‘No Risk; No Reward’ was the tagline for a boxing match between James Toney and Samuel Peter. And it reminded me-copywriting is a lot like boxing.

At first blush it may sound ridiculous to compare a hard-slugging athlete primed for pain to a solitary marketer pecking away at the keyword. But there actually are many similarities. Let me explain:

1) Both require a strong mental game.

If a boxer is not mentally prepared, he is toast. He can be his own worst enemy in the ring as he stops punch after punch with his face. Same with marketers. Just try to work on your marketing when you are not in the mood. Tough, ain’t it? The words come out all wrong. Your marketing is dull, limp, and lifeless. So your sales suffer. It is all on you to keep your head in the game.

2) Both require systematic training.

Sure a boxer can study tapes of former fights and talk to other boxers over time about what they did to become champions. But sooner or later without an effective coach to show him how to eat, how often to work out, what exercises to do and so on, the chances of being a winner are slim to none. Learning to effectively market and write copy can also be learned by studying the masters and talking to other marketers - eventually. But it will take years of heartache and mistakes. It is so much easier to follow a system that already works for someone who has been there so you can avoid the pitfalls.

3) Both require decisive action.

At the end of the day, you are the RESULT of what you have put into your goals. In other words, everything you are today is because of choices you made in your past. Those decisions all added up to whatever your station in life is today. Whether you are a boxer by himself in the ring, or a copywriter putting together a kick-butt marketing campaign, to get results, you must decide what you want first, then go get it! You cannot just HOPE for results. No matter what your goals, you must take action and put in your training time.

There aren’t any shortcuts.

Award-winning copywriter Lorrie Morgan-Ferrero is President of Red Hot Copy and among an elite group of the finest copywriters in the industry. Lorrie loves inspiring and motivating entrepreneurs and copywriters how to stoke those burning fires of your business. Download your complimentary Special Report, *7 Deadly Mistakes Entrepreneurs Make with Their Promotional Web Copy* now at http://www.redhotcopy.com

The Ukraine as with much of Russia suffers from extremes of weather. The winter starts to kick in around November and the temperatures can quickly dive. It can become very cold minus 20 or 30 centigrade! The cold weather normally runs through until about the end of March, when the temperatures can then rise quite rapidly and reach even the high 30,s in July, August. In recent years the weather has become noticeably less predictable.

Travelling this country in May or June can be very pleasant and with maps at the ready I set off from Odessa, destination The Crimea. A cautionary note on Ukraine maps. It is advisable to have 3 maps of the country, yes 3! The first should be of the English translation of the Towns and Cities. The second the Ukrainian translation and the third in Russian!!! The actual road signs, what few there are, ( road signs are clearly not a priority in the Ukraine right now) can be in any of these languages and the variants can be quite confusing.

Leaving Odessa I took a logical, but wrong turn. I was following what seemed on the map to be a decent road that skirted The Black Sea and would take me to Nikolayev the next major city, but found myself in a very poor and depressing suburb of Odessa. Driving through these areas and most of the big cities have them it becomes very clear that this country has serious economic problems.

The scenes I encountered were really of poverty and squalor. Endless tenement blocks dating from the Soviet era and seemingly not maintained since that date and outdoor markets everywhere selling cheap plastic goods and other cheap products. For these people life is clearly not so easy.

One of the most noticeable oddities for anyone visiting, or travelling this country is that within these depressing areas are the famous and very beautiful ladies of Ukraine and so many are incredibly well dressed. It is really is quite odd. I am told that whilst these ladies dress very stylishly and elegantly much of what they are wearing is market bought and at very low prices. For me this was irrelevant, they really look quite stunning, all the more so because of their surroundings.

Having retraced my steps I found a better road and proceeded to my next stop Nikolayev. This area of The Ukraine is very flat and there are many estuaries and rivers. I did not stop in Nikolayev, what I saw was a big city, but did not pause long enough to see much, time was passing and I still had some distance to travel to my destination. Simferopol and the Crimea.

