear in mind many people view your web sites illicitly — whilst in the workplace — so no sudden ear-splitting effects. Unemployed people don’t make loyal customers.

Backgrounds:
If you have a section of narrative, give some thought to the background. A plain background is fine for a how-to-do video, but in a sales video, you should think carefully of a background that will enhance the feeling you are trying to convey. So, if you were selling toothpaste, you would convey the feeling of a clean, fresh mouth with a view of snow-capped mountains.

And, if you’ve no time to trek to Aspen or St Moritz, simply use a chromakey effect with a photo from a royalty free collection.

Study video marketing:
One of the traits separating successful people from the also rans is the thirst successful people have for new knowledge. So never, stop learning about video marketing. The ideal time is when you are relaxing in front of the TV, because you can study the world’s best practitioners of video advertising simply by watching the commercial breaks.

See how they get right to the message, with great economy of words. Time the duration of the ads and think what you would have done differently in that timeframe. I promise you, before long, you will see patterns emerge which will give you a viable template you can use for your own web site video, confident you are modeling on the best.

Copyright 2007 Paul Hooper-Kelly and InternetMarketingMagician.com

See how you can electrify your website with video by watching this FREE video: http://www.Streaming-Video-Secrets.com/Video_Secrets.html

The title of this article might seem a little strange but let me explain. I’ll do so by asking you a rhetorical question.

If your website was a tv show would it be I Love Lucy or Grey’s Anatomy?

You see, Internet marketing has often been compared to the evolution of television. Back in the early days of tv, I Love Lucy was a mega hit. It’s hard to believe it today when you watch old reruns but that sitcom was actually revolutionary in many ways.

For one, I Love Lucy was the first tv show that was recorded on film rather than on kinescope. This made it possible to rebroadcast previously shown episodes and therefore birthed the rerun and the entire way that television is programmed.

Other revolutionary tidbits about the show include the fact that, I Love Lucy was one of the first shows to be filmed before a live audience. Additionally, I Love Lucy was one of the first tv shows to use a Hispanic American actor in a lead role. It was also one of the first shows to be filmed in Hollywood, CA instead of New York, NY. Finally Lucille Ball is one of only two women in television history with her own tv production company. Oprah Winfrey is the other.

So by now you certainly must be asking “what in the world does I Love Lucy have to do with Internet marketing?”

While at the time, the show was absolutely groundbreaking and is yet rightfully considered a television classic, the truth is that it’s outdated.

I Love Lucy was on tv more than a generation ago. There have been so many technological advances since that time. Television equipment has been updated to a level that the people who worked on I Love Lucy wouldn’t even recognize new cameras today from the old dinosaurs that they had.

Right now one of the hottest tv shows on the air is Grey’s Anatomy. This show uses the state of the art equipment in filming, editing and producing. The show features a multicultural ensemble of actors and deals with news breaking topics in a cutting edge style that is unmatched in television today.

So let me ask you again?

If your website was a tv show would it be I Love Lucy or Grey’s Anatomy?

Using online video makes a huge difference in the perception of your website and online products. If you’re not using multimedia applications like audio and video on your website then it might appear as outdated as an old rerun of I Love Lucy. However, if you’ve applied the latest audio video technology to your website, congratulations, your website might look as hot as this week’s episode of Grey’s Anatomy!

If you think about it, right in between I Love Lucy and Grey’s Anatomy is an entire MTV generation who grew up being exposed to video 24/7 and is used to a video lifestyle. Why should their online experience be different?

The cool thing about online audio and video multimedia is the super fast rate at which progress has taken place just in the past couple of years.

The same degree of change that took 40 or 50 years for television to evolve to its present high tech status has only taken the internet a few years to be able to deliver full multimedia products. Even better the technology is now so easy and affordable that even small or brand new business owners can offer audio and video on their websites.

Want to learn the secrets to using online video on your website?
Discover how at http://www.Joanne-Mason.com/audio-video.html

If you want to submit a video to one of the burgeoning video sites then please do. But, you could also win a huge prize in the process. Not least of which is fame.

YouTube is a popular video site where users can upload all kinds of videos and share them- all for free. The company, owned by Google, recently had a contest to see who could make the best video for 2006- and they are ready to pick a winner.

Users will be able to vote on submissions in a few categories, such as ‘most unique’, ‘best comedy’, ‘musician of the year’, and ‘best series’. The winners will be announced on March 25th, and will receive a trophy and a spot on the homepage of YouTube.

YouTube has yet to confirm is this is going to be an annual event for the community, but they claim if it goes well it is very likely it will be returning next year. The website attracts about 133 Million users a month, so the competition is pretty steep for anyone looking to go about winning the prize.

Most of the categories have the favorite submissions already basically chosen. The Pop band OK Go is expected to win ‘musician of the year’, and user Lonelygirl15 is expected to win with the series “Ask a Ninja”. Even with the odds becoming lower each day of one entering and winning, YouTube claims there is still time to pick a favorite and vote. While it is unlikely new submissions will make the top score board, there is always next year for those who missed out, should YouTube choose to do another round.

Eric Hartwell oversees “The World’s Best Homepage” intended to be a user-generated resource where YOUR opinion counts. Anybody can contribute and all are welcomed. Visit us to read, comment upon or share opinions on weight loss and obesity and visit his associated site articles for free.