Kherson was the only other city of any size on my journey and looked to be an interesting city and I marked it as worth visiting, for a future trip. Arriving at Simferopol at sundown I headed straight to a Hotel I knew from previous visits, The Hotel Ukraine. If you have read my previous articles you will know that the quality of Hotels can vary hugely. Well this Hotel is well up the list of good value, good service and quality. It’s a beautiful hotel carefully restored by the current owner and equally important the staff are very friendly and helpful, even offering me the odd lesson in the Russian as I struggle to learn the language.

Simferopol is the administrative centre of the Crimea and also a University City, so it is a bustling and lively place, well worth a visit. There are many pleasant bars, restaurants and cafes and all within a relatively small area in the centre of the city and one of the advantages of staying in the Hotel Ukraine is that all is within walking distance.

I should point out that the Crimea is one of the Russian speaking areas of The Ukraine (yes I know, very confusing) and it unlikely you will hear the Ukrainian language at all on your travels here. A forty five minute drive from here is Yalta. The Ukraines San Tropez. We will visit in my next article.

Terrence Aubrey is the CEO of an online International dating agency based in The Ukraine. He has written many helpful articles on the subject of both the ladies of this country and the country itself.
He has learnt much about both the country and it’s ladies through both his business and his extensive travels within The Ukraine and has developed both an admiration and a strong fondness of the country and its people. http://www.confidentialmatchmakers.com

I recently delved into some research about a 2-day certification course I will be attending that helps high school level and junior athletes discover what it is they really want to get out of the sports they are playing, and how to help them train to attain the goals that they set for themselves. One of the trainers said, ‘The problem that most of our students have in sticking to a training program is that they focus on the process instead of the reward.’

I had written an article on this very subject two years earlier, and found it fascinating that the same exact ‘truth’ would rear it’s head again. (That’s the way it goes with the truth - it will always cut through and define problems and point to solutions with extreme clarity.) Anyway, I would like to give you an example of what this trainer was talking about and how it applies to your tennis training. Here’s the Scenario:

Meet Jessica. Jessica is a nationally ranked junior tennis player and is getting ready to graduate high school and accept a scholarship to a NCAA Div. 1 university next year. While she has done well, she really wants to improve and possibly play pro tennis someday. She, along with her coach, agreed that in order to do this, she must spend an additional 5 hours a week on the courts working solely on the areas of her game that they both agreed need improvement. This is in addition to the 12 hrs a week she is putting in on the courts just to maintain her game at its current level. She’s been doing it for two weeks now, and doesn’t really know if she’s making any ‘progress’ on those weak areas of hers, but she tells herself she’s going to keep slugging it out.

The alarm goes off at 5:00 am, and Jessica does not feel like going to the courts today. She thinks about it, and realizes that it’s raining, it’s cold, and she has to fight a ton of traffic just to get to the courts. Then, she’ll have to do her warm-up work, stretch and do the dreaded drills that have not been going so well for her over the last couple of weeks. On top of it all she got to bed late the night before anyway and has homework she didn’t finish. Jessica hits the snooze button, pulls the covers back up, and drifts back to sleep…

Meet Sarah. Sarah is a varsity level high school player and has never even thought about going on the pro tour. However, several colleges have been watching her and if she can make it to the State Tournament this year, her coach has told her that at least a partial college scholarship is all but certain. Sarah has thought long and hard about this, because her parents are not wealthy and she really wants to get an education. Sarah’s been working on improving her weaknesses for two weeks. She slowly, but surely, has been seeing some improvement.

Her alarm goes off, and Sarah does not want to go to the courts. It’s raining, it’s cold and she’s facing all the same challenges that Jessica is in regards to getting her morning training done. Sarah reaches over, turns the buzzer off on her alarm clock and…goes to the courts and gets in her morning training.

Now in this example…what’s the difference? What is the magical ingredient that courses through Sarah’s veins that makes her get to the courts? Sarah is not the nationally ranked top junior player that Jessica is. What makes Sarah go to the courts and what makes Jessica stay home? The answer may not be what you think. Believe it or not, these two girls are very focused, but in opposite ways. Remember what the trainer I heard said? ‘The problem that most of our students have in sticking to a training program is that they focus on the process instead of the reward.’ I have come to the conclusion that this trainer got it about 50% right.

Both these girls were focused on the process and the reward, but in different ways. The reason that Jessica hits the snooze button is precisely as follows:

Jessica, the girl who slept in, was focused emotionally on the process, and logically on the reward. In other words, Jessica was focusing her emotions on how difficult it was going to be to get the workout in, the weather, the traffic…and focusing her logic on the reward (i.e. ‘Yeah, so I may make it to the pros someday, but is doing all this really worth it?’)

Sarah, on the other hand, focused on the process logically and the reward emotionally. (i.e. ‘Well, I might as well get in there and get this workout done…I just know it’s going to feel so great to make it to the State Tournament and start getting scholarship offers!’)

The lesson for you here is this: Focus your emotions on the reward, and focus on the process logically. Sarah has (perhaps unknowingly) figured out one of the secrets to getting what she wants from the game of tennis - and so have you!

To Your Massive Tennis Success,

Coach Kyril

Kyril Popoff is a former NCAA Div1 All-Conference Tennis Player, Instructor, Coach and Author.

His books include THE TEN LAWS OF TENNIS SUCCESS and FOCUS & WIN: WHY YOUR TENNIS GAME ISN’T WHERE YOU WANT IT TO BE, & WHAT TO DO ABOUT IT!

You can sign up for Coach Kyril’s Tennis Lessons, Tips & Tricks newsletter at:
http://www.coachkyriltennis.com

Reading from a screen is much different from reading a paperback book.

With your paperback book you can settle back in your favourite armchair and get right into you book.

If you’re reading on screen, you’ll probably be reading at a desk with your screen in front of you. Despite all the ergonomic advice that people in work are supposed to follow, it isn’t always adhered to, and at home, it’s highly unlikely to be followed. It is possible that you’ll be in you favourite armchair with laptop, but holding a laptop is not the same as holding a paperback: heavier, no flexibility, probably resting on your lap - you won’t be holding it up like a paperback.

That’s not to say that reading from the screen is uncomfortable. People are getting more used to doing it. A few years back it was the norm for people to print off documents and read them on paper - it is what they were used to. Now there is more awareness of environmental issues, and fewer documents are printed in that way in order to avoid the waste of paper. So people are trying to get comfortable reading from the screen.

And people that produce things to be read from the screen are getting more knowledgeable about how people like to read. For example, an e-book looks quite different from a paperback. A paperback has single spaced lines, and there are usually around 330 words per page. An e-book usually has at least one-and-a-half spacing, and there are often about 200 words per page. The watchword of e-books is ‘white space’. This gives the read a cleaner, clearer feel to reading on the screen. If it were like a paperback book, then the reader would feel the page to be cluttered and reading it would be too much hard work. E-books also have less width to the page than a paperback book, which again reduces the words per page.

In an e-book it is very easy - with PC multimedia capabilities - to put in a picture, and of coursed one of the great benefits of an e-book is to be able to embed a link to another website. This is something that a paperback could never achieve, of course, and allows an e-book to open up its window to the world.

Author: Garry Pierrepont

Tried an e-book? Fancy reading something new? Take a look at http://www.ebook-library.net and see what you’d like to read.

Businesses that are unable to provide due consideration to this aspect, often fail to harness the full potential of Lean implementations and consequently start complaining that ‘Lean Six Sigma does not work’. They fail to realize that the problem is not with Lean concepts; their failures are due to the inherent inability of the implementation team to overcome the common problems and challenges.

Identifying Implementation Problems and Challenges

For ensuring the success of Lean projects, the implementation team should first try to identify the common problems and challenges that it might come across during the implementation phase. For this, the team should make use of time-tested Six Sigma tools and techniques such as ‘Process Charts’ that highlight each and every event, functionality, and sub-processes of the given process selected for improvement.

However, since it is not be feasible to look into each and every aspect of the given business process, the team should focus on only those aspects that are critical to the main process. In effect, the team should concentrate on identifying potential problems in only those sub-processes that might be contributing more than 50 to 60 percent towards the delivery of the final outcome. This is necessary because if problems occur in critical sub-processes during the implementation phase, the business may lose its productive efficiency, something that will make a mockery of ‘Lean’ aims and objectives that call for improved productive efficiencies.

For better results, they should seek input from people such as floor managers, supervisors, process managers, and others who might be having workable knowledge about the given business process. If required, middle and top management can also be requested to provide their valuable input and suggestions.

Overcoming Challenges

The job is said to be ‘half done’ as soon as the problems are identified, but the implementation team should not lose its focus at this stage because it still has to finish the remaining half, i.e. overcoming the identified problems and challenges. This is often the toughest part, because not even the most experienced professionals such as Black Belts can guarantee the success of initiatives undertaken for overcoming implementation problems and challenges.

The best that the implementation team can do then is to utilize Six Sigma simulation tools, which can make very accurate predictions. Simulations help a lot because they make it possible for the team to use the ‘hit and trail’ method without worrying about real losses, monetary or physical. Using the ‘hit and trail’ method, theycan then easily select an initiative that best suits the need of overcoming implementation problems and challenges.

Aside from putting their trust in Six Sigma tools and techniques for overcoming problems and challenges, they should try to encourage creativity and innovation because sometimes only these skills can save a project from certain failure. Constant motivation, guidance, and recognition are good ways of promoting creativity and innovation among the Lean Six Sigma implementation team members.

Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solutions - Six Sigma Online - http://www.sixsigmaonline.org, offers online six sigma training and certification classes for lean six sigma, black belts, green belts, and yellow belts.

Green tea extracts are among the most widely used ancient medicinal agents, while androgens are probably the oldest drugs used in a purified form in traditional Chinese medicine. Supplements containing green tea extracts are a completely natural way of reducing weight with very little risk of any side effects. Green tea extracts are being used by thousands of people for a wide range of health conditions, and it is even an added ingredient in some beverages and snack foods.

Starting from cancer of several kinds, to skin disorders, green tea has played a big role in helping heal the body. A number of chronic disease states have been associated with free radical induced oxidative damage, including cancer, heart disease, suppressed immune function and accelerated aging. The primary catechin in green tea, EGCG, appears to inhibit the growth of cancer cells as well as play a role in stimulating apoptosis (programmed cell death), both of which are crucial aspects for cancer prevention. There is also evidence from some studies that green tea provides significant immuno protective qualities, particularly in the case of cancer patients undergoing radiation or chemotherapy. There is a lower incidence of cardiovascular disease and cancer in Asia where people smoke heavily, which may be accounted for by high consumption of tea, particularly green. Green Tea extracts work as an effective treatment for patients who suffer from damaged skin following radiation treatment for cancer. Men with the highest consumption of flavonoids (from fruits and vegetables) have approximately half the risk of heart disease and cancer compared with those with the lowest intake.

Studies of green tea extracts reveal that they may reduce the risk of heart disease and stroke and cut the risk of some cancers, could prevent Alzheimer’s-like brain damage, as well as boost exercise endurance. Certain substances present in green tea diets are said to help in destroying cancer cells without harming any neighboring tissues. EGCG may cause cancer cells to die in much the same way that normal cells do. Scientists have reason to believe that free radicals also play a role in various degenerative diseases such as arthritis, rheumatism, Alzheimer’s disease, and even cancer. Even discounting the hype on the tabloids, green tea extracts (polyphenols, catechins, EGCG) seem to be very potent in this cancer prevention role, and they are also blessed with extraordinarily low toxicity.

For medicinal purposes, green tea is considered superior to regular black tea, since it has as much as five times more of the polyphenols that are of interest to us as potent anti-oxidants and cancer preventives. Some researchers believe that the antioxidants present in green tea may have a protective effect against certain cancers. Prostate cancer also referred to as the ‘Hidden Cancer’ is one of the primary causes of death among American men. A study conducted on men at increased risk of developing prostate cancer demonstrated that the substances present in green tea known as catechins, are quite successful in preventing the development of prostate cancer. It is estimated that drinking green tea regularly reduces the risk of prostate cancer by two-thirds. Supplements are better because they don’t have caffeine, and one capsule is equivalent to five cups of tea (depending on capsule potency).

Paul Rodgers specializes in marketing online fitness, diets, health and beauty products and services.
You are invited to visit the following Website.

Search engine optimization dominates the thinking and to a large degree the marketing efforts of many small and medium-sized companies, but have you ever noticed that many of the largest and most profitable companies in the world ignore many SEO techniques.

Of course these companies have large advertising and marketing budgets that drive traffic to their websites and generate leads, sales, and most importantly customers; and they achieve these results without having to twist their Web-marketing message out of shape in order to satisfy search engine criteria.

Their prime interest is in delivering their finely crafted, focused marketing message to their audience, not to search robots. Last I heard search engines are in the business of selling you their stuff not buying yours. But these companies also know something that you don’t; they have a secret that makes their marketing work without the need for search engine appeasement. This secret is not much of a secret, in fact it is out there for all see; unfortunately most search engine crazed entrepreneurs choose to ignore it and instead look for an easy fix, a magic bullet, search engine nirvana.

Google’s Mission

Google’s success is based on two very simple facts: one, it is the best way to find what people are looking for on the Web; and two, it has parlayed this ability into a series of paid-for services. Pretty obvious stuff until you delve deeper into why and how this works. Google understands the same thing most extraordinarily successful companies understand and that is they know what you really want. The keyword here is ‘really:’ they understand the unconscious primal need to survive, to be the alpha-ape, to be first on page one of a search for whatever it is you do, because in the SEO game, if you ain’t on the leader board you ain’t in the money.

The Google Paradox

Here’s the problem: Google can only be successful as long as they deliver relevant search results to a vast Internet audience. If they fail to deliver appropriate search results people will stop using them and their paid-for services will decline. On the other hand, you as a business executive want access to Google’s vast audience, and the only way you think you can effectively gain this access is to appear on that first search page as close to the top as possible; and you really don’t give a damn how you get there. Enter the search engine optimization gurus, boffins, and Svengalis who provide the promise of survival of the most index-able.

So now we have Google who’s success is based on delivering relevant searches and SEO companies intend on manipulating this ability to place their clients on page one near the top. Google of course being a smart bunch of guys foils the SEOs by constantly changing their methods and algorithms and trumps them by placing paid-for results in the most prominent places. And the game continues, bringing in huge profits to Google and wonderfully large fees to the search engine optimization experts, leaving you paying the shot with little to show for it.

Just as an aside, I can tell you that most of our website traffic and subsequent inquiries and worldwide clients come from Google searches, and our website is mostly Flash, concentrates on Web-video and audio, and basically ignores most search optimization tricks. We rely on providing our audience and Google with relevant material.

Back to Basics

The lesson here is clear: sound marketing practices based on the way people think and act should be your number one priority, not blind faith in the manipulation of some constantly changing mathematical formula that is increasingly playing second fiddle to paid-for placement.

Persuasion Techniques

The ability to make money on the Web is not based on traffic but rather on your ability to communicate. High volume expensive traffic that leaves your site within seconds serves no financial purpose. You should be spending your marketing dollars on methods that grab visitors’ attention and deliver a focused, informative, entertaining and memorable marketing message that resonates with your audience’s unconscious desires formed in the primitive reptilian portion of the brain.

The Lustication-Justification Process

Sales are generated by creating what Clotaire Rapaille, the reigning superstar of market research, refers to as the process of lustication and justification. Lustication is the psychological trigger of desire that makes your audience want to buy your product or service, while justification is merely the rational excuse used to expend resources.

Decoding the Motivating Triggers

Rapaille’s work is all about decoding the motivating triggers that prompt a purchase. Once found, the job of the marketing effort is to stay on code. The major research effort is to get past the excuses, the justifications, the rational left brain thinking that appeases the accountants, engineers and programmers, and to get down to the nitty-gritty, the elements and primal coding that make us tick.

Rapaille believes words carry more than their literal meaning and are ripe with unconscious associations, not a surprising revelation since all communication whether verbal or nonverbal is based on the associations we make over a lifetime of experience. These shared associations form the basis of the code we are looking to play upon in our marketing.

Where most corporations and advertising agencies use focus groups as an exercise designed to cover their collective asses, Rapaille takes a different approach. As a trained psychiatrist, he organizes his version of focus groups in stages. During the first stage he allows his subjects to gain a sense of accomplishment by justifying their reasoning through logical and rational thinking that he completing ignores. In the second stage, he pursues the more relevant hidden aspects of desire, and that’s the ultimate sales trigger he’s looking for.

An Affordable Solution

Most businesses certainly can’t afford the fees of someone like Clotaire Rapaille, but if you free yourself from conventional thinking and the need to justify and rationalize everything you do then maybe you to can find the hidden triggers of desire that form the code you need to base your marketing on.

Humans have two fundamental needs, survival and improvement; these essential requirements are subdivided into our need for food, shelter, reproduction, acceptance, community, status, and knowledge; these are motivational triggers for everything your audience does and for every cent they spend. While you’re knocking your brains out competing for top spot on a Google search, the big boys are delivering what people really want, and laughing all the way to the bank.

If you want your share of the Internet pie, you best discover what really satisfies your audience’s hunger, because that’s the basis for a marketing message and website presentation that works.

Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com
Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

Does the thought of a Sixty Minutes’ reporter at your doorstep make you sweat? (It should!)
Do public speeches make you nervous?

What about the all important presentation to your shareholders? (You have a few moments to make a convincing argument. It’s do or die sometimes.)

How many times has an athlete or political candidate said something on camera that they wish they could retract?

Did you know that from the time you enter a room, you have approximately ten seconds to make (what may turn out to be) a lasting impression! Ten seconds!

Your entrance is carefully observed.

Are you slumped over? Are your shoes dull? Are your eyes nervous and wandering? Is your belly hanging out of your skirt or pants? Are you a wallflower? Is your nose suspended from the ceiling?

Your posture, your handshake, the placement of your name tag, your steady and interested eye gaze, all feed into how seriously you’re taken and yes, all factor into ‘moving up the corporate ladder’.

The positive manner in which you handle email, speak on the telephone, manage dissension within your department, can all be learned tools that can enable you to more effectively mobilize your team.

Do you wanna know a dirty little secret? Many CEO’s use a wine list as a testing ground.
Yes, indeed. Handing the wine list to you, they will carefully make observations about you . . . whether you’re honest or not (How, you ask? Something to think about.) and how you treat the service staff.

They will observe you under pressure. Coaching boosts your confidence. And . . .

Confidence equals respect. Respect equals power!

You don’t have to be a tall, imposing figure to command respect. Your body language and mannerisms, the way you utilize the art of small talk, your style of dress, combined with a healthy knowledge of your company, product or service can catapult you to statuesque levels beyond a yardstick!

A few tweeks here and there can absolutely improve self-esteem, eliminate certain nuances, and turn around the way you’re accepted or perceived.

Accomplished business executives, professional athletes, award winning novelists, actors and winning political candidates all need (and the many successful ones, receive) media and image consulting.
Professional media/image coaches and consultants work to hone your speaking and presentation skills.

You will be the same person… only better!

I will be happy to answer any questions that you may have regarding image and media consulting.

Sherry Thomas
http://www.breathlessvideo.com
http://www.ThePalmBeachSchoolofEtiquette.com

You have chosen one of the most fashionable types of wedding cake. Cupcake wedding cakes have become increasingly popular over the last year.

Now why is this? Well the answer is simple, individual tiers of cupcakes make the most beautiful and fun wedding cake statement. Brides, grooms and guests love them for so many reasons…

Retro - These little cakes have become popular with a generation of people who can remember them from their childhood. Just like those memories of our favourite sweets, which bring back calls of ‘Oh, I remember those.’

Cute - These adorable little cakes are just so cute when decorated and boy do you have a choice of decorations. These cakes can be topped with butter cream whirls, fresh strawberries, cute daisies or colourful sprinkles to name just a few options.

Colours - Because the choice of topping or decoration is so vast, it is easy to coordinate these little cakes into your colour scheme. You could opt for the beautiful pastel range, plain and elegant white or a more vivid colour palette such as hot reds or chocolate browns. Whatever your colour theme there is bound to be a cupcake topping to complement.

Flavour - Due to the unique nature of having individual wedding cakes it enables you to have a cake of many flavours. There is no rulebook out there on cupcake wedding cakes. You might decide to have all the same flavour of cakes, you might opt for two flavours or you might be unable to decide and have a cake of many flavours, the choice is yours. Some of the sponge flavours available for wedding cupcakes are: carrot, lemon, banana, vanilla, chocolate, cinnamon and many more.

Versatility - Because of their individual nature these cakes are very easy to transport, display and serve. They also enable guests to choose a cake flavour if yours is made up of different flavours.

Size - Cupcakes mainly come in two sizes: small which is a traditional cupcake size and large which is more of a muffin size. Couples choose to either have all the same size or both!

Cost - Choosing to have a cupcake wedding cake is an inexpensive wedding cake option, so if budget is an issue these cakes will offer you a perfect budget solution.

The only other decision you have to make is how to display your beautiful little cupcakes. The most popular way to display cupcake for a wedding is on a tiered cake stand this is often referred to as a cake tree. It enables you to create the image of a tiered wedding cake and displays these cakes off to their full beauty.

If you would like to have a traditional photograph of the bride and groom cutting the cake, have a small cake sitting on the top of the tier for this purpose.

For more ideas on cupcake wedding cakes visit www.wedding-cake-advice.com. You will also find information wedding cake stands and making your own wedding cakes.

YTB or Your Travel Biz is built wonderfully for online marketing. Many network marketing companies are more geared toward building downlines offline. Not YTB. Did you know that Myspace.com has over 200 million people listed? What if you can use Myspace.com to market your network marketing business?

There are a lot of courses and advice from many many people on how to effectively market myspace. In this article I want to share with you some secrets that I have learned and how I have capitalized on this awesome website.

First, let me say that in network marketing one of the main problems I’ve heard from other people is that they run out of people to talk to. The Internet has changed all that. People should not have to worry about finding people to talk to. Myspace.com is just one social networking website, there are thousands. Myspace.com has over 200 million people that you can potentially network with.

When creating your profile you want to be as genuine as possible. You do not want to sound like spam. Myspace will delete your profile if too many people complain. In the about me section I share a few words about myself and my background. I also upload a brief video of myself by using my webcam. I post this video in the about me section. Video is a powerful medium on myspace because it allows people to connect with you on a personal level. In my video I take a brief minute and advertise my blog or another website.

I have also gone to youtube and found a video I liked and then posted it on my myspace profile. You do this by going to youtube, finding the video you like and copying and pasting the embed code on the right of the video. You paste this code in your myspace profile.

A good place to find free layouts for your myspace profile is ironspider.ca. You will need to copy the code and paste it in your myspace about me box.
Once you have a decent looking profile set up with good content you are ready to start adding friends. On Myspace you can use four ways to market your profile.

1. Adding friends
2. Leaving comments
3. Leaving Bulletins
4. Classifieds

Working myspace can turn into a fulltime endeavor if you work at it consistently. I try to automate this process as much as possible. I ‘m currently using software that will automatically trap profiles and automatically send out friend requests, comments, and bulletins. Even though the software has drastically reduced my time I still spend around two hours every day working myspace.

You can do a google search and find good software or you can just do the work manually. However, the software I purchased was only $60.00. The amount of time is saves me is invaluable.

To generate massive traffic to your profiles you want to set up at least five separate profiles and beginning marketing to all five on a daily basis. I send out 200 friend requests each day per profile, I also send out generic positive (not spam) comments to all my friends. I also send out one bulletin a day to all my friends and I have a few classified ads running.

200 friend requests spread out over five profiles is 7000 requests a week. This will generate a lot of free targeted traffic to your websites, blogs, etc. The financial potential you have is great. My personal conversion rates using myspace are higher than using Pay Per Click marketing. I spend hundreds a month on PPC and I spend nothing on myspace.

If you are marketing the YTB opportunity like me I have had free exposure by offering my travel store to all my friends. When they book travel at my site, I get paid. Also, the friends I build a more personal relationship with I introduce to the YTB business opportunity. I encourage you to start adding myspace to your marketing strategy if your currently not using it.

If you would like to learn more about me and how your business can benefit from an online marketing system, check out my resources below.

Discover how to earn a whopping $4,567,09 per month in your spare time even if nobody joins your MLM business. Forget cold calling. Forget those home meetings. In fact, forget everything you’ve ever been taught about building a solid income in Network Marketing from the ‘gurus’. Let this 25- yr ‘unknown’ marketer show you how he built an organization of over 4,120 in 14 short months without making one phone call! ==>

http://www.carlcoffin.net - My Online Marketing System
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